Latsanich Vasil Igorevich (born in 1972, Uzhgorod, Transcarpathian region, Ukrainian SSR, USSR) is a Ukrainian and Russian executive and manager. Member of the Board and CEO (since 2018).
Father - Igor Vasilyevich Latsanich (1935-2003), opera and symphony conductor, teacher, People's Artist of the Ukrainian SSR (1979), People's Artist of the Republic of Tatarstan (2001).
In 1995 he graduated from the Higher State Music Institute named after N.V. Lysenko (Lvov, Ukraine). Received additional education in marketing at educational institutions Moscow, Brussels, Prague, Vienna and London. From 1996 to 2001, Vasil Latsanich held a number of positions in the field of marketing and general management at Coca-Cola Ukraine Ltd, Coca-Cola Bottlers Siberia in Russia and Ukraine.
In 2001-2005, he was the head of the marketing department of MTS Ukraine. In October 2005, he was appointed to the position of Marketing Director of MTS Ukraine. Since 2010, Vasil Latsanich has been co-chairman of the Television Committee at the American Chamber of Commerce in Ukraine. In March 2011, Latsanich was appointed to the position of General Director of MTS Ukraine. In June 2012, as Vice President for Marketing of MTS OJSC, he joined the Board of Directors of MGTS. From January 10, 2018, he took up the post of General Director of PJSC VimpelCom (for a period until December 31, 2020).
He is interested in music and collecting.
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In 1995, he graduated from the Higher State Musical Institute named after N. Lysenko in Lvov (Ukraine) with a degree in Opera and Symphony Conducting with the qualification “Musical Theater Conductor, Symphony Orchestra Conductor.”
He received additional education in marketing at educational institutions in Moscow, Brussels, Prague, Vienna and London.
Work history of Coca-ColaFrom 1996 to 1999, he worked at the Ukrainian representative offices of Coca-Cola “Coca-Cola Amatil Ukraine Ltd” and “Coca-Cola Beverages Ukraine”, progressing from trade development manager to director of the Ivano-Frankivsk branch and sales channel development manager in Kiev.
From the late 1990s to the beginning of 2001, he worked as a marketing manager at Coca-Cola Bottlers Siberia (Novosibirsk) and Coca-Cola Krasnoyarsk Bottlers (Krasnoyarsk), large Russian bottlers of Coca-Cola products in Siberia.
MTSIn November 2001, he was hired as head of the marketing department of CJSC "Ukrainian mobile connection"(UMC), which in 2003 became a subsidiary of Mobile TeleSystems OJSC and adopted the MTS Group brand.
In 2005, he took the position of Marketing Director of PrJSC MTS Ukraine. In the second half of the 2000s, he implemented a number of successful projects that strengthened and strengthened the Company’s position in the market cellular communications in conditions of intense competition: launched a service based on the CDMA-450 network, launched the first virtual operator in Ukraine (JEANS), carried out a productive rebranding in 2007, and formed an optimal portfolio of services for cellular users.
In the spring of 2011, he was appointed to the position of General Director of PrJSC MTS Ukraine, and in the fall of the same year he was invited to the post of Vice President for Marketing of Mobile TeleSystems OJSC.
Since 2012, he served on the boards of directors of OJSC NIS and CJSC Russkaya telephone company", since 2014 - Sistema Shyam Teleservices Limited and OJSC MGTS.
Since 2013, he has been a member of the board of MTS OJSC.
On June 29, 2015, by decision of the general meeting of shareholders, he was re-elected to the position of member of the board of directors of MTS Bank PJSC from job responsibilities, involving presence and active participation in the preparation and discussion of issues considered at board meetings and participation in the work of the strategy and risk management committee.
BeelineOn June 15, 2017, information appeared in the media that on June 30 he would leave MTS, and from January 1, 2018, he would become the head of the Russian VimpelCom.
Since January 10, 2018, he has headed VimpelCom (elected general director for the period until December 31, 2020).
Vasil Latsanich, the current vice president for strategy and marketing of MTS, is leaving the company, two people close to MTS shareholders and one of his acquaintances told Vedomosti.
According to three Vedomosti interlocutors, Vasil is a candidate for the position of CEO of Veon (formerly Vimpelcom) in Russia and could take the chair of Shell Johnsen. According to a person close to Veon, Latsanich’s negotiations do not affect the Russian division of the group.
MTS PR Director Elena Kokhanovskaya says that the company is aware of Vasil’s plans to leave, but he has not yet submitted an application. “We understand his career aspirations. We wish him success in his new position,” says Kokhanovskaya. According to her, the company is deciding on a successor, but is in no hurry, since the team is strong and works successfully in the market.
Latsanich refused to comment, noting only that he did not write a letter of resignation from MTS.
The top manager had been looking for a job outside the CIS for a long time, so he wanted to work in a global foreign holding, says a source close to MTS. He considered the first position in the Russian VimpelCom as a springboard for a career in the West, Vedomosti’s interlocutor knows. He says that the top manager’s family lives in the UK and his aspirations are to leave the CIS.
PR Director of the Russian VimpelCom Andrey Bykasov notes that Shell Johnsen at a recent meeting with employees said that he would continue to be the CEO of the company for a long time. Veon's director of external affairs, Mark McGann, ignored questions about Latsanich's move to the group, but noted that Shell Johnsen remains CEO.
Vedomosti's interlocutors remind us that this is not the first top manager of the operator to move to a competitor. Previously, Mikhail Gerchuk, who heads the business of the Eurasia region, and Alexander Popovsky, who holds the position of executive vice president for corporate strategy and business development, moved from MTS to the Veon group. Latsanich has spent the last year focusing primarily on business development strategy rather than marketing. MTS is not afraid of competition from him, since the company still has a strong, healthy team, he believes.
Shell Johnsen was appointed general director of VimpelCom after the sudden departure of Mikhail Slobodin from the company. He said that he would occupy this chair until a replacement was found for him.
Before Latsanich’s appointment in 2011 to the position of MTS vice president for marketing, he headed MTS Ukraine. Since 2001, he headed the marketing department, and in 2005 he took over the post of marketing director at MTS Ukraine.
From 1996 to 2001, he held various positions in the field of marketing and general management in the companies Coca-Cola Amatil Ukraine Ltd., Coca-Cola Beverages Ukraine, Coca-Cola Bottlers Siberia, Coca-Cola Krasnoyarsk Bottlers in Ukraine and Russia.
Vedomosti's interlocutors in the management of other operators call Latsanich's transition a very interesting and promising solution for Veon. “Vasil is a legend,” says one of them. He clarifies that, largely thanks to Latsanich, MTS was able to consistently implement its strategy in the field of marketing and product development for a long time, which allowed it to maintain and increase its subscriber base without significant damage to margins.
Vasil Latsanich will become the CEO of PJSC VimpelCom, the Russian business unit of the VEON holding, from January next year. In this position, he will report to the head of the largest markets of VEON Ltd. Shell Morten Johnsen. Previously, Vasil Latsanich served as vice president of marketing at PJSC Mobile TeleSystems (MTS).
Vasil Latsanich will take the post of CEO of VimpelCom from January 10, 2018. He will report to the head of the largest markets of VEON Ltd. (in the group - Russia and Italy) to Shell Morten Johnsen. While Shell Morten Johnsen combines two positions at VEON. In addition to fulfilling his main responsibilities as head of VEON's largest markets, since September 2016 he has also held the position of CEO of VimpelCom.
In his new position, Vasil Latsanich will strengthen the company’s position in the Russian market, develop digital products and services, implement strategic initiatives of the VEON group and improve customer experience. As the VimpelCom press service told a ComNews correspondent, Vasil Latsanich’s first priority will be maximum immersion in the operational issues of the company.
Shell Morten Johnsen positively characterizes Vasil Latsanich's work experience in the telecom industry. “His appointment will further strengthen and develop VEON’s strong position, especially at a time when we are implementing important strategic initiatives in the dynamically developing Russian market,” he said. Vasil Latsanich himself said that he is looking forward to working with clients to provide them with “the best digital services and solutions at a time when the Russian telecommunications market is entering a new phase of development and digital transformation.”
Before joining VEON, Vasil Latsanich worked at MTS since 2001, where he held senior positions in marketing. From September 2011 to June 2017, Vasil Latsanich was MTS Vice President for Marketing and Strategy. He was responsible for the company's commercial and strategic initiatives, as well as customer experience transformation and digital development. After his departure in June, this post was taken by Vyacheslav Nikolaev, who previously headed the mass market marketing department at MTS. As a source of the Kommersant newspaper reported, Vasil Latsanich’s departure was associated with career growth, since “he was the second person in MTS, but dreamed of being the first.”
Financial analysts have different assessments of the new appointment at VEON. Raiffeisenbank analyst Sergei Libin considers the appointment of Vasil Latsanich to the post of head of VimpelCom to be expected after his transfer to VEON. Sergei Libin believes that Vasil Latsanich does not immediately take up a new post due to the terms of the contract with MTS, which does not allow him to hold leadership positions in competing companies for a certain time. The analyst does not expect dramatic changes in VimpelCom's activities with the arrival of Vasil Latsanich, even despite his extensive experience as a manager. He explained this by saying that in the case of VEON, strategic decisions are made at the group level, and not at the level of regional units.
Finam Group analyst Leonid Delitsyn emphasized Vasil Latsanich’s experience in the telecom field in the Russian and Ukrainian markets. In his opinion, this sheds light on VEON's development strategy. “The goal of the holding now is not to bring Italian or Pakistani experience to the Russian market, but to ensure that the general director has a good understanding of Russian competitors, their strategies, including the recently announced digital ones, their approaches to decision making and marketing, and was also prepared for increased competition in the absence of big ideas,” the analyst noted. In his opinion, the appointment suggests that Russian operators will rely on marketing, and given the ambitions of the new director, competition will become tougher. “Despite digital strategies, the price wars of operators have subsided for a while, and Sergei Svetlakov will not be bored,” he joked.
Georgy Vashchenko, head of operations on the Russian stock market at Freedom Finance Investment Company, noted that VEON is aimed at maximum efficiency and EBITDA profitability of 42%. According to him, by the end of the year the group will strive to maintain the dynamics of its main indicators. “It is especially important, in my opinion, to concentrate on the development of the 5G network, the deployment plans of which were announced by MTS, MegaFon and Rostelecom. Most likely, this, as well as instant messengers and services in the B2B segment, will become the main ones in the company’s marketing strategy. I expect that by the end of the year, VimpelCom will receive revenue of $9,400 million and EBITDA of $3,960 million,” the analyst predicts.
Let us remind you that for now the general director of VimpelCom is Shell Morten Johnsen. He replaced Mikhail Slobodin in this post, who worked as the general director of VimpelCom from 2013 to September 2016. Mikhail Slobodin left the post because he became involved in a criminal case about dachas by former and current managers of the T Plus company (until 2015). - CJSC "Integrated Energy Systems", IES) multimillion-dollar bribes to the former leadership of the Komi Republic (see ComNews of September 6, 2016) for establishing the maximum favorable tariffs for heat and electricity, as well as providing other benefits and creating comfortable conditions for carrying out commercial activities in the territory of the republic. Mikhail Slobodin at that time was on the board of directors of the T Plus company.
ComNews dossier
Vasil Latsanich was born in 1972. In 1995 he graduated from the Higher State Institute named after. N.V. Lysenko. From 1996 to 2001, he held a number of positions in marketing and general management at Coca-Cola Ukraine Ltd., Coca-Cola Bottlers Siberia. In 2001-2005 was the head of the marketing department of MTS Ukraine, in October 2005 he was appointed to the position of marketing director. Since March 2011, he has headed MTS Ukraine. From September 2011 to June 2017, he was vice president of PJSC Mobile TeleSystems for marketing and was a member of the board of MTS. From January 2018, he will become the General Director of PJSC VimpelCom.
An explanation of the reasons and the corresponding discussion can be found on the Wikipedia page: To be deleted/November 10, 2018. |
Vasil Igorevich Latsanich (July 19 (1972-07-19)) - Russian and Ukrainian manager, worked in senior positions in the field of telecommunications, IT technologies and digital services.
Since January 10, 2018 - General Director of PJSC VimpelCom.
Biography
From 1996 to 1999, he worked in the Ukrainian representative offices of Coca-Cola - Coca-Cola Amatil Ukraine Ltd and Coca-Cola Beverages Ukraine. He began his career as a trade development manager, and ended his work as director of the Ivano-Frankivsk branch and sales channel development manager in Kyiv.
Then, from the late 90s to 2001, he was responsible for the development of global brands and company products in regional markets at Coca-Cola Bottlers Siberia (Novosibirsk) and Coca-Cola Krasnoyarsk Bottlers (Krasnoyarsk), large Russian bottlers of Coca-Cola products in Siberia.
In 2001 he began working at MTS Ukraine. First, as head of the marketing department of CJSC "Ukrainian mobile system", which soon became a subsidiary of MTS OJSC.
Having taken the position of Marketing Director of MTS Ukraine in 2005. As a result of the launch of the first virtual operator (JEANS) and a service based on the CDMA-450 network, as well as rebranding in 2007, it strengthened the company’s position in the cellular communications market.
From September 2011 to June 2017, he was vice president of PJSC Mobile TeleSystems for marketing and was a member of the board of directors of MTS. Responsible for the company's commercial and strategic initiatives, as well as the transformation of customer experience and digital development.
From the end of June 2017 to January 2018, he served as vice president at Wind Tre (a joint venture between CK Hutchison and Veon). In November 2017, the board of directors of VimpelCom PJSC elected V. Latsanich as CEO for a period of 3 years, and took office on January 10, 2018, replacing Shell Johnsen, who took the post of Head of the largest markets of VEON Ltd.
EducationIn 1995 he graduated from the Higher State Music Institute named after. N. V. Lysenko in Lvov (Ukraine) with a degree in opera and symphony conducting with the qualifications of “musical theater conductor, symphony orchestra conductor.” He received additional education in marketing at educational institutions in Moscow, Brussels, Prague and Vienna. He holds an MBA from London Business School.
Ratings and awardsIn 2012, the MTS brand and BBDO Branding entered the top 100 of the world's brightest corporate identity renewal projects (Rebrand 100® Global Awards). In 2012, 2014,2017 MTS was a laureate of the Effie Russia Awards. In 2016, he won the “Marketing Director of the Year” award according to the international publication “European Communications’” (UK, London). Experts assessed them based on five criteria: the nominee’s contribution to increasing brand value, improving customer experience, subscriber base dynamics, development of new products and services, and financial performance dynamics.