Instagram: the basics of business promotion
Instagram has recently conquered the market mobile applications in the CIS. Not many people have yet been able to rightfully appreciate the possibilities of this social network, but those who use and regularly post photos on Instagram can say how interesting and convenient it is to use.
In previous articles, we have already talked about promoting your business on Vkontakte and Facebook, and today the turn has come to Instagram. But those of you who have already used this application may be wondering: “How can you promote a business there if only photos are published?”. Believe me, Instagram is a very powerful and promising service that can not only shape your image of a successful and attractive person, but also significantly help in promoting goods and services.
We will show you which options are available. To do this, open your profile and tap your username to choose a different one. the next paragraphs.
- Note.
- The procedure is possible from application version 15.
- Only signed photos and settings can be called up.
Does it make sense to use as many hashtags as possible? Usually even 5-10 hashtags are enough. Be inspired, but don't copy.
- For example, you can show happy customers testing your product.
- Or go behind the scenes at your company.
According to statistics collected in November 2013, more than 75% of the largest and most famous brands in the world actively present their products on Instagram. They also communicate with clients, attract new subscribers, and develop their social image. Instagram is a fairly new, interesting, promising, tempting application that attracts more and more users every day. The trend is great, and you just have to think about how to develop and promote your business on Instagram.
One of the downsides is that you can't upload photos. Images that are not square can be cut out in the program and then uploaded. Now you need to get started. Did this article help you? But of course, there are a few tools that can make your life easier and limit your message scheduling.
We debated for a long time whether we mention such tools here at all, but we are all adults to assess the risk ourselves. However, the first two tools are absolutely safe. In fact, all our readers know. Therefore, the final publication is given to you on your own, so there is no lack of control.
10 Rules for Promoting Your Business on Instagram
Rule number 1. Basic. Use the name of the company as the name
Perhaps the most obvious and understandable rule. If you are going to make photo collections on behalf of the company, then the Instagram account must be appropriate. Everything seems logical, but not everyone understands it. Very often people start posting “work” photos from personal account and it's not taken seriously.
If your company is called a very famous and common word that is already taken on Instagram, then choose some interesting and related name that will accurately reflect the essence of your company. For example, you are selling vegetarian food, but the nickname "VeganFood" is already taken. What to do? It is clear that you need to look wider and look for an associative array. For example, name your account "FreshFood" or "VeganLife". It all depends on your desire, and on the understanding that whatever you call a ship, that's how it will sail.
The basic version is free. The following two tools solve the problem. As a freelancer, Jens advises international companies on social networks, develops new applications, organizes workshops and creates individually tailored strategies.
Because there was not even time to plan the recording. . Once you delete your account, you will not be able to re-register with the same username or add it to another account, and we will not be able to reactivate deleted accounts.
To permanently delete your account. Select "Why do you want to delete your account" from the drop-down menu? and re-enter the password. The option to permanently delete your account will only be displayed if you have selected a reason from the menu. Select or click "Delete my account" permanently. Go to the page to delete your account. . If you want to delete another account, click the username on the right upper corner on the Delete Your Account page, click or click next to your username and select Log Out.
Rule number 2. Strategic. Use hashtags in your posts
Hashtags are not new to social media. True, until recently they were actively used only on Twitter, but they were successfully implemented on Facebook and Vkontakte. Instagram is also not deprived of such a function, and you should actively use it.
For those who do not know what a hashtag is, I will explain. This concept, as a rule, is understood as a certain function with which the user can filter all entries with such a hashtag. If you see a clickable link in the #hashtag format, then this is what we are talking about.
Why do you need it? As mentioned above, you can group certain pictures by topic by placing the necessary hashtags. For example, #winter_shoes #men's_jackets #discounts #promotion and so on. The user, instead of scrolling through all your messages and looking for the right ones, can click on the hashtag and filter the product groups that interest him in seconds.
This is a very handy feature that can become your feature over time. As a rule, if you are serious about promoting on Instagram, then you will have thousands of photos that the user will not look through from trigger to cover, looking for something they need. But hashtags will help greatly simplify navigation through your offers, and increase the chance that an order will be made.
Sign in again to the account you want to delete and follow the instructions above. For security reasons, we cannot delete your account for you. To delete it, you must be logged into your account. If you don't remember your username or password, check some.
We are currently witnessing a war between many social networks to gain control over images. It also highlights his great ability. This allowed this social network to generate a lot of traffic, something fundamental for companies. Just downloading images and growing your presence on this social network can have a big impact on the Internet, despite not having much development on other social networks. Two examples of success are the national Gallina Blanca and the international Real Simple, the latter with a whopping 360,000 followers.
Rule number 3. Effective. You must use at least 2 hashtags.
If we have already talked about hashtags, and you understand what they are, now you need to understand how much to use them and which ones will be best. If you look at the reaction of users, then among them there is an opinion that using more than one hashtag is a bad form. But when your task is to promote your products and services, then you do not need to pay attention to such trifles. No, I do not want to say that the opinion of your subscribers is trifles. Just using more than one hashtag is not critical, and hardly anyone will reproach you for such a move.
SMM experts unanimously declare that the more hashtags you use, the greater the reach of the audience. Therefore, it is in your interest to choose the right tags and use them to the maximum. But it is also worth noting that you do not need to enter dozens of tags if they do not relate to the post at all. For example, if you are promoting new vegetarian products, the tags #vegetarian #nutrition #health #vegan #diet would be the best fit.
Finally, it is ideal for creating catalogs. To see this better, we have an example of a directory on this social network. On the other hand, its main drawback is that it is not yet common in Spain. But with a speed that is growing, this social network does not seem to be something that should worry us much.
The social component, the virusizar ability and the type of organization that the latter has made it a social network that is much more interesting and attractive to people and is the perfect place for companies to communicate all their products. This is a social network for mobile phones. It allows you to share photos with other users with ease and you can apply filters, frames and colors according to our taste.
Rule number 4. Tactical. Place discounts, promotions and promo codes in your account with a certain regularity.
If you decide to promote your business on Instagram, you should understand that discounts and promotions are the basis of your marketing move. Let you already have communities on Facebook or Vkontakte, but make sure that the subscriber of each of the communities feels unique, individual. How to do it? Yes, simple. Regularly publish information about discounts and promotions only in one social network, do not duplicate it in others. Thus, subscribers will understand that for them you provide a unique opportunity and chances that are not available to other people. This will motivate them to view the photo, read the descriptions in it, and check your account regularly.
It is a social network more personal than professional. However, it is an ideal social network for big brands as it allows you to work very well with the values of the mark through images. In addition, if your company depends solely on mobile advertising, you must consider this social network, as we have said, it is a great dominant in this area.
Instagram promotion methods
We will become more complex if we try ours. The choice between one and the other will depend more on the type of things you want to show. However, it will be necessary to continue to observe and analyze how all these social networks develop, since everything related to social media, constantly changing. This allows them to show their work, build a community and become famous. When using a smartphone to take pictures, this is not a problem.
Rule number 6. Max. Get the most out of Instagram
Everyone knows that Instagram is mostly about photos. This is the main content of this social network, but also do not forget about the video, which can also be posted on your page. You can post photos around the clock, and time has almost no effect on the activity of views. With video, everything is different, because the optimal time is considered to be the interval of 20-00 and until the morning. This is due to the fact that at work your subscribers can watch photos without any problems, but video, and even with sound, is difficult.
But when you use the camera, it gets a little tricky. Directly from your computer! So it's not a hack or anything illegal. You can download and try this plugin for free. Registration is not an obligation. You can choose between black and white. . When you change your plugin settings, remember to click the Save button so you don't lose them by closing the Publish Manager.
It also allows you to engage in a conversation or get feedback. This allows you to fine-tune what you want to see below our photos. With this selection, you can pinpoint the legend of your photos by setting it to the text box displayed just below - tick 2 in the previous shot. Custom Template: A custom template is text where you can insert keys that will be replaced on the fly when you export your photo. Keys are specific words enclosed in two brackets.
Rule number 7. Feedback. Chat with your followers
This rule is perhaps the same for all social networks. Earlier, when we talked about promoting our business on Facebook and Vkontakte, we also focused on this. It is clear that over time, various comments, questions, clarifications will appear under your photos. You should not ignore them, but on the contrary, keep up the conversation, start discussions, answer all the questions posed. Thus, customers will see that they are not left without attention, that their opinion is important, and you will always keep in touch and give the necessary advice.
Such Feedback- the basis of business promotion in social networks. Believe me, your customers can throw dozens of interesting ideas with their comments, suggest further development paths, and point out promotion mistakes. Keep in touch with them, and never ignore their questions and thanks.
How many hashtags to put on a photo
Here is an example of a custom template. Dozens of keys are at your disposal to create your own template. This is very useful for storing private keywords - like the names of your models - or for creating keyword trees, some of which only serve the tree. You will see, it is very simple!
Want more content?
As you can see, this plugin will save you a lot of time. Then open the "Registration" panel and click the "Registration" button. This receipt contains the transaction number. The activation server may take a few seconds for your transaction number to be recognized. 
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Rule number 8. Human. Always address people by their first names.
Instagram, like Twitter, uses a rather inconvenient, compared to Vkontakte, system of contacting the user. In order for your answer to reach exactly the user you want to contact, you need to put @ before his nickname. Without this symbol, there will be no automatic notification of your answer, and the user may not see it in a timely manner.
And why is it so important to address personally and by name? For a long time, scientists have proven that addressing a person by name inspires some confidence, wins over the interlocutor. Yes, and we all love attention, but how to show it if you do not personally contact the client.
If you don't remember your password or username, see the login suggestions. If you don't remember your password or username, please check. We have already arrived at the third social event in Tavola. Time passes very quickly. Fans who create a community around the city. To get started, you need to download the app on your smartphone or tablet. The platform is just as simple.
This is where you communicate with photography: find your creative spark and unleash your imagination. Be creative and the community will reward you. It shows reality through the lens of your smartphone.
- Show off your dishes in all their beauty.
- Show your chef at work: take it backstage.
- Take a look at your business, take a picture of who works with you.
- Give yourself a taste of the environment, show you where you will be your customers.
Rule number 9. Image. Post photos from the life of the company.
Instagram should be used not only to post photos of your products, but also to form a positive image of the company, inspire the trust of subscribers. How to do it? You need to publish photos from the life of the company. You can post some photos of the working day, showing how you try for your customers, how hard you work to ensure that all products are of the highest quality. Post good photos from parties and corporate events, thereby showing that you are the same ordinary people, that you also have emotions of joy and a desire to relax. Buyers should consider you "theirs", they should understand that you do not consider yourself better than them, do not put them higher or lower.
Work on your image on Instagram the way you would work on it in real life. Now many large companies are beginning to come to the conclusion that the social image plays an increasingly important role, affects the choice and trust of potential buyers.
Photographer and photo session
Use this tool to your advantage and make sure your customers stay connected to your brand. Sometimes even strange names can contain photos. In this case, it is worth keeping your hashtags or changing it. Inviting your users to shoot will bring you many benefits, first of all, you will be seen as an innovative and socially connected restaurant.
Don't forget to stimulate photos through offline material. A business card sized card can be enough and be a cheap way to promote your official hashtag. Feel free to ask your customers, they will be happy. You might also consider creating a contest and awarding the most beautiful photo of the month.
Rule number 10. Important. Keep your distance
A very big mistake of all those who are going to promote their business on Instagram is the desire to give as much information as possible in a short period of time. Remember, more is not better. If you post 10 photos per hour, this does not mean that users will enjoy such activity. Most likely, everything will be completely different.
Have patience and calmness. Even if you know that you have several dozen very high-quality and “fat” photos, then stretch their publication for a couple of days. At the same time, when publishing a new photo, make an announcement of future events like: “Did you like the photo? That's not all. Tomorrow we will continue to acquaint you with the everyday life of our advertising and marketing department.
What to do next?
Do you want to tell me your experience? You already have Account and seduced the first follower? These three features allow you to connect to the world. We start with the "tag" or username on the photo. How to do it? At the last step of uploading a photo, when you add a label, click on the line below "Tag People". Then touch the photo directly and enter the user's nickname in the search field. If someone notices you in your photo, you will see that photo on your profile by clicking on the icon on the far right of your photos.
Interesting facts about Instagram
This is free app appeared relatively recently, in 2010, and has already won the recognition of millions of users.
At the moment, more than 100 million people are registered on Instagram, and this despite the fact that development prospects this service huge. Instagram is just starting its journey in the CIS countries
You can also tag other users directly in the title, simply insert a character at the end of the text and simply type the user's nickname after it. This marking method is used not only in the label, but also in the comments. Next chapter - hashtags or links to keywords associated with your photo and allow other users to find your photo more easily.
What hashtags to choose for your photo? See what a photo is and say which user group you want to impress. Your best bet is to look at successful profiles with content similar to yours. See what type and number of other hashtags are used in your most successful photos and get inspired. The number and specific choice of hashtags is up to you, depending on which user group you want to target.
Every day, users add about 5 million photos
In August 2013, as part of the development of the application in the CIS market, the integration of Instagram with Vkontakte appeared. Now each user, if he is registered on Vkontakte, can automatically post photos to both Instagram and the Vkontakte wall.
As you can see, social Instagram service is just starting to actively develop in the CIS countries, therefore, you have a good chance to express yourself and your company using all the features of this mobile application.
Do you want to know how to promote instagram? Let your motives be guided by the desire to be in the spotlight or become a wealthy young lady, thanks to the Internet - it doesn’t matter. The only important thing is that it is possible to make your Instagram page popular in the shortest possible time and absolutely free of charge. And even necessary.
In front of you step-by-step instruction how to promote instagram on your own.
Step 1. Create a profile
Almost all the “inhabitants” of the Internet are people who are happy to communicate with an interesting and real person. An Instagram profile is your world that needs to be made welcoming and friendly. Unless, of course, the number of subscribers is important to you.
Be sure to do 2 things:
- Fill in all the information about yourself. You should not hide anything if the activity of the page is aimed at attracting people. Fill in the fields in all languages you know. Then people from many countries will “come” to your page, and not just your compatriots.
- Put a bright, intriguing Ava. For her, choose a photo of yourself that you think is unusual. Your goal is to attract people, "lure" them to you, with the help of photography.
If it is important for you how to promote a store on Instagram, then do all of the above, but enter the information on behalf of the seller. Submit product photos instead of your own.
Step 2. Create interesting content
The second step is to interest future subscribers. Instagram was made for photography, so post your best shots.
I'll give you some advice:
- Decide on a niche. It will be great if chaos does not reign on your account in the form of all kinds of photos. Choose one topic that will attract like-minded people.
If you can not decide, then proceed from the opposite. Decide which audience you want to reach and post what interests them. For example, men are crazy about beautiful girls, cars and weapons. Women are thrilled by fashion news and animals.
- Create! To promote your page on Instagram, use filters. Fortunately, Instagram provides them. The more creative your photos are, the more subscribers.
- Post only high quality photos. Quality and unique. Food hasn't attracted anyone for a long time. People like landscapes, unusual places, intriguing actions, a sense of humor and other impressive unusual things.
- Comment on your photos. Subscribe them, leave funny comments. After all, you see, it's more fun.
- Use hash tags. So your pictures will be easy to find through the search. Hash tags are photo designations (tags), through the # sign and without a space. Hash tags are placed under the photo, in the description. It is advisable to write them in English language. For example, these hash tags are: #happy, #sun, #beautiful, #russia, #photo, #love.
Step 3. Find friends
Do you know what social media workers are taught at the very beginning of work? (These are people who attract other people to their business in order to earn as a group, and not just one). They are taught to create a list of potential partners. And this list consists of friends and relatives.
Whenever we need the help of the "crowd", we turn to the "audience". The “hall” is usually the people closest to us who, out of politeness and respect, will definitely not refuse help.
Here and here. Thinking about how to get promoted on Instagram? Call your friends! Fortunately, Instagram allows you to synchronize with friends from other social networks. The more friends you have there, the more first subscribers here.
Step 4. Get active
Even the Universe does not give anything for nothing. You need to want and take at least a step towards your dream. Therefore, do not sit and wait until they begin to subscribe to your account, but be active yourself.
To promote yourself on Instagram, you need to like photos of other users, subscribe to particularly interesting ones, leave comments.
And do everything to draw attention to your person. Within reason, of course.
Step 5. Advertise
You can put a link to your Instagram in the comments on various sites, if advertising on them is not prohibited.
Finally
You can promote your Instagram page with special programs and services. They are free, do not require an account password and are easy to use.
Among them: AddMeFast, gainer, Instagrambot, Instaget, pamani.ru.
These bots will help you quickly gain followers. But don't overdo it.
And finally, good advice:
Add photos at least two or three times a day. Maximum - every 2-3 hours.
With such frequency, you will flicker in the news feed of subscribers, but you will not bother them.
I wish you successful promotion!