How to create a news blog. Create a news portal

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A news site is an online publication whose specialization is the collection and delivery of general news or news materials on one topic.


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Types of news sites

  • Narrow regional. They cover news from a particular region, for example, the Orenburg region or the Voronezh region of the Russian Federation (Moe-online, Orinfo).
  • Wide-regional. RF, Ukraine, Kazakhstan, etc. (Gazeta.ru, Ria.ru, Lenta.ru).
  • Narrowly thematic. One web project provides materials only about cultural life or construction, the real estate market, etc. (TV culture, Astronews).
  • Broadly thematic. Materials for a wide range of readers are covered (all of these are widely regional, as well as AiF, Vesti.ru, etc.).

Based on the method of filling with materials, news publishers are also divided into several types.

  • Parsing. News sites are filled automatically by collecting information from donor sites.
  • User Content. The web project is filled with visitors.
  • Moderation. News is posted by editors. At the same time, they can either rewrite them from sources, write them themselves, or receive them from accredited media.
  • Mixed look.

In terms of value for users and successful promotion, moderated websites or user comments are considered the most useful.

  • Most of the content is unique.
  • The value of the content is analyzed by a moderator, and only after that the text is published on the website.
  • The web project is the primary source of valuable content.
  • The possibility of spamming the project with third-party links and mentions of brands is eliminated.
  • Content is carefully analyzed for errors.
  • The web project provides only valuable information on the topic.

All these factors improve the visibility of a web resource in search engines ah, they increase traffic rates and increase reader loyalty.

Web news can belong to offline media or be independent Internet projects.

How to create a news website and make money from it

Nowadays it is not popular to create a website and earn money by trading links on it. It is more profitable - and more interesting - to create information news portal.

Advantages of news sites for making money

  • Attendance is growing quickly.
  • The material is easy to find.
  • You can achieve huge traffic.
  • Various earning options.

How to run a news portal

  • We do not recommend aiming at the success of such giants as Lenta.ru, etc. Most likely, the young project simply does not have enough resources to compete with them.
  • The topic of the future web project should be close to you, since at the initial stage you will have to write or rewrite the content yourself.
  • Take a narrow topic to begin with with the possibility of expanding it in the future.
  • The most profitable topics: regional news, cars, real estate, business, etc.

Where to find content

  • Well-known web portals. It is necessary to rewrite the news.
  • Foreign resources. You can take news from them, translate and publish on your portal. The news will be unique.
  • Periodical media. You can take materials from print media and rewrite them if they are available on the Internet. If the media does not yet publish news on the Internet, then you do not have to rewrite it, but a link to the source is required.

How to promote a news site

In general, the promotion of a young news reporter at first is no different from the promotion of an ordinary Internet project. So, what needs to be done at the initial stage?

  • Create a semantic core.
  • Conduct internal optimization website template.
  • Fill the site with materials, optimize them and link them.
  • Do external optimization (placing links and articles on donor sites).
  • Make some noise on social networks, launch contextual advertising web project, third-party teasers, work with bloggers.
  • Fill it with valuable information daily.

It’s worth talking separately about one traffic source that works only for newsmakers: .

Aggregators are high-traffic web projects that broadcast news from third-party websites.

The most popular are Yandex and Google News. Therefore, at the next stage of promotion, your Internet project should be included there. After this you will get a huge increase in traffic. Other aggregators: Mile, Novoteka, LiveInternet, Rambler, etc.

How to ensure that news from a web project gets into search engine aggregators

How to make the right news portal

Design and functionality

  • Minimalistic design, low-height cap or no cap.
  • The design is close to the usual newspaper and magazine format.
  • News feed (several thematic feeds) on home page.
  • Configured subscription to web project news with a link to the source.
  • Social buttons under each news.
  • Comment forms (additional user-generated content).
  • Responsive design and mobile version.

Structure and content

  • Carefully thought out structure.
  • Convenient navigation.
  • Daily updated unique content.
  • Mandatory morning post.
  • Attractive news headlines.
  • When rewriting one material, several sources were used.
  • Content rule: each material contains a preview image + clearly formatted text.

SEO and promotion

  • Focus on low-frequency queries.
  • Micro markup.
  • Correct page linking.
  • Individual Title, Keywords, Description for each material.
  • Tag for each image.
  • Proper gluing of pages and blocking them from indexing as necessary.
  • A sitemap that is automatically generated every few minutes.
  • Human-readable static web page URLs.
  • The announcement of each news is posted on social networks.
  • announcements on thematic forums and major news outlets.
  • Working with PS snippets.

Specifications

  • Trouble-free hosting.
  • No duplicate pages.
  • Convenient CMS.

    • Earning money from news websites

    • Contextual advertising. Direct from Yandex or Adwords from Google. News reporters earn good money from traffic.
    • Exchanges of links and articles. This method of earning money should be handled very carefully, since the search engine may lower the web resource in the search results if it detects the sale of links on it. Popular exchanges: Miralinks, Sapa, Gogetlinks, etc.
    • Banners and teasers. There are advertising systems that provide the user with thematic pictures with a text description, which encourages him to click on them. After all, the most attractive thing for the user is not just a picture, but an image with attractive text. Well-known exchanges: Mixmarket, Gnezdo, Aff1, Ad-profy and many others.
    • Pop-up banners. This is also one of the ways to earn money: when opening a page, an additional window intrusively pops up in front of the visitor, which offers to leave the donor site for the recipient site. If you want to make money, but completely kill your site, use this method earnings. Your site's traffic indicators will decrease, which will lead to a drop in its ranking.
    • Partnership programs. Affiliate programs work well on thematic sites. For example, you have a news site on fashion and beauty. You can connect an affiliate program for selling clothes for women. In this case, your income will come from the sale of each store product if the user goes to it from your website, or makes an order through your website using specially installed software.
    • Placement of paid advertising materials. For example, a real estate news site might periodically feature information about an agency with a link to the relevant website.

    Costs associated with the content of the newsletter

    These are the costs associated with the promotion and operation of any quality news agency, which result in fairly large monthly sums.

    • Advertising costs. If the niche of your project is crowded with competitors, you will have to invest heavily in online advertising of the web resource.
    • Programming and functionality. News sites must support complex functions, so it is necessary to have a talented programmer and web designer on staff.
    • Content. Materials on a high-quality website should be updated daily, several times a day. You need a competent SEO copywriter and content manager.
    • Hosting and domain. Due to the volume of content, the site requires advanced web hosting and multiple domain names.
    • Website promotion. It should be carried out constantly by analyzing positions, competitors, traffic and adjusting the web project to the changing requirements of the PS.

    You can receive your first income from a news website in at least 6 months, so currently there is a special “boom” for news web projects. If you are ready to plunge headlong into the exciting world of news, then the development and support of a news portal is in your hands.

    If someone suddenly wonders about creating their own news website, then in this article I will share my thoughts on this topic. Is it necessary to create such a site at all? Is it difficult to promote it? and how can we develop in this direction?

    News site This mass media— mass media.. even if we are on service Yandex Wordstat let's enter the word " news“, then we will get a very popular request, naturally this is a very good industry, but at the same time it is also difficult..

    Promoting a news site is not so easy... pay attention to other news sites, and how long have they been publishing this news, and how many news appear on the day, it is very difficult for one to run a news site, for this business you need a whole company of people who ran there would be different categories of your site, let’s say one person per category.. this will be much more logical and easier to develop your resource..

    On the one hand, a news site is good money, a template for a news site can be easily found or even made by yourself, and I would use minimal things regarding the template, since people first of all come for information.. secondly, it is advisable to make your own an engine for a news site that would work and display your information much faster than many other news sites..
    Going to other sites, I realized that not all sites are good and load quickly, and they still have some kind of inconvenience..

    The most important goal of your site is to achieve traffic. Set yourself the same Yandex Metrica, and this will motivate you, when you publish more and more unique articles, you will notice how “traffic” (people) will begin to increase, and your statistics will display different data , and even behavioral factors provided by Yandex Metrica. And this traffic will motivate you to write more and more articles.

    It is very difficult to increase traffic to a news site, since it is a media outlet. Also, when you create such a site, you should focus on your capabilities..

    Let’s imagine the situation that if you suddenly are a journalist or a former journalist, and if you have already been involved in “content information”, then you already know this topic..
    News sites usually have a lot of sections that support a community of people!
    That is, in essence, you need to recruit a team and look for people who have the desire and interest to do this (for example, 5-10 people to start with). And it is worth understanding that this team must initially work very hard for some process to take off, and this will take at least half a year or a year. Ideally, you should have a goal to attract 10 thousand people in a year and a half.

    If, for example, you have 10 sections, then these sections should be handled by ten people and add at least 10 news there so that there are constant updates.

    It’s also difficult to maintain a team... It’s one thing when you pay a team money, and naturally they will write something and the profit will naturally motivate them too, but if you don’t pay money at the beginning, then it’s very difficult to keep the team. That is, they should not be disappointed in the work, the project, or you!

    Let’s imagine a situation if you are alone and want to work on a news site alone.. Physically, even if you want, you won’t be able to fully manage this site; if you create a bunch of sections at once, this will not be the right way.. Different sections and different difficulties and manage everything these sections are physically impossible.

    Imagine in general what is news?
    By and large 99% news are no longer news but “ Rewrite news“, that is, there is only one news, and all sites are trying to rewrite it in their own way and rewrite this news so that it looks unique! But in fact in general Latest news only a few sources write (2-5 sources).
    How does this happen?
    If something happens, they go to the scene of the event, they have cameras with them, they have journalists who write down all the information, film it, this is creating news, and then they simply transfer the information wherever they need it, to the Internet is the same.
    All other 99% of sites simply copy this news. You can also copy in different ways... You can copy completely, or you can redo the news, that is, do rewriting, or copyright, it depends on the sites how they will do it.

    Based on this, it is clear that the only option left is to take the published news and post it on your website. But it is physically impossible to maintain all sections.
    Look at your resource from the outside. How do people from the outside look at it?
    Let's say a person comes to your site, what will he see on your site that is not on another site? He will see the same thing first. Secondly, you have less of this on your site.
    Of course, you can also read the news and rewrite it briefly, that is, highlight the most important thing and write about it in your own words, the most interesting from the network, then yes, maybe that will do, but the fact is that all news sites, by and large, do this , because it is not realistic to cover all the news. Therefore, all major information sources cover only the most important things.
    Therefore, a person has to be interested and attracted to something interesting.

    What should you do in this case, if you are already desperate, but still have the desire to make a news site?
    It is worth removing all sections and leaving only one section, and leaving the section that would be interesting to you, in which you have passion. Again you can use the service Yandex Wordstat and put words there such as “ Policy«, « Business"and so on.. and see which queries are popular and which ones are less popular..
    Let's say if you chose Politics.. More than 50 news about politics appear a day, of course, you again will not be able to write all 50 news. As a result, you will again have to do an even narrower focus, for example... write Only about Presidents.
    And from now on website becomes narrowly focused, and when a person gets to your site, he already sees more accurate, specific information about presidents! Other sites also have information about presidents, but there is a lot more there.. and you are only doing it about presidents.. you can also improve the articles.. scroll through the search and look for information, and from different sources we make one good article, more detailed and interestingly complete. . At all the text of the article must always be original, it should not be copied. That is, it should be written in your own words.

    By the way, if you take content from somewhere, from other sites, then you should also indicate links to them so that you don’t have problems in the future, firstly, it’s more honest, and secondly, many say that such a thing works even better for your site when you have some other person’s link that leads to a popular source. In the end, you get the most best result which people like. Over time, this site is beginning to gain popularity.

    Therefore, I advise you to take only the topic that you are interested in and like. Otherwise, with any other topic, you will lose interest in working on it. People need to understand that your website is better, more detailed, more beautiful! You can add 5 news per day, but these 5 news will attract more people than if you added 20 news, but simply copied from different sources. And then later, when you get going, when you gain weight, then you can create a second section and start running it.

    Thank you for reading, I’m glad if you helped with this question, who was interested..

    Good afternoon, dear readers!

    But first, let's define what a news portal is?

    Obviously this is a news site. But what else can you say about such a site? How is it different from a regular news column on any Joomla or Wordpress site?

    He's different big amount news, news categories, special sections of the site, the presence of RSS, as well as displaying news and announcements in the most convenient form.

    Why Joomla?

    The answer to this question is quite simple. Joomla is ideal for creating news websites due to its flexibility and enormous capabilities for displaying materials.

    The system of categories and subcategories helps to distribute news very effectively, as well as manage their output. In addition, it is possible to insert any modules into the news, as well as enormous opportunities for visual output and customization of materials.

    Why not Wordpress?

    Wordpress, of course, also has great capabilities, but it has a slightly complex structure for a beginner to understand, and for many it can be very problematic to configure the display of widgets on the right pages and in the right positions.

    Of course, this is everyone's business, but we are confident that for creating a large-scale and complex news site, Joomla is the best solution.

    Read the article and see for yourself!

    What do you need?

      To create a news portal, we just need a website on CMS Joomla! You can start experimenting with local server, or immediately start working on hosting. However, if your site already exists and is working, then first make a backup.

      A dozen or two prepared news items, or stubs like “Lorem ipsum..”, so that you can immediately see how the news will be displayed. It is also better to first create a couple of news categories with their approximate names, also to make the work easier.

      It is advisable to have a beautiful template to make your website look impressive. The standard Joomla template is not very convenient for creating such a project. But about templates, requirements for them, as well as examples of templates a little further

      A couple of components for displaying news on the main page (more on this a little later)

    That's all! Now let's start creating the site

    Displaying news on an existing website.

    At this step, we will consider the case when you already have a website on Joomla, and also have an initial set of materials and categories (all information about this can be found on our website).

    So, there are times when you just need to get the news out. It may be on the main page of the site, or it may be as a separate menu item.

    If you want to display news simply as a news feed, then the standard Joomla functionality will be a very convenient solution to the problem.

    If you want to make the main page of your site a news feed, then in the admin panel, open the Menu item - Main Menu (Main Menu or any other version of your main menu whose name has a “house” icon).

    Find and open the menu item marked on the main page, as in the screenshot below.

    Change the menu item type to Category Blog and select the category you want (one of the ones you created before). Check the screenshot.

    By the way, this method will be useful for you to create sections of the site dedicated to certain categories, for example, sports or music.

    Ready! There is now a news feed on the home page of your site.

    You can also learn more about setting up news output on this page(if you need it).

    However, this is very little to call the site news, so we continue.

    Extensions for displaying news.

    Any news portal must provide convenient access to a huge amount of information. This can of course be done standard means Joomla, but you can do this using modules and extensions.

    The most popular news output options:

      Newsline

      Displaying news in a grid

      Display titles, short descriptions and images as a list

      News sliders

      Short announcements (usually just a title)

    Here is a list of extensions and modules that will help you display your materials as beautifully and informatively as possible:

    1. NEWS SHOW PRO GK5

    A wonderful extension that allows you to display news in more than 7 options with different design schemes, as well as a huge number of customizable parameters, which makes life very easy for the site administrator. By the way, you can use this extension to large quantity various modules of various types.

    2. Widgetkit 2 from Yootheme

    A very multifunctional component that, in addition to a wide variety of news output options, allows you to display manually specified content. It also includes a huge number of additional modules, ranging from sliders to photo galleries. It is possible to display news “cards”, as well as change news categories and much more.

    Very functional, beautiful and easy to configure and use extension.

    3. RAXO All-mode PRO

    A very serious product that has a huge number of settings and news output options. It has almost everything. Convenient ways to sort news, display pictures, lists latest news, individual categories and so on. All in one place!

    4. RokSprocket

    Also a very well-known and popular free extension for Joomla 2.5 and 3. A huge number of options for use. Unlike many extensions, there is even a “Quote” display mode. A huge number of information sources are supported, from standard Joomla materials to K2 and Zoo.

    We can talk for a long time, but just watch the demo!

    Joomla News Website Templates

    A small list of templates that are perfect for your news site.

    1.Newedge

    A beautiful colorful template with a thoughtful and simple structure. The package already includes a Page Builder, which can help you move certain elements and quickly design pages.

    2. Charlestown

    Template from Shape5, which includes a huge number of important and useful things for a news site, such as a map, feedback, convenient display of categories, and so on.

    3. RT Nuance

    Beautiful responsive template from RocketTheme with customizable color scheme, as well as the famous Gantry framework. The template also uses RokSprocket, which we talked about just above. Great option!

    P.S. Dear friends! Do not use downloaded hacked templates! This could end up hurting your site!

    In this article we talked about some points and ways to create a news site on Joomla. Good luck in your endeavors!

    P.S.S. To create a news portal on your own, you may also need RSS, a site map, and video. Click on the one you are interested in and read the detailed instructions :)

    A news portal is a website with a complex branched structure designed to post a large amount of news. In addition to text, news may contain photos, videos and other special inserts (sliders with photos, posts from Twitter, etc.). The goal of the portal is to maximize the information content and accessibility of the material.

    Why do you need a news portal?

    • Popularization of an existing news agency (magazine, newspaper).
    • Formation of public opinion.

    Process of creation

    Development information portal consists of the following steps:

    1. Development terms of reference. A technical specification is a document describing what should be achieved in the end. Further development depends on how detailed the specification is, so it is important that the entire team, as well as the customer, participate in its preparation.
    2. Prototyping. A site prototype is a simplified version of the site, reflecting the appearance and functionality of the site in general terms. In addition, it is necessary to develop a prototype of the administrative panel, since content managers will spend a lot of time in it.
    3. Design. Guided by the technical specifications and prototype, the designer develops a website layout.
    4. Layout.
    5. Programming. At this stage, the functionality of the portal, adjustments within the terms of reference, and performance testing are being developed.
    6. Filling with content. The content of a news portal is usually carried out by employees of a news agency, not a web studio, so at least minimal content is required before launching.
    7. Launching the project. This stage includes hosting the site on the server and registering a domain name if it does not already exist.
    8. Escort. After the launch of the project, when the first real visitors appear on the site, it is necessary to monitor the performance of the project and its quality.
    9. SEO, SMM. Although news sites are liked by search engines because of the abundance of relevant information, other aspects of promotion need to be taken into account.

    Cost of developing a news portal

    The cost of developing a news portal depends on the load and functionality:

    • The development of a portal depends on how many visitors it must serve.
    • Functionality. Portals can differ significantly from each other, even if at first glance they are similar. Not every project is suitable for any ready-made solution - each project has its own characteristics.

    The total cost of creating a portal or service includes all stages: technical specifications, prototype, design, layout, programming, testing, optimization for search engines. Therefore, the exact cost of development is determined after drawing up a technical specification or brief.

    Technologies

    • Popular CMS (WordPress, Joomla, MODX) are not suitable for creating complex projects, so you need to use modern frameworks.
    • We use HTML5 and AJAX.
    • We create page prototypes.
    • We maintain portal traffic of more than 100 thousand.

    The main functionality of news portals:

    • Structuring, heading, ease of storage and retrieval of information.
    • Feedback(commenting on news, giving an opportunity to the average user send news).
    • Export news in various formats (RSS, Yandex.News, Atom).
    • API development for integration with a mobile application.
    • Distribution of news, announcements and other information.
    • Conducting surveys.
    • News rating system.