Greetings to the community on VKontakte is a convenient tool created for maximum efficient work VKontakte groups. With its help, the administrator can expand the functionality of the group and collect contacts target audience interested in the product or service offered.
This tool is called SpyCat and is an information block. Once installed, it is placed between the cover and the community goods, it can be used for several purposes:
- Greet your subscriber by calling them by name and displaying their photo. Upon entering the group, a person will see a welcome text before proceeding to view news and posts.
- Display printed text with a call to target action, describing a promotion, giveaway, etc. (at the discretion of the group administrator).
- Create a button by adding to it a corresponding link to one of the sections of the group, be it a photo album, audio and video recordings, discussions or notes. It will not be possible to place links to third-party resources, since the widget still does not support such a function.
Automatic greetings for VKontakte group members can be configured in accordance with marketing goals. For example, advertising offers can be segmented depending on the difference in audience. In other words, you can apply settings in which the title, message text, images and the buttons themselves will have a different appearance for people entering the group and differing in geographic location, age category, gender, subscription, etc. This approach to organizing a community allows you to significantly improve conversion.
Why do you need an automatic greeting for VKontakte group members?Welcome widgets social network VKs are intended primarily for owners and administrators of commercial groups that promote goods or services. Their goal is to encourage a subscriber or random visitor to the community to complete the target action specified in the greeting. This could be one of the marketing calls: order a product, subscribe to a mailing list, go to any section within a group, read the community rules and answers to frequently asked questions, etc.
How to make a personal greeting in a VK groupOne of the main advantages that the widget has is the ability to greet a group visitor by name. This creates the illusion of personal communication and encourages a person entering the community for the first time to subscribe to news or perform the action that the button calls on him to do. Other benefits of using the VK welcome button include:
To connect a widget, you need to do the following:
In the group administrator menu, select the “Community Management” section.
Go to the “Applications” section;
In the catalog of approved applications, find the widget for the community and click the “Add” button.
Next, you need to open the application, familiarize yourself with the information offered, namely: general information, recommendations for use and detailed instructions by application. By clicking the “Install Widget” button, a preview version of the greeting will appear on the screen. The widget is ready to use.
The next step is to configure it in accordance with the tasks of the group. To do this, you need to go back to the “Applications” section and fill out the suggested fields:
- Button name.
- Set visibility (all users, only administrator, no one, only subscribers).
- Visibility of the application widget.
- A snippet, that is, a task that a subscriber must complete: buy, sign up, go, etc.
- App name.
The rules for using the automatic greeting button for VKontakte group members are quite simple. The full list can be found when installing the application. In particular, links here can only be installed to internal sections of the community, and the number of widgets per group is strictly limited - one widget per group.
Widgets may not work for some users. This problem may be due to: firstly, the presence in the browser installed extension LastPass; secondly, an incorrectly installed link; thirdly, when using smartphones.
Setting up an original greeting in VKAfter the greeting widget for the VK group has been installed and configured, you need to write an appeal to the target audience with the aim of calling for some action.
The text content must consist of the following mandatory elements:
- Primary title, up to 10 characters (this is what users will see when visiting the group).
- A link that will open the required section (it is also installed in the header).
- Card title (this has the same requirements as the primary title, including a link).
- Welcome text (this can be a call to action or a description), up to 100 characters.
- Button text and link.
In practice, addressing a subscriber looks like this: when visiting a group, a person sees a text addressed to him and starting with a greeting by name and surname, and his avatar is displayed next to him. The main text follows. For example: order a product today with a 50% discount; subscribe and get a free concert ticket, etc.
Welcome widget can be used different ways. However, before installing the application itself, you need to decide for what purpose it is needed. In particular, it is important to address the following issues:
- What practical purpose will the page to which the link will lead serve?
- Write competent text for the button and call.
- Make sure that the widget is useful not only to administrators, but also provides some benefit to subscribers (for example, it helps to understand community navigation or provides comprehensive information about the group itself).
With the help of greetings in the VK group, it has become much easier for administrators to encourage subscribers to subscribe to mailing messages. In addition, you can provide a link to the section of frequently asked questions and rules of conduct in the community so that users know what actions are allowed and what are prohibited by the group administration, as well as what punishment will follow for ignoring these rules.
For commercial groups on VKontakte, you can organize special promotions using personal widgets. For example, if a subscriber completes a targeted action, he will receive a discount coupon (when purchasing a product or service). For example, the administrator of a group in which a certain product is sold, for example, perfume, can specify a number when setting up a greeting, and indicate the address of the store’s CRM system as a link. As soon as the user makes a purchase of a bottle of perfume, this number will be reduced by one unit. In other words, you can use the countdown method. In the same way, you can keep track of people who have subscribed to the newsletter, ordered a service, etc.
To keep subscribers active, you can create a creative competition in the VK group greeting, where users will directly participate with a prize draw.
A VKontakte subscription is necessary for the convenience of receiving page news or new user posts. Information about updates will be sent directly to the feed, eliminating the need to visit the group or person’s profile. In this article we will figure out how to subscribe to a page or public page on VK.
To register a VK user you need to do a few simple steps:
- Visit user page.
- Under the main profile page, click the “Add as a friend” button.
Subscription completed. Even if a person rejects a friend request, news about his posts will continue to appear in the feed.
Reference. If, when visiting the account of a social network participant under his main photo there is an inscription “In your friends”, but new publications still do not appear in the feed - the function of receiving updates has been disabled. To re-enable it, you need to click on the three dots next to the inscription and select “Show news from (friend’s name).”
You can view all the people you have subscribed to in the “Friends” section, “Friend Requests” subsection. There you need to go to the “Outbox” tab and, if necessary, cancel requests.
To accomplish your plan, you will need to visit the community, then click “Subscribe” or “Join the group” under the avatar. If the group is closed, then under the main photo you should click the “Submit Application” button. Community administrators will review the application and decide whether to accept the user into the ranks of their members.
Reference. You can join the group directly on the search page. Just click the corresponding button to the right of the name. This is convenient when you need to subscribe to several similar communities at once to receive more news in the feed.
By following the instructions presented, you will be able to update the user or VK community without any problems. In the first case, the procedure is carried out by submitting a friend request, and in the second - by clicking the corresponding button on the public page or in the search results.
Hello, friends! There are many interesting users and famous people registered on the VKontakte social network who regularly share photos, videos, and thoughts with their friends and subscribers. And, let’s say, you accidentally came across a similar profile, and how to make sure that all the news of this person is shown in your news feed? Or maybe you liked the posts of some community?
Now let’s look at how to subscribe to a VKontakte user’s page or group so that you can follow their updates in your news feed.
How to subscribe to a friend's page on VKAfter this, the person will receive a notification that you have sent a friend request, and the button will say “You are subscribed.”
If the user accepts your application and adds him to the list of his friends, then the button will say “Your Friends.”
If a person does not want to add you as a friend, he will simply hide the request, but at the same time you will be on his list of subscribers and will be able to watch his updates in the news.
Instead of the “Add as a friend” button, on the user’s page, you can see the “Subscribe” button. Click on it and it will say “You are subscribed.”
In this case, the request to add to this person will not be sent, but he will see in the notifications that you have become his subscriber, and if he wants, he will subscribe to your page, then you will become “friends”.
If you liked the VKontakte group, then becoming a subscriber is very simple, provided that the group is open.
Go to its main page and under the cover or avatar, click on the “Join the group” button.
After this, the inscription will change to “You are in a group”, and all the news from this community will be shown in the feed.
If the group is closed, then you need to send a request to join, and if the administrator approves it, you will become a subscriber. If the community is private, then you can join it only by invitation from the administration.
In addition to groups, VKontakte also has Public pages. To subscribe to them, you need to click on the “Subscribe” button, which is located under the cover or avatar.
The inscription on the button “You are subscribed” means that you can follow the news of the page.
If you use mobile application VKontakte from your phone or tablet, then you can subscribe to a person as follows.
Visit him at home page profile and click “Add as friend” under the avatar.
In the next window, you can enter a message and confirm sending your friend request. And even if the user rejects it, you can still follow his news in your feed.
If a person does not accept the application, then when you go to his page, you will see the “Application sent” button. If he adds it, then there will be a “Friends” button.
Hi all! Today I’ll tell you about another useful feature for the site - a widget for VKontakte groups. I think from the name it’s already clear what it does. The VKontakte group widget is a very useful thing if you want to attract more people to your group using the website. In general, read all the details in the article.
Despite the fact that I do not use the widget for groups on my website (maybe in vain), this is very useful feature to keep the audience up to date with all the news.
Let's go in order...
So, it looks like this:
This is a widget from my brother's website. It can be placed anywhere; it is in the sidebar (side column of the site).
About the benefits of the widget for groupsThe design of the VKontakte website has long been familiar to everyone and immediately catches the eye, which makes you pay attention to it. If I were on a site that was interesting to me and saw such a widget, I would subscribe to group updates.
It is placed very easily and quickly. The advantage is that a visitor who visits the site and notices the widget will see his friends, if they are in the same group, this will serve as an additional incentive to join it.
You can literally subscribe to the community in one click or public page. By the way, I believe that for websites it is much more effective to use a public page (?).
Okay, enough about the advantages, they are already clear to everyone, I think.
How to install a widget for VKontakte groups?So, the installation instructions are very similar to the installation instructions, by the way, I advise you to install them if you have not already installed them.
Step 1
Step 2
Setting up our widget for groups.
We indicate the link to our group or community in the first line.
At the “View” item, select what you like. If you scroll down the page, you can see an example of the widget and its changes.
Width and height do not require explanation, if these values can be changed directly in the code by changing the “width” and “height” values.
Step 3
Now let's install our widget on the site.
What I highlighted in red should be placed in the “header.php” file (for WordPress). Place the second code, which is indicated in green, where you want the VKontakte groups widget to be displayed; I advise you to place it in the widget.
P.s. If you have already installed comments or from VKontakte, most likely you do not need to install the first part of the code because you already have it installed.
That's all!
As you can see, installation is very simple and does not require much time or effort. Everyone can handle this, but if you have any questions, contact me in the comments and I will be happy to help you.
That's all, see you soon, good luck and prosperity!
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The end of the month is approaching, and I have for you a new script for checking a user in the VKontakte community, or you can call this topic differently - checking a user to subscribe to news on VK. Perhaps this material will be a little unusual for you, since it was recorded for the first time, both in test form and in video format. As they say, you have to start somewhere. I’ll say right away that I don’t have basic experience in video recording, much less editing, I’m just learning, so don’t judge strictly, everything will come. I hope that in the future I will be able to correctly convey information to you and explain everything correctly, delving into the right moments.
But first, let's get acquainted with the script and understand why it is needed and how it can be used. It is intended to determine the subscription to a specific community of any user who has already been registered in a contact. That is, for example, Vasya Pupkin, was not subscribed to such a community and the script automatically displays this information that he is not subscribed, similarly, the script performs actions when subscribing to a community. Well, now, let's move on to the script code itself.
One step script. HTML, PHP, API.
In fact, you won’t see an abundance of code here, and it’s not required. But still, let me explain everything to you. Variable $community- stores the community identifier, variable $profile- stores the VKontakte user ID (in in this case, official community RootHelp and my personal page ID).
Further using PHP functions file_get_contents we get the contents of the file in the form of a line (about this function I talked in detail in another lesson -) and give it to its function json_decode, which takes an encoded string and converts it into a variable $answer.
VK.Widgets.Group("vk_groups", (mode: 0, width: "800", height: "400", color1: "FFFFFF", color2: "428BCA", color3: "428BCA"), 30444828);
Then we create a condition in which, if the response from the server is positive, we show that the user is subscribed to the group; if the response is negative, we show the widget API group subscriptions. That's all, the user verification script in the VKontakte community is ready!