Beginner Instagrammers do not always know how to properly promote their account, how to attract the public, what hashtags are and how to use them in general. In this article we will take a closer look at what hashtags are, why they are needed, and how you can use them to promote your Instagram account for free.
What is a hashtag on Instagram
Hashtags are special tags that characterize a published post, define it into groups, and help other users find exactly what they need. In reality, a hashtag looks like a word with a hash symbol (#) added in front of it, for example, #joy, #love, #cats, and so on. The hash symbol turns an ordinary word into a clickable link, clicking on which you can find all the photos tagged with this hashtag.
Roughly speaking, when a person posts a post with a certain topic and wants other people who are also interested in it to see it, he puts certain hashtags. Such tag words are used on all social networks, but more often on Instagram.
How to put a hashtag on Instagram
Adding a hashtag is very simple; in the description of a post or photo, write the words that characterize your post and put a # in front of them. After publication, your posts with hashtags will appear in the general search.
How to correctly put hashtags on Instagram
Hashtags are a very useful thing, but only if you use them correctly. Hashtags can be used in both Cyrillic and Latin alphabet. Naturally, Russian-speaking users search using “Russian” hashtags, and Europeans and Americans search using “English” hashtags. If you need a Russian-speaking audience, then put hashtags in Russian, and if it doesn’t matter what language your subscribers speak, then put hashtags in both languages, duplicating each word, for example, #love and #love.
A hashtag is not always one word; some people use phrases and even whole sentences. But keep in mind that the more words in the hashtag, the smaller the search coverage will be. Between words in the hashtag you need to put a lower dash or not use spaces or other punctuation marks at all, that is, the words need to be written together, for example, #loveislife.
There must be a space between different hashtags, otherwise it will not be clickable and will not appear in searches.
How hashtags help promote your Instagram account
Some create accounts in order to increase a large number of subscribers, and further earn money by advertising, some promote their brands, products and services, but in any case, hashtags will be excellent assistants in advertising your page.
Post popular, frequently searched hashtags that are at least partially relevant to your post. But you shouldn’t add too many hashtags, it won’t give a good effect. It is better to add 3-5 words, but frequently requested ones.
If you use hashtags correctly, you can achieve very good results, which will be expressed in the popularity of your account.
Hello dear visitors of our site website , where we tell everything about the popular application Instagram. In this article we will tell you everything about using tags on Instagram or how to correctly say hashtags (from the word hashtag). After reading this article you will learn: what are tags, how to use tags, what are tags for? And how to put tags on Instagram.
What are tags on Instagram?
Tags in Instagram- This keywords , which are added to captions (comments) to the photo. Tags usually describe everything that is shown in the photo, and also add tags with the name of the place (country, city, region) where the photo was taken.
What are tags for on Instagram?
Tags on Instagram are needed for several reasons, so they can be used to achieve different goals. Each tag in Instagram, is a hyperlink that allows you to go to a category of a particular topic. First of all, tags on Instagram, provide users with the opportunity to view photos of other users (with tags) on a topic of interest. When a photo is posted on Instagram and a tag is added to it, the photo appears in a category with photos that have the exact same tag added. Pressing tag, you move to the category of photos with the same tag, this allows you to find Instagram users with similar interests, and also makes it much easier to view photos on Instagram by categories that interest users.
How to tag on Instagram
Tags on Instagram, can be added both when publishing a photo in the signature (description), and after the photo has already been published, in this case the tags are written directly in the comments to the photo. In order to make a tag (hashtag) from an ordinary word, you just need add there is a hash symbol before the word # . The symbol is put first # , after which, immediately after it, without a space, write the word that you want to make a tag.
Example:
#dog or #dog
#hello or #hello
There are many different popular tags for Instagram.
All tags can be organized into several categories, here are some of them:
Tags about love, such as #Love #Amour or tags for likes, such as: #TagsForLikes, #photooftheday #20likes #igers, there are also tags for increasing the number of subscribers, for example: #followme or #follow.
Tags for Instagram:
You can put tags in both Russian and English, sometimes in French. If you are in another country, you can use the local language.
When to tag?
We recommend everyone to put tags on Instagram when posting photos. Of course, we do not recommend getting too carried away with tags, because it may look stupid and someone may start to consider you a TP :) But do not be afraid to use tags, the main thing is to use tags correctly and everything will be fine, there will be more likes, subscribers and your account will become more popular and more interesting for other users.
Greetings to all Instagram fans! If you're reading this, you probably haven't promoted your profile yet! In today’s article, I want to review the most popular hashtags on Instagram and explain how to use them correctly so that your account does not get lost in the gray mass of faceless and uninteresting profiles.
From this article you will learn:
If you don’t yet know what a hashtag is on Instagram, then I’ll explain. These are special marks that reflect the essence of what is shown in the photograph. They work as internal links. If you click on them, pictures will appear on the screen under which users have put the same hashtags.
Hashtags play an important role in the process. It is very important to choose and write them correctly. The number of likes and status of your post will depend on this. There are services for hashtags that allow you to collect users who have published their media content under the hashtags given to us.
There may be several of them, the main thing is that they fit the meaning. By Instagram rules, you can put no more than 30 hashtags under one photo. Each tag must begin with a “#” symbol, followed by one or more words without spaces. After the end of the hashtag, you need to put a space and start the new hashtag again with a hashtag. In finished form it looks like this:
Hashtags can be placed in several ways:
- In the body of the post.
Personally, I don't really like this option. This text is difficult to read.
- At the end of the post. It turns out much more beautiful this way. First, you write the entire text, and below it all the hashtags:
- Below the post in the comments. This is what they do if the post turns out to be very long.
Why are hashtags needed?
In fact, they have several uses. Not just for promotion.
- Determining the post category. Hashtags were originally created to sort photos by topic. And this is very convenient, because you can easily and quickly find images of food, animals or attractions with one request.
- Page navigation. Many bloggers create their own unique tags so that they can be used to find all the photos on the desired topic. For example, under each publication with a recipe they write #alina_recipes, and about cosmetic products - #alina_beauty and the like.
- Conducting competitions and sfs. Often, when drawing prizes, the rules of participation stipulate that you must place a repost on your page with a unique tag, for example #ivanova_sfs or #iphone_for_repost. Using them, the organizers find participants, among whom the winner is subsequently determined.
- Brand advertising. The user publishes on his page in social network a review of a particular product or service, and the hashtag indicates the brand or brand, for example: #miracleyogurt #dior #mazda6.
- Search for clients and buyers. For example, in the service sector it is customary to leave hashtags indicating the location of a particular object: #hairdresser_vladimir #manicure_arbat. Using them, a potential visitor can find a place near the house. Try making a request on Instagram too! Maybe you’ll be lucky and won’t have to get your hair cut on the other side of town anymore.
Top hashtags
How to determine the popularity of a hashtag? If you enter the # symbol in your post and start typing any word, the system will offer you several options to choose from. To the right of each of them the frequency of their occurrence will be indicated, i.e. number of publications with the same tag.
The coolest hashtags are those that have been used more than 1,000,000 times. And the least popular are those whose frequency did not exceed 50,000.
Where can you find the most common hashtags? Of course, you can thoroughly study a couple dozen top accounts, or spend an entire night entering different hashtags. But there are easier ways.
There have long been services on the Internet that select for you the most popular hashtags on any topic. Personally, I tried two of these sites:
- http://mytager.com/
- http://instatag.ru/
There are also mobile applications, for example TopTags, Social HashTags and others. You can easily find similar ones in the AppStore and PlayMarket.
They all work on the same principle - they give you the top hashtags, and also divide them into categories: food, family, animals, likes, promotion, etc. You can also add your favorite tags to favorites, copy them and paste them into your posts with one click.
You can write hashtags in any languages. As a rule, Russian and English tags are used on Russian Instagram.
IN this moment The most popular Instagram hashtags written in Russian are the following:
#instagram #instagramnet #instagramweeks #instagram_porusski #insta #instatag #me #smile #selfie #beauty #super #day #night #nature #friends #friendship #likes #photo #photography #Russia #Ukraine #love #my love #girls #Moscow #life #life is beautiful #sky
The first most popular hashtags for Instagram in English are:
#like4like #instalike #fashion #beautiful #love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #selfie #picoftheday #instagramanet #instatag #smile #friends #fun #summer #instadaily #igers #swag #amazing #tflers #follow4follow #likeforlike #bestoftheday #l4l
For greater coverage, you can enter hashtags in both English and Russian under one photo. Here's an example of a top post with mixed hashtags:
#like4like #instalike #happiness #summer #life #vacation #summer #Russia #style #fashion #beautiful #happy #Moscow #love #girl #photooftheday #love #follow #photo #instagood
As you can see, such tags are universal. Most of them will suit almost any photo. And some of them are even aimed at collecting likes and increasing the number of followers.
Most relevant categories
I don't have Instagram. I just walk around the city and tell strangers about what I eat, how I'm doing at home and at work. There are already three subscribers: a doctor and two police officers watching me.
This joke perfectly describes everything that people post on Instagram. Let's find common topics and select frequently used tags for them:
- Food. One of the favorite categories of users was food. Photos of beautifully presented dishes commonly served in restaurants, homemade recipes, on-the-go snacks, sweets and baked goods. Catch hashtags on the topic:
#eating delicious and useful #delicious #delicious #delicious food #delicious food #it's delicious - Cats. I have already said that few Instagram profiles are complete without our furry friends. If you want to glorify your cat, use the following tags:
#cat #kote #instacat #cats #cat #kotey #kakoshka #catstagram #kitty #kitten #lovebeautiful #animals #mimimi #animal #cats #kitten #catsofinstagram #ilovemycat #meow #cats #pet #catlover #kitty #pet #catoftheday #catsagram #bestmeow #without a cat and life #cats rule the world #cats like cats - Children. Many mothers on maternity leave blogs on Instagram about raising children, family and relationships. They are also called instamoms, and they use the following tags in their public pages:
#kids #kid #child #instakids #baby #children #childrenphoto #family #instababy #happy #smile #familytime #children #kids #child #smile #family #photochildren #childhappy #meaning of life #meaning of my life #moideti #mychild #life #my love #little #little one #son #sonny #daughter #daughter - Selfie. This is a photograph of yourself. They gained such popularity that smartphone manufacturers began to massively improve quality for their sake. front cameras. And sellers of monopods (selfie sticks) made a fortune. This is how women usually sign themselves:
#selfie #selfies #selfietime #selfienation #selfiequeen #selfiestick #selfieoftheday #face #faceoftheday #me #instaselfie #instame #girls #eyes #portrait #cute #beautiful #love #selfie #selfiestick #selfietime #selfiemania #selfieselfie #selfielift #selfie never happens #selfieincar #selfiemirror #selfieday #selfieisadisease #me #face - From mid-December to this day, most of the photographs are associated with the New Year and Christmas. Take note of these hashtags, because the Old New Year is still ahead:
#2017 #2018 #christmas #christmastree #christmas2017 #holidays #holiday #winter #xmas #family #merrychristmas #happynewyear #newyear #bye2017 #hello2018 #newyear #newyear2018 #happyyear #happyyear2018 #Christmas tree #Christmas tree2018 #winter #celebrate #celebrate # we meet #christmas #christmas #merry christmas #holiday mood #goodbye2017 #hello2018 - Some people use Instagram as a lookbook, looking for popular posts about fashion and style using the following tags:
#instastyle #instafashion #look #lookbook #lookoftheday #fashion #style #beautiful #clothes #mylook #mylooktoday #todayimwearing #fashionpost #look #look #lookoftheday #clothing #instafashion #style #outfit #elegant #beauty #beautiful #dressydresses #suit #suit #dress #dream dress #skirt #top #mystyle - Travel blogs are rightfully considered one of the most visited on Instagram. If you want to admire it, then search by tags:
#travel #traveling #travelgram #traveler #travelphotography #traveltheworld #travelblog #vacation #vacations #vacationtime #instatravel #instatraveling #instatrip #tourist #tourism #trip #visiting #tourist #trip #vacation #vacation #relax #tour #flight #around the world
The topics for publications can be listed endlessly, and there are dozens of times more hashtags for them. Don't forget that in addition to photos you can post funny video and stories You can also insert tags there. Choose what you like. The main thing is not to overdo it.
Terms of use
Many people think that in order to get to the top and get promoted, it’s enough to throw in the most popular hashtags and get likes. In fact, this is a little different. Although there is some truth here.
The fact is that frequently occurring hashtags must be used with great care. The best posts on Instagram are chosen based on the number of likes they received in the first minutes after publication. Therefore, to get to the top, you need to compare the average number of likes on your regular posts and the number of likes that photos received in the top for a given tag. If you typically get fewer responses, you're unlikely to be in the top nine.
Of course, you will gain several new followers. But the feed of photos for the most popular hashtags is updated very quickly. Therefore, your publication will quickly slide down.
For convenience, I will give an approximate ratio of the number of photos and likes that are needed to reach the top:
- More than 100 million photos – more than 10 thousand likes;
- 1-100 million photos - on average from 5 to 10 thousand likes;
- 500 – 900 thousand photos – 1 – 5 thousand likes;
- 50 – 400 thousand photos – up to 1000 likes;
- less than 50 thousand photos - about 100 likes.
How to write hashtags on Instagram as effectively as possible? Eat good scheme, which is the best way to cheat:
- Post a new post and put the 30 most popular tags under it.
- Wait about 5 minutes. During this time you will collect the maximum number of likes, after which your photo will fall far down the hashtag search list.
- After this, you can delete hashtags and add 30 new ones, different from the previous ones.
You will get some more likes from them.
The scheme really works. But it makes no sense to repeat this cycle more than 3 times, since after an hour your entry will no longer be considered new and hardly anyone will find it. Yes, and in general, I think it is suitable only for the most confused. As for me, it’s better to spend more time on quality content, choose the optimal time to post photos, and geotag when traveling around cities and countries. Don't forget that hashtags are just an auxiliary tool for promotion.
Did you like the article? Bookmark it. Then you can use my selections at any time and write ready-made hashtags under the photo on Instagram. Nothing could be easier! Share the link with your friends, let them subscribe to my blog and join us to search the best ways making money online. I wish you millions of views and with that I say goodbye! #bye
Hi all! Vasily Blinov is with you and today I want to tell and show you how to put hashtags on Instagram.
But I’ll start not just with how to make them, but with what they are - hashtags on Instagram, what they are for, and how to use them correctly in your posts. I believe that without understanding how they work, there is no point in using them.
What is a hashtag on Instagram?
On Instagram, photos are grouped using these tags. Using them you can find photos on a specific topic, place, event, etc. Sometimes you click on tags that interest you and find a lot of interesting information, people and beautiful photos.
Since I travel, I often look at places that people have hashtagged on their Instagram. It happens that through him I contact and meet these interesting guys, ask them about a place, a city, where to go, what to see, etc.
Sorting by hashtags is an indispensable function, but recently many people have begun to use it for purposes other than its intended purpose. Which leads to spamming with wrong photos based on the necessary tag words.
For example, for the tag of my city #Perm there is a very small percentage of live photographs, mainly for it, I would say 90% - this is the sale of clothes, watches, some services and other nonsense. Because of spam and advertising, it simply became useless.
In addition to the fact that hashtags are used throughout Instagram and are seen by other users who do not follow you, they are also needed to sort personal content. Due to the unique words in the tag, you can divide all your photos on Instagram into different topics. For example, I have several topics on which I write and publish posts: #Vasily_about_remote or #Vasily_travel_Bali. Nobody uses hashtags like this, and for me they became unique.
That’s basically all about what hashtags are and why they are needed. I think everyone understands, if you have questions, write in the comments.
How to tag photos?
Everything is simple here, but there are some peculiarities.
To make a hashtag on Instagram on your phone or computer, you need to put the “#” symbol in the description immediately before the word and this word will automatically become a link, when you click on it, a search will open with all the photos in the descriptions or comments to which this hashtag was used.
What do you need to know when writing hashtags on Instagram?
- You can put hashtags in any part of the text and in the comments. Usually they replace individual words in the text or are written in order through a space at the end of the text or in a separate comment.
- The tag can be written in both Russian and English, and also contain numbers.
- It can contain both uppercase and lowercase letters. For example: #Vasily and #Vasily are the same hashtag.
- If you change at least one letter or symbol in it, then it will be a different hashtag. For example: #travelE and #travelI are different tags.
- It cannot contain spaces. To write a hashtag consisting of several words, either write them together or separate them with the underscore character “_”. For example: #VasilyBlinov or #Vasily_Blinov.
- Instagram remembers all the hashtags that you entered earlier, after you enter the hash and the first letter, a list of all words will appear. Also, when you enter “#” and the first letters, the Instagram search will automatically show you a list of tags. Just be careful, because phrases with errors are often shown there.
Instagram remembers hashtags, and the next time you check the hashtag and enter the first letter, it will offer you a ready-made word.
How many tags can you put on Instagram?
The maximum number of hashtags that can be added to a photo is 30. If you accidentally write more, none of them will be published.
I made a separate selection where I collected . This article will help you in generating the right number of words. I saved it in bookmarks and use it as a cheat sheet, I don’t always remember the right words without it, it will also help you choose hashtags if you use promotion services like Pamagram.com, to find a more precise target audience.
Search by hashtags on Instagram
Now we have conveniently made a search on Instagram, you can search in 4 categories:
- The best
- Tags
- Places
To find photos by a specific tag word, go to the application, click on the “magnifying glass” search icon, then click on the text input line and select the “Tags” tab.
How do I use hashtags to gain likes and followers?
The other day I read an interesting article in which a guy talked about how he promotes his posts using hashtags. Well, his scheme is complete crap. First, he publishes a photo on Instagram with one list of hashtags, after a few minutes he deletes this set, writes another in the comment, then deletes it again and writes back the first option.
This is some kind of perversion! I don't understand why you bother so much. Hashtags need to be used, but they do not play a major role, they are only an auxiliary element.
Better worry about the quality of content and photos, put appropriate tags, do it for people. I previously tried to add as many tags as possible to each of my posts, but the result was almost zero.
Firstly, all the popular tags that we usually put last a few minutes. If you click on them an hour after publication, you will not find your photo, it will fly far down the feed, and no one will see it.
Secondly, a bunch of tags in the text make it difficult for your follower to read, and the post doesn’t look very nice.
Third, if you use unique tags to group your posts, then they simply won’t be noticed in a bunch of others.
- Take high-quality photos and descriptions.
- Use your own unique tags that will divide your posts into different topics.
- Don’t add a bunch of unclear and illogical tags.
Thus, by making your account interesting for readers, your subscribers will grow and, accordingly, likes to your photos.
That's all for me, if you have any questions, ask them in the comments. And also subscribe to my newsletter to receive other interesting and useful articles by email.
Hashtags for Instagram are a way to search for videos or photos, and an opportunity to promote publications based on certain queries. Necessary for online business, personal pages and blogs. Thanks to short phrases, the page owner can get more likes and comments, thereby raising the post in “ Popular».
Where are hashtags used?
Instagram users write short queries in post descriptions, Stories, and images. Hashtags for promotion are used only in the signature, from where other members of the social network can find the post. Information about recent entries appears when you click on a phrase.
Bloggers often create their own queries that can be used to find their account or individual posts. By clicking on a unique tag on someone's page, the user will see all posts related to that topic.
How to use?
On your personal page, the most popular hashtags can be used in the profile description or under posts. For quick search comments are also written there in order to additionally bring the page to the TOP. The request looks like this: " # (phrase)", without spaces.
To add hashtags for followers in your profile description:
- Didn't find the answer? We will prepare a question for you and send you an answer by e-mail
- Powerful upgrade of Instagram account
It is better to use one, maximum two words. Long queries will not be displayed.
One publication can have up to twenty hashtags, but the recommended number is no more than five. These are words that relate to the topic of the publication or blog.