Content manager: responsibilities and job description. Content manager who What is a content manager

Appointed to a position and dismissed by order of the general company.

1.3. During the absence of content, its rights are transferred to another official, as announced in the order of the organization.

1.4. A person who meets the following requirements is appointed to the content position: education - higher, incomplete higher, experience in similar work of at least one year.

1.5. A content manager should know:

Basics of formatting using HTML, be an experienced PC and Internet user;

Other WEB technologies (taking into account the subject matter and specifics of the site);

Stylistics and grammar of the Russian language, the basics of proofreading.
1.6. The content manager is guided in his activities by:
- legislative acts of the Russian Federation;

The company's charter, internal labor regulations, and other regulations of the company;

Orders and instructions from management;

The real one.

Job responsibilities of a content manager

The content manager performs the following:

2.1. Contributes to the promotion and popularization of the site on the Internet.

2.2. Develops and supports the basic concept of the site, makes proposals for improving the concept and content of the site, and introducing a new service for site visitors.

2.3. Monitors the text content of the site and constantly updates information.

2.4. Monitors compliance by visitors with the rules for using the site, as well as other mandatory requirements put forward by its creators.

2.5. Monitors compliance with the general order in the information field of the site for the convenience of all users, ethical and other standards of behavior accepted in online communities.

2.6. Performs work on editing and proofreading materials and their structuring, including the design of texts, tables, etc.

2.7. Participates in the artistic design of information placed on the site together with the webmaster.

2.8. Researches the needs and requests of site visitors.

2.9. Monitors the work of competitors, that is, sites with similar themes, concepts and content.

Content manager rights

The content manager has the right

3.1. Receive information to the extent necessary to solve assigned tasks.

3.2. Submit proposals to management to improve your work and that of the company.

3.3. Require management to create normal conditions for the performance of official duties and the safety of all documents generated as a result of the company’s activities.

3.4. Make decisions within your competence.

Responsibility of the content manager

The content manager is responsible for:

4.1. For failure to perform and/or untimely, negligent performance of one’s official duties.

4.2. For failure to comply with current instructions, orders and regulations on maintaining trade secrets and confidential information.
4.3. For violation of internal labor regulations, labor discipline, safety and fire safety rules.

4.4. The content manager is personally responsible for the prompt, comprehensive and objective presentation of materials on the sections of the site under his control.

Download job description:

The general directory of everyone is here:

This is modern in terms of fast and effective search and selection of personnel. Our personnel selection will provide services for the personnel you need. We are looking for and selecting accountants, doctors, stylists,...
Information for employers for search and selection services you can find at. On the " " page you can find out about our latest promotions and special offers for Customers (employers). On the catalog page, read what it should be and download the basic versions of the DI.
If you are interested in your request, we will select personnel for you and help applicants! We will implement it for you in a short time frame.
For your comfort we created a section " " in which we posted detailed information according to the main positions of popular requests from search and selection customers, but with reference to specific name, for example, t, etc., as well as the "" section
3 have been created for applicants useful section , namely " ", " " and "

New professions are constantly appearing on the Internet. It seemed that just recently no one had even heard of such a word - “content manager”. And today on all freelance sites: “Required, required, required...”.

At the same time, many still do not understand what the job is and look at such vacancies with suspicion. To get rid of doubts once and for all, let's figure out who this content manager is and what his job responsibilities include.

What is the job

Content manager is a specialist who deals with the content of the site, that is, content. He publishes articles, images and videos, posts on in social networks and fills out product cards for online stores. Sometimes he is entrusted with the full management of an Internet project and its promotion.

Unlike other freelancers, a content manager is a jack of all trades. He understands copywriting, website operation, and a bunch of other things. In the 20th century, newspaper editors-in-chief did something similar.

Who needs content managers and why? The fact is that today all commercial and other organizations have rushed to the Internet. Naturally, they needed people who would professionally fill their sites. And since there are more and more sites, such specialists are now constantly in demand.

What exactly a content manager does depends on the resource. Most often, he looks for suitable materials, manages copywriters and other freelancers. Less often, he writes articles on his own or promotes a website.

Varieties

Profit news and entertainment sites depends on the advertising placed on them: the more people see it, the better. Therefore, the main responsibility of a website content manager is to fill the resource with materials that are attractive to readers.

Profit online store depends on sales volume. Therefore, the responsibilities of a content manager in an online store resemble the work of a seller or merchandiser. He fills out and prepares product cards, monitors the relevance of prices and price lists. Less often - communicates with visitors: advises and helps place orders.

Task groups and publics- attract and retain subscribers. Unlike websites, communication plays an important role in them. Therefore, the responsibilities of a content manager on social networks (SMM manager) include not only creating interesting posts, but also organizing a conversation. He looks for “catchy” topics, starts discussions and directs the conversation in the right direction.

Responsibilities of a content manager

Any employee has two types of responsibilities: official and functional. Official - this is what exactly he must do, and functional - this is what result the employer expects from him. For example, a cleaner in an office must wash the floors and dust, and the expected result is cleanliness in the room.

The functional responsibilities of a content manager usually include:

Resource promotion. In other words, the site, through his efforts, should become visited and profitable.

Relevance of content. News and entertainment sites always need new content - that's why users go there. And in stores it is necessary to update prices and product catalogs in a timely manner, and inform about new promotions and services.

Content quality. And these are not only interesting articles and enticing pictures. You also have to think about the convenience of readers and other things that influence behavioral factors.

Taking care of users. You need to be interested in their opinion about the site, respond to wishes and complaints.

Monitoring competitors. This helps to learn about new trends and adopt successful discoveries. Well, or at least not repeat the mistakes of others.

The list of job responsibilities of a content manager depends on the employer. But the standard set usually looks like this:

Search, order or create content. Most often, articles are ordered from various freelance sites, and illustrations are purchased from photo stocks (or taken for free). Large portals have their own staff writers, artists and photographers.

Update materials on time and regularly in accordance with the content plan.

Work with freelancers and full-time employees. The content manager sets tasks for them, monitors implementation and checks quality. The main difficulty is that freelancers are creative people. And this requires a special approach and great patience.

Do advertising. The content manager interacts with advertisers or, conversely, places site advertisements on third-party resources. He also monitors the results of campaigns and, if necessary, makes changes to them.

Track resource statistics. The content manager monitors site traffic and analyzes behavioral factors. This helps evaluate the effectiveness of materials and promptly notice dangers such as user outflow or sanctions from search engines.

Monitor the operation of the site. That is, make sure that the engine does not glitch, the layout does not fly off, and duplicate pages do not appear. You need to be able to correct minor mistakes yourself.

But this is not all that a content manager should do. He may also be entrusted with:

Maintain a news feed and newsletter, notify readers about new materials and promotions.
Answer user questions, advise them on the operation of the site, moderate comments and forums.
Interact with partner sites.
Engage in compilation semantic core(SY) and selection of keys.

This list may look daunting. In reality, only the resource owner decides what a content manager should and should not do. And often all the work comes down to just publishing new articles.

What is not the responsibility of a content manager? Naturally, a lot here also depends on the employer, but usually not required:

Write articles yourself. Authors and copywriters do this. The content manager “takes up his pen” only as a last resort, for example, if the contractor missed the deadline.
Create illustrations. This is done by professional artists and photographers. But a content manager must be able to prepare illustrations for publication on the site.
Develop design. The maximum that is needed is to carefully lay out the page.
Program and correct errors in the engine.
Realize technical support . The content manager deals only with the site: he does not advise users of the products that are sold on it.

Who can become a content manager

Both techies and humanists can handle the job of a content manager. Most often, they become copywriters and webmasters who already have experience working with content. However, there are also specific requirements for a content manager.

First of all, these are people with a certain set of personal qualities. Namely:

High learning ability. A content manager not only has a ton of skills, but also keeps them up to date. Unfortunately, the Internet is changing all the time.

Communication skills. These are the ability to communicate and manage a team, self-control, knowledge of business etiquette and negotiator skills.

Creative skills. Working with text and graphics requires good taste. The content manager must immediately see whether the audience will like the material and how to improve it.

Self-discipline. As a matter of fact, without it there is no freelancing at all. You need to organize your work, plan your time and keep track of deadlines yourself.

But personal qualities alone are not enough. A content manager needs to acquire knowledge and skills in the following areas:

Computer and Internet.
Journalism and copywriting: understand the quality of the text, understand the work of a copywriter, and, if necessary, be able to write an article yourself.
Web graphics: find, process and place illustrations, competently handle the main web image formats (jpg, gif, png) and confidently use graphic editors(usually this is Photoshop).
Webmastering and layout: know HTML and CSS at a basic level, be able to independently layout a page and customize styles. Experience with popular engines, such as WordPress or Joomla, will also come in handy.
SEO: master at least the basics of optimization.
Advertising: be able to set up targeting and contextual advertising.
Law basics: understand content licenses, understand what materials can be used and under what conditions.
Resource topic. If the site, for example, is dedicated to cars, then you need to understand cars.

Unfortunately, our universities do not yet train content managers. Yes, someone completes the relevant courses. But most people learn the profession on their own - they study manuals and torment Google until they are blue in the face.

Conclusion

So, the profession of a content manager is difficult, but interesting. It is perfect for active people who are not afraid of responsibility and constant work on themselves. It remains to answer the two most pressing questions: how much they pay and how to get a job.

Today (2017) the average salary of a content manager in Russia is 27 thousand rubles. In Moscow and St. Petersburg it is 38 and 29 thousand rubles, respectively, and in the regions - about 22 thousand.

The highest rates (from 70 thousand) are in companies that operate in the high technology sector. The lowest (10 thousand or less) are for organizations that do not attach much importance to the Internet, and for amateur webmasters.

Sometimes content managers take on several small projects at once. Moreover, they are usually offered not a fixed salary, but piecework payment (for example, based on the amount of published content).

Content manager vacancies can be found:

On freelance sites: freelance.ru, fl.ru, freelancejob.ru, etc.
On job search sites: HeadHunter, Job, SuperJob, Rabota.

When applying for a vacancy, you need to list your skills that may be needed (see above) and support them with examples of work.

Content manager is a specialist in creating and curating content. In some companies he only serves projects, but in others he creates them himself and is responsible for advertising and promotion. All content managers are united by one common task - to ensure freshness, relevance and information content of the material on the site.

More videos on our channel - learn internet marketing with SEMANTICA

What does a content manager do?

When we talk about this profession, the first thing that comes to mind is writing and processing texts for websites on the Internet. In reality, the job responsibilities of a specialist are much more varied. Depending on the company’s marketing objectives, a content manager can take on the functions of a webmaster, marketer, copywriter or editor.

We looked at 120 vacancies on hh.ru and compiled a list of content manager responsibilities that employers most often require:

Creates texts

The specialist writes articles aimed at target audience pages. It creates:

Commercial material for online stores and service sites.
Informational articles.

Create unique articles

Material that has too many overlaps with other resources has no place in the top. Having discovered plagiarism on a site, robots exclude it from the search results, and page traffic drops sharply. To prevent search engine filters from lowering a site’s position, it must contain unique content. To check articles for uniqueness, experts most often use the services text.ru, Advego, Content Watch.

Where to begin

Getting a position as a website content manager is much easier for a person who has already done something similar: managing groups on social networks, writing articles, running a blog. The employer will be glad to see a portfolio with texts or examples of viral publications.

If the applicant has nothing but eyes glowing with enthusiasm and the desire to become a content developer, I recommend starting with running your own project. Let it be personal blog, page on Instagram, Facebook or Vkontakte. On these platforms you can begin to make your first attempts to identify and attract your target audience, create publications and monitor how users react to them. If readers respond, comment on posts, and traffic increases, then the specialist is on the right track.

The profession of a content manager appeared almost simultaneously with the first website and has now become one of the most in demand in the Internet industry. Almost any website needs a specialist to support and develop it. Vacancies and positions of such specialists may be called: content manager, site administrator or webmaster.

The content manager publishes articles or news on the site, posts photographs, corrects errors, participates in SEO promotion, and sometimes writes articles, reviews, and interviews himself. The complete stack of tasks depends on the wishes of a particular employer.

The promise of the profession is that in the process of working as a content manager you can gain diverse experience in the field of Internet technologies and choose something more interesting and serious for career growth.

Places of work

Content managers are needed by many Internet projects and companies: information sites, media, online stores, SEO studios, advertising agencies, and especially large, heavily visited sites and Internet agencies.

History of the profession

In ancient times, all the “content” was created by scribes and speakers. In the 19th and 20th centuries, printing and typography developed rapidly, books, newspapers, and magazines were actively published, and the demand for information processing specialists greatly increased. The position of content manager gained its current popularity after the advent of the Internet.

Responsibilities of a content manager

Job responsibilities of a content manager include:

entering and editing information on the website:
- working with graphics;
- posting video content;
- layout of articles;
writing articles, news, announcements and other content;
searching and collecting information for writing texts;
eliminating simple errors on the website and describing complex problems;
monitoring the correct operation of the site;
communication with site visitors.

Almost always, what a content manager does depends on the specifics of the employer, so responsibilities may include:

working with freelancers or full-time specialists;
layout and drawing of printing (leaflets, booklets, business cards, etc.);
management and development of a VKontakte or Facebook group;
maintaining a mailing list;
placement and management of online advertising.

And much more.

Requirements for a content manager

Requirements for a content manager consist of the following basic skills and abilities:

Confident PC skills;
Basic knowledge of HTML, CSS;
High literacy (ability to write without errors);
Ability to process images for the website;
Perseverance (ability to perform monotonous work);
High printing speed;
Accuracy and attentiveness;
Ability to work with large amounts of information.

Desirable Requirements content manager may include:

Knowledge of Photoshop, Corel Draw and other graphics packages;
Understanding the principles search engine optimization websites (SEO);
Knowledge of traffic statistics systems Google Analytics, Yandex Metrics;
Proficiency in English;
Experience in contextual advertising.

Sample resume for content manager

How to become a content manager

Content managers do not need academic education. To become a content manager, it is enough to learn how to write texts without spelling and stylistic errors and master the HTML and CSS language at a basic level. All other requirements are acquired during the work at the selected vacancy.

The easiest way to acquire copywriting skills is through practice (run your own blog or work as a copywriter), and knowledge of HTML and CSS can be achieved with the help of tutorials.

Content manager salary

The salary of a content manager ranges from 10 to 40 thousand rubles per month. At the level of 35-40 thousand rubles, employers are looking for specialists with the skills of an Internet marketer or SEO specialist. The average salary of a content manager is 22 thousand rubles per month. For that kind of money you can sometimes find similar work at home.

Vacancies and positions of such specialists may be called: content manager, site administrator or webmaster.

Places of work

History of the profession

working with graphics;
posting video content;
layout of articles;

communication with site visitors.

responsibilities may include:

maintaining a mailing list;

And much more.

Confident PC skills;
Basic knowledge of HTML, CSS;
High printing speed;

Desirable Requirements

Proficiency in English;

Resume sample.

How to become a content manager

Content manager salary

Fast race

Advanced race settings include all standard functions, as well as additional ones, such as real weather conditions, choice of starting location (for practice mode) and others.

Various options for choosing a car grid.

The display of cars and tracks for selection is available in three options: by brand, by category and a complete list.

In CM you can save not only the settings of the assistants, but the settings of the entire race.

A full-fledged online racing mode with a smart filter for quick and convenient server selection.

Content Manager

Convenient editing of any mod data.

Automatic construction of the engine curve.

Auto-generation of previews in the updated Kunos style, with the ability to customize your style.

Custom Showroom - quick viewing of a 3D model with additional features.

Smart selection filter by tags and parameters.

The program is available in two versions, limited (Lite) and complete (Full). The Lite version has limited access to fresh features, such as online mode or content manager mode (managing cars, tracks, etc.).

Download Lite version

To unlock the full version of the program, transfer any amount of money in one of the following ways:

Donate whatever amount you like

Please enter your email to receive the key!

Translating cash, you will not only get a permanent full version Content Manager, but also support the entire AssettoCorsa.club project and contribute to its further development.

Attention!

Who is a content manager, what does he do and how to become one from scratch

After the transfer, your personal key will be sent to the email linked to PayPal or specified when paying via Yandex.Money (when paying via Yandex.Money mobile phone, after payment, send a letter to http://acstuff.ru/app/#contacts with the date/time and payment amount). Please do not share it with anyone, otherwise it may be withdrawn. The key is sent automatically, so if something goes wrong and you don't receive the key within an hour (or you have other questions), please email us at
http://acstuff.ru/app/#contacts.

Places of work

History of the profession

Responsibilities of a content manager

Job responsibilities of a content manager include:

entering and editing information on the website:

working with graphics;
posting video content;
layout of articles;

writing articles, news, announcements and other content;

searching and collecting information for writing texts;

eliminating simple errors on the website and describing complex problems;

monitoring the correct operation of the site;

communication with site visitors.

Almost always, what a content manager does depends on the specifics of the employer, so responsibilities may include:

working with freelancers or full-time specialists;
layout and drawing of printing (leaflets, booklets, business cards, etc.);
management and development of a VKontakte or Facebook group;
maintaining a mailing list;
placement and management of online advertising.

And much more.

Requirements for a content manager

Requirements for a content manager consist of the following basic skills and abilities:

Confident PC skills;
Basic knowledge of HTML, CSS;
High literacy (ability to write without errors);
Ability to process images for the website;
Perseverance (ability to perform monotonous work);
High printing speed;
Accuracy and attentiveness;
Ability to work with large amounts of information.

Desirable Requirements content manager may include:

Knowledge of Photoshop, Corel Draw and other graphics packages;
Understanding of the principles of search engine optimization (SEO);
Knowledge of traffic statistics systems Google Analytics, Yandex Metrics;
Proficiency in English;
Experience in contextual advertising.

Sample resume for content manager

Resume sample.

How to become a content manager

Content managers do not need academic education.

How to become a website content manager: responsibilities and requirements for it

To become a content manager, it is enough to learn how to write texts without spelling and stylistic errors and master the HTML and CSS language at a basic level. All other requirements are acquired during the work at the selected vacancy.

The easiest way to acquire copywriting skills is through practice (run your own blog or work as a copywriter), and knowledge of HTML and CSS can be achieved with the help of tutorials.

Content manager salary

Profession content manager: responsibilities, requirements, salary

Places of work

History of the profession

Responsibilities of a content manager

Job responsibilities of a content manager include:

entering and editing information on the website:

working with graphics;
posting video content;
layout of articles;

writing articles, news, announcements and other content;

searching and collecting information for writing texts;

eliminating simple errors on the website and describing complex problems;

monitoring the correct operation of the site;

communication with site visitors.

Almost always, what a content manager does depends on the specifics of the employer, so responsibilities may include:

working with freelancers or full-time specialists;
layout and drawing of printing (leaflets, booklets, business cards, etc.);
management and development of a VKontakte or Facebook group;
maintaining a mailing list;
placement and management of online advertising.

And much more.

Requirements for a content manager

Requirements for a content manager consist of the following basic skills and abilities:

Confident PC skills;
Basic knowledge of HTML, CSS;
High literacy (ability to write without errors);
Ability to process images for the website;
Perseverance (ability to perform monotonous work);
High printing speed;
Accuracy and attentiveness;
Ability to work with large amounts of information.

Desirable Requirements content manager may include:

Knowledge of Photoshop, Corel Draw and other graphics packages;
Understanding of the principles of search engine optimization (SEO);
Knowledge of traffic statistics systems Google Analytics, Yandex Metrics;
Proficiency in English;
Experience in contextual advertising.

Sample resume for content manager

Resume sample.

How to become a content manager

The easiest way to acquire copywriting skills is through practice (run your own blog or work as a copywriter), and knowledge of HTML and CSS can be achieved with the help of tutorials.

Content manager salary

Places of work

History of the profession

Responsibilities of a content manager

Job responsibilities of a content manager include:

entering and editing information on the website:

working with graphics;
posting video content;
layout of articles;

writing articles, news, announcements and other content;

searching and collecting information for writing texts;

eliminating simple errors on the website and describing complex problems;

monitoring the correct operation of the site;

communication with site visitors.

Almost always, what a content manager does depends on the specifics of the employer, so responsibilities may include:

working with freelancers or full-time specialists;
layout and drawing of printing (leaflets, booklets, business cards, etc.);
management and development of a VKontakte or Facebook group;
maintaining a mailing list;
placement and management of online advertising.

And much more.

Requirements for a content manager

Requirements for a content manager consist of the following basic skills and abilities:

Confident PC skills;
Basic knowledge of HTML, CSS;
High literacy (ability to write without errors);
Ability to process images for the website;
Perseverance (ability to perform monotonous work);
High printing speed;
Accuracy and attentiveness;
Ability to work with large amounts of information.

Desirable Requirements content manager may include:

Knowledge of Photoshop, Corel Draw and other graphics packages;
Understanding of the principles of search engine optimization (SEO);
Knowledge of traffic statistics systems Google Analytics, Yandex Metrics;
Proficiency in English;
Experience in contextual advertising.

Sample resume for content manager

Resume sample.

How to become a content manager

Content managers do not need academic education.

Profession content manager: who is he and what does he do?

The easiest way to acquire copywriting skills is through practice (run your own blog or work as a copywriter), and knowledge of HTML and CSS can be achieved with the help of tutorials.

Content manager salary

Content manager - responsibilities, salary, training

When choosing a particular profession, it is useful to know both its positive and negative sides. However, maintaining objectivity, it is worth noting that the disadvantages of any profession directly depend on the abilities of the person himself, as well as on his inclination towards the subject of work. In the case of the profession of a sales manager, it is important to know that the main area of work is people - both suppliers of goods and services and consumers. Based on this, the main advantages and disadvantages of the manager’s activities are determined.

One of the most important and striking benefits of being an active sales manager is the opportunity for unlimited career growth. IN in this case it does not imply a change in status or climbing the career ladder, as this is about true empowerment. Working with goods and services of different classifications helps to maintain your knowledge at the proper level, as well as increase the level of competence in issues of various kinds. Also, regular communication with consumers contributes to the development of sociability and flexibility of views. As a result, with proper and conscientious work, the sales manager becomes the most knowledgeable person in the modern market.

It is equally important to remember that cooperation with the media and other information services implies some influence on people's perceptions, and in this regard, sales managers become the most influential market specialists. Maintaining and organizing your own trading networks and databases over time guarantees endless opportunities in business and trade.

However, for people who are prone to worry and too strong emotions, the field of trade management can be a difficult path of development. Since this profession often involves taking on responsibility, taking risks, and making promises, it should be noted that this work is considered quite stressful. In addition, long-term work with people requires one hundred percent commitment under any conditions, which in some cases can also lead to moral exhaustion.

And yet, people with low sensitivity to stressful situations and a positive outlook can create the necessary conditions for effective work in the field of sales management. Much also depends on the creative potential of the person, since the correct presentation of information often requires imagination and the ability to adapt the material to the needs of the buyer. Illuminating the useful potential of products and services is a complex process that, depending on the abilities of the manager, can bring both joy and disappointment.

Basically, it is worth noting that with the right attitude, sales managers are able to withstand any difficulties.

Go to list of articles

What does an online store manager do?
One person can open an online store, but as the store develops and sales grow, it will be necessary to expand the staff. The main specialist on whose shoulders the orders will fall directly is the manager or administrator of the online store.
Responsibilities of a content manager
Let’s try to figure out what the responsibilities of a now popular specialist are: a content manager.
Overview of the sales manager profession
If we go to any resource that specializes in searching and offering vacancies, we will see that upon request “manager” the system produces many titles: HR manager, advertising manager, tourism manager, etc. It turns out that under this name specialists are hiding from completely different areas. Let's talk about the sales manager today.
International legal acts