“Swiss” marking, or What does a quality watch mean? See what "Swiss Made" is in other dictionaries

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This phrase was formally adopted at the end of the 19th century, and after that most countries began to use the “Made in ( The name of the country)" Obviously, the "Swiss Made" engraving is most often used on Swiss watches. According to Swiss law, permission is required to use the engravings “Suisse”, “produit suisse”, “fabriqué en Suisse”, “qualité suisse” or their translations, “Swiss”, “Swiss Made”, or “Swiss Movement”. Older watches used "Swiss" on the position 6 hours.

There are two parts of Swiss law that restrict the use of the phrase "Swiss Made". The first law that applies to all types of products manufactured in Switzerland is the Law on the Protection of Trademarks and Brands (LPM). The second part of the Swiss legislation LPM paragraph 50 of the law of 1971 regulates the proper specification and quality of Swiss military watches. The text of this law is available in French, German and Italian, since they are recognized as the official languages ​​of Switzerland.

Swiss legislation

As mentioned above, Swiss standards require a certain quality from manufacturers to allow engraving on manufactured watches. These laws changed in the Swiss code, so older watches that were engraved "Swiss Made" do not necessarily meet the current legal requirements, and in some cases they exceed them. The current law has applied to "Swiss Made" engravings since 1971.

Name of the law in the main languages ​​of Switzerland:

  • French - “Ordonnance réglant l’utilisation du nom “Suisse” pour les montre”;
  • German - “Verordnung vom 23 December 1971 über die Benützung des Schweizer Namens für Uhren”;
  • English “Ordinance regulating the use of the name “Swiss” on watches”,

The law describes a Swiss watch as a concept that depends on the characteristics and/or individual parameters of its mechanism. The law also talks about which mechanisms fall under the definition of “Swiss Made”. This law fully establishes which watches, watch cases, watch movements and watch spare parts can bear the “Swiss Made” engraving. The following are important parts of the law.

Swiss Watches

In summary, a watch is considered Swiss if it has a Swiss movement or is assembled in Switzerland and if the final stage of assembly is in Switzerland.

Minimum Standards

When you read the law on the use of the name, it is worth remembering that it may not define precisely what “Swiss Made” refers to a wristwatch, but it does set a minimum standard that is required for a watch to bear the “Swiss Made” engraving. Often, the extent to which a watch is “Swiss” depended more on the brand and reputation of the manufacturer and for this reason the watch industry began to stratify the concept of “Swiss Made”. The Swiss Federal Council changed the legislation regarding the use of "Swiss" on watches in 1995. This revision added additional explanations about the number of parts not made in Switzerland and was called Des composants étrangers pour les montres("Various Parts")

Definition of "Swiss Made" under Swiss law

A watch is called Swiss according to the law if:

  • they have a Swiss movement,
  • The mechanism for this watch is installed in Switzerland;
  • the manufacturer carries out final inspection in Switzerland

Definition of "Swiss Movement" (Swiss movement) according to Swiss law

Watch marking - “Swiss made”

The inscription “Swiss made” is a symbol of superlative quality, meaning that the watches marked with this mark (including replica watches) are technically perfect (accurate, reliable, waterproof, shock-resistant) and aesthetically (elegant and original in design). The combination of ancient watchmaking traditions and the latest technological achievements is what “Swiss made” is.

But not all watches are eligible for such a sign. The use of an inscription with Swiss ancestry is regulated by special legislation dictating minimum requirements to watches that want to receive the coveted “Swiss made” or “Swiss” on the lid. First of all, it is necessary that the assembly of the watch mechanism, installation of all case parts, as well as final testing be carried out exclusively in Switzerland. Also, half of all components and the watch mechanism must be of Swiss origin.

Mechanism marking - “Swiss movement”

The watch may be marked “Swiss movement”, meaning “mechanism made in Switzerland”. It is used in cases where the watch uses a Swiss-made mechanism, but the watch itself is assembled outside of Switzerland. If it is not the mechanism, but another part of the watch that is of Swiss origin, then instead of “movement” the name of the component used is written. According to all the legislation regulating the use of markings, the word “movement”, etc. must be written in the same style as the word “Swiss” (the same font, color, size).

Mechanism marking - “Swiss parts”

The inscription “Swiss parts” is applied to watches with a movement assembled from Swiss components, but outside the country. It can only be applied to the mechanism itself and in no case to other elements of the watch.

Marking on the bracelet - “Swiss wristlet”

Not only the back cover of the watch is marked, but also the bracelet. The inscription “Swiss made” can be applied to the bracelet if it is made in Switzerland. If the watch itself is produced and assembled in another country, then a marking is placed on the Swiss bracelet, clearly indicating that only the bracelet in this watch is Swiss - “Swiss wristlet” (translated as “Swiss bracelet”).

Finding out the origin of the bracelet has its own nuances. It will only be considered Swiss if it incurred more than 50 percent of its production costs in Switzerland itself, and if it underwent processing and final testing in this country.

Marking on the case - “Swiss case”

Only watch cases that were produced in Switzerland are awarded the “Swiss case” marking; It also received a seal there, went through turning and polishing (that is, its special proprietary (Swiss) processing was carried out); was installed and tested there; or it accounted for more than 50 percent of all production costs carried out directly in Switzerland (less the cost of materials).

The “Swiss case” marking, which is located on the outside of the case, means that the watch itself was not made in Switzerland, therefore it is necessary to indicate the country of origin of the watch or movement, marked accordingly on the outside of the case.

Marking of watches with quartz movement - “Swiss Quarz”

The inscription “Swiss Quarz” marks watches with a quartz movement that are of Swiss origin (and it is the watch, and not the mechanism, for example, which can be produced outside of Switzerland).

Are your watches “Swiss made”?

From the moment production began to this day, Swiss manufacturers strive to protect their products from all kinds of copies and fakes that cast a shadow on the most famous swiss watch brands, which have gained worldwide fame due to the quality and reliability of their products (link -).

This is why laws have been passed that protect these brands from counterfeiting. Main Law on labeling is the regulation “On the regulation of the use of the name “SWISS” for watches”, adopted in 1971, according to which original swiss watches can only be produced in Switzerland, where they must also undergo testing. In addition, according to this law, the swiss made marking is placed only on those watches whose mechanism at least half (based on the cost of the parts) consists of components produced in this country.

Here are the main manufacturers of Swiss watches represented in Russia (follow the links for current models):

Today Swiss Watches wrist buy possible all over the world - the powers of the Swiss Watch Industry Association are large enough to monitor how well manufacturers comply with the required quality standards. If the association finds violations, the manufacturer faces very serious fines, confiscation of products and even a prison sentence of up to one year. In addition, the organization has concluded “quality” agreements with several countries - this gives the right to confiscate counterfeit watches directly at customs. All these restrictions have given Swiss manufacturers the opportunity to remain undoubted leaders in the global luxury watch market.

Swiss men's wristwatches: how to distinguish real quality

Translated, the word Swiss (suisse) means the name of the country of origin - Switzerland. It is there, and not in some other country, that any element bearing such a name should be produced. That's why Swiss watches for men necessarily have similar markings on the dial and other elements produced by Swiss craftsmen.

This marking has a number of additions: made (which means production), military (military), parts (parts). Based on the elements of a wristwatch, a distinction is made between wristlet (bracelet), quarz (quartz), case (case), movement (mechanism).

In any case, the presence of such a marking imposes a number of obligations on the manufacturer that he must fulfill.

Swiss watches: original or fake?

Suisse stands for Switzerland, just like swiss. This mark is also found on watches; it is also officially recognized and can be used for marking. If a watch bears the inscription Swiss made, it means it must be made in Switzerland. This marking indicates their high quality, reliability and accuracy. Only the entire watch, from the bracelet to the movement, has such an inscription. If you decide for yourself: “ I will buy a Swiss watch", then when you come to the store, do not forget to check its presence on the dial.

Swiss military, if translated literally, means “Swiss army”. You can rest assured that products with such markings are of very high quality and reliable. Mechanisms with this marking have a set of options, thanks to which they can safely be classified as military watches. These are complex devices, partially or completely consisting of parts manufactured in Switzerland.

The Swiss quarz marking means that there is a quartz movement inside the watch, therefore the watch itself is quartz. At the same time, such an inscription does not indicate that the watch was made entirely in Switzerland - only the mechanism can be Swiss. This inscription can usually be seen on watch dials.

The inscription Swiss movement indicates that the watch is equipped with a Swiss movement. This universal designation for quartz and mechanical watches is applied only to the watch movement.

The designation Swiss wristlet indicates that the bracelet on the watch was made in Switzerland.

The Swiss case marking on or inside the case indicates that the watch case was made by Swiss craftsmen.

The Swiss parts mark indicates the use of parts made in Switzerland in the watch. In this case, it is not the case or some part of the watch that is marked, but the part itself.

Where to buy Swiss-made watches?

If you are looking Swiss watch store, Novosibirsk is a city where you can buy famous brands of Swiss watches of excellent quality. For the second century now, original Swiss watches have been the standard of quality and reliability, a level that no other mechanisms can achieve. Millions of fake and replica watches produced in underground factories will never be able to look and perform like real watches from Switzerland. That is why, by purchasing a copy of a Swiss watch, you will not be able to raise your status above the level that a fake will give you.

Swiss watches have always been considered the standard of impeccable taste and respectability of their owners. Although they all differ from each other in cost and design, any watch created in this country is famous for its quality.

Swiss wristwatches Men's Watch– a quality item and often necessary for people who value their time and money. They reflect the social and material status of a person. This is the best accessory of a mature and status man who understands good things.

Today, the choice of watches on the domestic market is quite extensive. The most famous companies producing them are Patek Philippe, Zenith, Van Der Bauwede and.

Luxury men's watches are made of expensive materials, which determines their high price. Gold, platinum and silver are used to create them.

Today, any jewelry store offers its customers. But there is no guarantee that they were made in their historical homeland.

From the creation of the first Swiss watches to the most modern models, the main headache for Swiss watch manufacturers is all kinds of copies of watches and their fakes, discrediting their names that have earned people’s trust with their quality and reliability of their products.

And in connection with this, a number of laws and documents were adopted to protect them from rampant counterfeit watches. The main law on labeling can be considered the decree of 1971 “On the regulation of the use of the name “SWISS” for watches.” The main point, which boils down to the fact that real Swiss watches must be produced and tested in Switzerland, and also have a mechanism consisting of at least 50% of the cost of the product from Swiss components, only after compliance with all standards they are marked “Swiss made” .

The Swiss Watch Industry Association very strictly monitors compliance with all established standards on quality and production. Ignoring everyone legal aspects is punishable by heavy fines, confiscation of products, and a prison term (1 year in prison).

The association has entered into a “quality” agreement with a number of countries, which allows the confiscation of counterfeit goods (with fake labeling) directly at customs. This state of affairs allows “Swiss made” watches to be leaders in the global market for luxury watch products.

What watches are called Swiss?

Do all Swiss watches have the right to bear the label and proudly be called “Swiss made”?

So what is behind the “Swiss made” inscription?

“Swiss made” embodies the principle of exceptional quality, which has been developed over centuries. This includes technical excellence (precision, reliability, waterproofness and shock resistance), and aesthetic completeness (elegance and uniqueness of external design), and the ability to combine ancient traditions with the latest technologies production.

Legislation governing the use of a Swiss name on watches sets out minimum requirements that must be met. wrist watch, before they can be called truly Swiss.

The above-mentioned legislation is based on the principle that Swiss quality depends on the amount of labor invested in the production of watches in Switzerland, even if several imported components are used.

Therefore, the watch is required that the assembly of the mechanism, installation of the dial, hands and other parts of the case be carried out in Switzerland, as well as the final check of functionality. And the last requirement is that at least half of the components of the watch mechanism must also be produced in Switzerland.

What are the powers of using the word "Swiss" on the clock. “Swiss made” and “Swiss” markings (watches made in Switzerland)

Only Swiss watches can be marked with the inscriptions “Swiss made” and “Swiss”. The corpus may contain other phrases containing the word “Swiss” or translations of these phrases, which is also permitted by law.

A watch is considered Swiss if:

  • The watch mechanism is entirely Swiss made;
  • The watch mechanism is installed in the case directly in Switzerland;
  • The watch mechanism consists of more than 50% Swiss components;
  • The watch also underwent final testing in Switzerland;


The “Swiss movement” marking means the movement is made in Switzerland. If the watch mechanism is Swiss, and the watch is assembled somewhere outside of Switzerland, the word “movement” or a word corresponding to one of the components of the mechanism itself is added to the word “Swiss” in the marking.

In this case, you may see inscriptions like “mouvement suisse” or “Swiss movement”. According to Swiss law, the word "movement" must be written in full, in the same font, color and size as the word "Swiss".

How are markings used on a watch bracelet?

The inscription “Swiss made” can also be applied to the bracelet. This happens when the bracelet was made in Switzerland. If a watch, complete with a Swiss bracelet, was produced somewhere else, the inscription “Swiss” must be accompanied by a word clearly indicating that only the bracelet is Swiss (for example, “Swiss wristlet”, which in translation from English sounds like a "Swiss bracelet").


A bracelet is considered Swiss if it has undergone special processing in that country and if more than 50% of the production costs were also made in Switzerland.

Rules for using markings on watch cases

The inscription “Swiss case” on the watch case means that the watch was made in Switzerland.

To obtain the right to be called Swiss, the corps must meet the following requirements:

  • it underwent special processing in Switzerland (stamping, turning, polishing);
  • it is installed and has passed final inspection in Switzerland;
  • 50% of production costs (excluding materials costs) were also made in Switzerland.

If the inscription “Swiss case” is located on the outside of the case, and the watch is not Swiss-made, the country of manufacture of the watch or movement itself must also be indicated on the outside.

Marking on watches “Swiss quartz”

The inscription “Swiss Quartz”, according to the law, is applied to watches with a quartz movement made in Switzerland. But please note that it is the watch with this inscription that was made in Switzerland, and not the watch mechanism produced somewhere else.



Marking "Swiss parts"

The inscription “Swiss parts” always accompanies watches whose movements are not assembled in Switzerland, but from Swiss components. This marking is applied exclusively to the mechanism and cannot be applied to the case or other parts.

The name "Swiss dial" (Swiss dial) may be printed on the reverse side of a Swiss dial that is not intended for Swiss watches.

But the inscription “Geneva” or “Geneve” on the watch indicates that the watch is Swiss and is an indicator of its special quality. It is placed exclusively on Swiss luxury watches!

Luxury Swiss watches are considered masterpieces of art; for this simple reason, they require careful and proper care.

In order for the accessory to serve as long as possible, you should follow some rules:

  • Mechanical structures in watches need to be systematically checked. Therefore, periodically they should be given to special services, the addresses of which are attached to the passport. This condition is mandatory, since the slightest speck caught in the mechanism can distort the accuracy of time.
  • You only need to wind the watch by removing it from your hand.
  • It is better to wind a manually wound watch at a certain time by turning the crown all the way. Automatic watch can be started once every seven days.
  • Despite the fact that the glass for the dial is made of durable materials, it is advisable to store the watch separately from other valuables. This could be a special box, or the case in which they were purchased.
  • If the glass on the dial is cracked, it should be replaced immediately, since glass shards and moisture that penetrated through the crack can enter the mechanism and affect the accuracy of time, even to the point of rendering the mechanism out of operation altogether.

Men's watches should be selected according to their occupation. For example, athletes are not recommended to wear watches with a leather strap during training. This is because during active sports activities, sweat can damage the leather belt. Therefore, it is better for sports fans to buy this product with a metal or rubber bracelet.

It is better to remove the watch before a shower, sauna, or bathhouse, since water and steam can damage the seal of the watch case. Sea water containing salt can damage their finish, therefore, even a hermetically sealed accessory after swimming should be wiped with soapy water and rinsed in running clean water.

When choosing a watch, you should know the difference between water-resistant and water-resistant accessories. Thus, for water-resistant mechanisms, hand washing is completely safe, but swimming and diving in such watches can lead to detrimental consequences for the watch itself, as well as additional costs for the owner of such a watch.

But it should be borne in mind that staying in the shower or water for a long time also contributes to the penetration of moisture into them. As a result, they may break. Special water protection mechanisms have been created for divers and divers. But, they must be checked for leaks every two or three years in special chambers.

Most watch mechanisms are sensitive to magnetic radiation and fields, therefore, they should be kept away from magnets and devices that create strong electromagnetic fields in their operation.

IN mechanical watch any manufacturer should avoid engaging in extreme sports, working with a jackhammer. No matter how perfect the design is, if the operating rules are violated, the product may deteriorate.

First quartz watch were invented in Switzerland, but after some time, some Swiss companies returned to mechanics, improving the models with the precision characteristic of the Swiss.

It is worth noting that the Swiss are recognized leaders in the watch industry and Swiss watches are undoubtedly considered the elite segment of the wristwatch market. They have gained their fame over the centuries thanks to the many years of experience, hard work and talent of Swiss watchmakers. These watches are known all over the world and are rightfully considered an integral companion of successful and wealthy people, as well as a standard of social status, quality and reliability.

Our online store sells well-known, reliable and high-quality brands of Swiss watches. From us you can purchase original wristwatches of such popular Swiss brands like CHARMEX, GIVENCHY, KOLBER, PHILIP WATCH, PIRELLI, SECTOR, VALENTINO, RODANIA and others.

Swiss watches sold in our online store are highly reliable, authentic and of guaranteed quality. These wristwatches are made from durable, high-quality materials and feature high-tech, modern watch movements.

Large businessmen, politicians, show business stars and members of royal families love to decorate their wrists with luxurious wristwatch famous Swiss brands and it is not surprising that millions of people dream of seeing themselves among their owners.

But real Swiss Watches- this is not only quality, reliability and status, but also complex mechanisms, precious materials and acceptable price, which also includes the fame and cult status of the brand.

Of course, Switzerland would not be considered the center of the world watch industry if it were not able to satisfy the needs of every group of buyers: both lovers of exclusive mechanics and those who want to wear high-quality quartz watches with the prestigious Swiss Made logo.

Today, a person owns Swiss watches of the above-mentioned brands, such as: CHARMEX, RODANIA, KOLBER, SECTOR, etc. - This is an indicator of his material and social status. It is to this highest rank that Swiss watchmaking quality has been elevated.

Many watch manufacturers use handmade work in the manufacture of watches, skillfully combining it with high mechanics. Looking at any Swiss watch you can immediately say that they are leaders in the world. The roots of many manufacturing companies go back to the deep traditions of Swiss watchmaking. Over the years, watchmakers have been tirelessly improving their skills, combining it with modern technologies. Modern models Swiss watches include cutting-edge innovations and are equipped with high-quality movements.

All about the Swiss Made inscription.

Inscription "Swiss Made" literally means "Made in Switzerland". If you see such an inscription on a watch, you, of course, are imbued with considerable respect for this watch, associating its origin with the glorious traditions of Swiss watchmaking.

The Swiss think the same way. They're so proud Swiss watches, one of the symbols of Switzerland, which protects them at the legislative level. A whole set of laws has been developed to protect Swiss quality. And the quality of Swiss watches just needs protection, paradoxically, due to its impeccability. Swiss watches are known as the best around the world, and therefore they have been plagued by counterfeits all over the world almost since the beginning of the glorious history of Swiss watchmaking. It is to support conscientious manufacturers that the famous label began to be used "Swiss Made" and similar phrases ( Swiss movement, Swiss quarz, Suisse and others).

In Switzerland, several agencies are involved in the protection of these marks of origin, the main one being The Federation of the Swiss Watch Industry, which has issued a list of parameters for compliance with Swiss quality (Verordnung Swiss Made). Their illegal use is punishable by huge fines and confiscation of products.

In order to bear the mark with full right Swiss Made, the clock should:

  • Have a Swiss movement
  • Be collected within Switzerland
  • Pass the final quality check in Switzerland

Today, only about a hundred watch companies can mark their products with the inscription Swiss Made, since their products fully comply with the listed requirements.

Markings Swiss Made may be present on the dial, watch case or bracelet, and may be translated into other languages, but in any case they must correspond to the information contained in the certificate, which is necessarily attached to the branded watch.

In our online store, a certificate is provided at the client’s request.

Let real swiss watches accompany you for many years, symbolizing your excellent taste and high status.