New iPhone 7 red. What is RED

I found myself far from being on the World Wide Web, but an inevitable reality. Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition. The smartphone will be launched in a new color soon. We'll tell you later how soon the new product will appear on storefronts in Russia.

The special edition iPhone 7 and iPhone 7 Plus (PRODUCT) RED was launched to celebrate 10 years of partnership between Apple and the (RED) program. For those who are not aware, the (RED) program is directly related to the fight against HIV/AIDS in tropical Africa. It is there that about 2/3 of all HIV-infected people in the world are recorded. All cash What (RED) earns goes towards grants from the Global Fund to Fight HIV/AIDS.

The new version of the smartphone has a bright red anodized aluminum body, which perfectly complements the shiny apple logo. It must be said that sales of iPhone 7 and iPhone 7 Plus (PRODUCT) RED imply that customers are contributing to the fight against the spread of AIDS

Release date, price

iPhone 7 and iPhone 7 Plus in red color will be launched on the official online store on Friday, March 24th. This version of the smartphone will be presented in two models in terms of internal memory – 128 GB and 256 GB. The price of the red iPhone 7 will be $749 (128 GB) and $849 (256 GB). The iPhone 7 Plus will have a price tag of $869 (128 GB) and $969 (256 GB).

Buy red iPhone 7 in Russia

It will be possible to buy a red iPhone 7 not only in the USA - sales will start all over the world, including in Russia. You can purchase the new product on the official website of the online store. New model will ship to major resellers in late March in the US and in April in over 40 countries and regions worldwide (Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Great Britain, Brazil, Chile, Colombia, India, Turkey, etc.). The price in Russia will start from 56,990 rubles.

The iPhone 7 lineup gives customers the widest range of colors to choose from. These are silver, rose gold, gold, matte black, black onyx and red. But choosing the color of an iPhone is not only a pleasant gift, but also a difficult task. The color of the phone may well claim the dominant position among all parameters, because nothing emphasizes the style and individuality of your device better than expressive appearance.

The original iPhone only came in aluminum and black versions, but now we have a whole range of stylish colors for the iPhone 7. And in this article we will look at them all, weighing the pros and cons of design and operating features.

What's good about iPhone 7 black onyx and matte black? Among other things, a black bezel that blends into the display when it is turned off, dimmed, or filled with full-screen multimedia content such as videos and games. The border disappears if the frame is black and you are watching a movie or playing. It’s not for nothing that TVs have had such a dark design for so many years; it helps you immerse yourself deeper into the viewing experience.

Meanwhile, the iPhone 7 in Silver, Gold, Rose Gold and RED comes with white bezels. This also has its advantages, for example, when the screen lights up brightly when reading, viewing documents, surfing the web, or messaging. In these tasks, a black frame will only distract and sharply outline the working area. Note that usually the books are all completely white.

But you get used to the front panel of any color and, in the end, you stop noticing it. However, cases are different.

— If you play a lot and watch videos, then black and onyx will be good choice and will help you turn off your brain more tightly and shut up.

— If you read a lot from your smartphone, work, surf, use standard applications, then the white color of the iPhone 7 would be more appropriate.

Risk of contamination and tarnishing


The danger of the white iPhone case tarnishing, as time has shown, is paranoid and can be completely discarded.
With white clothes, you have to worry about them fading, getting worn out, and getting stained from beer and burgers. The same goes for white furniture and carpets, where every stain from ketchup or mustard will stay with you until the very moment you send the item to the landfill. With iPhones, things are completely different. Confirmation of this is the white iPhone 4, some of which have been in hand for many years. And these devices are still white and fluffy, crisp and unblemished, just like the day they were purchased. The same thing can be seen with other colors and models released by Apple in subsequent years. You can be calm about both the front panel and the back!

Wear resistance

iPhones have aluminum cases with an anodized surface. Apple's technology is superior to standard anodization in terms of durability and does not look slippery, like some examples of a similar procedure. Undoubtedly, metal is a good thing, but it can be scratched.

iPhones with silver colors have a nice feature of hiding minor scratches due to the low contrast of roughness. Gold and rose gold iPhone 7s are slightly inferior to silver ones. But the black and onyx colors of the iPhone contrast damage to the case, making it more noticeable.

Many people don’t care how scratched their phone is, because aging of an object is its inevitable fate and a scratched iPhone can be treated the same as a leather bag or worn-out jeans. True, even more users would never want to see their smart phone scratched.


— If you are one of those people for whom every scratch on the iPhone 7 will give rise to a gray hair, buy silver!

- Don't like silver? Then you'll have to love protective cases.

Slippery vs sticky

iPhone 7 in matte black, silver, gold, rose gold and red RED features an aluminum anodized finish, the same as the iPhone 6 and the previous iPhone 5. If you've used these models, you can imagine how the device feels in your hand. it feels to the touch. You can note the tactile progress in iPhones: the iPhone 6s was a little less slippery than the regular sixth model, and the iPhone 7 became even less slippery. True, if you are worried that the smartphone will eventually slip out of your crooked little hands, then it is better to immediately get a case, regardless of the color.

The exception was the iPhone 7 in onyx black. It is so polished that it almost sticks to your hands, leaving other metal models far behind in this parameter.

— If you have no problem holding metal iPhones in your sweaty hands, buy any colors.

— If you are afraid that the iPhone will jump out of your hand like soap in a prison shower, then pay attention to onyx black. But in any case, this problem with the metallic colors of the iPhone 7 is easily solved by cases - it sticks to your hands and falling is not so scary.

What if it's in a case?

A person who immediately hides a new iPhone in a durable case or purse may think that color doesn't really matter to them. Partly fair. But most often, something will still be visible: the apple logo, edges, ports, front panel. Just like the cuffs of your shirt and its collar are peeking out from under your jacket. So you still have to think about choosing the color of the iPhone 7. Take the phone according to your style, and then highlight it with the case you like.

— Choose a black or silver iPhone to make a splash.

- But if the iPhone 7 in your hands should be an inconspicuous accessory, choose gold, rose gold or red RED and hide them in cases.

General conclusions

Silver is classically elegant, while gold inevitably attracts attention. Rose gold is even more glamorous.

iPhone 7 with black colors brings back this half-forgotten color scheme to Apple. Glossy black is doubly good! He will tell everyone that you are the owner of an incredibly cool seventh onyx iPhone.


— The classic look is matte black or silver.

— Extra chic – gold and rose gold.

- Pretentious statement of status - onyx th black.

Who is the red RED iPhone 7 suitable for?

If you are so hot that you just need to highlight it with the blood red color of your iPhone, then RED is definitely your choice. It will also be a clear symbol of your compassionate generosity - an overpayment of 100 bucks in support of charity in its fight against AIDS.

Who is a matte black iPhone suitable for?

This color is for you if you don’t want to be distracted by a light frame when viewing a variety of multimedia content. In addition, he is not so afraid of scratches and looks serious. This is a classic color.

Who is a silver iPhone suitable for?

It does not attract undue attention, is discreet and has an excellent technological design. And this color of the iPhone 7 is the absolute champion in hiding the signs of time or your handiness that results in a web of scratches.

Who is suitable for gold and rose gold iPhone 7?

Lovers of luxury - come on! A truly rich appearance will be highlighted by thick gold chains on the chest and kilograms of jewelry on the wrists. R'n'B fans are celebrating a rare piece of luck, because iPhone 7 gold colors are the perfect match for rhinestones and gold fixes in the entire mouth. But seriously, if glitter is your everything, then these iPhones will highlight a bright and cheerful style.

Who is the onyx black iPhone suitable for?

Many have always dreamed of a black and shiny iPhone, such that Darth Vader himself nervously began to rub his helmet. And now, finally, Apple has pleased the dark lords with a suitable accessory. Black, like the soul of a sinner, shiny, like solid oil - it just begs to be held in hands, in which it also sits much more tightly than its counterparts in other colors. True, it scratches and paws more than others, but a velvet rag will correct the situation. Defiantly stylish smartphone!

Bottom line

The only right iPhone 7 color is your color. Fortunately, Apple took care of our aesthetic satisfaction this time. The main thing is that you like him, and then all the pros and even cons will merge into one fat, happy smile!

And a smartphone in a new color. Despite the admiring reviews from users, there was still some criticism. It wasn't the bright shade of red that upset me - it certainly looks great. It seemed to everyone that Apple made a mistake by choosing white instead of black for the front panel of the red iPhone. But, as it turned out, the error can be corrected.

The new iPhone 7 in red is equipped with a white front panel, similar to the gold, silver and rose gold devices. But, according to most, black would look much more stylish. YouTuber Danny Winget decided to correct this flaw at any cost.

He disassembled the red iPhone 7 Plus, replaced the motherboard and with it the front panel from white to black, which he borrowed from the matte black iPhone 7 Plus. Why did you have to change the motherboard? If this is not done, then the Touch ID fingerprint scanner would stop working, since Apple engineers intentionally bind it to motherboard smartphone for security purposes. As a result, the enthusiast received a hybrid device - an iPhone 7 Plus in a red case and with a black front panel. It really looks much cooler!

Apple updated its product line in March 2017; the main new products were the new iPhone 7 and 7 Plus product(red), in other words, “little red iPhones.” And they look great.

Appearance

The iPhone 7 case is anodized aluminum with a red matte finish, the color is rich, namely red, not burgundy or cherry. The plastic inserts located at the top and bottom edges are of the same color.

Galaxy S7 edge, iPhone 7, Galaxy S7





The color of the plastic inserts shows that Apple can paint them not only to match black iPhones, but also other colors. The shade is barely noticeable from the body, but under certain lighting the plastic merges with the aluminum.

It is not clear why white inserts remain in the gold and rose-gold versions:

On the case, in addition to the usual data, it is additionally indicated that this iPhone belongs to the product (RED) series.

The color of the front panel remains white. The edging of the Lightning port, the ring around Touch ID, as well as the color of the apple, are identical to those in the silver iPhone 7. It seems that Apple took the device in Silver color and simply painted the back cover red.



Despite last fact, the device does not feel unfinished, the accents provide contrast and make the appearance less boring. The matte red goes well with the rest of the elements, although many users say the device would look better if Apple used a black front panel and painted all the silver elements red.


The main advantage of the iPhone 7 product(RED) in comparison with previous generations is a fundamentally new color, which no Apple smartphone has received before. And this time we see not strict black variations, as at the start of sales of the “Seven”, but a bright, spring red.

Equipment

Red iPhone 7 and iPhone 7 Plus differ from other models in red inscriptions on the packaging, but inside everything remains the same: white USB-Lightning cable, power supply (1 A), headphones with a Lightning plug and a 3.5 mm adapter, a set of paper and apple stickers (also white).


The company did not paint branded accessories to match the color of the device’s body, which was expected - Apple has not adjusted the palette out of the box to match gadgets in the past, with the exception of the stickers included with the Mac Pro.

product(RED)

The (RED) project is developing a program to combat tuberculosis, AIDS and HIV. Apple has been supporting this initiative for 10 years with its devices and accessories - a portion of the income from each red product marked product(RED) is transferred to the Global Fund to Fight AIDS.

Over the entire period of cooperation, Apple has sent more than $130 million to (RED)

All accessories and equipment in this series are designed to remind others of the problems of humanity and the need to fight diseases. Every buyer of red products (RED) from Apple and other manufacturers is participating in this fight.

Of course, there is a separate layer of people who buy a red case because it is “red”, and not with the goal of investing in solving the problems of humanity, but even unconsciously these buyers make the world a better place.

Your contribution helps people with HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia fight their disease

Current the lineup(RED) decent: this iPod touch, nano and shuffle, Smart Cover for iPad, iPad mini And iPad Pro 9.7, wireless beats headphones Solo3 and Beats Pill+ speaker, sports strap for Apple Watch, silicone and leather cases for iPhone, as well as a battery case for iPhone 7. From now on, iPhone 7 and iPhone 7 Plus have appeared in the line.



iPhone 7 and iPhone 7 Plus

During its fall presentation, Apple once again called the new iPhones “the best it has ever made.” It's an unexpected move to make the next generation better than the previous one, but the number of innovations this year really pleased users, and now the entire set has appeared in a new color.

iPhone 7 product(RED) is equipped - like all iPhone 7 - with an excellent IPS matrix with a resolution of 1334x750 pixels and support for the extended color gamut DCI-P3, performance and speed are ensured by proprietary Apple processor A10 with big.LITTLE architecture and 2 GB random access memory. The headphone jack is still missing.

Key features, including stereo speakers and protection from moisture and dust according to the IP67 standard, are also in place. The battery has not increased in capacity - time battery life is still 18-20 hours with 4-6 hours of active display in normal use (and half a day under the highest load). Even the cameras remained the same: 12-megapixel main and 8-megapixel front.







Comparison with Samsung Galaxy S7:

Samsung Galaxy S7

iPhone 7

Samsung Galaxy S7

iPhone 7

Samsung Galaxy S7

iPhone 7

It differs from the usual “seven” in having a dual camera, 3 GB of RAM and a display resolution of 1920x1080 pixels. The information is also valid for iPhone 7 Plus product(RED).

It's still the same "best ever" iPhone

So, what has changed besides the color? In fact, nothing - it’s still the same iPhone 7. This approach is pleasing, because the user does not have to go through the options; the choice comes down only to the color of the case and the amount of permanent memory.

iPhone 7 and iPhone 7 Plus product(RED) are available, like the Jet Black color, only in versions with a storage capacity of 128 or 256 GB:

  • iPhone 7 product(RED) 128 GB - 20,999 UAH
  • iPhone 7 product(RED) 256 GB - 24,999 UAH
  • iPhone 7 Plus product(RED) 128 GB - 25,299 UAH
  • iPhone 7 Plus product(RED) 256 GB - 28,999 UAH

conclusions

iPhone 7 product(RED) retains all the advantages and disadvantages of others current smartphones Apple, but received the brightest, almost provocative color option. It will fit perfectly with a fashionista's outfit, will not look out of place in the hands of a top manager and will complement the image of both a busy person and an active athlete. The device looks the freshest in the line and, unlike Jet Black, which was perceived in the same way at the start of sales, the case will not quickly scratch.

There is no good reason to upgrade your current iPhone 7 or 7 Plus to the red version, other than the color itself. But if you’re just thinking about buying now new iPhone, then it’s worth paying attention to the new product: this device is unlikely to be seen as often as the same matte black or “rose gold”, and additional motivation in the form of support for the fund to fight HIV and AIDS will be an important addition.

The only drawback of the iPhone 7 product(RED) is the absence of other Apple gadgets, MacBook with iPad, Apple Watch and AirPods in the same color. However, this is even better, at least for the wallet of potential buyers.

Thanks to the online store for asking for a review.