OL PORTAL - all social networks and instant messengers in one application. Viber - what is it: a social network or a messenger? What is the difference between an online messenger and social networks?

Today, social networks are so firmly rooted in our lives that the composition of the top five most popular social platforms remains virtually unchanged from year to year. However, the penetration and use of these social networks varies depending on geography and demographic factors. Understanding these differences plays a big role when targeting specific audiences. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number of active users. From the review you will learn which social networks are growing faster than others, and which are currently in decline.

The most popular social platforms

The chart, produced by analytics agency Statista, gives a clear picture of the number of active users (in millions) on the world's most popular social networks. Headed by Facebook list. This can hardly surprise anyone. Facebook holds the majority of the market share with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is in second place with 1.5 billion active users. Facebook Messenger and WhatsApp take third and fourth place respectively.

They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with more than 600 million active users). This shows that in the Asia-Pacific countries there are a number of popular social media. After them, we see a cluster of platforms popular mainly in the West - Tumblr, Instagram and Twitter.

What about in Russia?

In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts on them. According to Statista, YouTube is used most actively in the Russian Federation (63% of respondents), VKontakte takes second place - 61%. Global leader Facebook is only in fourth place with an indicator of 35%. Skype and WhatsApp dominate among instant messengers (38% each).

Social networks that are growing faster than others

Marketers usually don’t spend much time on SMM. Which social network should you concentrate your efforts on? Twitter, which amassed 313 million users between 2010 and 2017, has seen the slowest growth compared to its biggest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram had already surpassed Twitter in terms of audience size by 2014.

A new study from Statista shows that Twitter fell far behind its peers in 2017. It saw the lowest growth in monthly active audience, with only 23 million from Q3 2015 to Q3 2017. Facebook, meanwhile, grew by 461 million.

How users interact with brands on social networks

Knowing how to behave and what posts to make on social media is also important, since it shapes the image of your brand and, as a result, encourages users to buy your products or, conversely, unsubscribe from your groups. Social media is increasingly being used as customer engagement platforms where customers, existing and potential, want answers to their questions in real time. A chart taken from a Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% may choose a brand's product if its page contains educational content. 27% of surveyed users admitted that they would be willing to make a purchase if they were shown materials that are usually left behind the scenes.

Half of Sprout Social survey respondents said they would unfollow a brand's community if I posted content that they found offensive, and 27% said they would mark a brand and its page as spam and block it. That's why it's so important to reach and engage your potential customers by publishing relevant and interesting content that resonates with your audience. target audience.

Social networks with the most active audience

An important factor that influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again, Facebook dominates, and also has the highest engagement over time, according to data from analytics firm comScore's study of a panel of US consumers.

Facebook's success is amazing. In addition to the social network itself occupying the top spot, other corporate-owned platforms also took second and third place. Facebook Messenger has a 47% penetration rate, with Instagram right behind it.

From the latest data from Pew Internet, shown in the chart below, we can see that Facebook also leads in the number of active audiences per day. 76% of users log into the social network every day, on Instagram this figure is 51%. Only 42% of Twitter users check it daily, which is almost half that of Facebook.

The average daily duration of use of social networks in the United States is 2 hours 1 minute; in Russia, users spend a little more time on social platforms - 2 hours 19 minutes.

Engagement rates in different social networks

Marketing analytics company TrackMaven analyzed 51 million posts from companies across 130 industries to find out which social networks have the highest engagement rates. The results showed that the absolute leader in terms of engagement per 1000 subscribers is Instagram. This is so much higher than other social networks that we had to create a separate chart to illustrate the difference between Facebook, LinkedIn and Twitter.

As you can see from the second graph, Facebook is significantly ahead of Twitter and LinkedIn. This is largely due to the fact that more people post on Twitter because there is no algorithm to show content to only a small portion of the audience. Because of this, brands have to flood their feeds with posts to break through the information noise. This, in turn, reduces the response rate to publications. Below is the average daily number of posts per account on three social networks.

General statistics on social media usage around the world

Every year, WeAreSocial updates its comprehensive Global Digital Report, which compiles actionable data on social media around the world. From it you can find out how differently social platforms are used in different parts of the world. It is surprising that Western countries are seriously lagging behind in the rate of penetration of social networks.

Below are the main conclusions of the studies.

The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more than a year ago.
Audience social networks in 2018 there are 3.196 billion people - 13% higher than last year's figure.
Number of users mobile phones is 5.135 billion people, this means plus 4% compared to last year.

The numbers are growing rapidly, especially for active users of social networks with mobile devices— penetration level 39%, which is 5% more than in 2017.

If we talk about the structure of web traffic depending on the type of device, then the most traffic is generated by mobile users (52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year.

Northern, Western and Southern Europe, as well as North America, boast the most high level Internet penetration - 74%-94% of the total population uses the World Wide Web. In Russia, 110 million people use the Internet—76% of the total population.

The growth in the global audience of social networks since January 2017 was 13%. Most fast growth number of users is noted in Saudi Arabia. Since January 2017, their number has increased by 32%, the global average is 17%. Other countries with the highest growth rates include India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. Social networks grew the slowest in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).

Since Facebook has the largest share of users, it would be useful to know how the content you post will perform on the social network and what features to use to increase its reach. According to social network statistics, the average reach of a publication is 10.7%, with organic posts having 8% (organic reach in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) . Organic and paid Facebook posts have enormous potential. It is important to target publications correctly in order to receive quality leads.

You can get a more complete picture of the state of the global digital market in 2018 by studying our review of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.

Popularity of social networks by country

The graph below from the GlobalWebIndex report, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the top ten most active audiences on each social network, significantly ahead of the US, UK and European countries.

Of the four social networks presented (Facebook, YouTube, Twitter and Google+), Russians are the most active users of the video service. Twitter and Google+ are used relatively often by only 20% of our compatriots, and Facebook is regularly viewed by just over 40%.

Demographic statistics of social media use

As can be seen from the graph, different age groups have a similar pattern of social media use. This suggests that social networks have reached a stage of maturity where they can reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr, which have younger audiences.

Strategies for interacting with social media audiences

According to The State of Social 2018 study, 96% of brands have a presence on Facebook.

Moreover, only half of the respondents have a documented SMM strategy. Large businesses are a little more responsible about this issue than small companies (60% said they have such a document).

When it comes to the types of content brands publish, images, links, and text lead the way. Even though video posts tend to get the most engagement, video content only comes in fourth. This is primarily due to the complexity of creating such materials.

At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which social networks were of the greatest value to them. It turned out that among B2C companies Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).

The Value of Social Media for Brands in 2018

If you think that your target audience is not on social networks, you are mistaken.

Through social networks you can reach any audience, regardless of gender, age, social status. 98% of online consumers are registered on social networks, a fairly large part of them are adults 55-64 years old.

People devote a third of their time on the Internet to social networks.

The average user spends 2 hours 15 minutes a day scrolling through their feed and communicating on social platforms, and young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you are voluntarily giving up the attention of your target audience to your competitors.

Half of all social media users follow brand pages.

4 out of 10 internet users follow their favorite companies on social media, and a quarter follow brands when planning to buy something. People respond positively to such content, so an active presence on social media is of great value to companies.

Social networks are the main source of information for consumers.

People aged 16-24 prefer to look for information about brands on social networks rather than on search engines. A quarter of users in this age group admit that a large number of likes on a brand’s page can persuade them to make a purchase. In the group of 35-44 years old, 20% of respondents said the same. Social commerce can be considered one of the main channels for generating profit, which means it is important to diversify your efforts and not rely only on advertising.

Watching videos is a favorite pastime on social media.

Facebook is the largest social network in terms of number of users, but YouTube takes first place in terms of traffic and the reason is because of the video. Video posts receive the most active response, and that is why leading brands constantly publish videos on their pages.

The following materials were used in preparing the article:

Global Social Media Research Summary 2018 by Smart Insights
The State of Social 2018 report by Social Media Week
The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
Social Networks Study: How social networks were used in 2017 by analytical agency Metricool
Global Digital 2018 report package compiled by WeAreSocial analytical agency

Do you want to order the maintenance of your company’s communities on social networks? Contact us by phone:

Messenger is a program that allows users to communicate with each other using messages.

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What are instant messengers and how to use them? Let’s look at an example.

Alina is a university student. Active and almost constant communication with friends and classmates is very important for her. To do this, she uses three applications that are installed on her smartphone. Here you can send a message to a group of people at once, and if necessary, send files and photos. It’s convenient to use even in public transport, it’s free – you just need Internet access. WhatsApp, Viber and Facebook messenger have almost completely replaced the previously familiar calls and SMS.

Messenger: what is it

If I had to explain to my grandmother what a messenger is in simple words, I would say that it is a program for connecting users with each other. Messages are sent almost instantly. Applications are developed by different companies and installed on a computer or smartphone. Depending on the functionality of each program, you can simply exchange text messages (like SMS), add pictures - stickers to the correspondence, send files of different formats, communicate in groups, or even make video calls with one or more people.

There are two mandatory conditions for work:

By the way, in some countries there is a ban on instant messengers. The reasons are different. In some places Telegram is banned because its correspondence is closed from government security services, and illegal actions can be carried out through it, including organizing mass unrest. In others, there are certain requirements for the technical aspects of the work. Blocking is a consequence of policies and restrictions on freedom of speech. These and other reasons can cause a particular application to stop working temporarily or permanently.

Let's look at the main popular messengers - what opportunities they provide.

Viber

This messenger shares first place in terms of usage with WhatsApp. It has been working since the end of 2010, installed on 90% of smartphones. The number of its clients has almost reached a billion people. With its help, you can write text messages, organize communication between groups of participants, make calls, and make video calls to subscribers around the world. Sending files, photos, interactive pictures, stickers, geolocation are the functions present in the application. One of the latest innovations is the ability to create a message in which the message cannot be forwarded to others. And after some time, it will remove itself.

In the chat you can rate comments, select an administrator, and configure different graphical interfaces. The program can work from a smartphone, tablet, or computer. Installation and use of the program is free. Contacts for communication from the phone book will be pulled up automatically.

Users consider the large number of advertisements to be the main disadvantage of Viber. It comes in the form of messages from all kinds of taxi services, shops, restaurants and other companies. In this service, in order to send something, you do not need to ask for the recipient’s consent.

The most popular and one of the world's first instant messengers - it is used by more than a billion people. In recent years, popularity has been declining due to the emergence of new programs with expanded functionality. For its use there was a fee of $1 per year, but since 2017 it has become free. Developed in 2010 in the USA. The application is installed on popular operating systems and can be used as an online service.

Key features available on WhatsApp:

communication via messages or calls (via the application);
group chats;
determining and displaying the subscriber's location;
integration of contacts from the phone book;
forwarding contact information to other users;
personal customization of interface design;
custom notifications;
forwarding correspondence history by email;
sending and receiving photos.

The security of communications via WhatsApp is protected using an end-to-end encryption protocol, which is sufficient for ordinary subscribers.
Among the disadvantages, it can be noted that one account is installed on only one mobile device (in addition, a desktop application), since it is associated with a phone number. According to user reviews, synchronization between the two versions does not always work correctly.

Facebook messenger

The application is developed and linked to the popular social network – Facebook. The user account is linked to the profile in it. One of the advantages of this messenger is multi-accounting - the ability to create several accounts in one application. Moreover, even when working in one profile, you receive notifications about messages in others. Switching between profiles takes seconds.

In terms of popularity, Facebook messenger is one of the world leaders - over a billion people communicate on it. This is due to integration with Facebook. To enter the program you need a login and password from your social network account. The list of contacts consists of phone book data and Facebook friends. New ones can be added through a convenient search option.

Key features of Facebook messenger:

correspondence with messages that include links, photos, videos and other information;
file sharing;
search for other users and groups;
location information;
calls;
notification of new messages and the ability to disable this for the desired time (at night, during business hours).

The main disadvantage is that the service takes up a lot of RAM and actively reduces the battery power of the smartphone.

Developed by Pavel Durov, a Russian businessman and programmer. Leads in the number of clients in the Middle East, South America, and some European countries. To register you will need a mobile phone number.
In terms of functionality, it differs from other instant messengers (such as WhatsApp and Viber).

Key features of Telegram:

Communicate via text messages and voice calls.
Exchange files of different formats with other users.
Participate in group chats - up to 200 participants and supergroups - up to 10 thousand participants.
Secret chats - information is deleted after a while and is not saved anywhere.
Forward dictated voice messages.
Create and view channels - recorded or online content on various topics - politics, finance, fashion, education and others.
Built-in media player.
Store files (unlimited volume and quantity) on a cloud server.
Use bots - special programs that can perform a variety of actions - converting files from one format to another, searching for information, weather forecasting and other functions. You can either use existing ones or create your own.

A minimalistic and clear interface of the program, high speed, completely free provision of all functions, synchronization and work on two devices - all this is not a complete list of the advantages of Telegram. This explains its growing popularity around the world. The program works on mobile and desktop devices with operating systems iOS, Android, Windows Phone, Mac OS, Windows and Linux. Moreover, in terms of system resource requirements, the application is very unpretentious.

Telegram is also known as a secure messenger - user correspondence is closed even from government services. Information is not provided upon request, and it cannot be seized by force - the servers are located in different parts of the world and simultaneous access to them is impossible. Without this message it is impossible to completely restore. This was the reason for the ban on the messenger in some countries.
The disadvantages of Telegram include the lack of video calls, communication with technical support in English, and the availability of information about the user - mobile number.

Skype

Operating since 2003.

Key features of Skype:

The application is free and works on both mobile and desktop devices. Moreover, the interface and functionality are almost the same.

The program is completely free.

Signal

The most hack-proof messenger. It was the result of the merger in 2015 of two programs for messages and calls: RedPhone and TextSecure. Uses the security protocol of the same name, Signal Protocol. Data protection is maximum here - you cannot take a screenshot of correspondence.
You can find friends to communicate with and send them invitations using SMS, social networks and email newsletters. The program interface is very clear and minimalistic.

Key features of Signal:

text messaging;
secret chats – information is deleted according to a set timer;
calls.

Signal messenger does not offer users much entertainment, stickers or varied designs. The main thing is communication and security.

Messengers for business

Communication programs are not only for personal purposes. Every year they are increasingly being used to solve business problems. And this is quite understandable. On average, Russians spend 1.5-2 hours daily on social networks and communicating in instant messengers. Messages received via them on a smartphone, according to statistics, are opened within three minutes, while email letters wait three or more hours to be read. Communication programs are installed on smartphones, and their owners are the most solvent and advanced audience. These are the kind of clients businesses need. And communication through the programs people use is one of the most effective ways to reach consumers.

It is beneficial for business to use the services of this communication channel for a number of reasons. Among the main advantages:

Reduced service costs - one chat operator can communicate with 5 clients in the time that he would spend on one telephone conversation.
Visibility - information that reaches the client through instant messengers is much more understandable than in SMS or simply in conversation. There may be a photo, a collage, a link to the site.
Little competition - such methods of working with clients are still relatively new and are not used by many. Information will not be lost among dozens of others.
Convenience for the client - you can review the proposal and the company’s response at any convenient time or return to it later. While a phone call may be inappropriate, and an advertisement from a social network or a letter in the mail that arrived a couple of days ago can be difficult to find.

When to use

In what cases will using popular applications produce results? How exactly to use them and for what? Let's take a closer look.

Sales - selection, payment and exchange of goods can be organized through this communication channel. Moreover, many functions can be automated using bots. The Chinese messenger WeChat already allows you to make payments for purchases, AliExpress searches for the necessary products using the @alisearchbot robot + product name. Making an appointment with a doctor, booking a hotel, calling a taxi, ordering food at home - these and other options are already working.
Consultations and customer support - answers to the most common, non-urgent and standard questions (addresses and opening hours of stores, selection of services).
Hotline, reviews – collection of reviews and feedback about the work of a store, cafe, gas station and any other company.
Communication within the company - communication between employees, video conferences, meetings, joint resolution of common issues.

How to organize

There are a number of steps that are necessary to implement the idea:

It is worth considering how applicable instant messengers are to the industry in which the company operates. The more a business has an online presence, the better it will work. The result will be worse with the target audience of older people, who are unlikely to appreciate and use the new product.
You need to choose a suitable program. Whether you prefer WhatsApp, Viber or others depends on the country. These programs are the leaders in popularity, although Telegram, Skype, and Facebook Messenger are also popular among clients. The option of an initial launch on several services is worth considering in order to collect statistics and select the most popular ones.
It is necessary to prepare a scenario and work procedure, taking into account service standards, time for communication, and templates for common questions that do not require an individual answer.
Collect a budget. We will have to buy technical equipment and organize salaries for employees.
Implement, train, learn to use new tools.

Communication via instant messengers should not become spam. You should not use them only to send advertisements that can be blocked. It is better to organize a full-fledged communication channel with them for consultation and assistance to consumers. Ideally, there is initiative on their part. To do this, you can indicate on the website or advertising brochures in which application the client can find the company. Contacts can also be sent via SMS or email, if such communication channels have been used previously.

Mobile messengers as a means of communication are a good and promising way to improve customer service. Which increases brand loyalty and sales.

Familiar with a huge number of users. This application can be installed on various devices running on most modern operating systems. The number of application users reaches several million. That is why the question often arises: “Whatsapp - a social network or a messenger?”

Let's understand the situation

To answer, you need to take a close look at the app's features. Initially it was intended for communication via the Internet. The main advantage of the application is its ease of use. To start working in the messenger, you don’t need to spend a lot of time figuring it out, just download and install it.

The developers wanted to create the highest quality product possible, believing that every client is important. They provided the possibility of installing the application even on Symbian, for which it is practically impossible to install similar utilities. But users, even changing their device to a new smartphone, preferred the long-known messenger, and therefore this move only strengthened WhatsApp’s position among its competitors.

Now the application has the ability to exchange media files of different formats. In addition, it is close to social networks in that here you can communicate not only with one contact, but also involve several people in the discussion at once.

WhatsApp is the leader in terms of the number of users, surpassing even the mobile versions of popular social networks. networks (for example, Facebook). This was at one time the main reason for the purchase of the messenger by its founder Mark Zuckerberg.

Results

Essentially, WhatsApp is a social network that is built on the basis of the user’s phone book. Once installed, the application synchronizes with the device and determines which contacts have already registered with it, which saves a significant amount of time.

Unlike social networks, you cannot view the profile of a user whose phone number you do not know. This limits the number of participants who can join the discussion. However, some users consider this an advantage, since privacy in the application is much higher than in popular social networks. networks.

The messenger, originally conceived for messaging, is constantly being improved and updated by its developers. Therefore, it is difficult to say which feature will appear in the application next. But even at this stage, the number of messenger users continues to grow, since it is quite simple and convenient.

Hello, dear readers!

Messengers - what is it? The most popular instant messengers? Which messenger is better? Which messenger to choose? You will find answers to all these questions in the article.

Messengers - what is it?

It's simple. Messengers are programs that can be installed on both a phone and a computer for exchanging text messages online, as well as for calls and video calls.

Messengers do not take up much space on your phone or PC. Notify the user about new messages in the background. They are not demanding on Internet speed. They work perfectly with both Wi-Fi connection and mobile Internet.

But they don't work without the Internet. The recipient must also be online. And if the recipient does not have the Internet, then he will be able to receive the message only when Internet access becomes available.

What are messengers - examples?

It's about good old fashioned Skype, as well as about its newer analogues - Viber, WhatsApp, Telegramm and others.

Most people can no longer imagine their lives without these programs, just like without social networks.

Advantages of communication via messenger compared to mobile communications

Now we all constantly access the Internet, both from mobile phones and from computers. We constantly check our email, social media feeds, and listen to music online.

So, the advantage of sending messages via messenger, compared to sending SMS and MMS, is that you do it for FREE. You also make calls for free. And video calls. And video conferences. You only need internet.

Moreover, experts predict that in the near future mobile operators will be forced out of the market. Since users will switch to messages and calls via instant messengers.

Google has already announced the release of a new generation of phones without a call function. It is assumed that calls will be made in the service of one of the instant messengers.

You've probably noticed that many companies have already taken advantage of free messaging via instant messengers. Many banks and other companies have switched to sending messages to clients not via SMS, but via Viber.

If you have not yet switched to calls and messages via one of the instant messengers due to habit and universal conservatism, I highly recommend doing so.

The most popular messengers

TO the most popular messengers are such:

Which messenger to choose?

To answer this question, you need to consider the following. Different messengers are not connected to each other. That is, you will not be able to send a message to a friend, for example, via Viber, if he does not have Viber installed. Therefore, as a rule, most people have several of the most popular instant messengers installed on their phone (computer).

There is no clear answer to the question which messenger is better? When choosing a messenger, it is rather important to know not which one is better, but which one is used by most of your friends? and acquaintances.

Facebook Messenger

Previously, you could only use this messenger if you were registered on the social network Facebook. Now the messenger works autonomously, without registering on Facebook.

The application can be installed on a phone or computer with all possible types of platforms (iOS and Android, etc.).

Pros of Facebook Messenger:

Transmits information in all formats;
You can edit the image;
There are not only regular calls, but also video calls;
You can have a group conversation;
You can transfer GIF animations;
There are no advertisements in the application.

The disadvantages of Facebook Messenger include the fact that messages cannot be deleted.

WhatsApp messenger

This phone application supports all platforms. It differs from other messengers in that it is paid. In the first year, the developers provide it for free, after which you have to pay.

WhatsApp Features:

Transfer of all types of information;
There are video calls, but only for popular platforms;
Group conversation function;
Works well with limited Internet speed;
There are no restrictions on the number of message characters;
Has some flaws in security settings.

Telegram messenger (Telegram)

Telegram messenger - what is it? This is a relatively new messenger. It was created by the founder of the social network VKontakte. It is gaining popularity at a rapid pace due to its functionality and high security.

Advantages:

High degree of confidentiality and security.
Telegram is free.
Exchange of any types of information.
Can be installed on any device.
Performing mass mailings of messages.
There are calls and conference calls.
There are secret dialogues (automatically deleted after a certain time).
Registration is performed by phone number.

There is no official version of Telegram messenger in Russian yet, but the application can be easily Russified. Watch how to do this in this short video.

Viber messenger (Viber)

This is, without a doubt, the most common messenger at this time. Gained popularity thanks to free calls to anywhere in the world using the Internet.

Calls around the world using the Internet
There is a version for computer.
Free application.
There are awesome stickers in messages.
There are group chats.

Skype messenger (Skype)

This is the oldest messenger. But he still has not lost his popularity. Skype is not inferior in functionality to other instant messengers, and sometimes even surpasses them.

Skype functionality:

The main function is video communication.
There is a conference call.
There are text messages.
Works on any device.
Call forwarding function to a mobile phone.

Summary

In the article you received answers to the questions: Messengers - what is it? Which popular messenger is better? Which to choose? What are the advantages of communicating via messenger compared to mobile communications? It's time to change gears and switch to conversations and messages with friends and acquaintances via messenger. Just like before, we switched from landlines to mobile phones.

I wish us all many new ideas and a lot of strength to implement them!

Finally, I suggest watching a useful educational video QUESTIONS TO WHICH NO ONE KNOWS THE ANSWERS:

Currently, many people use various messengers in their communication. They are very convenient for both everyday communication and work correspondence. What is a messenger? How is it used? This will be discussed below.

What is a messenger?

A messenger is a special messaging program. It can also be a mobile application. It is installed on the phone. To use the messenger, your device must be connected to the Internet.

In addition to the well-known instant messengers that many people use on their mobile phones, this concept also includes chats that can be installed within a company. This is done so that employees can quickly exchange information during work hours.

How is the messenger used in mobile devices?

We found out what a messenger is, and how is it used in smartphones? If we talk about mobile devices, then it is worth saying that there are currently quite a lot of instant messengers. Therefore, in order to start communicating through this portal, you need to clarify which messenger is used by the person with whom you want to start a correspondence. If he uses a program of a different type, then correspondence with him most likely will not work. You must use the same application to exchange messages.

It is also worth mentioning that at the initial stage, instant messengers included only such a function as the exchange of short text messages. And recently their capabilities have expanded significantly. Now, using this type of communication, you can transmit voice messages, conduct a video dialogue, send text and video files. This is very convenient, since the modern pace of life is quite high. Therefore, if people have the opportunity to transfer any information via a messenger, then they do it. The popularity of these types of communication is due to the fact that a person can send a file or any documents on the way to work or during another activity. There is no need to specifically sit down at the computer to carry out any task. What a messenger is is clear; the most popular applications will be discussed below. The program data will also be described.

Messengers such as Watsap, Viber, Facebook messenger, and Skype are especially popular among people. Not long ago, an application like Signal began to gain users.

Viber application. What it is? Distinctive features of the program

What are the popular instant messengers? The most popular application among Russians is Viber. This messenger is installed on almost every mobile device. Groups for communication are created here, to which you can add users from your contact list. It is possible to make video calls and send files. Recently, you can create public accounts in the program. This means that any company or brand can make their own account. After which they can send out advertising information or about any promotions to people whose contact information is in their database. The main advantage of this public account is that clients have the opportunity to communicate two-way. That is, when a person receives a message on Viber from a store or beauty salon, he can ask questions and clarify any information. For example, about the timing of the promotion or the possibility of attracting other people. A person can ask anything he is interested in and get an answer. Such communication is very convenient, since it does not oblige you to anything. A question came up - I asked it and received an answer. For companies, such communication is also an important point, since it becomes possible to track how people react to a particular advertising campaign.

It is worth mentioning that business chats can currently only be added to users through a request. That is, a person can unsubscribe from such messages. For companies, public chat is free. If a person has subscribed to these messages, then you can use automated techniques to track his interest in a particular message.

"Whatsapp". What it is? Distinctive features of the program

After Viber, quite a large number of people use the WhatsApp messenger. This application is also very simple. There is also such a function as file transfer and voice messages. Many people have at least two applications installed, one of them is the WhatsApp messenger.

This is due to the fact that sometimes one of them may slow down for various reasons, while the other works fine. Therefore, if the information does not go away in one application, then you can use another. Provided that the same application is installed on the interlocutor.

"Telegram"

A messenger like Telegram quickly gained popularity. A lot of people communicate there. He is a Russian messenger. There are several reasons for its popularity. First of all, it is worth saying that the Telegram messenger was developed more for business communication.

Distinctive features of the Telegram program

You can use hashtags here. This is a very convenient feature for more advanced users. In addition, you can address a specific user with @.

The peculiarity of using hashtags in this application is that they can only be used in Latin. If you make a hashtag in the Telegram messenger, then all the information where this link was mentioned will appear in the browser. This is very convenient for the communication process, as it reduces the time spent searching for the necessary information; just insert a hashtag into the correspondence, and the participants in the conversation will have access to data on this topic.

Popular messengers. Development trends

Today, there is a noticeable trend that people have begun to use instant messengers more often than social networks to communicate. This is due to the fact that the conversation moves at a faster pace. There is a forecast that suggests that in the near future, companies’ business pages will switch to instant messengers. In this regard, some applications have already introduced public accounts into their functions. Most likely, in a few years, few people will log into Facebook or other social networks. Live communication in instant messengers with companies will be more in demand. This is due to the fact that people do not have enough time to sit on social networks and watch information about certain companies or business projects. It is much easier to open your mobile device, go to the chat and get answers to your questions there.

Many people find it easier to write a short message than to make calls or spend hours at the computer.

Facebook messenger is also used a lot for communication. As a rule, people communicate with foreigners here. This application includes a file transfer function and various stickers. There are filters for photos. You can also create a chat and communicate with several users at once.

Advantages

In addition to the above applications, there are a large number of other instant messengers through which you can communicate. Everyone chooses the most convenient option for themselves. However, popular applications are very convenient because almost all people have them installed. Therefore, when exchanging contact information, you don’t have to specify whether a particular short messaging application is worth it. As a rule, everyone has Viber. It is worth saying that many users send postcards and congratulations through such messages. No need to waste time on telephone conversations. The big advantage is that these applications belong to the category of free instant messengers.

There are also secret chats between some people. They are used for secret correspondence. It is also very convenient for conducting negotiations that should not be made public. These could be negotiations that relate to business, or personal relationships between people that should not be publicly visible.

Conclusion

In any case, communication through various instant messengers is rapidly gaining momentum every year. People send documents, photographs and other information through these services. Partners have the opportunity to quickly prepare the necessary documents or conduct the necessary negotiations. In the modern world, this is very convenient, since this method of communication reduces time and allows you to achieve the desired result much faster.