The first Embraer S7 inside and out. Presentation in Novosibirsk (25 photos)

A secret hangar at Domodedovo Airport, an audiovisual show that reaches new heights, a unique social evening surrounded by taking off planes, in the very heart of S7 Airlines.

For just one night, the secure facility will turn into a futuristic installation.

An immersive gala performance awaits you, where sound, light and scenery take on a single space, and symphonic music and cutting-edge electronics dialogue against the backdrop of technological decorations. As well as a buffet with cocktails from partners, gifts from S7 Airlines and the opportunity to win one of several trips with an open date to any of the S7 Airlines destinations.

Start of the event 21:00

Winners
On Monday, July 24, we will announce the names of 10 lucky winners who will be able to attend this grand event.

Note.
The event will take place in a specially protected area of ​​the airport. Each guest of the event will need to receive a personal pass, which is produced by the Border Guard Service of the Russian Federation. To receive a pass, enter your passport details in the form on the page. All information is confidential. Access to the controlled area is carried out upon presentation of a passport and personal pass.

Registration for the event is closed.

List of winners:

Samsung Electronics held an official presentation of its flagship smartphones Samsung Galaxy S7 and Galaxy S7 edge for the media, Russian show business stars and company partners, presenting to the guests an exciting performance in virtual reality entitled "Towards Change". The party, dedicated to the unique new products of the Galaxy S line, was attended by show business stars, including Yegor Creed, Alisa Grebenshchikova, Teona Dolnikova, Nastya Zadorozhnaya, Dmitry Chebotarev, Yegor Konchalovsky, Konstantin Kryukov, Anton Lavrentyev, Anastasia Pronina, Timur Rodriguez, Timofey Kolesnikov , Pavel Tabakov, Maria Fomina, Mikhail Idov and many others. The famous DJ, artist and electronic musician Mujuice was responsible for the musical mood of the evening.

A special feature of the presentation was its unique format - guests were immersed in the world of virtual reality thanks to glasses Samsung Gear VR Inside this visual performance, the head of Samsung Mobile in Russia, Arkady Graf, spoke about all the unlimited possibilities that open up to users of the new flagships.

Presentation Galaxy smartphones S7|S7 edge became the first Samsung event in Russia, where a new milestone in the development of Samsung Mobile was officially announced - the emergence of an entire ecosystem of Samsung devices and services: newest Galaxy S7|S7 edge, smart watch Gear S2, Gear 360 panoramic cameras, Gear VR virtual reality glasses and Level On Pro headphones. All these products, including the Gear 360 camera presented for the first time in Russia, could be seen and tested during the event.

Sales of new flagship smartphones will begin on March 18, and already the number of pre-orders for the Samsung Galaxy S7 and Galaxy S7 edge has broken all records of previous models.

Created for people who keep up with the times, new Samsung Galaxy S7 edge│S7 incorporates the successful experience of its predecessors and the most Newest technologies Samsung, which made them incredibly productive, ergonomic and elegant representatives of the premium segment mobile gadgets. Stylish, water- and dust-resistant cases made of glass and metal will not leave indifferent even the most demanding connoisseurs of design and luxury, and a rich set of functions and an excellent camera with fast autofocus and Dual Pixel technology turn them into indispensable tool for work, communication, travel and entertainment.

Samsung Galaxy S7 (5.1 inches) and Galaxy S7 edge (5.5 inches, with a unique curved screen on both sides), equipped with Quad HD Super AMOLED screens with a resolution of 2560 × 1440 pixels and protected by 3D Corning Gorilla Glass 4. New feature Always-On Display allows you to check the time, notifications and calendar without activating the screen.

Fast wired and wireless charging, built into the Samsung Galaxy S7 and Galaxy S7 edge, allow you to fully charge 3000 and 3600 mAh batteries in just 90 minutes and 100 minutes, respectively. Powerful 8- nuclear processor and energy-saving features guarantee long-lasting battery life, and the internal cooling system protects devices from overheating when working with resource-intensive applications.

Sales of Samsung Galaxy S7 and Galaxy S7 edge smartphones will begin on March 18, 2016. Recommended retail prices for the devices: 49,990 and 59,990 rubles. Smartphones on the Russian market are presented in versions with internal memory 32 GB and will be available in three body colors: black diamond, dazzling platinum, titanium silver.



S7 Airlines today is the absolute leader in domestic Russian transportation. One of the leading Russian air carriers on international routes. The largest air carrier in Western and Eastern Siberia. The number of passengers carried by S7 Airlines in 2006 reached In 2007 In 2008, the airline plans to transport passengers. S7 Airlines has a developed network of domestic routes throughout Russia and the CIS. Regular flights are operated to Europe and countries of the Asia-Pacific region. S7 Airlines partners include more than 70 airlines: British Airways, Lufthansa, Korean Air, Swiss, Thai Airways, United Airlines, etc. The airline's unique route network is based on large air transport hubs: Moscow, Novosibirsk, Irkutsk, Chelyabinsk, Perm. The constantly renewed aircraft fleet includes more than 60 mainline aircraft, including Airbus A319, A310, Boeing 737, Il 86 and TU 154M. S7 AIRLINES



THE WIDEST ROUTE NETWORK INSIDE RUSSIA A unique system of hub airports (Moscow, Novosibirsk, Irkutsk, Khabarovsk, Chelyabinsk, Sochi), which allows you to plan your trip in the optimal way. Uniform “coverage” of the entire territory of Russia (cities with a million population) High frequency flights between cities.




S7 AIRLINES PASSENGER IS: Psychographic description target audience:* Open to everything new, progressive, appreciating non-standard solutions (innovations); Successful (image, prestige); Active, ready for change (adhering to an active lifestyle) Compared to users of all airlines, there are more men among S7 users Women and men aged with above-average and high incomes; WITH higher education The main part of them are married, although there are fewer such people than among all airline users. The main part of users are managers and specialists with high incomes. Sociodemographic description of the target audience: * 72% of passengers are managers, specialists, employees and students (students); 74% of air passengers have an above-average or high financial situation. Source: “Determination of positioning options for S7 airlines” (Qualitative research), Comcon




Evaluative statements High-income men, managers and specialists Source: TNS Gallup Marketing Index, 2nd quarter 2007


1. The target audience of S7 Airlines in the number of potential consumers will become familiar with the product, its properties and will form a taste knowledge about the brand. 2. The target audience of S7 Airlines will come into contact with the brand at the level of using the proposed advertising media. 3. Consolidating loyalty through the use of the product, forming an evaluation of the product. ADVANTAGES


Tickets with advertising information are printed on high-quality paper and attract attention due to their aesthetic appearance. This is also an opportunity to conduct a large-scale advertising campaign in all regions of Russia and Europe. Advertising on tickets allows you to notify significantly large quantity passengers than all other types of advertising. AIR TICKET FORMS


Advertising on envelopes is designed to reach a wide target audience. Repeated exposure, during the trip, during transfers, buying a ticket, planning a trip, storing documents. We also provide the opportunity to insert leaflets and booklets with your advertising into envelopes with air tickets. The possibility of geographic targeting, with which you can conduct an advertising campaign both throughout the country and in specific areas of a city. ENVELOPES FOR AIRLINE TICKETS


Placement of advertising information on the boarding pass. Upon departure from the airport, the passenger is checked in, after which he receives a boarding pass, which he must retain throughout the flight. When passing through control, the passenger must present his boarding pass each time, so it is always in his hands, which ensures 100% contact with the printed advertising module. BOARDING PASS


LUNCHBOXES Placement of advertising information on the inner surface of economy class lunch boxes. The material is located on the inside of the box, which allows you to attract special attention and interest of air passengers to your brand while eating! The average contact time is at least 20 minutes. Please note that this item requires approval of the design!


BRANDING OF SANITIES Branding of wet wipes. Placing advertising information on napkins allows you to quickly convey information to many potential consumers. The passenger can take this medium with him and use it before and after the flight.


HEAD RESTRAINTS Headrests are disposable non-woven napkins with advertising information. The headrest is designed to ensure passenger comfort during flight. Advertising information is applied to the same material and sewn to the headrest. Advertising information is effective and unobtrusive for the passenger.


BRANDING OF PLASTIC CUPS FOR COLD DRINKS Distribution of plastic glasses with the company brand. Placing advertising information is one of the most effective ways to conduct an advertising campaign. This type of advertising reaches a passenger audience of millions. Advertising is placed on the outside of the glass. Cup format 180 ml.


BRANDING OF PLASTIC CUPS FOR HOT DRINKS Branding of plastic cups for hot drinks... The ability to reach a very wide audience, as the distribution of a multi-million circulation allows you to familiarize a huge audience with your offer in the shortest possible time. An equally important advantage of advertising on cups is the possibility of a comprehensive impact on the viewer.


Distribution of paper napkins with your company's brand. This type of advertising is one of the most effective ways of conducting an advertising campaign. This type of advertising reaches a passenger audience of millions. On average, according to statistics, contact with this advertising medium per flight is 2.5 times. DISTRIBUTION OF PAPER NAPKINS WITH LOGO


This is a medium for advertising. At the same time, it creates comfort for the passenger during the flight, which allows you to attract special attention and interest of air passengers to your brand while eating! and makes it possible to attract special attention to your brand. DISTRIBUTION OF NAPKINS TO TABLES




Sticker for the passenger table. A very effective way to attract attention and increase brand awareness. The distinctive advantage of this medium is its versatility: it can contain advertising information and can also be used to maintain a brand image. STICKERS FOR TABLES


Placing your advertisement on luggage racks. This type advertising is effective way ongoing advertising campaign. The advertising information printed on the sticker is very colorful, which allows you to attract the attention of the passenger. STICKERS FOR LUGGAGE RACKS


Your advertisement is located on the mirror in the restroom in the form of a sticker at eye level of the passenger. During the flight, a passenger uses the toilet room, and looking in the mirror he sees a sticker with your advertisement in front of him, which allows you to attract special attention and interest of air passengers. STICKERS IN TOILET ROOMS


CARRYING OUT PROMOTIONS IN THE S7 AIRLINES BUSINESS HALL This type of advertising is the promotion of a product by informing the consumer about its qualities. Goals of the promotion on board the aircraft. Promotions are used to increase turnover, market share and profits; Increasing the level of awareness and recognition of the product by consumers; The use of promotions leads to sales stimulation and increased consumption of the product; Promotions allow consumers to switch from a competing product to a promoted brand; Carrying out promotions allows you to increase sales from 2 to 10 times! Objectives of the promotion: informing prospective consumers about the product, services, etc. Types of promotions: Distribution of leaflets, demonstration, Tasting, Presentation Competitions, Exhibitions, Sampling.


This is a great opportunity for you to present your materials in a full-color illustrated publication designed for people who frequently travel by air and lead an active lifestyle! This is guaranteed access to a socially active and wealthy audience! DISTRIBUTION OF PRINTED PRODUCTS ON STANDS




BUSINESS HALLS S7 AIRLINES Domodedovo Airport, Moscow - International flight business lounge (international air lines) The daily flow of international passengers is 50 people. Domestic airlines (domestic air lines) Daily flow of passengers. Tolmachevo Airport, Novosibirsk Daily flow of passengers - 60 people. However, our visitors are not only business class passengers, but also economy class passengers who purchase an invitation ticket to the business lounge at the airport ticket office.


ADVERTISING AT SALES BOOKS Possible distribution of business cards at counters, distribution of plastic cards, z-cards, inserts in envelopes with air tickets, as well as the opportunity to present your materials in a full-color illustrated publication intended for passengers who frequently fly by air. This is guaranteed access to an audience of millions.


FIREWALL Large advertising structures located on the blank end walls of buildings without windows, as well as on the facades of buildings under construction or reconstruction. The constant development of printing technologies allows us to produce advertising canvases of any size. For printing firewalls, banner fabric or PVC Mesh-Net mesh is used. The primary task of firewalls is image advertising and brand building. Mostly large formats are located in busy areas with high traffic, so the firewall is suitable for advertising almost any product or service, covering various layers of the target audience. Advantages: - advertising surface area from 1300 sq. m - wide range of placement - external lighting


Painting the external surface of the aircraft with the exception of the wings. The most unusual type of advertising, passengers are delighted with what they see! You can paint the plane in any color with your logo. Potentially, the impact of advertising on the audience is quite large, since the spectacular design and, as a rule, the large size of the advertisement itself are stored in memory. PAINTING AF


Advertising agency People Worldwide Moscow, 3rd st. Yamskogo Polya, possession 2, bldg. 12 "A", office 512. Contacts Alexey Gusev Key Account Manager Tel/fax: E-mail: © People Worldwide

It's a hot time in Barcelona, ​​where final preparations are in full swing for the most anticipated exhibition of the year - Mobile World Congress (MWC 2016), which will be held from February 22 to 25. Already, the city is filled with tens of thousands of tourists from different countries and about two thousand participating companies. For manufacturers, this is almost the only and most successful chance to express themselves, however, since the attention of the whole world will be focused on the events in Barcelona, ​​if something goes wrong, everyone will immediately know about it. The latest news, trends, discoveries, inventions, innovations - all this is brought to MWC every year.

Samsung location at MWC

Apple traditionally does not participate in this exhibition, as in all others. But its biggest competitor, Samsung, is not bypassing the exhibition. And that year, the Koreans decided to take advantage of the fact that Apple was on the sidelines. Samsung could have limited itself to a booth or an entire hall for its presentations or product demonstrations, but it wouldn't be Samsung if it didn't allow itself to be pranked.

The Koreans set up their temporary hardware store, which will only be open during the exhibition, right across the street from the Apple Stope in Barcelona. To another Samsung time they would not be able to afford this, since the location of the temporary structure is the most touristic and central city square in Catalonia.

Samsung presentation

On February 21 at 21:00 Moscow time in Spain in Barcelona, ​​a little before the start of the MWC exhibition, Samsung will hold its largest presentation this year - Unpacked 2016. As part of Unpacked, the Galaxy S7 and Galaxy S7 Edge will be presented to the public. The Koreans have prepared a special surprise for those who cannot attend the exhibition. You will be able to watch the presentation live in 360° mode. There will be 3 cameras installed in the hall: on the left side, on the right and in the center, and viewers will be able to switch between them, choosing a convenient point for viewing. An online broadcast for desktop OS will be available at this link. To watch the presentation from your mobile phone, you will have to download the application for viewing 360-degree video - Unpacked 360 View (Google Play), (App Store). For owners of Samsung Gear VR headsets, the Unpacked 360 View app will be available in the Oculus Store.

Samsung Galaxy S7 and S7 edge

And the most “unexpected” thing is that a couple of days before the presentation, information about new Samsung smartphones. Almost everything is known about them today, except for the price and software features. IN open access the information came about thanks to well-known leakers

S7 Airlines, together with Tolmachevo Airport, held a presentation of the first regional aircraft in the airline's fleet, Embraer E170. This plane is a pioneer twice: it was the first to try on the updated S7 Airlines livery.

↓ 2. We go out onto the platform, hurry to the Embraer parking lot, and someone is in a hurry to Sochi. The class registration for this Tu-204 is RA-64046.

↓ 3. As if for comparison, we came across the new livery of Rossiya Airlines. Boeing 737-800 (VQ-BWJ).

↓ 4. Here it is, the first “Siberian” Embraer E170LR (VQ-BBO). I wonder whose livery update caused more resonance - “Russia” or S7?

↓ 5. For the letters BBO in the registration number, the plane has already received the nickname “Baba Olya” from spotters.

↓ 6. However, “Baba Olya” is only 13 years old, is she really a grandmother? :)

↓ 7. Embraer E170 is a Brazilian-made medium-haul passenger aircraft. This plane (VQ-BBO) was built in 2004, before the S7 it flew on two American airlines. made his first commercial flight with S7 Airlines on the route Novosibirsk - Tyumen - Salekhard. The plane is based in Novosibirsk. This year, S7 will receive 16 more Embraers, their bases will be Tolmachevo and Pulkovo.

↓ 8. Boeing 737-800 (VQ-BRR). Couldn't get past it. :)

↓ 9. We get on board.

↓ 10. Salon with 78 seats. “Nobody likes middle seats, so we got rid of them,” Embraer says on its website. You sit either by the window or by the aisle.

↓ 11. And in the cabin it’s always near the window and the aisle. It pays to be a pilot :)

↓ 12. According to the Tolmachevo website, from Novosibirsk S7 plans to fly on the E170 to Omsk, Gorno-Altaisk, Abakan, Novy Urengoy, Noyabrsk and other cities. “The Embraer 170 is an aircraft with optimal capacity for such flights. With its help, we open in the summer season a large number of new destinations from Novosibirsk, which organically complement our route network. When drawing up the schedule, we took into account convenient connections in Novosibirsk so that passengers from these cities could gain access to Russian and foreign cities of the S7 Airlines route network,” said S7 Group CEO Anton Eremin at a press conference.

↓ 13. I asked Sveta to pose a little at the entrance to the liner. Sveta, thank you! :)

↓ 14. Positive team. Tanya, hi! :)

↓ 17. S7 became the first operator of the E170 in Russia; previously, Saratov Airlines began operating aircraft of the E-Jet family, but their E195 is a larger, but shorter-range version. Embraer E170 can carry up to 80 passengers over a distance of up to 3,900 km (3,982), E195 - up to 124 passengers over a distance of up to 3,350 km.

↓ 18. Passengers take their seats. There were a lot of people.

↓ 19. Someone managed to take a photo with the plane in the background.

↓ 20. The boarding of passengers is completed, and we are heading to the runway on the platform bus - we need to have time to take a point from where we can film the Embraer takeoff. Until he rushed past this point. :)

↓ 21. Military An-12BK (RF-90921) went for training.

↓ 22. A320 (VQ-BQN) of Ural Airlines arrived from Vladivostok. As one of my colleagues noted, the airline's logo is three Nike logos. And you can’t argue. :)

↓ 23. An-26 (RF-36166) Russian Air Force.

↓ 24. He flew away, but promised to return. With 16 relatives. :) Production of E-jet continues, a total of 1,317 aircraft have been built since 2001 (data as of the end of March 2017).

↓ 25. On May 8, this “Aviators” stele was opened in Tolmachevo. It is located in the passage between the terminals of domestic and international airlines.

That's all, pack your bags and