Hi all! In this article I present to your attention a 100% working case for driving a website into the TOP 3 of Yandex with virtually no material costs, i.e. almost free. In light of the fight against spam and purchased links, recently it has become much more difficult to promote sites in Yandex, and in other PSs too. 100,500+ articles have been written on this subject, all pouring from empty to empty the same assumptions and statements. So to speak, one wrote it, the rest rewrote it without thinking, and here you have public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.
A short introduction, and then everything is brief with pictures and point by point. So, like many SEOs and webmasters, I have my own projects in addition to client projects, which also bring in good income. In my case, this is income from affiliate programs. For one of these affiliate programs, I wrote 4 articles, tailored them to different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the search results. And then, at one fine moment, a site appeared in the Yandex search results and actually came out on top. Those. pushed me according to the most “fat” queries.
I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request is registration in instaplus. Below, in the picture you can see Yandex output for this request. In the first position is the service itself, then this friend and then only me, although before I was in second place.
Yandex TOP-3 I can’t say that I don’t care and that, like, everyone earns as much as they can... No, this really puzzled and stressed me. Many people decide to earn extra money on the Internet. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the “Recommendations for creating websites” from Yandex. And someone decides to go “Against everyone” and do everything their own way minimal costs and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it. After a more or less in-depth audit, I was really blown away! All common truths collapsed in an instant. I even respected the person who did it. I could keep quiet and use this method to put forward commercial requests to the TOP of Yandex, but I consider it my duty to burn the topic to tell you how it all works. Let's go point by point.
Website promotion in the TOP of Yandex
Buying a domain name
Everything is simple here, you need to select it as close as possible to the request Domain name. As you can see, my friend didn’t bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, registering a domain in the .ME zone costs 790 rubles.
Hosting and website creation
At this stage I may be wrong about the prices, but I think everything here is free. He created a free demo site based on the website builder simple-different.com/ru/. At most, you had to fork out money for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, it takes about 15 minutes to set up;). The rest is a matter of technology, a simple copy-paste of materials from the donor’s website, for those interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of the Yandex commandments for webmasters - “Create sites with original content or services.”
In terms of internal optimization, everything is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to without www is present. Double home page is present, but apparently no one cares. The meta tags are filled in, see the screenshot below.
How to promote a website in Yandex yourself In principle, that’s all there is to creating a website. You can do it in 30 minutes.
External website promotion
I bought (rented), I can assume that there are 9 pieces of excellent and inexpensive SEO links, see screenshot.
How to promote a website in Yandex for free The analysis of external links was carried out using the service. All links such as “likes” Yandex are placed in footers and sidebars (see screenshots)
Link from sidebar
Footer link And so on for all the links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what they are can be found by following this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.
Bottom line
As a result, in just a month this site is in the TOP 3 for queries: etc. Cool! People flocked to register on the service, they paid money to the service, and the service deducted referral fees. Easy Money!
So, as I see, Yandex recommendations do not work at all. Nothing changes and with the help of simple methods it’s easy to push any GS into the TOP. It's a shame for other people who actually work. But I’m also happy for this comrade, really well done, he bent everyone over 😉
Yandex- one of the generally recognized leaders of the Runet. Therefore, website promotion to the top of Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by Yandex’s traditionally strong position among users. desktop computers and greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming increasingly difficult. Constantly new filters are applied, and getting to the top for many queries is very difficult. It seems that Yandex is indeed gradually eliminating the importance of external links.
I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: links at modern Yandex They only give a start to reaching the TOP, BUT! retention and promotion of the site are ensured by behavioral factors. That is, unique content and links can bring a site to the top, but if it turns out to be uninteresting to users based on behavioral metrics, then nothing can drive it back to the TOP.
As before, in Yandex you can promote sites with links, but in modern realities it is necessary to approach this a little differently... Today we will look at how to promote a site for a fee and for free in 2019 and what should be emphasized.
Yandex stated that those who remove purchased links will be encouraged; their site will be ranked well and will not be subject to filters, but here are statistics on how many site owners responded to recommendations for removing purchased links:
And here is a graph of the visibility of sites in Yandex results after removing links. As you can see in the chart, after a couple of months after the withdrawal, positions began to fall.
Sharp drops in the sites’ positions in search results were also noticed, even for 50-100 positions, and in some cases, the imposition of filters for abrupt removal of links. So think about whether to shoot or not. Personally, my opinion is that nothing needs to be done abruptly, everything is necessary first check incoming links to the site and we replace the bad ones with better ones and work on increasing the content, tailored for low-frequency queries, thereby diluting the over-optimized content available on the site and increasing semantic core.
Natural website promotion with links
The search engine policy is based exclusively on natural promotion. Advice for webmasters today sounds like this: “Create useful sites for people and external links will appear on their own.” The process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. This is why search engines have such a negative attitude towards purchased links - they interfere with objective ranking.
Actually filters for paid links Yandex imposes them more often, and takes them into account with different coefficients. IN different situations the weight of a commercial link can be assessed in full force or with a decreasing effect, or can be completely reset. The main thing is that Yandex understands that this is a commercial link, which means it must be taken into account in a special way.
However, note that not all commercial links are bad. For example, you have a site “for adults” and links with good resources you can't get it even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:
- Amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
- When a site cannot get natural links, then even a purchased link is proof of quality.
A ranking system, in which paid links are taken into account at its discretion, is capable of well sorting resources in commercial topics, which is what we see today in Yandex results. And in general, ranking large, unique sites is easy. But what to do with many small and almost identical ones?
Let's draw an analogy from life - in front of us are 10 boutiques. The assortment is the same and the prices are the same, but they need to be ranked somehow. The easiest way is to sort them depending on the money spent on advertising. When a site invests in development and regularly updates content on pages, it means it is working and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.
That is why it will not work to promote only with natural links; you should take both rental and permanent ones from exchanges, but special attention should be paid to the quality of the sites and their reputation.
Search engines make full use of purchased links. They advocate for naturalness, but the TOP lists resources promoted by commercial links. I think we have no choice - we have to accept the double rules of the game. In some cases, there is no need to jump over your head, you just need to stay on par with your competitors and everyone will get their share of search traffic.
Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural ones. After all, if one day SEO links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly off, and in their place will be resources that have a natural link mass. But this is unlikely to happen. After all, links are recommendations and you can’t do without them.
The main factors of natural website promotion:
- Quality content- if you have unique content, which is not on the Internet, soon users themselves will link to you. We also do not forget to pay attention to the internal optimization of materials and their sharpening to the required search queries;
- High-quality web design- clumsy sites call into question the origin of a unique, high-quality site. Availability large number errors in code validity and lack of adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
- Linking and copyright protection- sometimes it’s easier to rewrite and post your article without linking to the source. To complicate the process of plagiarism and force them to refer to you, try to organize competent linking of articles. Also install simple javascript a script that provides a link to the source;
- Social media buttons- links from social networks are taken into account by other algorithms, but when a material is referenced by many people, this indicates its usefulness. It also gives good traffic and helps in developing the brand among the masses. Be sure to read about it
I suggest we talk about one thing effective way receiving safe links - crowd marketing. According to research, about 70% of users make decisions based on reviews they read online. Before purchasing any product or going on vacation, many people look for reviews and recommendations on social networks, forums or answering services. This is an excellent opportunity to nudge them a little towards purchasing your product, while simultaneously improving the natural link mass of the resource.
Why is it beneficial to use crowd marketing?
Being, in essence, “word of mouth”, crowd marketing looks as natural as possible, suggesting the placement of links only in relevant topics in discussions. Moreover, these do not necessarily have to be active links, some can be without anchors, closed with a nofollow tag or simply text, which for Yandex is a sign of a “human” link, and not placed for the sake of promotion.
Going back to the fact that consumers look for reviews before making a purchase, the importance of crowd marketing for e-commerce is very high. In addition to the favorable SEO effect, this method can easily increase sales. Below is a survey graph from the Western agency Nielsen, which demonstrates what influences purchases.
The main thing you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and slightly disguise yours. You also get the opportunity to manage the reputation created online about your brand. Moreover, all these actions are cumulative. Gradually, users learn more about your site, which leads to increasing sales conversion and increasing user loyalty.
Content resources also give positive results with this approach. For example, due to increased interest in exchange rates, many trading sites quickly increased their positions in news queries and received a lot additional traffic. Look at Smart-lab statistics. ru.
If at website promotion with links You see that for certain queries your articles are ahead of topics on forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without a particular increase in positions if links are placed in visited, thematic discussions. As a result, you receive referral traffic (the same search traffic, but passing through other resources).
Search engines regard such traffic as recommendation (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set of address bar would also be quite high. And crowd marketing is designed specifically to get such conversions.
It is important to understand that crowd marketing should reduce spam, not increase it. This means that your “inclusion in the discussion” should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.
Where to start promoting your site to the top of Yandex? As you understand, we need to get information into the right hands. Unlike SEO and SMM, crowd marketing is designed only for users who are already focused on buying your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.
Another question is where are the places where such references could be left. Here it is important to find the desired topic of discussion on a resource that is focused on your region. First, identify forums, social networks, websites, information platforms where potential buyers are located with their money and doubts. You can use search operators to do this.
In general, website promotion for Yandex using link crowd, the process is quite labor-intensive. Do you have to do manual work with many nuances or should you automate something. Sometimes in a day you manage to leave only two or three worthy mentions in suitable places. The challenge is to find a new discussion about something that already has an article on your site and leave a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, so even in competitive commercial areas, these sites are a more preferable source of traffic compared to regular sites.
The advantage is that you do not have to pay money for links obtained using this method. The main resource is your precious time. If there is enough of it, you can search for sites yourself, come up with discussions and add links. To monitor articles on interesting topics, you can use the Google Alerts tool.
It is very difficult to leave links to commercial pages for products or ordering any services. You could even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it gets boring quickly...
If your time is more valuable, look for performers to promote your site to the top of Yandex or pay attention to specialized service to increase the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:
- If the link was deleted by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
- The customer can make changes to the references no later than seven working days before the start of work;
- The Contractor must make every effort to ensure the confidentiality of the customer's interests.
The realization that crowd marketing is a working tool, and promotion with it is effective, is gradually coming not only to me.
What else to pay attention to when promoting to the TOP
You should select the key queries for which users will come to your site based on the topic of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex produces results both with direct occurrences and randomly. Therefore, by optimizing the pages of your website for Yandex, you can approach the choice of key queries more freely.
I will give an example of the correct use of the request “blog promotion”. Here's what I did to optimize this article. By the way, my blog is this request in Yandex already in the Top.
Here's how I used keywords in the article and meta tags.
Also in the article the main query was used about 3-4 times in exact occurrence and diluted + synonyms.
Today there are many options for selecting key queries. free services. One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information by typing in this request.
To achieve your goal, you can select a small number of key queries with the highest popularity (high-frequency ones) or optimize landing pages for a large number of, but enjoying much less popularity (low-frequency queries). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% non-anchor links with a dilution of the main key.
High-frequency keywords provide matches for users' most popular search queries, but have a significant disadvantage - high level competition. It is very difficult to promote a website using such queries; it is better for a young project to take low-frequency and mid-range queries. Check out the article " How to promote a young blog?".
Why you need to pay attention to the quality and volume of articles
High-quality filling (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high rankings. We can only guess what the optimal volume of articles is, but I recommend the following parameters:
- for commercial sites, keep in the range from 2500 characters without spaces to 4500;
- for blogs, vary the volume of articles from 2700 and above, but not more than 15,000 characters, since such foot wraps will be difficult to read (This article is an example -)))).
It is best to analyze the search results by looking at the text sizes on sites in the TOP and apply it to your project. I advise you to write texts yourself, because who else knows your field better than you... But you don’t always have the time and opportunity to create good texts. In this case, they can be ordered. For example, this will cost 200 rubles for 1000 characters (and if you participate in bonus program, then the price will drop to 160 rubles). For this money you get a text completely ready for publication with the inclusion of key phrases that meets the requirements of search engines. Additionally, for 100 rubles you can order layout for the website. Conveniently, SeoPult has the ability to completely delegate the content of the site to specialists. You just need to set a budget and control the results.
We are working on site usability and navigation;
Ugh. I hope this material will be useful and will give a general idea of promotion in search engines and help you choose the right promotion methods. Personally, I always use these tips when promoting my clients’ projects, which gives good result to the client, and I receive a solid income. Well, I’ll end here, success and good luck to everyone!!!
Sincerely, Galiulin Ruslan.
If you want to promote your website in Runet, it is very important that in Yandex it is present in the search results on the first page for your target queries. But how to promote a site to the top 10 without extra costs and the risk of getting a “search ban”? Is it possible to do this on your own? Let's figure it out.
How to promote a page in Yandex: basic methods
- Search Engine Optimization. This stage is important for promotion in any search engine. The essence of the action is to ensure that the site is not only convenient and works well, but also that each page corresponds to the search queries by which users will need to find it.
- Adding a site to the directory. This step notifies Yandex about the appearance of a new site and helps speed up the process of indexing it.
- Contextual advertising. This is the simplest answer to the question of how to quickly promote a website in Yandex. You set up and pay for advertising, and visitors will appear on your site almost immediately. Of course, any advertising costs money, but this is the only way your resource can receive visitors almost immediately after it appears on the Internet.
- External links. Yandex search robots, in many respects, when evaluating a resource, are guided by citations, i.e. to those links that visitors to your site share on different resources. It is believed that a website’s high citation rate is an indicator of its usefulness. On the other hand, search algorithms are constantly being improved, and Yandex is actively fighting against the artificial increase in link mass. That’s why it’s worth talking about methods of obtaining links in particular detail.
Typically, all of the above methods are used in combination. Moreover, at every stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms “suspect” your resource of abuse, can lead to punishments - temporary filters that will “lower” your site in the search results to almost zero, and often to a permanent “search ban”. Experience shows that removing these filters is very difficult and not always possible. Therefore, it is better to immediately work with promotion very, very carefully.
Basic rules for website promotion in Yandex: getting the website in order
The first thing you definitely need to check is the quality of the chosen hosting, as well as the site itself. The point is that if the site or even individual pages will be inaccessible to the search “bot” from time to time, this will negatively affect its ranking. Yandex believes that if a site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and such a site will not get first places.
The next stage is optimization:
- Select search queries suitable for your project on the http://wordstat.yandex.ru service. This is not difficult, and we will not go into detail at this stage.
- From the list of selected queries, create a so-called . Those. distribute search queries across different pages. Here you can use numerous tips from SEO experts or ordinary logic. Search phrases should be as relevant to the page as possible. And you need to choose according to the principle - no more than one high-frequency (with big amount requests per month), 1-2 mid-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
- Based on this semantic core for each page. Good text content is one of the keys to the popularity of a resource. Articles should be interesting, useful, relevant and literate. Size matters too - too long texts are difficult to perceive; too short ones carry little information.
Situations often arise when unscrupulous colleagues steal high-quality content and post it on their websites. This should not be done under any circumstances, since identifying non-unique content automatically lowers the site’s position in Yandex search results.
Check “ ” - write unique ones for each page and make sure that when generating the html code there is no duplication of pages (search engines perceive two identical pages under different addresses very negatively), close the internal part of the site for indexing (check the presence and correctness of the file robot.txt).
What parameters affect website promotion?
Priority tasks for promotion include:
- timely correction of validation errors (errors in HTML code), code optimization. You can identify errors here http://validator.w3.org;
- correct external and internal linking - linking pages with links;
- normal functioning of navigation;
- normal page depth - the number of levels that web pages contain. The optimal option is three levels or less, not counting the home page;
- correct card settings. Service: https://www.xml-sitemaps.com/.
These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - paying for the services of copywriters and webmasters will pay off over time, and the site will function well.
Yandex contextual advertising
In order to promote your site to the top of Yandex, as well as quickly get your first visitors, it makes sense to turn to paid advertising services from Yandex. And here the most popular and profitable option is contextual advertising.
The most profitable option for contextual ads would be to choose low-frequency queries for promotion, since they are cheaper, and the number of visitors for 10 such queries usually comes more than for one high-frequency one.
The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good for helping to get the first visitors or seasonal (associated with promotions, holidays, important events) increase in site traffic.
Such ads are practically not reflected in positions in search results. Although here, apparently, there are unspoken rules for website promotion in Yandex. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a catalog, Yandex.Market, etc.), then the likelihood of receiving a search ban is reduced. And all other things being equal, such a site will occupy a position slightly higher than those that do not use these tools at all.
How to promote a website to the top of Yandex with links
The number of external links or, in other words, the citation rate of a site is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google was initially more focused on content analysis, then for Yandex, in the recent past, the citation indicator was in first place. The idea was simple: if people post links to a page, it means it's really interesting. It goes without saying that this feature has been very actively used to promote the site in Yandex.
Today, the “weight” of external links in search results has become significantly lower than, for example, 3 years ago. Search engine algorithms are improving, developers are trying to protect themselves from link building, which not so long ago was greatly abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site today is far from the last factor.
External links to the site
- Natural links. They appear thanks to users quoting your materials on forums, social networks, and on a variety of projects.
- Commercial links. They are “eternal” and temporary. The difference between them is clear from the name: “eternal” links are paid once and placed on permanent basis, temporary ones will remain on the page as long as you are willing to pay for their placement.
Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With purchased link mass, everything is somewhat more complicated. Yandex is actively fighting this practice; if a significant amount of purchased link mass is identified, punishment may even follow from the search engine. And yet this method still works and, with the right approach, remains effective.
How to promote a website in Yandex for free: natural links
Honest recommendations from users are the best means for promotion. At least from the point of view of a search engine: if a person voluntarily links to a resource, it means that it is really useful. There are several methods for obtaining such links:
Crowd marketing is advertising disguised as user recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A major purchase, a vacation trip - in such cases people often turn to forums and answering services for advice.
A person is already interested in receiving a product or service; all that remains is to push him a little in the right direction. Crowd marketing increases not only the site’s position in search results, but also the level of sales if the resource is commercial. And the natural link mass serves as an excellent disguise for commercial links from exchanges.
To ensure that people click on your web address and that your links are not removed as spam, your messages should be posted in appropriate places. The site should be focused on the desired region and relevant topic. Traditionally, blogs, forums, social media, answering services.
Crowd marketing does not require any monetary investment, but it does require time. Proper placement of posts is a monotonous and time-consuming process: you need to look for sites, come up with new topics for discussion, write messages, etc. However, no one has yet figured out how to promote a website to the top 10 faster and more efficiently. This work is 100% worth your time investment and does not require any funds unless you hire third-party specialists to do it.
How to speed up website promotion to the top - buy links
Not all resources can receive a sufficient number of natural links. For example, those that touch upon topics that are inconvenient for public discussion. How to promote a site to the top 10 of Yandex in this case? That's right, only through commercial links.
Specialized exchanges are traditionally considered the optimal place to buy temporary links: http://www.sape.ru, https://seopult.ru, etc. Here you can inexpensively select a large number of sites for the link mass, and there is no need to control the integrity of the web masters - the system does this for you.
Another traditional method is link exchange, when you and the owner of another resource place advertising links to each other. Yandex notices this kind of direct exchange very quickly, and it has not been useful for a long time. But if you have a lot of resources and/or friends, you can agree on a complex “chain” exchange, when some sites link to others, and those to third ones…. And only through a certain chain does the backlink to your resource pass.
And the most expensive, but reliable and safe option– this is the purchase of “eternal” links. The price of such links, of course, is much higher than paying for link mass on the exchange, but placement is carried out on an ongoing basis, and Yandex, if they are positioned correctly, accepts such links as natural.
Be careful: Minusinsk filter
The most important limiter for website owners in purchasing link mass today is the Yandex Minusinsk filter. It is he, and not financial capabilities, that very often limits the volume of purchases of the reference mass.
This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their ranking in the search results. At the first stage of its work, this filter identified and lowered the ratings of sites that bought links in the thousands; now those who buy more than 500 links are already at risk, and some SEO experts recommend limiting yourself to 250 commercial links.
Moreover, the filter pays special attention to the following parameters:
- Block placement of links outside the main content (like advertising)
- High content of anchor phrases in one place.
- A significant number of external links on the donor site.
- Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).
In order to still increase the volume of link mass, but not risk getting caught in Minusinsk, many webmasters have become more active. With this option, you post your article on the topic of your site on someone else’s resource, and in the text there are one or two links to the pages you need. Such articles can be on sites for years (especially when posting articles on the site for free), or they can be deleted after a while (usually just after the paid rental period for the link). But Minusinsk also does not know how to recognize them.
There are many more methods that can be listed in response to the question of how to promote a website in Yandex. Increasing your position in search results is a labor-intensive and multifaceted process with many nuances that cannot be contained in one article. But the above recommendations can be a powerful basis for optimization if applied correctly.
Microfinance company
bistrodengi.ru
In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.
Car rental in Dubai
rentacardubai.ru
Medical website
mamoclam.ru
For more than two years of work, site specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the site team to everyone who is looking for skilled and experienced search engine optimization specialists.
Site specialists have been working on our website for almost a year, since March 2018. Within a year of working under this scheme, we managed to double the traffic to the site. The overall visibility of the site in the search engines Yandex and Google has also increased greatly: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!
Online store of stun guns
shocker.ru
We have been cooperating with the site for more than one and a half years. During this period, the company's employees carried out a lot of diverse work that yielded positive results. Overall search traffic has almost doubled. The number of queries in search engines has also increased significantly: more than four times. There were 90 queries on Google in August 2017, now there are 141. Overall visibility has increased from 39 to 71 queries. We believe that this is a very successful result.
Chain of auto components stores
amper.online
Since October 2018, we have trusted the company with website promotion in search engines and are very pleased with the process and results. The optimizers selected a strategy that, even in a short period of time, helped our online store improve its visibility in search. The position of our site has been growing steadily since the start of optimization work. Search traffic has increased significantly. We set a good pace, and this was immediately reflected in the applications; there were significantly more of them!
Internet discounter
garden-mall.ru
We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our website. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The website company met all our expectations and completed its tasks in full accordance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!
We are very pleased with the manager’s work - we receive detailed reports, consultations on all emerging issues, and see how quickly the assigned tasks are completed. We are satisfied with the result. In just 2 months of website promotion, the audience doubled (256%)! The site’s specialists managed to bring 63 targeted queries to the TOP 10 of Yandex, 28 targeted queries to the TOP 10 of Google, half of which are in 1st place.
Online shoe store
obuv-ras.ru
Beneficial cooperation with the site company brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 views per month, displaying more than 75% of target queries in the TOP 10 search engines Yandex and Google. We hope that in the future such interaction will allow us to achieve even greater results!
Car service
solis-auto.ru
Many thanks to the website company for promptly bringing our website solis-auto.ru to the leading positions in search engines. Having shown that they can be trusted, I give them new task to promote another website.
Design and engineering company
merlin-project.ru
The design and engineering company “Merlin-Project” expresses deep gratitude to the company’s website specialists for providing services for optimization and promotion of www.merlin-project.ru. Individual approach to clients, understanding of customer requirements and wishes, operational solution tasks and high efficiency allows us to judge the high professionalism of the site team. The site team always responded promptly to our requests and completed the work on time. We consider site employees to be professionals in the field search engine promotion and we fully trust their experience.
Manufacturing company
tekarte.ru
Separately, I would like to emphasize the partnership qualities of the company during 8 years of collaboration. The site is supported and developed in a timely and competent manner, which relieves our organization of many complex tasks.
Proper website optimization at the initial stages is extremely important for successful promotion and profit. If you do not take care of all the nuances from the very beginning, this may lead to additional expenses in the future. In this article I want to describe the steps that will help you get started independent promotion site in search engines. It will be useful for those who are planning to launch or are just starting their project, but do not want to attract third-party contractors to promote it. This article can also help a manager evaluate the work of SEO specialists. Based on the results of the article, you will learn what steps need to be taken to successfully launch a project and its further development.
Step 1. Selecting a CMS
CMS (Content management system) is a content management system on a website. In other words, it is an engine through which we can add and edit content.
It is very important that the CMS is flexible for modifications and meets SEO requirements. The main ones:
- Set a unique Title tag (an important title for promotion, which search engines take into account when calculating the relevance of a page to a request).
- Set a unique Description tag (a capacious description of the page, which search engines most often display in a snippet; users pay attention to a bright and attractive snippet and are most likely to go to the site).
- Set CNC (human-readable URLs). You can learn more about CNC from the article "".
- Set H1-H6 tags (headings important for promotion, which are taken into account when calculating relevance; tags must be unique within the site and used only for the text part).
- Set unique Alt and Title for images.
- It should be possible to set unique text.
- The CMS must have an HTML editor for the text of each page.
- It should be possible to set rel=canonical/, .
- Set unique text for bread crumbs.
- For online stores, the function of importing and exporting data is extremely important. It helps you make batch changes to Title, Description and other attributes.
- Server response time (Time To First Byte) up to 0.5 seconds. Read more about page loading times in the article “How to optimize site loading speed to improve rankings in Yandex and Google.”
For service sites We recommend CMS WordPress - a free engine with a large community and flexible functionality. Meets all SEO requirements and is easy to learn.
Related articles on our blog:
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For online stores– WordPress is also a good option, OpenCart and Magento are alternatives.
In no case Do not order website development from companies that use their own CMS. You will be heavily dependent on them and their development in the future. Typically, such companies take a very long time to complete improvements, and the quality of their work is low. It’s also difficult to find a developer for someone else’s CMS.
Additional materials:
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Step 2. Preparing a mobile version of the site
Today mobile traffic is getting bigger and bigger. Google now primarily analyzes mobile version site, so its presence is simply necessary.
- Use meta tag in responsive design . This will indicate to the browser that the page is adapted for smaller screens.
- The site must be accessible to mobile robots search engines:
Googlebot/2.1 (+http://www.google.com/bot.html)
Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)
Mozilla/5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit/600.1.4 (KHTML, like Gecko) Version/8.0 Mobile/12B411 Safari/600.1.4 (compatible; YandexMobileBot/3.0; +http://yandex .com/bots). - Cannot be blocked from indexing CSS files and JavaScript.
- Page content should not extend horizontally beyond the screen. To check the display is correct, you can use the Mobile Optimization Checker tool. It analyzes the page and makes recommendations for correcting errors. The tool needs to check all types of pages: main page, categories, subcategories, product/service cards.
- There should be no horizontal screen scroll cursor. All elements - images, buttons, text - must adapt to the smartphone screen.
- Do not use elements that do not display on mobile devices, such as Flash videos.
- It is better to avoid pop-ups and advertisements; they usually take up the entire smartphone screen.
- The speed of mobile pages should be maximum. This can be achieved by reducing scripts, styles, including browser caching.
- In the future, check mobile adaptability using the “Check mobile pages” tools in Yandex.Webmaster and “Ease of viewing on mobile devices» in Google Search Console.
Additional materials:
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Step 3. Collecting the semantic core
The semantic core is a set of words and phrases that characterize the theme and structure of the site. Based on these queries, users will be able to find your site through a search engine.
Semantics is the foundation for successful promotion. This can be clearly seen if you imagine customer acquisition in SEO as a funnel:
If we correctly assemble the semantics at the initial stage, we will get targeted traffic. If we make a mistake and don’t understand the demand, we will lose customers and sales.
Thus, the semantic core allows:
- Assess user demand for a service or product category.
- Build the right structure and accurately respond to user requests.
- Monitor the visibility and effectiveness of work in the future.
The semantics collection paradigm looks like this:
Formation of markers. Markers are general queries that uniquely characterize a service or group of products. For example, you sell facial cosmetics and you have creams and tonics - the markers for these products will be “face creams” and “face tonics”.
To create a list of markers, you need to brainstorm and write down all the options for the names of services or products. Then this list needs to be expanded with synonyms.
Example of a finished list:
Renovation of apartments
Turnkey apartment renovation
Renovation of a one-room apartment
Renovation of 1 room apartment
Detailed instructions for generating marker requests are in our article “”.
Collection of extensions. After marker queries have been collected, they need to be expanded with clarifications: apartment renovation in Moscow, price for apartment renovation, order apartment renovation etc.
This part of the work can be automated using Key Collector. The program automatically expands marker queries, pulling data from various sources: Yandex.Wordstat, Google Adwords, serpstat.com, megaindex.ru, search suggestions, etc.
You will find detailed instructions for collecting the semantic core in the following articles:
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Having collected keywords and cleared them of debris, you can proceed to forming the structure of the site.
Step 4: Grouping and Structure Formation
Now we have a semantic core. Based on it, you can build the structure of the site.
First you need to group the requests. We recommend grouping using the TOP similarity method, popularly called “clustering by TOP.” Its essence is as follows: if at least 3 identical URLs are ranked in the TOP 10 for query 1, in the TOP 10 for query 2... and in the TOP 10 for query N, these queries can be promoted on one page. The more pages overlap, the more likely it is that queries will rank well on the same page. Requests that can be promoted together form a cluster.
This the best option– we immediately remove the question, commercial or informational request, since the TOPs will not lie. It is unlikely that there will be both a commercial and an information request on one page. Most likely, there will be 2 commercial or 2 informational ones at once.
Clustering services:
As a result, you will receive a file with groups:
Clustering example from just-magic.org 
Now you can build the structure. The hierarchy will be built from the general to the specific - from more general queries to more specific ones.
Category → Subcategory → End Page
We go through all the groups, assign them to one category or another and immediately write the URL for the final page. As a result, you need to get a file like:
Additional materials:
When working with semantics, we recommend using the Excel add-in – SEO-excel. It can highlight groups, generate URLs, Titles, etc.
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After we finish with the structure, we can move on to internal optimization.
Step 5. On-page optimization
The success of website promotion in PS directly depends on the quality of internal website optimization: headings and meta tags, content, URL, Alt tags for images.
Let's look at the areas of the document that are important for ranking and should be optimized.
Meta tags
Usually internal optimization It starts with the preparation of meta tags. The way they are compiled depends on the size of the project.
If you have a service website and there are not very many pages, you can immediately enter meta tags manually.
If you have an online store, it’s best to use templates and then finish it manually.
Title
One of the most important areas of the document has a significant impact on the ranking of the site.
Basic requirements for Title formation:
- Reflects the essence of the page.
- Contains a direct occurrence of the most competitive keyword.
- The main keyword is at the beginning of the Title.
- Contains all the words from the query (for example, we have a query “buy plastic bags wholesale” - this means that the Title should contain the words “buy”, “wholesale”. Also, different wording is often found, for example, “radio-controlled quadcopters” and “ RC Quadcopters” – they should both be included in the tag.
- Does not contain unnecessary words. For example, "company", "in store", "etc." - these are words that do not directly relate to the topic; they blur the weight of the main keywords, the relevance of the Title itself.
- No spam. The title should not contain unnatural structures: “Plastic bags buy Moscow.” There should also be no listings of key phrases.
- Different from page title
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- Be unique for each page.
- Approximate length - about 70-130 characters.
Smoker's title: Buy a superhero, buy superhero figures, action figures for children
Title of a healthy person: Buy superhero figures for children in Moscow - Hasbro
Description
Description can be taken into account by search engines when generating a snippet. It is not a ranking factor and only affects the snippet.
- The recommended number of characters is from 150 to 200.
- Contains all words from key query(we include them not in order to increase relevance, but in order to pull them into the snippet and highlight keywords in the results).
- Describes the content of the page, like the Title.
- Logical, concise and complete, written in normal human language.
- With special characters.
- Unique (within the site).
Example of a normal Description: Order radio-controlled helicopters in our online store. We have a large selection of radio controlled helicopters with a camera. ✈ Fast delivery ✈ in Moscow and the Moscow region, convenient pickup and guarantee!
Keywords
This meta tag does not affect rankings, but since Yandex writes that meta keywords can be taken into account, I recommend filling it out by adding 3-5 phrases relevant to the content, separated by commas.
Additional materials:
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Lyrics
We have reached the most difficult thing in website promotion - texts. For a long time, optimizers thought only about various formal text metrics: number of occurrences, volume, nausea, TF/IDF value and much more. The text was forced into a framework, with the content being in second or even third place. This approach produced results, but neither the search engine nor the user liked it.
Now the era of counting occurrences is leaving, today meaning and content are important. Of course, occurrences are necessary, but they are not an end in themselves.
- Must solve a specific problem. If this is text for a services page, it should describe in detail the service, advantages, features and differences from competitors. If the text is in the catalog, it should briefly convey what products are available and what their features are.
- Specify a range of occurrences, not a fixed number. For example, no less than 2 and no more than 100.
- Allow the use of word forms. There is no need to require the copywriter to include constructions of this type in the text - “buy Moscow inexpensively.”
- Do not put limits on the volume of text. This will allow the SEO copywriter not to stop thinking if the required number of characters is reached, or not to think of what else to add for the quantity.
- Check the text for uniqueness. This can be done using the Etxt Anti-Plagiarism or Advego Plagiatus services.
- We recommend analyzing the text in the Glavred and Turgenev services. The first will help get rid of water, and the second will assess the risk of falling under the “Baden-Baden” text filter.
Internal linking
Internal linking is the placement of links within a website from one page to another.
Internal linking serves several purposes: organizing convenient navigation, organizing the structure for better indexing of pages, and also distributing weight (relatively, importance).
At the initial stage there are several requirements:
- Any important page is available in two clicks from the main page.
- Navigation around the site is convenient and logical for users.
Additional materials:
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Step 6: Optimize Commercial Ranking Factors
In addition to textual factors, it makes sense to immediately work on commercial ones.
Commercial factors are a number of indicators that characterize the reliability of an online seller: recognizable brand, assortment, presence of representative offices, price level, payment options, etc.
In essence, commercial factors are properties of a site that allow the user to easily solve their problem, and also speak about the quality of the service as a whole.
- availability of contacts;
- completeness of assortment;
- availability of certificates, awards, etc.;
- reviews;
- availability of prices on the website;
- filters in online stores;
- detailed information about the company;
- detailed information about delivery and payment;
- various communication options;
- discounts and promotions.
To work through commercial factors, you need to analyze your competitors.
Additional materials:
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Step 7. Check the site before publishing
After all the steps taken, the site is almost ready for publication. However, before you “feed” him search engines, you should check everything carefully.
Things to check:
- Title and meta tags are specified for each page.
- Robots.txt is configured correctly on the site.
- The site has Sitemap.xml, it does not contain errors.
- The site has been added to Yandex.Webmaster and Search Console.
- Yandex.Metrica and Google Analytics counters have been added to the site.
- The site has a 404 page configured, it returns the 404 server code.
- The site has a mobile version.
- All important pages give a 200 server response code.
- Pages are not duplicated within the site. »
- Authoritative catalogues. Don't run through catalogues. Look only for high-quality and visited ones.
- Review sites. Be active on sites like irecommend.ru.
- Competitor analysis. This is a treasure trove of ideas. Analysis tools: megaindex.ru, ahrefs.ru, serpstat.com
- Search for thematic blogs. In this case, you need to look for good sites and negotiate the placement of links with their owners.
- PBN is a private blog network. Here you need to independently raise a network of blogs, from which links will then come. Quite effective, but expensive method.
- There should be more non-anchor links than anchor ones.
- The anchor list should be varied.
- Do not use rental links.
- We recommend minimizing the use of platforms from exchanges eternal links.
- Place links to thematic resources.
- Maintain the growth dynamics. The number of links should grow slowly but surely.
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“What on the site needs to be closed for indexing, why and how to do it”
Step 8. External website optimization
Links continue to be taken into account when ranking in both Yandex and Google. In Google, qualitative improvements to a site's link mass usually have a noticeable effect. In Yandex, the influence of links is not so noticeable, so we do not recommend focusing on it now.
Representatives of both leading PSs say that the site should have a natural link mass. In fact, when promoting many commercial projects, you cannot rely only on natural links.
When purchasing, you need to imitate naturalness as much as possible in order, on the one hand, to achieve better results, and on the other, to reduce the risks of applying downward sanctions to the site.
First, it is better to use the so-called crowd marketing - imitation of natural interest in a website on the Internet. The essence of this method is simple - you need to find a user online who is interested in services, answer his question, and then provide a link to the site page.
It is fundamentally important not to confuse this method with comment spam, which, unfortunately, often happens. Let’s repeat: you need to answer the user’s question and only then, if appropriate, can you post a link.
After three months, you can start more active link building.
Link sources: