The complex is designed to assist the manager when working with clients of a travel agency:
- choosing a standard or choosing an individual route;
- selection of tour period;
- formation of tourist profiles;
- booking tour services;
- registration of discounts, commissions, surcharges and formation of the total cost of the tour for a client or partner.
The complex is equipped with directories of partners, hotels, flights, services, prices, blocks of hotel rooms, blocks of places on transport and blocks of places on a tour. Based on samples from directories, service packages are created - a description of the tour route, a set of services at each point of the route, and the creation of stops.
At the request of clients, vouchers, TOUR-1 travel packages, air tickets, insurance policies, visa application forms for embassies, booking applications and lists of tourists are printed.
Client requests have the status “paid - unpaid”, which allows you to control payment for any period of time, including by partner and by guru in general. Based on applications, they are generated accounting documents- invoice, invoice, cash receipt order. Based on the documents, a sales book is formed. Paid orders are included in the sales book.
The application database is used for statistical analysis and analysis of advertising effectiveness in particular.
The complex has the ability to connect to the Internet for remote processing of travel agent applications by the tour operator. It is used as a means of processing requests during teamwork. Windows program SQL Server.
Software package Master Tour
The purpose of the complex is similar to the previous one. The complex allows you to create a tourism product, calculate the expected profit from the sale of a tour and the amount of commission to the agent, assemble groups of tourists, generate the entire set of documents for registering the sale of services: air travel, transfer, hotel accommodation, several excursions, visas, insurance and additional services specific to the tour . The complex is implemented in the form of two modules: tourist and financial. Tourist module implements the functions of forming and selling tourism products, working with partners and accessing the Internet. In administrator mode, access rights to the information base are differentiated - the sales manager, as a rule, receives the right only to sell, but not to create a finished product. Financial module is intended for generating statements of settlements with agents, partners, reflecting the movement of funds through the cash register, assessing costs and financial results for the arrival and for the enterprise as a whole. The company's SQL Server program is used as a means of processing queries during teamwork Centura.
ComTUR software package
Provider companies CJSC Comstar and CJSC MTU-Intel are uniting to provide customers with comprehensive services. One of the pressing tasks is the preparation of solutions focused on individual industries. It is the absence of such that Western analysts call the main problem of ASP. Indeed, if the ASP model is the implementation of the slogan “Buy and use”, then such a model is implemented on the example of the tourism industry and the Komtur project (comtour.ru). The company "Integration Technologies in Commerce" (Intechnocom) has released a fundamentally new tourism system. AIS "Komtur" combines the functions of an in-office tour operator program with the capabilities of electronic trading platforms. Global trends in the development of the tourism industry and the growth rate of the use of electronic means of communication indicate that any “local” solutions will become obsolete tomorrow. The task was set: using the Internet, to convey information to where it is needed - to the travel agent and potential traveler. At the same time, it is possible to simplify as much as possible the search and booking of electronic tours in real time, which are presented in the form of familiar price lists.
Description:
The Master-Agent software package is designed to automate the activities of a travel agency. Since the release of the first version in 2002, our clients have become more than 1,200 agencies and agent networks operating in a variety of areas, and their number continues to grow.
The program is designed for a user who has basic computer skills, basic operating knowledge Microsoft systems Windows office suite Microsoft Office. No special technical knowledge is required to work with the program.
Competitive advantages for a travel agency:
- RESERVATION AND IMPORT. All data when booking on the operator’s website is transferred to the agent’s working database. All you have to do is print out the documents to hand over to the tourist.
- AUTOMATIC CHANGE CONTROL. There is no need to call and find out information about changes to the application. Now you have at your fingertips a mechanism that allows you to quickly receive changes: by status, service, cost.
- LINKING FILES. The function of linking files to a specific trip. File linking allows you to store and easily find correspondence, photographs, forms and other documents related to the application.
- DIRECT CONNECTION WITH THE RESERVATION SYSTEM. Quickly go to your application in the tour operator’s online booking system.
- SYSTEM OF REMINDERS AND TASKS. Function for assigning tasks and control with the ability to attach a request.
Main functions of the program:
Advantages of the program:
- Ability to work in both single-user (local) and network mode.
- There is no need to fill out reference books before starting to work with the program.
- Data exchange between the Master-Agent PC and online booking systems from tour operator websites.
- Storing in the program logins and passwords for online booking systems of tour operators and automatic login to the online booking system without re-authorization.
- Possibility to expand the description of the client and the voucher by dynamic creation additional description fields.
- Access control system at the level of user actions.
- Ability to connect additional reporting forms.
- Ability to edit existing reports yourself.
Implementation:
In order to implement the program in your office, you must follow several simple rules:
Select a computer for the server application (not necessarily a dedicated server, a regular computer is enough).
Develop rules for working with the program for employees (what actions should employees perform when working with a voucher, with a tourist, who should enter daily exchange rates and maintain contracts). So that in the absence of any manager, other employees can quickly understand his requests and take the necessary actions. To do this, you need to describe in detail the information on the application, note its status and payment.
Configure correct access rights for each employee, which will ensure the security of your database.
Enter into the program database full information about clients, hotels, their partners and suppliers. This will help you in your future work.
Think in advance about what documents and their templates you will need in your work (contracts, application forms, acts, reporting to suppliers, etc.). The program already includes various forms, but their content may differ from your requirements. To do this, you can use the built-in editor to change the required document or order it from us.
The Megatek company is constantly modifying and improving the program; you can learn about all the new products and achievements in the program on our website.
If you think that the program lacks any function necessary for work, you can write us a letter with a proposal for improvement. Your proposal will be analyzed and implemented in future versions if necessary. We will do our best to make the Master Agent program the best assistant for you in your work.
Hardware and software requirements:
As a server computer:
- IBM compatible computer at least Pentium IV / at least 2 GB;
- Operating system MS Windows, version 2000 and higher;
- MS SQL Express 2005 (included) or Server 2005 or higher;
- Framework 2.0. (included in delivery).
As a client computer:
- IBM compatible computers not lower than Pentium III / not less than 1024 MB.
- Operating system MS Windows, version XP and higher
- Framework 2.0. (Included in delivery)
Correctly functioning MS Windows network via TCP/IP protocol with open port 4817.
Internet access - for exchanging data with the tour operator, for downloading Central Bank courses.
The program is written for Microsoft platforms.NET. The program is built on a three-tier architecture; interaction between the client program and the application server is carried out using Remoting technology. Microsoft SQL Server 2000 is used as a DBMS. TourML format is used to exchange data with external systems.
Escort:
The cost of the program includes 6 months technical support.
Technical support will help resolve any problems as quickly as possible; minimize downtime and increase productivity; reduce operating costs by 10-40% and free up your company's resources for more important tasks.
Software package "Master Agent"
The Master-Agent software package is designed to automate the activities of a travel agency. Since the release of the first version in 2002, more than 500 agencies and agent networks working in a variety of areas have become potential clients, and their number continues to grow.
The program is designed for users who have basic computer skills and basic knowledge operating system Microsoft Windows, Microsoft Office office suite. No special technical knowledge is required to work with the program.
Advantages of the program:
* Ability to work in both single-user (local) and network mode.
* There is no need to fill out reference books before starting to work with the program.
* Data exchange between the Master-Agent PC and online booking systems from tour operator sites
* Storing in the program logins and passwords for online booking systems of tour operators and automatic login to the online booking system without re-authorization.
* Ability to expand client and travel descriptions by dynamically creating additional description fields.
* Access control system at the level of user actions.
* Ability to connect additional reporting forms.
* Ability to edit existing reports yourself.
Main features:
1. Booking and import. All data when booking on the operator’s website is transferred to the agent’s working database. All you have to do is print out the documents to hand over to the tourist.
2. Automatic change control. There is no need to call and find out information about changes to the application. There is a mechanism that allows you to quickly receive changes: by status, service, cost.
3. Linking files. The function of linking files to a specific trip. Linking files allows you to store and easily find correspondence, photographs, questionnaires and other documents related to the application.
4. Direct connection with the reservation system. Quickly go to your application in the tour operator’s online booking system.
5. Reminder and task system. Function for assigning tasks and control with the ability to attach a request.
Main functions of the program:
* Working with vouchers: creating a voucher, controlling changes, working with statuses;
* Mechanism for creating and storing applications. A voucher may contain one or more applications from one or different operators;
* Import of previously booked applications from tour operator websites.
* Checking changes made by the operator: in statuses, in services, in costs.
* Linking files to a specific trip
* Import of currency rates: central bank, internal operator rates. Uploading information on financial guarantees of operators.
* Ability to upload payments upon application from the online booking system to the Master Agent
* Work with payments: carrying out mutual settlements with clients and suppliers. Possibility of making advance payments and linking several vouchers to the payment made;
* Working with a client database: editing information about clients (passport, personal data, addresses, telephone numbers, etc.);
* Entering the client into the database of regular tourists without being tied to a voucher. Signs of a tourist, the main tourist and the payer for the package;
* The mechanism for warning and notifying agency managers when working with clients allows you to ban working with a particular client or inform them about the peculiarities;
* Working with a partner database. Entering, storing and editing information about partners. Linking tour operators to countries;
* Work with contracts. Storage of information in accordance with the requirements of the law on financial guarantees. Storing information about the interest on conversion under the agreement, notification upon expiration of the agreement;
* A warning and notification mechanism for agency managers when working with partners informs about the peculiarities of working with a partner, allows you to put a ban on working with a particular partner;
* Ability to create an agency organizational structure and link users to departments.
* Possibility of taking into account cross-currency rates and interest on conversion when making a payment, taking into account the payment office;
* Printing documents (“Tour package”, “Booking sheet”, “Service agreement”, etc.);
* Statistical data processing;
* Interaction with external information retrieval systems.
* Possibility of exporting data to 1C: Enterprise using the Master Payment Center program;
Hardware and software requirements
· Pentium III 300 MHz, 128 MB RAM.
· Microsoft Windows 98, NT 4.0 SP6a, Me, 2000 SP2, XP, Vista, Server 2003 or newer.
Microsoft Internet Explorer 5.01 or higher.
· Network based on TCP/IP protocol - for working in network mode.
· Internet access - for data exchange with the tour operator.
Specifications:
The program is written for the Microsoft .NET platform. The program is built on a three-tier architecture; interaction between the client program and the application server is carried out using Remoting technology. Microsoft SQL Server 2000 is used as a DBMS. TourML format is used to exchange data with external systems.
Program prices
Table 3 shows prices for software Master Agent version 2009.2.
Table 3. Price list of the MASTER-AGENT program 2009. 2
The price includes: 6 months of technical support, installation kit on CD.
Additionally ordered and paid for:
· training in working with a PC in the Contractor's office - 695 UAH for 2 hours; training in working with a PC in the Customer's office (in Kiev) - 1,040 UAH for 2 hours;
· PC installation and initial PC consultation at the Customer’s office (in Kiev) - 1,040 UAH for 2 hours.
Table 4. Cost of subscription services for PC “Master Agent”
Content
Introduction 3
1. Information technology in tourism 5
2. Characteristics of the Master Tour software package 8
3. Description of the functioning of the Master-Tour software package 12
Conclusion 15
List of used literature 17
Introduction
Over the past few years, Internet-based technological solutions have made it possible to create a very special service infrastructure in the hotel business. Software products have appeared that make it possible to book seats on airliners and hotels via the Internet. All operations involving contact between a hotel and its potential client are performed by computers connected to each other by high-speed communication lines. The connection and data transfer process takes seconds. The cheaper and more efficient communication between hotels and their clientele via the Internet has been appreciated by both parties. And now the technologies that made such communication possible are developing in accordance with the wishes of the largest corporations.Perhaps today you can’t find a tourist office that doesn’t have at least one computer. But few people think about the fact that this rather expensive equipment is used in most cases only as an ordinary typewriter. The product of the Megatek company, the MASTER-TOUR software package, is an attempt to change this situation.
“MASTER-TOUR” is a software package that transforms the work of a tourist office employee of any rank into creativity: you always have at your fingertips any information about each tour, each client, each partner and mutual settlements; accuracy in performing tour calculations; instant filling of any standard document forms: questionnaires, reservation sheets, vouchers, rooming sheets, travel vouchers, and so on.
The philosophy of the program is based on the concept of not a tour, but a service - a small “brick”, which, together with other services, makes up the program of any tour. Moreover, any other tour or package (a set of services provided by the host tour operator) can become such a “brick” (functional element) if they are included in the program of another, more complex tour. This composition allows the manager, while working with a client, to add, or if permitted by the senior tour manager, to remove any service, even from the standard tour program.
1. Information technology in tourism
Currently, information technology is considered as a strategic resource for the development of all business activities, as a way to increase the competitiveness of a company. This approach requires an answer to a number of non-technological questions: what is the income from the implementation of information systems (IS), how to measure it, what organizational and personnel changes should be made for the full implementation of the IS project.The world of modern business has changed so significantly that organizations created to operate in the same stable conditions cannot adapt to the new environment without improving their operating principles and structure. It is in this context that the concept of “business reengineering” should be interpreted, which is defined as “a fundamental rethinking and radical redesign of a business process to achieve fundamental improvements in today's key performance indicators such as cost, quality, service and speed” 1. Information technologies provide real opportunities for reengineering and gaining significant competitive advantages.
Harnessing the potential of technology to change a company's business processes and significantly outperform competitors is not a one-time event. It takes a pragmatic view and creative thinking to see the potential of a technology that may initially seem to have no obvious application to a company's operations, or to see innovative applications of information technology beyond the obvious. If companies want to succeed in an era of constant technological change, then they need to consider the ability to use information technologies as one of the key skills.
The use of information technology requires serious investments, which must be used to achieve strategic goals, be able to evaluate and control costs, and apply proven methods to improve the efficiency of their use. It is impossible to give general recommendations for each specific issue. Another thing is important - to understand the general methodology, the philosophy, which, refracted in a special way in each specific business, will allow us to extract from information technology the unique thing that it gives - leadership in world markets. The technological race is not for everyone, so there are many ways to improve the efficiency of information systems: targeting end users, independent development of application software, transfer of their information resources to companies specializing in information processing, etc.
The strategic goal of information technology is to help the organization's management respond to market dynamics, create, maintain and deepen competitive advantage. Completing this task requires building information technology systems that have the following attributes: 2
- maximum accessibility - everyone can access IT resources at any time and from anywhere;
- any information object must be accessible to many at the same time;
- application agility - a transition to a network architecture is required, which leads to serious changes in the organization and work of IT departments.
The tourism industry is one of the largest consumers of telecommunications technology, and has one of the most high levels computer equipment in the business world. Part of this stems from the nature of the information that is used in the travel industry. Firstly, this information is very time sensitive, since various dates - events, schedules, etc. - change very often. Secondly, information about tourism products must be available in a timely manner from various parts of the globe. Thirdly, the tourism product consists of large quantity components - transportation, accommodation, entertainment - which also require rapid delivery of information to coordinate their satisfactory delivery.
The largest and most important information systems in the travel industry are computer systems reservations (RAC). They provide access to travel planning and reservation information for most industry sectors, including accommodation, cruises, transportation, tours, currency exchange and entertainment. Unlike CSR, hotel reservation and car rental systems cannot be used directly by a travel agent, but only indirectly through airline computer reservation systems or by telephone. Videotext, widely used in the UK and France, combines the capabilities of CSR, Email, telex, electronic newspapers and others, combining them into a single system. Marketing of travel agency services is provided using a telemarketing system. To handle the operational aspects of business, travel companies use office support systems. Electronic networks, in particular the Internet, currently provide not only the opportunity to obtain certain information about tourism products, but also to make reservations on airlines, hotels, etc.
The spread of information technology in tourism will depend on a number of additional sociocultural, economic and political factors. Information technologies themselves cannot create “new combinations” of tourism services. Only the combination of technologies with a number of social, institutional, sociopolitical and cultural factors will lead to the creation of new combinations of goods and services, methods, markets, etc. The impact of tourism on host countries, increasing pressure on the environment, changes in vacation time, technological competition, globalization, the spread of IT and other factors are influencing the change in the nature of tourism products from a rigidly packaged one to one based on flexibility, segmentation and diagonal integration 3 .
The use of telecommunications networks and increasingly user-friendly interfaces are making computer systems accessible directly to the traveler.
When the system is properly applied, IT provides high quality service, thereby better satisfying customer requirements. However, a certain balance is required between high technology and proper personal attention.
2. Characteristics of the Master Tour software package
The software package consists of several workstations: 4- formation of a tourist product;
- sale and registration of tour packages;
- work with partners;
- work on the Internet;
- Cashier's RM (WM - workplace);
- RM of the financial director;
- RM of the database administrator.
- sending faxes;
- sending faxes via the Internet;
- sending messages via E-Mail;
- statistical reports on the database;
We can say that the software package allows you to implement almost all the functions necessary for the functioning of a tourist office.
- create a tourism product
prepare Special offers with fixed or floating markups discounts NEW
calculate the expected profit on the tour and the amount of commission to the agent
calculate bonuses for agencies NEW
cancel orders with deduction of penalties NEW
control information about contracts and their completion dates NEW
message and warning service when working with agencies NEW
register any number of tourists for any tour in one or more tour packages
control the processing of documents for a visa and the deadlines for submitting documents to the client and to the consulate NEW
print the entire package of necessary documents (tour packages, various lists of tourists, vouchers, application forms for embassies, financial reporting forms, etc., all reports are made in MS Word or MS Excel format)
control the tour
quickly issue documents using barcodes and a NEW scanner
control the loading of services with the ability to sort by departure city NEW
place quotas on any services that make up the tour, which excludes the possibility of resale
track the progress of payment for the tour and assess the current financial condition of the company
handle deposit payments NEW
processing payment at the rate on the date creating an application, payment date or application confirmation date NEW
numbering rules for each document type NEW
determine the cost of services in various currencies
send messages via E-Mail that supports MAPI interface
display diagram vehicle in places with a seat assigned to the tourist (for example, a bus)
display the number of rooms by floor for hotels or decks for ships and ferries NEW
configure access rights to various functional blocks of the program
English interface for foreign partners NEW
company data on financial guarantees NEW
All reports are made in MS Word or MS Excel format, which is very convenient for travel agency staff.
The program implements the following interfaces:
- with programs for sending messages via E-Mail that support MAPI interface;
- with the fax distribution program “Delrina WinFax Pro”.
- with the Global-Fax Internet fax distribution system.
- exchange between Megatech products using XML “MasterML”.
Advantages.
- the main advantage: “Master-Tour” is a really working program. To date, the total number of tourists through the program in different companies approaches the figure of 500,000.
- “Master Tour” is a universal and very flexible program. It allows you to work with both group and individual tours of any complexity. The program developers guarantee that they will be able to create and calculate any tour used by a travel agency.
- “Master-Tour” allows you to quote and track the load of any service that makes up the tour, and not just air travel or hotel accommodation. In fact, the program allows you to control the progress of the tour at the level of any service included in it.
- “Master-Tour” has a fairly simple interface close to the interface of standard Microsoft products.
- Already today, “Master-Tour” can work in remote access mode in real time (for example, via the Internet).
- Currently, “Master-Tour” is becoming a standard in the automation of travel agencies.
- “Master Tour” is used as the basis for further projects related to automation of the tourism business.
3. Description of the functioning of the Master-Tour software package
The program can be divided into five functional blocks 6.The first and main block - “Tour Constructor” - is intended for creating packages of services and tour programs that are ready for implementation, calculating their costs, calculating profits, commissions, etc., and each service, for example, the cost of staying at a hotel, can be different and depend on the host tour operator or even the package in which the stay at this hotel is used in combination with these services and transfers. By entering “net” prices for services, changing profit or “gross” prices, the manager is able to calculate the cost of the assembled block (tour) for different seasons, assess the competitiveness of the tour and, ultimately, create an optimal tour. It should be noted that the program has a flexible pricing apparatus that allows you to distinguish between prices for services sold to a client in a package or individually, prices for the same services offered by different partners, as well as the amount of commission given to partners when selling a tour.
etc.................
The purpose of the complex is similar to the previous one.
The complex allows you to create a tourism product, calculate the expected profit from the sale of a tour and the amount of commission to the agent, assemble groups of tourists, generate the entire set of documents for registering the sale of services: air travel, transfer, hotel accommodation, several excursions, visas, insurance and additional services specific to the tour .
The complex is implemented in the form of two modules: tourist and financial.
The tourism module implements the functions of creating and selling tourism products, working with partners and accessing the Internet. In administrator mode, access rights to the information base are differentiated - the sales manager, as a rule, receives the right only to sell, but not to create a finished product.
The financial module is designed to generate statements of settlements with agents and partners, reflect the movement of funds through the cash register, evaluate costs and financial results for the arrival and for the enterprise as a whole.
The SQL Server program from Centura is used as a means of processing queries during group work.
MORE DETAILS
Master tour
Automation tasks for a company arise from the moment it moves to a new office or from the moment when the capabilities of existing communications are no longer sufficient for effective work. The speaker Sergey Kobyzev (MEGATEK) spoke about his vision of the problem and the experience of his company. His main recommendations were:
- Application in office computer integrated chipsets and a reasonable set of peripherals (motherboards on the Intel 810 chipset, made, for example, by Chaintech; a Fujitsu or IBM hard drive with 5400 rpm and a minimum capacity of about 6.4 Gigabytes; memory of 64 Megabytes; do not skimp on CDs, i.e. because it is necessary to work with modern advertising materials; and no Refurbished components).
- The fundamental requirement for monitors is a resolution of 800 by 600. Manufacturing companies, gradually shifting their emphasis towards seventeen-inch (17’’) models, are beginning to forget about the quality of fifteen-inch ones. Therefore, the difference of $100 will pay for itself in the longevity and greater efficiency of the employee.
- Upgrade, as a type of activity for computer specialists, is quite a satisfying piece of bread and butter, but for the consumer, upgrade is in some cases unprofitable. It can be considered acceptable to increase the memory on older machines to 32 or 64 megabytes or replace hard drives with very small capacity, i.e. up to 1 Gigabyte. Replacement of processors, motherboards and cases cannot be considered acceptable in most cases - it’s cheaper to buy new car.
- Buying a second computer is a smart time to build local network. Construction of a network on twisted pair (in terms of reliability and scalability exceeds coaxial cable) and bi-standard equipment - 10/100 Mbit hubs (with the ability to connect an old laptop). We must not forget about uninterrupted sources power supply (on computers of ordinary users - the most inexpensive, from $50, on a server - from well-known manufacturers (such as APC) for 30-40 minutes of battery life.
- In terms of total costs, buying an office machine in parts and assembling it with the involvement of third-party, but “our own”, interested specialists ultimately justifies itself both economically and politically.
- It is preferable and much more reliable to use a fiber-optic cable than a copper cable (which was clearly “demonstrated” to us by the heavy rainfall that day in Moscow). And it is necessary to completely abandon wires “on the floor” in your office. Stepping over them shortens the life of the system by tens of times.
In the second part of the seminar, Vitaly Golovchenko (MEGATEK company) spoke with his vision of the approach to choosing software for intra-office work and for creating your own online store.
The software package of a travel company is the creative work of its employee, when the necessary information about each tour, each client, each partner and mutual settlements is always at hand; instant filling of any standard document forms: questionnaires, reservation sheets, vouchers, etc.
The philosophy of the program is based on the concept of not a tour, but a service - a small “brick”, which, together with other services, makes up the program of any tour. Moreover, any other tour or package (a set of services provided by the host tour operator) can become such a “brick” (functional element) if they are included in the program of another, more complex tour. This composition allows the manager, while working with a client, to add, or, if permitted by the senior tour manager, to remove any service, even from the standard tour program.
“Tour Design” is a mode designed for creating packages of services and tour programs that are ready for implementation, calculating their costs, calculating profits, commissions, etc.
When working with a client, the manager has the opportunity to change the program of a standard tour (while showing a graphic view of the hotel and the interior of its rooms) in accordance with the client’s wishes and automatically receive the final cost of the tour. The program determines the presence free seats for quota services, which prevents resale.
By entering the clients' passport data, the manager is able to generate all the documents necessary for registration (contracts, vouchers, lists of tourists, application forms for the embassy, etc.) automatically. All reports are made in the format of a popular editor Microsoft Word for Windows, which makes it easy to edit them if necessary.
The program maintains a database of company partners, information from which is used to send faxes and e-mails. We also maintain a database of regular customers, which allows us to work with them personally.
Financial module of the program allows you to control payments for tours by clients, mutual settlements with partners, assess the real financial condition of the company at a given point in time, print out receipt/expenditure orders and invoices for the cashier.
Software package “Master-Web” developed on the popular Centura Web Developer web application creation tool using Java technology and is used by tour operators to display their tours on the Internet and then be able to book them. Computer requirements for installation: Pentium 133 or higher, 64 MB RAM, 100 MB hard disk space. The remote client can operate in several modes:
- guest mode,
- travel agent mode,
- mode of full access to tour operator information.
The work of a remote client, when booking a tour, will occur in exactly the same way as simple work in the browser when viewing HTML pages. Agencies do not need to install special software.