Push notifications mail iphone. How to disable push notifications in Google Chrome

In the world information technologies Only a small part of all inventions is used. But most things are developed precisely to make our lives easier. It is one of these improvements that we will talk about in the article. These are Push Notifications. What are they and where can they be used? Push notifications - what are they? iPhone, Android, feature phones - where are they configured and how to enable/disable them?

Meet - Push Notifications

What is it? This is the name for short pop-up notifications that appear on touch screens (tablets, phones) and report important updates and events. If desired, they can be used as a simple form of dialogue between seller and buyer, which has led to their widespread use in the field of marketing.

So, if we consider the option with an application, then the main task here is to inform about updates, new content (or just a reminder that it has not been used for a long time). How to make Push notifications for an application? To do this, you need to use the application programming interface that exists for a specific phone (in fact, for the phone you are using). operating system).

The reason for the emergence of this technology was the desire of specialists to support the circle of users of their developments. Setting up Push notifications is not difficult. The end of the article contains information about the features of enabling/disabling them on different operating systems.

Use cases for Push notifications

Where can this technology be used? Let's look a little at the statistics that Push notifications can boast of. What this will give us, we will consider later. So:

  1. Most of all (41%) they are used to notify about the release of new applications or updates to existing ones.
  2. Then (24%) there is a newsletter about special offers.
  3. To inform about new content that has appeared in the program, it is used in 14% of cases.
  4. The least targeted (12%) are used to send advertising and/or referral links.
  5. The remaining 9% comes from other types of information.

If you don’t receive Push notifications from those you subscribe to, and nothing has changed in the settings, this does not mean that they won’t happen at all. Perhaps the cause of the problem was simply a connection failure. If you are a developer, then something was configured incorrectly in the applications themselves.

New marketing channel

Before looking at how to interact with this technology from a user's perspective, let me spend a little more time talking about the concept of Push Notifications in marketing. When using such a development, you need to be careful not to cross the fine line that separates cooperation from intrusiveness. If a marketer or someone in training is reading this, remember that this should provide valuable information that will reflect positively on subsequent interactions.

Push notifications should contain timely and relevant content. So, in an application that is aimed at children, advertising coffee will be very out of place, which, in turn, will most likely lead to a loss of popularity.

Usage example

It is popular to use this technology to briefly notify friends about their actions. Considering this, we can recall Twitter, which informs its users about changes that occur in friends’ profiles.

Some companies use GPS to determine where their customers are, and if their outlet is nearby, they send an appropriate notification. It is important to receive the message in a timely manner. The implementation feature is that Push notifications do not require Internet access, because often all the necessary information is stored in the application itself (as a rule).

Features of use

So, if you have decided to use Push Notifications as part of your marketing plan, then it would be a good idea to make sure that they meet the following conditions:

  1. The content provided must be current and relevant.
  2. There should be an option to unsubscribe.
  3. It is advisable to link to social networks so that users have the opportunity to discuss.
  4. You should choose your quantitative policy wisely - no one wants to receive 20 notifications a day.

Now we can move on to activating such technology. For ease of understanding, the procedure will be broken down depending on the operating system installed on the mobile device. So, how to set up Push Notifications?

Android

This is the most popular operating system, which received its status thanks to its free distribution and constant improvement. How are Push notifications enabled/disabled on it? To disable it, you must perform a number of actions in this order:

  1. Go to your phone settings.
  2. Go to your account, then to notifications, and there you will see information about Push.
  3. Select the desired settings, restrictions on receiving - in general, do everything the way you want.

But what should you do if you want to enable/disable Push notifications not for everyone, but only for one application? There is also an algorithm for this case:

  1. Go to settings.
  2. Go to an item such as “Notifications”.
  3. All installed on touch phone application and you should select your item by clicking on it.
  4. Disable or enable the function of receiving messages from this program.

As you can see, there is nothing complicated in performing these actions, and this is not only on the Android operating system. Push notifications can be enabled/disabled on other devices with the same ease.

iPhone and iPad

How to turn it on here and the iPad are no different in any fundamental way. Here we will consider operations with this technology according to the previous principle. So, to disable or enable messages received from specific programs, you need to perform the following sequence of actions:

  1. Go to main screen your device and find a button that looks like a double circle, in which there is a prototype of a road diverging into two directions at an angle of 90 degrees.
  2. Find the "Notifications" button, and then the application that interests you.
  3. Near the “Allow notifications” item you will see a button located in the slider. To enable/disable notifications, click on it. If it is white, it means that receiving messages on this moment forbidden. In the case when the button has green color, you are already receiving notifications from this program.

How can I turn off such messages completely? To do this, perform the following sequence of actions:

  1. Go to settings.
  2. Go to your account.
  3. Go to notifications.
  4. Go to the Push section.
  5. Configure according to your own wishes.

Here's how to enable Push Notifications on iPhone. Considering that their settings do not change very noticeably, problems with changing parameters on different versions should not arise.

Multifunctional phone

It should be noted that in this case, you can work with Push notifications only on certain models, and there is widespread practice of using this function I didn't buy it here. But if you are the owner of such a piece of equipment, then we suggest that you familiarize yourself with how to enable/disable such a phone add-on. Please note that the path may vary depending on the model, so if you do not find what you need thanks to the instructions in the article, you should look in other places:

  1. From the Home screen, tap on Menu.
  2. Select Settings and look for Push Notifications. They can be placed in a separate submenu or located in “Phone or communication settings”.
  3. Setting up this technology to your taste.

Conclusion

So we looked at Push notifications, what they are, and why they are needed. Finally, let’s remember the previously missed points. Push notifications are quite valuable from a marketing perspective and, when used wisely, can bring significant benefits to a business and make life easier for consumers. But in everything you should adhere to the golden mean.

Push notifications are also valuable because even if some application does not require constant sending of information on its behalf, this can be used for advertising purposes, providing an opportunity for other developers or enterprises (companies) to inform users about new events. But in this case, it is important to take into account the topical nature of the information provided.

IN iPhone phones 6, 6 plus, 7 and 7 plus and X, which work on the new io8-12 systems, there are very useful feature push notifications about any events: be it the receipt of a new letter, SMS message, calendar events, task completion time, messages from any social network and much more.

The Notification Center allows for very flexible configuration of alerts: it is possible to disable all notifications at once or each one individually. We will describe how to do this further.

To turn off all push notifications, you simply need to activate Do Not Disturb mode on your phone.

This is done like this:

Open the “Settings” menu - then select “Do not disturb” - and activate this mode"manually" slider. But do not forget that with such activation you will also block information about incoming calls! Therefore, in the “allowing calls” menu, select who you will receive calls from, even if the “Do Not Disturb” mode is activated. There you can also set the operating time of the mode. For example, I activate this mode on weekdays from 0 a.m. to 7 a.m. so that all sorts of radishes don’t disturb my sleep;)

iOS from Apple is

Cool!Sucks

How to disable push notifications from individual iPhone programs and applications

Everything here is also very simple: “Settings” - “Notification Center” - and select the application from which we do not want to receive notifications - “tap on this application” and select - “Reminder style” - “No”. This way you will completely turn off notifications from this application.

We hope this is short and simple instructions helped you and unnecessary notifications will not bother you at the most inconvenient moments. Thank you for your attention.

Sales Generator

Reading time: 18 minutes

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If you are reading this article, it means that you would like to know what Push notifications are, and if you know, then discover a new service that I would like to review today. Let's start in order.

From this article you will learn:

  1. What are push notifications
  2. Their pros and cons
  3. Types of Push Notifications
  4. 2 ways to enable them
  5. Step-by-step setup using Sendpulse as an example
  6. 5 examples of newsletters for mailing
  7. 7 tips to prevent your messages from going into emptiness

What are push notifications

Push notifications are pop-up windows on the screens of various electronic devices. Their appearance is possible if there is a notification area or the ability to display information received from the Internet.

Most likely, you use electronic postal services. To read incoming letter, you need to log into your account. This technology is called pull. That is, to view the data you need to go to the site and “pull” the information of interest from it.

The technology of push notifications (from the English push - push) is different: this or that site itself pushes to its users new information. This allows them to receive news in a short time because push technology works online rather than checking data at a certain frequency.

Using push notifications does not necessarily imply receiving notifications. Using push technology, it is possible, for example, to synchronize data after it has been updated.

Web push notifications should be short and capacious. Components of such messages:

  • picture;
  • title;
  • small text – call to action;
  • the address of the resource from which the push notification was sent (this can be the address of any page on the site, not just the main one). For example, you can insert a link to the blog where a new article was published, or to a description of the advertised product/promotion.

Depending on the platform from which messages are sent, push notifications are:

  1. Push notifications Google Chrome.
  2. Safari-
  3. Firefox push notifications.

The important thing is that the browser itself is responsible for generating requests and sending messages. Naturally, receiving web push messages by the user is possible only if there is an installed and open given time corresponding platform.

You can subscribe to receive free push notifications as follows: mobile device, and via desktop.

Where push notifications appear:

  • if you use the Safari browser, messages will pop up at the top of the screen (in the right corner);
  • in the browser Chrome notifications appear from below, also in the right corner;
  • and on the screens of mobile devices, “push notifications” pop up in the center. Although other options are not excluded, depending on the model.

Push notifications for the site: pros and cons

Push notifications have the following key benefits:

  • easy to subscribe to them;
  • availability of push technology connection for absolutely everyone;
  • ease of management (the ability to set up automatic shipments, effective chains, based on user behavior).

The technology has other advantages:

  • She is quite in demand. People are happy to subscribe to push notifications.
  • The notification viewing rate is very high. Messages are read by more than 90% of users who receive them.
  • You can make your messages as relevant as possible, picking up target audience by segmentation and personalization method.
  • Automatic push notifications can be configured in accordance with behavioral characteristics users.

However, push messages also have disadvantages. The main ones are the following:

  • Subscribing to an HTTP site requires “two clicks” from a person. That is, the “Allow or block subscription” pop-up window pops up twice. This causes a decrease in the number of signatories, since they have to confirm their consent twice.
  • Unsubscribe. Many people do not know how to remove push notifications (unsubscribe from mailing lists). There is no separate button for this. You need to click directly on the “push” right click mouse to cause a request to appear in a special format: “turn off alerts.”
  • The main disadvantage is the efficiency of notification delivery. After clearing the cookies on the device, the distribution is suspended. You can resume it by visiting the resource and subscribing to the newsletter again.

The same problem occurs if the operating system is reinstalled/updated, or if the user wants to refuse notifications.

According to statistics, push notifications are delivered on average 62.87% of the time. The value of this indicator decreases in parallel with the increase in the life of the base. The earlier you subscribe, the more likely it is that the message will be delivered.

If you have been working with the database for a year, then you can count on exactly this number of deliveries and clicks on links.

Types of Push Notifications

Mobile push notification

Mobile push notifications are frames with messages. They appear at the top of the locked screen, called the curtain.

The concept of push notifications became popular after the launch of the Apple Push Notification Service (APNS), designed to send notifications to devices running iOS 3. Although Google introduced this technology a whole year earlier than Apple.

However, now this is not so important, since currently many services under the brands of various organizations operate on the basis of push notifications:

  • Apple has added Push to the i-Phone and made it available for iOS and Safari.
  • Google implemented Google Cloud Messaging (GCM) (it replaced Android Cloud to Device Messaging introduced in 2008). This service also provides push notifications to Chrome-based applications.
  • Microsoft, as always, strives to keep up with competitors, and therefore created MPNS. This made it possible to send push notifications Windows Phone devices (version seven and higher).

There are three types of iOS push notifications:

  1. The phone notifies the user with a sound signal that a message has arrived.
  2. Audio/Banners. This type, in addition to a sound alert, involves the appearance of a banner on the screen. You can view each message after lowering the curtain, that is, in the Notification Center.
  3. Badges(translated from English means “icon”, “symbol”) - this is an alert in the form of a number/corresponding image near the application icon.

The Windows Push Notification service can send three types of messages:

  1. Toast(translated from English as “toast”). After the message appears, it hangs at the top of the screen for 10 seconds. If the user wants, he can enter the application by clicking on the notification.
  2. Tile(translated from English as “tile”). These notifications are numbers on a tile that overlays the app icon.
  3. Raw(translated from English as “rude”). This type of “push” is necessary to transmit certain information within an application, most often a gaming one.

For operating room Android systems There is no special system for displaying incoming push notifications. Once received in the application, it is possible to display them in any form, just like raw messages in Windiws Phone 8. After the data is received, the application displays it on the screen as a regular message in the “curtain” or as a banner, as in iOS.

Since Android is always responsive to all innovations and can adapt to any requirements, it is possible for Android devices to display push notifications in free form. For example, it is possible that an application window with advertising content will open.

Browser (web) push notifications

Such notifications can be sent to a PC or Android device if Google installation Chrome on them was carried out from the resource on which the user subscribed to the newsletter. Web push notifications are not supported by iOS devices.

You don’t have to pay for the number of messages or subscribers. This service is free, and the cost of sending SMS is borne by operators. You may need to pay for intermediary services, comfort level, and statistical data processing. But these costs will be small.

As the number of subscribers increases, their size will decrease. If you need to send about a million messages every hour, the cost may be several thousand rubles, but it's worth it.

Sending 100 thousand push notifications a day creates a small load on the server. GCM makes it possible to send 5-7 thousand messages per second. However, many services price their services at 1000 rubles per month.

Who is suitable for sending push notifications?

  • Advertising.

There is an obvious advantage for the user here, such as the absence of the need for additional actions. By clicking on the link, he can immediately place an order.

  • Visitor retention.

This is an integral part of content marketing. You want users to stay on your site for a long time so that they return to you often. If you send push notifications about new materials, you can improve user factors with high efficiency.

Often, notifications are sent to customers not about updated content, but about new version service (applications, etc.).

  • Online streams and webinars.

Push notifications can be used to notify you that a broadcast has started. Events can only be announced in advance by email or SMS.


Submit your application

  • Stages of purchase.

Push notifications make order processing in online stores faster. The customer is instantly notified about the status of the order, while the store itself does not spend money on sending notifications.

Of course, the ideal option is to send push notifications, as well as SMS, emails. In this case, it is better to set aside a strictly defined time for viewing push messages.

  • Notifications about activity in applications and social networks.

Modern thematic sites quite often practice sending such messages. Many people receive notifications from VK on their phones or notifications that “energy has been restored” in the gaming application. All this is push technology. Such tools help increase user activity and, accordingly, achieve their goals.

  • Statistical data.

The current exchange rate, stock price on the stock exchange and other similar information are an integral part for many work activity. The submission of this information must be prompt.

If you communicate relevant data to users in a timely manner, you are guaranteed good behavioral factors.

It is worth saying that the first to use Push Notification technology after its launch was the PointCast network, which specialized specifically in the activities of stock markets.

  • MASS MEDIA.

News websites can succeed by quickly publishing hot topics from around the world. Therefore, it is typical for many media outlets to use push notifications to send out major news.

“Lightning” sends users such large resources as the New York Times, CNN, etc. Most of them are presented in the Safari browser, since Chrome began using push technology only in 2015.

2 ways to enable push notifications

Install on site

This method allows you to not depend on specialized services and is completely free, but it requires some effort. The main requirement is that your resource must support secure connection By https protocol, which is confirmed by the presence of an SSL certificate. If you don't have it, you'll have to buy it. The most low price for such a certificate – 500 rubles per year.

After the certificate is purchased, you will need to create an API. Regular will do Google account. To register it, you need to follow the link console.developers.google.com and create a new project based on Google Cloud Messaging.

Through third party services

Push notifications can be enabled by contacting specialized services. For this you will also need to purchase an SSL certificate. In addition, in this case it is possible to create motivating widgets that will attract users.

The disadvantage of this method is that the subscription system is two-stage, and you need to pay for the services of intermediaries as the number of subscribers increases. However, cooperation with specialized services makes setting up push notifications much easier.

Which push notification service is the best?

  • Push.World

This Russian-language service can be used absolutely free (paid versions will be released soon, they will have an expanded set of tools). The number of notifications by the service is not limited.

It is possible to divide users into categories, display detailed statistics, formation of automatic messaging. You can register through social networks.

One of the advantages worth noting is that the service is free. But it is still raw, and this is its drawback. However, the authors are constantly improving their brainchild.

  • Sendpulse

The service can work in Chrome, Firefox and Safari browsers. There is an interface in Russian. SendPulse allows its customers to use push notifications for free. The service also provides email and SMS functionality.

To configure the functionality, you need to add a special script to your resource. Then you need to go to the “Create mailing list” menu item, enter the text of the message in the form and click “Send”. The entire process takes only a few minutes.

  • Push Expert

This is a Russian service that works with browsers Internet Explorer, Yandex browser, Google Chrome, Firefox, Safari. Eat free version. The paid fee starts from 500 rubles monthly.

Similar to other services creates special script, integrated onto the resource. The script itself and its description are in the “Documentation” section.

The advantage of the service is that it displays reports on the status of sending and receiving push notifications on a chart. Statistics also include information about the number of subscribed users, returns, etc.

  • PushAll

This service in Russian is also popular. It allows you to send any number of push notifications (however, no more than one every 30 seconds). Among the browsers this push notification service works with is Yandex.

There is a free version, and for a fee you can disable advertising, purchase a special address with a name, etc. The amount of remuneration for using the service is determined by its users themselves. It is transferred monthly.

The main disadvantage of this service is the inability to install functionality directly into the resource structure. You can also subscribe to a channel implemented in the service only through account Google.

One of the advantages is the ability to connect integration via API with VKontakte and RSS feed. The functionality of the program is quite wide.

  • Letreach

Large world-famous companies work with this service, such as Facebook, eBay, etc. The cost of services ranges from 15 to 175 dollars monthly, which depends on the number of subscribers and the set of functions. The service remains free for two months after registration.

The functionality includes not only a standard set of tools, but also the ability to A/B test notifications. This service performs many functions and is superior to analogues in many respects, but there is no interface in Russian, which is a disadvantage.

Step-by-step setup of push notifications (using Sendpulse as an example)

How to set up push notifications? Let's look at the step-by-step instructions:

Step 1. Register on the service

Complete the registration procedure on the website sendpulse.com by clicking on the “Try for free” button.

Registration is possible at Email or through an account at in social networks(Google+, Facebook). Once registered, log into your profile using the “Login” button.

Step 2. Set up push notifications

You need to work with push notifications in the “PUSH” section.

To connect push messages to your resource, click “Add a new site”.

Here, enter your domain, upload an image (this could be your logo in the form of a square), which will be displayed in the subscription request window. Then select the time the request appears (for example, when it appears on the site), and the type of pop-up message. You can choose the Safari style: such notifications appear in the header and do not interfere with viewing the content.

Below you can enter a title, the text of the subscription request, and also determine what will be written on the buttons. There is also a preview of the subscription form you created.

After completing the settings on this page, proceed to the next step by clicking on the appropriate button. Then you should enter the suggested code in the header before the closing tag /head. Then a subscription request will appear on your resource.

If the site is on Wordpress, then in most cases the code needs to be added to the header.php file. Because of the variety Wordpress templates, the location of the header code may be another file, and the code may have a different name. For example, top.php.

The screenshot below shows how to add the code:

Please note: when starting to work with the resource code, you must save the original version (do backup). If problems arise after the changes, you can return everything back.

Step 3. Check the settings

After adding the script to the site, click “Check”. The appearance of a green checkmark next to the site will indicate the correctness of your actions. Also go to your resource and check if the subscription request pops up.

Then go to the “Go to site settings” tab.

In chapter " General settings» you can select the option “Send a welcome push notification after subscribing”. This option can be useful to give something useful to newly subscribed users:

Step 4. Start sending push messages to subscribers

The first push notification can be sent after subscribers appear. You can send messages by clicking “Send push”.

When sending messages, be sure to select a list of recipients (if the service has several of your resources). In addition, it is possible to segment subscribers by browser language, region, page from which the subscription was made, date of subscription, browser.

The notification must contain a title (no more than 50 characters), short text (no more than 125 characters) and a link that users will follow. Keep your message short, but sweet and engaging.

On the right is what your notification will look like in different browsers.

Can be used for different messages different images(however, this is not possible in all browsers). Another option is to always add your resource logo or another image that users associate with your brand.

After clicking the “Send” button, the message will be sent immediately. You can also set up delayed mailing. To do this, click on the clock icon and select right time and date. The gear allows you to select a time (from 15 minutes to 15 days) and configure sending (instant or gradual, enable or disable utm tags).

After the notification is sent, you can view notification statistics in the “My Mailings” tab. For getting detailed information you need to click on the title of the message.

At the top there is a filter that serves to select mailings from a specific resource (if you have registered more than one site).

Step 5. Set up auto-mailing

The SendPulse service allows you to set up automatic mailings with the preliminary creation of a series of notifications (similar to a series of letters in an e-mail newsletter). In addition, it is possible to set up automatic distribution based on RSS.

To use these options, you need to go to the “Automatic Distribution” tab. We will not describe this step in detail; it is already clear.


After selecting the added resource in the left panel, modifications are available in the settings - changing the image, title, text on the subscription form, pop-up message style, enabling/disabling the welcome text.

Here you can view statistics on the resource - how many users subscribed/unsubscribed, how many newsletters were sent.

In the “Subscribers” tab, a list of all users subscribed to your mailing list is available. Opposite each of them there is a gear that opens details(browser, operating system, date of subscription, page from which it was issued, activity). It is also possible to disable/remove a subscriber from the list.

Humanized push notifications

  1. Send rush notifications about seasonal express sales.

For example, the Metelitsa outerwear salon created the following push notification: “Polar Vortex. Discounts up to 60%. Sale of coats, shoes and winter accessories."

  1. The purpose of the newsletter is to interest users.

  1. Keep up to date with the news and constantly send out fun and interesting messages, this will help build contact!

Anticafe “Friday” sends the following push notifications to customers: “Football. Russia 3 – 4 Costa Rica. Fight back for our people on Playstation."

  1. Let your push notifications contain random questions. This will help attract customers.

The coffee shop “CoffeTime” sends to subscribers: “Good morning! What kind of coffee should I make for you?”

  1. Include useful information for subscribers in your newsletters.

The hand-made goods store “Palitra” developed the following push notification: “Scientists have proven that creativity helps people cope with the autumn blues. We are waiting for you at the open drawing lesson.”

  1. If you encourage your customers to support you throughTwitter, this will help increase sales. Improve your promotion social media by usingpush notifications.

An example of a message from the online store “UO”: “Tweet #UOLastCall and get a 20% discount + free delivery for orders over 1000 rubles for 2 days!”

  1. Hold a contest or sweepstakes that will make users want to participate.

The Robinson travel agency sends out the following push notifications: “Only 1 day left before the draw for a trip to Turkey. Post a story about your journey with our agency.”

5 more examples of news feeds for sending push notifications

JetBlue

This airline (and many others) use push notifications to remind passengers to check in for their flight. Clients receive messages exactly one day before departure. Such notifications are also sent to them if the flight status has been changed.

Note: The content contained in the newsletter has practical value. It is clear that push will not cause rapid growth in sales, but will help create a positive perception of the brand. The likelihood that a passenger who uses JetBlue's services will use this company again next time is quite high.

Research results show that the number of users subscribing to the newsletter is highest in the tourism and transport niches (78%). Reminders of key details that help improve the journey are greatly appreciated by customers.

The Bump

What are the heads of expectant mothers and fathers constantly filled with? Of course, thoughts about the long-awaited baby. Bump is an app for women expecting their first child. It contains information about how the child grows and develops. Subscribers are regularly sent information about the growth of the embryo at each stage, as well as what awaits the expectant mother in the near future.

If you want to use push notification technology, first identify the values ​​of your target audience segment. If these values ​​are not reflected in the messages you plan to send, do not send the mailing list.

La Redoute

La Redoute is a chain of retail stores that offer a large assortment of French-style clothing. The company's turnover is more than $1 billion. It is one of the largest chains in the world specializing in retail clothing sales.

If your industry is e-commerce, then you know the seriousness of the problem of abandoned carts (consisting of users adding items to their cart and leaving the purchase unfinished).

To solve the problem of losing customers, La Redoute launched personalized push notifications with reminders about unpaid items in the cart. Such “push notifications” are clicked 2-3 times more often than classic notifications mobile applications.

Note: In web-push notifications you can insert photos of items in the cart, but not purchased. This will increase your conversion rate.

Netflix

Netflix has a large database of users, so the company's specialists are able to create highly personalized push notifications based on the subscriber's activity history. They report that sending a reminder about a movie a customer has watched significantly improves engagement.

Note: The more aware you are of how customers interact with your products (including their purchase history), the more opportunities you have to tailor notifications to each individual.

PLNDR

PLNDR is a chain of streetwear stores. She launched push notifications aimed at customers to increase engagement. PLNDR first identifies user areas of interest and then generates daily suggestions based on the findings.

Conducting a push campaign using several levels of personalization and narrowing the interests of customers allowed to increase sales through mobile devices by 4% (and some messages made it possible to reach this indicator by 20%).

Similar to La Redoute, PLNDR also uses retargeting to remind users of items in their cart.

Note: Based on existing information about users, determine which products they like, and then generate personalized notifications with offers.

7 Tips to Stop Your Push Notification Messages from Going Wild

Push technology is one of the marketing techniques, so it is logical to exist practical advice on its use. The main one is not to cross the line between constructive dialogue and intrusiveness. Here, by analogy with direct sales, you cannot go beyond the line after which clients are likely to refuse to cooperate with you.

Focus on the following factors:

  1. Sampling of the target audience.

Push notifications can be configured based on gender, age and other parameters. The tool can also create mailings that take into account the interests of users based on the results of an analysis of the products or sites they view.

  1. Content relevance.

Send only new information to subscribers. Promotions, discounts, news must be relevant, that is, corresponding to the topic of the subscription.

  1. Geolocation.

This is an important parameter underlying many advertising campaigns. It is built on it contextual advertising. The text of push notifications may contain the name of the region identified through the person’s IP. If the user himself indicates a locality or region, then geotargeting will be more accurate.

Another option (more modern) is to send notifications when the client (according to GPS data) is near your store.

  1. Linking to social networks.

It is necessary to provide the client with the opportunity to “share” information. Social media is perfect for this.

  1. Timeliness.

Push notifications should be sent when it is convenient for subscribers. Rarely at two o'clock in the morning will anyone be interested in discounts in the store or new arrivals. There is a high probability that after such a message the client will unsubscribe from your mailing list. The best time to send notifications is weekday afternoons.

  1. Possibility to unsubscribe.

Don't impose, people should have the right to choose.

  1. Strict dosage.

If you use several parallel advertising channels (which is inevitable when running a business), be sure to synchronize them. If SMS and push contain the same offers, it may seem intrusive to the client. And you need user loyalty.

The fact that a person has subscribed indicates his desire to cooperate. And the basis of dialogue with him should be mutual respect. Don't forget to show it, it's very important.


Hello, dear readers!

This technical article is primarily dedicated to all of you. To keep up with the times, in October 2016, I added to my website the ability to send push-up pop-up notifications for Chrome browsers and Firefox. To do this, I switched to a secure https connection, may Google and Yandex reward me with traffic.

What are Push-up notifications

Push-up notifications are short pop-up notifications that appear on the screen personal computer or smartphone, which report updates on the site and other important events. For example, you can use them to congratulate readers (subscribers), but not write a “congratulatory” article.

Initially, Push notifications appeared as a way for mobile applications to interact with users of smartphones and tablets. However, recently the technology of browser push notifications or web push has become very popular.

How to subscribe to a web push website

When you visit my website immediately or after a while, the following notification will appear on your browser screen. Click ALLOW

Or this notification (on a darkened screen)

You will immediately receive a subscription confirmation

Now you will receive such notifications as soon as it appears on my blog new article. Sometimes I make announcements of popular old articles - perhaps they will interest you too.

Three easy ways to disable Push notifications

For example, you became uninterested in receiving news from my website and decided to unsubscribe.

Two mouse clicks

It's simple! To do this, you can right-click on the next notification you receive and click TURN OFF NOTIFICATIONS

Two mouse clicks somewhere else

Site setup

If you do not want to wait for the next message, you can unsubscribe at any time in your browser settings on the site. To do this, click on the lock in address bar and go to site settings

Then scroll through the settings to ALERTS and click “Configure exceptions”

Then REMOVE my site from notification exceptions

This way you will prevent the receipt of push notifications.

Push notifications on a smartphone



To unsubscribe from push notifications on your smartphone, click on the padlock in the address bar of your mobile browser. Next, click SITE SETTINGS

Click ALERTS

Click BLOCK

And the second option is to click CLEAR AND RESET

If you want to be the first to know about new articles, subscribe to PUSH notifications about my blog updates. If you suddenly get tired of receiving messages from me, you can unsubscribe at any time.

Repost the pinned post on my VKontakte page and receive .

Also here you can leave a review about my newsletter, what you liked and what you didn’t.

When visiting new sites in the left top corner browser sometimes a small window appears asking permission to deliver certain notifications to you.

If the user has once approved the receipt of such notifications, later in the task area of ​​​​the computer or mobile device he will periodically observe the appearance of small windows with a message that new publications have appeared on these sites.

These are the so-called push notifications, also known as web-push - a modern tool for Internet marketers. And the most convenient means of informing users who want to keep abreast of events that interest them.

Push notifications what are they?

Push notifications are short pop-up notifications that appear on the screen of a regular computer or mobile phone and communicate important events and updates.

When a user clicks on a push notification, site news immediately opens in the window, and users are among the first to get acquainted with the information just posted on the network. And sometimes it is important to be among the first users who have useful information.


Rice. 1. What Push Notifications Look Like

Push notifications on websites are enabled by website owners, and users can manage push notifications through their browser settings. If the webmaster has not enabled push on the site, then the user does not have the opportunity (or need) to use, configure, etc.

What are the benefits of push notifications over other methods of delivering up-to-date information? How to manage such an information tool on desktop Google browsers Chrome Mozilla Firefox or similar ones? Let's look at these questions below.

Benefits of push notifications

The benefits of implementing push notifications on websites for their owners, that is, for webmasters, are obvious. The fact is that few communication tools can ensure 90% delivery of messages to the user and almost 50% .

But what benefit does the reader of this or that site receive?

Push notifications may be more convenient for some users than subscribing to site updates via E-mail. Messages coming from different sites are not accumulated in mailbox and do not complicate access to personal correspondence.

If at the moment the user does not have time to read the news, then by clicking on the push notification, he can open the page in the browser window and leave it until a convenient moment. Or send it to a delayed reading service like Pocket or Readability.

One of the disadvantages of subscribing to website news by E-mail is the accumulation of letters about new articles in the user's mailbox. With push notifications there will be no overflow in the mail.

If the site is not sufficiently protected from hacking, it may happen that the database of site subscribers falls into the hands of scammers, who first of all organize a attack on this database (the so-called spam attack). Then every email owner from this database receives such fraudulent spam emails. It is believed that with push notifications in this regard, users are more reliably protected: no one else, except the creators of the sites of interest, will be able to disturb users, no matter who hacks anything on such sites.

Push notifications and RSS feed

In terms of protection against spam, web-push is similar to another means of delivering the latest information published on a particular site - RSS feed. The latter even benefits in that it stores a history of messages about publications from sites to which you have an RSS subscription. While pop-up notifications disappear forever after a few seconds.

But using RSS news feeds requires the user to take independent actions: he needs to find the subscription button on each site (and it does not have a standard location) and enter the channel address into the RSS reader. If such a reader does not exist in the user’s browser, it still needs to be organized separately, for example, by installing an extension, selecting a web service, or resorting to using the appropriate program.

Push notifications pop up on their own and offer to subscribe, and their implementation is provided by the standard functionality of almost any modern browser.

Setting up push notifications in Google Chrome

The implementation of pop-up notifications in Google Chrome and browsers built on the same Blink engine (for example,) offers the user a completely open format subscription, which does not require him to make any choice.

A push request in Google Chrome contains two functional buttons:

  1. “Allow” to approve the delivery of messages (1 in Fig. 2) and
  2. “Block” to add the site to the list of blocked ones (2 in Fig. 2).

In the latter case, on subsequent visits to such a site, requests will no longer appear.

There is a third option: clicking on the cross in the request window allows you to postpone making a decision (3 in Fig. 3). The site will not be blocked, and after a while such a request will appear in the upper left corner Chrome windows will appear again.


Rice. 2. What a push notification request looks like in Google Chrome

Setting up push notifications in Mozilla

In Mozilla Firefox (and other browsers based on the same Gecko engine), the web push request form is designed more cleverly than in Google Chrome, or rather, to incline the user to a specific choice.

  1. The “Allow notifications” button (1 in Fig. 3) is emphasized by color indication,
  2. and as an alternative, it is contrasted with the deferred decision button “Not now” (2 in Fig. 3).

The “Never Allow” notification blocking button (4 in Fig. 3) is designed smaller and is hidden inside the “Not Now” button (3 in Fig. 3).


Rice. 3. What a push notification request looks like in Mozille Firefox

Allowed and blocked push notifications are not synchronized with browser profiles. After installing a new operating system, when moving to another computer, and even after reinstalling the browser itself and clearing its remains during uninstallation, you need to start all over again - respond to site requests again, form a database of permissions and blocking for push notifications from scratch.

Unsubscribing from web-push and blocking them

An excessive number of pop-up messages can begin to irritate the user over time. In addition, our interests may change.

In such cases, how can you unsubscribe from irrelevant sites or completely disable the delivery of push notifications by your browser? And how, on the contrary, can you unblock sites that were mistakenly blocked when a request appears?