SEO promotion for dummies. SEO Basics for Beginners

Hello friends.

This post is not about how or where to start promoting your website yourself. And about how to learn SEO, where to start studying this area and becoming an SEO specialist. Certainly, this instruction It may also be useful for those who want to promote their site themselves, but I do not consider this a worthwhile investment of time, because if you conscientiously follow the instructions and read all the information provided, it can take many months, or even a whole year! Personally, I think a business owner needs to be involved in business and strategic planning rather than trying to do everything on their own. However, if you are a businessman and still decide to immerse yourself in the subject area (in order to competently control the performer, and not do everything yourself), I recommend studying the “Theoretical Base” block and stopping there.

What prompted me to write this post and who is it primarily intended for?

As the founder and head of the Alaich and Co. studio, from the moment of its founding to the present day, I have been able to successfully delegate almost everything, but I consciously reserve two things for myself: processing incoming applications and searching for employees. Secondly, it is a very difficult process that has to be optimized from year to year, and sometimes the approach has to be completely changed.

We have learned to successfully and effectively screen out candidates at the start, so as not to communicate with those who only think and do not actually want to learn and become a good SEO specialist. Wasting time on such people is not only pathetic, but unforgivable and unprofitable for business. Therefore, at the end of last year, I came up with a non-standard test task for everyone who wanted to get training at our company.

But regardless of whether a person plans to get a job in some company, or maybe has already gotten there, or even wants to learn SEO in order to live quietly in a village on the coast, manage several freelance clients and enjoy life, you need instructions, a specific plan for training and further development of a specialist.

I started by saying that I wanted to explain who I wrote this post for. First of all, for all our interns who come to work for the company. Now we are in the process of developing and standardizing internal instructions for training beginners, and I want to supplement it with this post (or supplement the post with instructions?). Secondly, I will send this post to all candidates who responded to us, completed the test, but have not yet become an intern, and in order not to waste time, I hope these guys will engage in self-study (if they really want to become specialists and work for us). Thirdly, of course, this post is for you, dear readers, and in general for everyone who finds my instructions, and I will be glad if someone uses it to teach their interns and beginners.

Finally, we have decided what and for whom this instruction is for, which means it’s time to get to the point and start explaining what the requirements are and where to start your journey into the world of SEO.

Do I really want to become an SEO specialist? Is the SEO field right for me?

Based on observations of my colleagues, newcomers and interns, I can say that people with a technical mindset cope best with their responsibilities. Ideally, physicists and mathematicians (I myself am a physicist). But if you are a humanitarian, this is not a death sentence. As Thomas Edison said: “Genius is one percent inspiration and ninety-nine percent perspiration” - in other words, success in any business depends 99% on the diligence and work you put into the business you do. Therefore, 1% is in favor of a technical mindset, and 99% is in favor of perseverance.

Interest and desire - if these two things were not there, a person would not move at all (not taking into account the need and physical needs), so this is very important, but it is even more important to maintain interest for a long time and feed it with new achievements in a career or in work with personal projects.

There is a lot of information ahead of you. Even too big. I see a clear relationship in the development and success of those guys who, in addition to working in the office, engage in self-study in the evenings, nights and weekends. I do not call for such a killer work schedule; I do not recommend depriving yourself of rest, everyday worries and joys. But I am hinting that at the start, without devoting all your time to training, you will not achieve success (although it all depends on your personal ambitions. After all, for someone, finding just any job and receiving any salary is already success).

Do you know where to start? Oddly enough, first you need to learn how to use search engines and find what you are looking for. Believe me, the request “how to use Yandex” does not sound stupid at all. This way you can find very useful help about your search results. How can you learn to optimize sites for people and for search algorithms if you have no idea what the search engine shows, what and by what principles the search results are formed.

After studying for 5 years at the physics department, I learned little about physics, but I learned enough life lessons. And one of them is the following: a stupid person is not the one who asks if he does not understand, but the one who does not ask questions when he does not understand. At university I was stupid - I didn’t ask because I was embarrassed that I would ask some nonsense, I was afraid of seeming stupid if my question was too primitive, if I asked something that everyone knows... Only years later did I realize how much it was weak position. Always ask if you have a question and have the opportunity to ask!(Statistics again: trainees who ask questions learn much faster and solve problems much faster.)

In addition, SEO is a dynamic field and something is constantly changing in it. You need to maintain and update your knowledge, but I’m already getting ahead of myself, because in order to update something, you must first know this “something”. So here are four things every SEO should do:

get a general understanding of CSS and HTML;
understand the algorithms of search engines;
master the basics of website optimization and promotion;
get acquainted with analytics tools.

And the last thing I want to say at the beginning. I have already written that I am personally looking for specialists and interns to join our company, and among the candidates I have more than once heard something along the lines of, they say, it/marketing/seo is very promising industry, she has the future, a lot of money and all that. I am not against the desire to earn a lot, on the contrary, I support such aspirations, but this should not be a goal, but a motivation on the way to achieving a certain goal. And if the only question is money, then it’s better to look at the specialties of a plumber or a welder, I’m not kidding, the salaries there are higher than those of SEOs. This is just my personal wish that you consciously go into this field of activity not only for money, but for other values and bring some values with you.

What should an SEO specialist understand?

The basics and basic terms that an SEO specialist should know:

HTML and CSS(js is optional):
1. Basic tags: , , , , <style>, <body></li><li>Headings: <h1>, <h2>, <h3>, <h4>, <h5>, <h6></li><li>Tables: <table>, <tr>, <td>, <th></li><li>Content: , <div>, , <img>, , <a href="https://alaev.info">, , , <noindex></li><li>Lists: <ul>, I won’t list the CSS properties, there are many of them and they are all needed. If you have a specific task, use recipes. Helpful links:</li><li>Search Engine Basics(indexing, index, ranking, ranking factors, geodependence, regionality, personalization, relevance, search results, TOP, snippet, site mirror, CTR, update, contextual advertising, assessor, bot);</li><li>Hosting and CMS(admin panel, URL, CNC, FTP, hosting, backup, server, CMS, engine, control system, database, domain, IP, server response code, 404 error, 301 redirect, htaccess, header, footer, sidebar);</li><li>Keywords(search queries, semantics, semantic core, SY, HF, MF, LF, clustering, commercial / information / navigation / transactional query);</li><li>Internal optimization(robots.txt, sitemap, sitemap.xml, meta tags, title, description, h1, linking, content, copyright, rewrite, copy-paste, entry, word form, listing, pagination, micro markup, nesting level, broken link);</li><li>External optimization(reference mass, incoming link, external link, donor, acceptor, anchor, link exchange, rental links, eternal links, purchasing links);</li><li>User Factors(behavioral factors, PF, commercial factors, usability, competitor analysis, aggregator, landing page);</li><li>Sanctions and Algorithms(filter, ban, Platon Shchukin, affiliate, cheating, spam, Minusinsk, Baden-Baden, Penguin, Panda, Spectrum, Matrixnet);</li><li>Analytics(Metrica, Webmaster, Search Console, Analytics, traffic, visit, session, conversion, goals);</li><li>Working with Excel, Google Sheets.</li> </ol>For each of the listed points you will find information in the materials below. In brackets I have indicated the main terms, when mentioned, you should understand what is being said. <h2>What are the responsibilities of an SEO specialist?</h2>You must know what the future holds for you. Here is a list of responsibilities in our company:<ol><li>Conducting technical audits,</li><li>Correction <a href="https://fighters.ru/en/vozniknovenie-tehnicheskoi-oshibki-pri-razmeshchenii-dannyh-v-eis/">technical errors</a>, not related to program work,</li><li>Optimization of meta tags, titles,</li><li>Collection <a href="https://fighters.ru/en/semanticheskoe-yadro-dvigatel-v-prodvizhenii-bloga-formirovanie-semanticheskogo-yadra/">semantic core</a>,</li><li>Clustering of the semantic core,</li><li>Project structure design,</li><li>Preparation of distribution lists,</li><li>Creation of new landing pages,</li><li>Detailed competitor analysis to optimize landing pages,</li><li>Optimization of landing pages based on competitor analysis,</li><li>Preparation <a href="https://fighters.ru/en/programmnoe-obespechenie-kompyutera-primery-programm-sposoby/">technical assignments</a> on content</li><li>Optimization of content written by copywriters,</li><li>Conducting an audit of commercial factors,</li><li>Conducting an audit of the reference mass,</li><li>Preparation of anchor lists for purchasing links,</li><li>Selection of donors and purchase of reference mass,</li><li>Analysis and improvement of snippets,</li><li>Traffic analysis,</li><li>Analysis of behavioral factors.</li> </ol>I am sure that it is not possible to learn everything that is the responsibility of an SEO specialist on your own. Without practice and an experienced mentor, you will never be able to understand how to do something correctly (in <a href="https://fighters.ru/en/chernyi-ekran-na-pk-ch-rnyi-ekran-posle-zagruzki-windows-v-dannom-sluchae---bezopasnyi/">in this case</a>“correctly” - this is not as it is written somewhere, but in such a way that it gives the desired result).So this is a list of what you will be able to do after several years of study and practice. Once again, I emphasize that it is not possible to learn quickly, it is physically impossible (just like giving birth in 3 months if you work 3 times harder). <h2>SEO Specialist Training Plan</h2> It seems that I have already frightened you enough with terms, huge lists, loaded you with responsibilities, and in addition told you that it will take you several years to begin to understand all this. But that's how it happened.I myself have been doing SEO for 15 years! Just think, this is half of my life...When I started learning SEO, there were no blogs or books (the first book about website optimization and promotion appeared in 2007, it was Ashmanov’s book), everything had to be studied and understood by myself through trial and error, experiments and failures. Now, on the contrary, there is an overabundance of information, so in a sense the task has become simpler and more complicated at the same time. Now we need to not just look for information, but learn to understand where it is correct and where it is misleading. <h2>Theoretical basis. What should an SEO specialist learn?</h2>The first thing to learn is we are not going to fool search engines and their algorithms. We will learn how to play by the rules. Over time, the methods of deception (manipulation) become fewer and fewer, and most importantly, they make less and less sense.The second thing we will not do is harm our competitors, but will make our website better.At the core of your training is an understanding of how search works, how search robots behave, how indexing works, the ranking process, and what personalization is.Here you will learn what is: Internet Indexing, Preparing a search engine for answers, Architecture of answering a question, Search hints, Query processing, Language detection, Morphology, Query expansion, Object selection, Error correction, Range of answers, Ranking and machine learning, Assessors, Retraining, Geo-dependent and geo-INDEPENDENT queries, How the user's region is determined, Regional search results, How the site region is determined, Personal search, Personal response, Search results, Snippet formation, Snippet design, Additional information in the snippet, Sorcerers, Object response, Semantic markup.This fundamental knowledge will give you much more information about promotion than you think, despite the fact that there is not a word about promotion.I suggest starting the dive by studying the stages of development and changes in search engine algorithms. This will allow you to understand what direction your search is going in so you know what to look for now and in the future.In the early days of search engines, it was enough to add <a href="https://fighters.ru/en/top-programmy-dlya-opredelenie-klyuchevyh-slov-servisy-i-bazy-dlya-podbora/">keywords</a> in meta keywords so that the page appears in search results for those words, even if the content of the page does not match those keywords. But today the keywords meta tag is not taken into account by search engines at all, and over the past 10 years a lot has changed completely, some algorithms became turning points, formed the basis and became the foundation of the algorithms operating today. I will list these key events below. <h3>History of Yandex algorithms</h3><ul><li>Matrixnet <ul><li>The launch of MatrixNet machine learning technology was marked by the launch of the Snezhinsk algorithm in November 2009. This technology underlies search to this day.</li> </ul></li><li>Range <ul><li>The Spectrum technology was launched as part of an algorithm that bears the name of the city in which I now live - Krasnodar. This happened in December 2010. Spectrum technology also underlies search today.</li> </ul></li><li>Personal search <ul><li>For several years, Yandex has been working closely on personalizing search results, taking into account user preferences and interests, and adjusting search results right during the search.</li> </ul></li><li>Cancel the consideration of links in the ranking of commercial queries <ul><li>Starting from the mid-2000s, links became the main tool for manipulating search results (link exchanges began to appear at the same time); neither optimizers nor site owners were motivated to improve the site, but only bought links, because that’s how they could take positions in the TOP. And until March 2014, there were many attempts to reduce the influence of links, to apply some kind of sanctions to sites promoted by such methods, but all this did not bring significant changes.</li><li>And the step did not give the desired result. In April of the same year, Yandex updated its AGS algorithm, introducing penalties for sites selling links.</li> </ul></li><li>Changes in the operation of the AGS algorithm <ul><li>Yandex tried to reduce supply on the link trading market. But when there is demand, supply cannot be destroyed. The results again did not meet expectations.</li> </ul></li><li>A new stage in the fight against link spam <ul><li>Disabling the influence of links in 2014 did not have an effect (after all, links are the basis of the Internet, they cannot be ignored), so Yandex returns the accounting of links, but announces the Minusinsk algorithm in May 2015. Since supply could not be defeated, it was decided to fight the demand for links. Yandex began to lower the rankings of sites with an excessive number of purchased SEO links.</li> </ul></li><li>Minusinsk: first results <ul><li>Yandex's diligence has finally yielded results. The demand for links fell (according to subsequent reports, Yandex reported a 2-fold decrease in the use of SEO links), and supply also fell. Many people stopped buying links without losing their position. Since then, there has been a tendency to ignore the purchase of links when promoting sites. So when training, do not pay much attention to this point, because promotion is possible without links.</li> </ul></li><li>Mobile optimization is now a ranking factor <ul><li>Launch of the “Vladivostok” algorithm in February 2016, which takes into account the mobile suitability of web pages when ranking responses for mobile searches. Ease of working with websites <a href="https://fighters.ru/en/obzor-samsung-galaxy-j1-mini-s-minimalnymi-zatratami-samsung-galaxy-j1-mini--/">mobile devices</a> leads to an increase in mobile search results.</li> </ul></li><li>New Palekh algorithm <ul><li>In November 2016, Yandex launched the Palekh algorithm. Search now uses neural networks to find documents not by the words used in the query and in the document itself, but by the meaning of the query. Simply put, now a document can be found using words that are not present in this document, but are synonyms or words that are close in meaning to the search query.</li> </ul></li><li>Baden-Baden - a new algorithm for identifying over-optimized texts <ul><li>The next algorithm aimed at combating the manipulation of search results was announced in March 2017, and lowers the ranking of sites that use SEO-optimized texts written for search algorithms, and not for people. Since Yandex stopped mass promotion with links, optimizers have taken up, although not new, but <a href="https://fighters.ru/en/kak-privlech-klientov-cherez-internet-samye-effektivnye-sposoby/">effective method</a> manipulation – SEO texts.</li><li>To better understand what kind of texts we are talking about, Yandex even gave specific examples on its blog: Are there good texts on commercial sites?</li> </ul></li><li>Yandex introduced a new algorithm “Korolev” <ul><li>The Korolev algorithm, launched in August 2017, is a logical continuation of Palekh, which compared the meaning of the request and the title of the web page. A <a href="https://fighters.ru/en/how-to-find-the-passwords-that-were-entered-in-the-browser-new-algorithm-for-testing-the-reliability-of-passwords/">new algorithm</a> using the same <a href="https://fighters.ru/en/raspoznavanie-obrazov-s-pomoshchyu-neironnyh-setei-fundamentalnye-issledovaniya-neironnye-seti-v-biom/">neural network</a> now analyzes the entire page and its contents (previously only the page title was analyzed).</li> </ul></li><li>Yandex introduced an updated search “Andromeda” <ul><li>In November 2018, Yandex introduced a major search update, which did not fundamentally change anything, but combined more than a thousand improvements that had been introduced since the announcement of “Queen”. All these changes mainly affected the search results: sorcerers, quick answers, icons for websites, Yandex.Collection.</li> </ul></li> </ul>This concludes the review of the chronicle of Yandex algorithms. If you follow the frequency of important changes, you can assume that some kind of announcement should happen in 2019. But let's not get ahead of ourselves, because there is still so much to learn. If you divide people into those who use Yandex and those who use Google, then I am among the first. But this does not mean at all that you can be guided by your own preferences in your work.You will learn: Crawling and indexing, Finding information, Organizing information, How algorithms work, Analyzing words and expressions, Selecting suitable pages, Ranking relevant pages, Showing the most relevant results, Taking into account user information, Helpful answers in a variety of forms.Of course, Google also has its own stages of development, changes in algorithms, the eternal struggle with attempts to manipulate search results, etc. Despite the fact that Google became a pioneer in many ways, for example, in the fight against links and SEO tests, we pay attention to it we devote less than to the Russian Yandex. There are several reasons for this: not all innovations relate to global search (for example, something is launched only in the USA, as a priority market, and does not reach other countries, including Russia); historically, the share of traffic from Yandex was larger, although growth of “mobile” users and OS distribution <a href="https://fighters.ru/en/download-youtube-for-android-without-google-services-we-disassemble-the-empire-of-google-android-without-google-play-youtube-and-other-services/">Android Google</a> has become a leader in Russia, Yandex pays more attention to the quality of the site, visitor behavior and commercial factors. Personally, I find it more interesting to work under Yandex. <h3>History of Google Algorithms</h3>I will not analyze all Google algorithms, only the main ones that influence the work and promotion of sites in global search. Links to announcements in <a href="https://fighters.ru/en/elementy-upravleniya-na-stranice-nastroiki-brauzera-google-chrome-ocherednoi-blog/">Google blog</a> I won’t give them either, because they are on <a href="https://fighters.ru/en/chto-takoe-veb-servis-na-prostom-angliiskom-yazyke-organizaciya-raboty/">English language</a>, you are unlikely to read this.<ul><li>Algorithm <a href="https://fighters.ru/en/google-panda-kak-rabotaet-on-i-kak-rabotat-s-nim-panda-ot-google-chto/">Google Panda</a>(Panda)<ul><li>The Panda algorithm was launched in 2011 and is aimed at combating low-quality content. Sites that practice copy-paste, spam, and generated content were lowered in search results. Initially, it was a filter that was launched at a certain frequency and each time with modifications and more stringent boundaries, relative to previous iterations. But in 2016, Panda became part of the main algorithm and began to work in real time, and not in waves, as it was before.</li><li>One could say that this is an analogue of the Baden-Baden filter from Yandex, because they have a common ideology of combating low-quality content, but Panda does not take into account the relevance of the text on a specific document (i.e., it does not punish for the presence of texts where they should be shouldn't).</li> </ul></li><li>Algorithm <a href="https://fighters.ru/en/filtr-pingvin-ot-google-zachem-byl-sozdan-i-kak-ego-izbezhat-polnoe/">Google Penguin</a>(Penguin)<ul><li>The Penguin algorithm was launched in 2012 and is aimed at combating SEO links. An analogue of “Minusinsk” from Yandex, but appeared 3 years earlier. For many SEOs, this day was a horror, because sites promoted by links overnight lost almost all traffic from Google. By analogy with Panda, this filter was launched in iterations, and each wave “demolished” more and more new sites. Since 2016, Penguin has become part of the main algorithm and works in real time.</li><li>When Minusinsk thundered, everyone forgot about Penguin, because, as it turned out, it was not at all as tough and severe as the Yandex algorithm. But there is one problem - there is not a single successful case of escaping from Penguin. This is despite the fact that Google came up with a tool for disavowing bad links, Google Disavow Links.</li> </ul></li><li>Google Hummingbird algorithm<ul><li>The Hummingbird algorithm was launched in 2013 and is aimed at understanding the meaning of the query and the user’s intentions, rather than simply the occurrence of keywords. I think you have already guessed that a few years later Korolev became an analogue from Yandex.</li> </ul></li><li>Mobile Friendly Update Algorithm<ul><li>This change was announced in 2015 and allowed pages optimized for display on mobile devices to rank higher in mobile search results.</li><li>A year later, Yandex announced that optimization for mobile is a ranking factor.</li> </ul></li><li>Google RankBrain<ul><li>RankBrain, a self-learning artificial intelligence system that is part of Google's core search algorithm, was announced in late 2015. RankBrain allows you to better understand the meaning, interpret user queries and provide the most relevant pages, which may not contain exactly the words that are included in the search query.</li><li>Google notes that RankBrain is the third most important factor in their ranking algorithm, along with links and content.</li> </ul></li> </ul>You can see that the vector of development of search engines is the same. But despite the fact that Google is several years ahead of Yandex in key changes and new technologies, I personally consider its algorithms to be more primitive. Note the description of the latest algorithm: “the third most important factor... along with links and content.” And since RankBrain is tied to content, we can say that the most important ranking factors in Google are links and texts. If you ask any experienced SEO specialist what is most important for website promotion in Google, he will say these two words: links and texts.This is why I think Google search is more primitive - it does not take into account user (behavioral and commercial) factors that are core to Yandex and truly reflect the interests of real website visitors. So, if you follow the recommendations for promoting on Google, you can fail in Yandex. But if you choose the Yandex position, Google will not fine you, although with a considerable degree of probability you will not achieve success there either. But this is beyond the scope of our review today. You may have already heard at conferences, on the Yandex blog or simply on forums the phrases: “improve the quality of the site”, “make your site better”, etc. The history of changing algorithms leads us to the fact that not by manipulation, but by work You can achieve success by working on the site and improving it for users. So, the section on recommendations for creating websites “Tips for a webmaster” contains information about what a high-quality website is and how to make it better."SEO Winchester"- a book by my friend Mikhail Shakin (you've probably heard this name, because it is well known in SEO circles). The book is devoted to working with internal factors for commercial sites.I’m a blogger with 10 years of experience, but I have to admit that the SEO community has collapsed, blogs are abandoned or deleted, many of those who remain have been repurposed, so there are practically no blogs about SEO for RuNet left. I have no one to recommend: (But since you’ve already come to me, you can take it and scroll through it, many of the posts are fundamental in nature and will be relevant for a long time, especially since I periodically update the most important ones.And finally, we move on to discussing practice. <h2>Practical skills</h2>No matter how much literature you read, no matter what cases you analyze, if you have never tried to promote websites yourself, consider that you have not moved from the “zero” mark. Just like the ability to do physical exercises correctly will not make you an athlete and will not help you lose weight, and studying cookbooks will not make you a chef... In the same way, theoretical knowledge in SEO cannot teach you how to promote websites. Only practice, only experience. <h3>Work in a web studio (internship)</h3>The best that can be offered is get a job in a web studio. And this is exactly why you need a theoretical basis. For the position of assistant or trainee (you can also find the term “junior” in the title of the vacancy). The responsibilities of a young specialist will include something like this: publishing texts, filling out meta tags, collecting semantics, conducting simple audits, etc.The main thing is that they explain to you what is being done and why, what it affects and how! A coherent picture will gradually be assembled from disparate tasks; knowledge of the theory and understanding of the basic stages of promotion will help you here.Your main task in this quest is to find exactly the place where you will be mentored and trained. The first thing you will ask at an interview is who will teach me? If there is no mentor, leave and look for another place.When choosing a place to work, I recommend paying attention to large companies (not the largest holdings, but mid-level companies, from 20 to 100 people). Some companies even provide training and then employ students. For example, ingate recruits many students, trains them for free for several months, and then selects the most talented. This is very cool, but only Ingate can afford it.Prepare a list of ten companies you like (the website hh.ru will help you with this) and respond to vacancies, and where there are no vacancies, write through the form <a href="https://fighters.ru/en/forma-obratnoi-svyazi-dlya-wp-wordpress-form-maker-besplatnyi-plagin-dlya/">feedback</a> on the company website. Tell them that you want to work as an intern for minimal money and are willing to study hard.Be sure to ask in your response <a href="https://fighters.ru/en/testovoe-zadanie-na-vakansiyu-kontent-menedzhera-testovoe-zadanie/">test</a>! For what? Firstly, to compare the level of your knowledge, future requirements and assess your capabilities, secondly, so as not to make a mistake at the interview, and thirdly, every serious company has a test task; if it is not there, then something is wrong.Working in a studio is the best way to develop for you as a future SEO specialist. Our company has a career map for SEO department specialists, I will share it with you:<ul><li>Trainee– studies and helps company specialists. <ul><li>Performs tasks on various projects assigned by more experienced colleagues.</li><li>Does not lead projects independently, or leads several simple ones with the participation of a mentor.</li><li>Starting position for those who have basic knowledge or no knowledge at all.</li> </ul></li><li>Newbie(beginner specialist) - grows from an intern when he gains enough knowledge to start leading projects and continues to improve his skills. <ul><li>Performs tasks assigned by more experienced specialists.</li><li>Leads several simple projects.</li><li>Minimum work experience in the company is 3 months (if promoted from trainee).</li> </ul></li><li>Specialist– grows from a beginner when he is ready to take on the full load. <ul><li>Leads up to 10 projects of varying complexity.</li><li>May delegate certain tasks to new hires and trainees.</li><li>Has the opportunity to receive an intern for assistance and training.</li><li>Minimum work experience in the company is 6 months.</li> </ul></li><li>Leading Specialist(Curator) - grows from a specialist when he is ready to bear responsibility not only for himself, but also for his subordinates. <ul><li>Possesses basic leadership skills.</li><li>Dedicates 60% of his time to projects.</li><li>40% of the time is spent supervising employees (up to 3 people: interns, newcomers, specialists) and monitoring their projects.</li><li>Doesn't violate <a href="https://fighters.ru/en/vse-o-kompyutere-v-obshchem-sluchae-pravilo-prostoe-dolzhny-byt-ustanovleny/">established rules</a> and is an example for his subordinates.</li><li>Minimum work experience in the company is 9 months.</li> </ul></li><li>Head of Department– grows from a leading specialist. <ul><li>Has the highest qualifications. Quickly resolves any issue related to his profile.</li><li>Possesses advanced leadership skills.</li><li>Does not manage projects, or manages several VIP clients.</li><li>He devotes most of his time to monitoring subordinates (supervisors, specialists).</li><li>Responsible for training department employees.</li><li>Resolves complex issues and conflicts with clients.</li><li>Main role: motivation, improvement of skills and efficiency of your department.</li><li>He is an example and a standard for the employees of his department.</li><li>Takes an active part in the life of the company.</li><li>Minimum work experience in the company is 2 years.</li> </ul></li> </ul>In practice, the path from a beginner to a leading specialist takes up to 12 months (the record in our company is 7 months). It all depends on your perseverance and desire, because time is not the only criterion, and 1-2 out of 10 people become leading specialists! The leading specialist does not have to be a curator, here everyone has a choice: either lead more complex and interesting projects, or take newcomers for training, the one thing in common is <a href="https://fighters.ru/en/interesnye-fakty-o-sozdanii-kompyuterov-interesnye-fakty-o-pervyh/">high level</a> qualifications. <h3>Development of own projects</h3>Another option for getting practice is your own website.I went through this path myself (not instead of working in the studio, but before). I was studying at the institute then, and creating and promoting websites was my hobby. I wrote about this in great detail in my story “”, you can read the story at your leisure, this relates more to fiction than to applied things.But that was a completely different time, because there were no such concepts as commercial and information requests, there was no regionality, commercial factors and all the other things that are now the main ranking factors. Then all sites were equal, any site could be promoted for any request and all that. Now we are talking about your profession as an SEO specialist, that is, a craftsman who is engaged in commercial activities, which means we are talking about commercial sites: service sites and online stores. And I don’t think that you will decide to make a commercial website just to practice on it (although this is not excluded).And as practice shows, people who come from their own information projects do not take root in the studio, starting from the fact that they have absolutely no understanding of commercial factors and are trying to attach to a commercial site something that is applicable only to information specialists, ending with the fact that their usefulness is at the level zero intern, and requests for salary are much higher, as is self-esteem. Such people do not stay long and quickly disappear.But there is a trade-off. Look among your friends and acquaintances for small businessmen who have a website and offer your help in promotion for free or for a purely symbolic price tag (I believe that any work should be evaluated and paid for). This is a precious experience for you.If this option precedes employment in a studio, successful experience working with several, even small, sites will be a significant plus. <h2>What tools does an SEO specialist need to master?</h2>Below I will list the most basic tools that every SEO should be familiar with. I won’t bother you with links to documentation; you will find all this yourself when the need arises to solve a certain problem, and there is no need to just read manuals.<ul><li>Yandex.Metrica is the main analytics tool,</li><li>Yandex.Webmaster - to monitor the status of the site and its settings,</li>, that is, I recommend that you do not use several tools that perform the same functions; for this reason, Google Analytics is not on the list (it is replaced by Yandex.Metrica) and other analogues to the tools presented above. Otherwise you will only become more confused. <h2>Afterword</h2>I deliberately missed out on some formats for acquiring knowledge, such as attending conferences and seminars. What's useful about them is informal communication with speakers, but they tend to hang out with their friends, and it will be difficult to get into their social circle. Leave this for the future, and if you really want to communicate, start meeting cool specialists on social networks, I gave you a link to the list of profiles above. Now it will be much more useful for you to communicate and exchange experiences with colleagues.To carry out experiments, you need to gain experience, then the time will come to learn the intricacies and various tricks. This awaits you in the near future.If you have read this paragraph carefully and without cheating, you are sufficiently motivated to learn and become a good SEO specialist, because not everyone is able to withstand such <a href="https://fighters.ru/en/kak-obrezat-dlinnuyu-stroku-po-kolichestvu-simvolov-css-i-js-reshenie/">long text</a>. And you did it, you did it! I congratulate you!</ul> If you are reading this article, then my SEO is working :) Sooner or later, any blogger is faced with the terrible word SEO. My first thought is that if I don’t know what SEO is, then I shouldn’t pay attention to it, this beast is tough only for the most seasoned “website promoters”! But the more often the word SEO flashes before your eyes, the faster the realization comes that if you don’t start SEO-optimizing your texts right now, then your dear and such a cool blog will NEVER be able to even look at the first page of Yandex search results. And you start looking for the “SEO for Dummies” instructions. I looked for her too, to no avail! The Internet offers mainly <a href="https://fighters.ru/en/chto-podklyucheno-k-moemu-nomeru-kak-uznat-podklyuchennye-platnye-uslugi/">paid services</a> for SEO promotion, and “budget bloggers” can only collect precious information bit by bit. Today I will share with you sacred knowledge and tell you how to SEO optimize your texts if you don’t even know what SEO is. <h2>What is SEO?</h2> SEO – Search Engine Optimization – <a href="https://fighters.ru/en/veb-dizain-i-poiskovaya-optimizaciya-padayushchii-sneg-na-jquery-ili-html-shablon/">search engine optimization</a>. Search engines are robots. They don't know how to read texts, and it's difficult for them to appreciate your high-quality writing style. Therefore, you should optimize your texts in such a way that search engines (in the Russian market this is mainly Yandex) understand what you wrote about and decide whether to display your article in search results or not. Many people think that SEO is just about keyword selection. But in reality, keywords are only one piece of the pie. In general SEO text optimization- these are keywords + competent writing and design of text + image settings + high-quality content. If something is missing, the pie is no longer full. And who will put the bitten pie on display? So search robots don’t want to. If we are talking about SEO optimization of the entire blog, then in addition to text optimization we must also add internal and external optimization of the entire site. And this, and the loading speed, and the elimination of all <a href="https://fighters.ru/en/chto-znachit-vnutrennyaya-oshibka-servera-500-kak-spravitsya-s-situaciei/">internal errors</a> in the operation of the site, and increasing the number of links to your site from other resources and various other things. But don't be scared! Let's eat the elephant piece by piece :) Today I'll tell you straight away about SEO for texts, it's not that difficult, and then we'll think further. <h2>Keywords</h2> Well, yes, you can’t do without them. Whatever one may say, your article can be shown to a potential visitor to your blog only if Yandex understands that it matches the user’s request. And he can understand this solely by keywords. The key words are mathematics. Under no circumstances should you invent anything or assume what users might be searching for on the Internet. Users type specific queries into search engines, and search engines keep records of these queries. The yandex.wordstat.ru service will help you find the right keywords. Yandex is not an evil guy who wants to drown your site in an avalanche of competitors. This is a very friendly resource that shares information to help you get to the first page of search results. Example. You run a literary blog and want to write an article about what to read from modern authors. Before writing a text, you should go to Wordstat and enter the query “modern authors” into the search bar. What you need to pay attention to: How many times a month do users generally enter the query “contemporary authors”? This is the first line. In our case, we see the figure of 22,368 people. This request is quite popular, and serious literary portals (online stores) that use paid means of promotion are probably in the top for this request. We shouldn’t compete with them; we’ll go the other way and find similar, but less popular queries. In our case, less popular queries are “authors of modern novels” or “contemporary Russian authors.” There are only 1-3 thousand people recruiting them, so here you can already try your luck. <img src='https://i0.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-13_22-12-57.png' align="center" width="100%" loading=lazy loading=lazy> As we can see, there are even less popular queries here, which nevertheless fully correspond to our topic. For example, “modern novels by Russian authors” - 663 people. Using this request, it will be even easier to move to the top. Well, to ensure that the top becomes ours, we will detail the request even more. I scrolled down the page and saw this: <img src='https://i2.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-13_22-15-12.png' align="center" width="100%" loading=lazy loading=lazy> These queries can be used as the main keyword (it’s very easy to advance using them), or as additional keys that will help you advance through several unpopular queries at once. Why do we need to promote for unpopular queries? Because the chicken pecks every grain! By optimizing your article for several unpopular queries, you can quickly and surely rise to the top using them and attract several dozen visitors per month. And if your site has at least 100 properly optimized articles, then you can receive several thousand new readers every month. <h3>What to do with requests?</h3> First of all, from all the unpopular queries, we need to choose the one that will become our main key. In our example, I would take the request “Modern novels by Russian authors” or something from this “weight category”. We also need to select several additional queries and write this whole thing down on a separate piece of paper. The next step is to go to regular Yandex and enter our queries into the search bar, paying attention to the hints that Yandex gives. For example, if you start entering the query “modern authors” into the search bar, Yandex will offer a ready-made continuation of the phrase: and their works, fiction, detective stories, etc. This information can be used both as ideas for revealing the topic and as additional keywords, because in essence, this is nothing more than <a href="https://fighters.ru/en/filtraciya-i-proverka-dannyh-php-chastye-oshibki-podgotovka-sql-zaprosa-i/">Frequent queries</a> users. Having chosen as many keywords as possible in this way, you can sit down to write an article. Your task is to: <ul><li>use the main request UNCHANGED in the title of the article, in the first and last paragraph of the article, organically (!) incorporating it into the sentences.</li> <li>Use additional queries in any form, in any case, anywhere in the text.</li> </ul><h3>What if I am a creative person and cannot write according to a query plan?</h3> I'm the same too. Therefore, I first come up with the topic of the article, then I select the main query, then I write the text as my creative nature requires. When the first draft of the text is ready, I sit down to edit it and, where possible, insert my keywords. Yes, selecting synonyms is not exactly what a novice blogger dreams of, but that’s SEO, baby :) What’s more important to you: that your masterpiece remains gathering dust on the outskirts of the Internet, or that your cool article is put on the first shelf in Yandex? No matter how hard you try to select the right keywords, your article will never get to the TOP if it is useless. Today, to become popular, you need to be a professional in your field. You should: <ul><li>carefully select article topics, they should be of interest to your readers (it is better to have a plan for articles a couple of months in advance)</li> <li>fully disclose the topic</li> <li>write long articles of 3000 characters or more (the number of characters can be checked in the regular Word editor, Reviewing tab, Statistics section).</li> <li>give readers more than they expect to read</li> <li>write <a href="https://fighters.ru/en/perevod-deneg-s-odnogo-nomera-na-drugoi-podrobnaya-instrukciya/">detailed instructions</a>, share experiences, contacts, useful resources, etc.</li> </ul>Try to be interesting to your readers. After all, the longer a visitor stays on your blog, the higher Yandex will raise you next time. Yes, he tracks that too :) <h2>Formatting text on SEO</h2> When our cool article is written and crammed with keywords (organically included in the text!), we proceed to editing errors and formatting. If your literacy suffers, it is better to check the text for errors on one of the relevant online services. It's free and that's important! Only the most correct articles should be in the top, and not those where all the commas are “author’s”. The text should also be easy to read, that is, you should: <ul><li>break the text into paragraphs (try to keep each paragraph no more than 3-4 lines)</li> <li>space between paragraphs</li> <li>use lists and tables</li> <li>use subheadings</li> <li>insert links to other articles on your blog into the text (this is called linking, it can be done using a special plugin Inline Related PRO)</li> </ul>What not to do: <ul><li>highlight all your keywords in bold and italics - Yandex may count this as over-optimization and lower your site in search results,</li> <li>You shouldn’t use many different fonts and text colors - this makes it difficult to read.</li> </ul><h3>How to properly format subheadings</h3> This point is very important, because the subtitle is not just a highlighted <a href="https://fighters.ru/en/nomera-bez-trikolora-zakonno-li-nomera-zhirnym-shriftom-bez-flaga-vy-mozhete/">in bold</a> section title. Yandex can only determine the title of an article and subheadings if you tell it where they are. <img src='https://i1.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-13_23-22-27.png' align="center" width="100%" loading=lazy loading=lazy> When you decide to format some text as a subheading, you should place the cursor on the corresponding text and find the “paragraph” section on the toolbar and select, for example, HEADING 2 inside. Accordingly, if within one heading you need to divide the text into even smaller parts, you should use Heading 3 and so on. Heading 1 in the text can only be used 1 time! It is also highly advisable to use keywords in subheadings, then Yandex will understand exactly what you are writing about. <h2>SEO optimization of images</h2> Pictures are another component of SEO promotion. It is highly desirable that the images on your website/blog are not heavy (up to 100 kb, otherwise the site will take a long time to load, and this is bad for SEO) and unique, and not downloaded from the Internet. Where can I find so many pictures: <ul><li>try to use your own photos more often</li> <li>in accordance with the topic of the text, you can use screenshots (photos of the screen) instead of pictures. For example, in this article all the pictures are screenshots of my control panel</li> <li>you can find interesting videos online and <a href="https://fighters.ru/en/printable-names-must-be-continuous-we-insert-page-breaks-in-the-right-places/">in the right place</a> pause it and take a screenshot - this way you will get a unique picture :)</li> <li>use the online editor canva.com - this resource offers <a href="https://fighters.ru/en/games-for-rallying-for-a-large-number-of-people-games-for-rallying/">a large number of</a> free modern templates for designing pictures and photographs for blogs, social networks, etc. Uploaded images become unique. Try it, you won't regret it.</li> </ul>Once you've selected an image and uploaded it to your blog, you should add a title and alt attribute to it. It is not difficult:) <img src='https://i2.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-13_23-38-56.png' align="center" height="455" width="283" loading=lazy loading=lazy> <ol><li>We write the title of the picture, preferably in Latin letters. It's entirely acceptable for this to be your keyword.</li> <li>We write the alt attribute - this is a unique description of our picture on the site, here you must write the main keyword with the addition of a photo, picture, etc. It can be written in Russian.</li> </ol><h2>Install the Yoast SEO plugin</h2> It will help you correctly write the description and title of your article. <img src='https://i1.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-13_23-49-17.png' align="center" width="100%" loading=lazy loading=lazy> Explanation: <ol><li>Unless you have an online store, the SEO title can always match the title of your article. It is very important to use your keyword unchanged in the title.</li> <li>A snippet is what your post looks like in search results (photo below)</li> <li>A shortcut is what appears in the search bar when a user lands on a page with an article. The label must be written in English letters. You can automate the process of writing a shortcut using the Rus-to-Lat plugin. It is better if your keyword is used in the label.</li> <li>Meta Description – A description of what your article is about. It is extremely important to use your keyword unchanged in this description, preferably closer to the beginning of the description.</li> </ol><img src='https://i1.wp.com/summer-life.com/wp-content/uploads/2016/10/2016-10-14_11-59-39.png' width="100%" loading=lazy loading=lazy> <ol><li>SEO title</li> <li>Label</li> <li>Meta description</li> </ol>All together = snippet. My keyword for this article: “marry an Egyptian” <h2></h2> <h2>Summary</h2> Despite the fact that the article turned out to be long, SEO for texts is not scary. Here are the main points to pay attention to: <ol><li>quality and usefulness of content</li> <li>selection and correct use of keywords</li> <li>correct text formatting (errors, paragraphs, subheadings)</li> <li>linking in the text</li> <li>correct design of images (uniqueness, title and alt attribute)</li> <li>Snippet design.</li> </ol>I didn’t talk about this above, but I think you set thumbnails and add tags for your articles without my reminders. By the way, if you do everything correctly, then your article will definitely rise to the top, but not right away. The duration of the path to the top depends on several factors - how quickly search engines index your articles, how useful content you publish, how you are doing with internal and external blog optimization and how many competitors you have for this request. On average, you can start checking for an article on the first page of search results 3-6 weeks after publication. I hope that my article helped you understand a little about what SEO is. If you still have any questions, feel free to ask them in the comments! And stay tuned to my blog, sometimes in between articles about hot countries I will tell you about blogging :) We wish you high positions in Yandex search results! Now I'll show you the way <a href="https://fighters.ru/en/zarabotok-na-seosprinte-chto-vazhno-znat-seosprint-kak-zarabotat/">SEO promotion</a> with my own hands, which I used to promote my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white <a href="https://fighters.ru/en/kak-udalit-yandeks-brauzer-bezopasnym-metodom-udalenie-yandeks/">safe methods</a>– wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 – 100 times. That's all the promotion =)And the very first step is choosing the right keyword for your article.<h2>Step #1 – Select key queries “per million”</h2>I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.And our task is to select key queries that:<ol><li>Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);</li><li>They have low competition (otherwise it will be almost impossible for you to break into the TOP);</li><li>They have good prospects for “career growth” (more on this below).</li> </ol>Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.<h3>The main tool for selecting keywords</h3>Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.As you can see in the screenshot above, this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add <a href="https://fighters.ru/en/otlichie-there-is-ot-it-is-kakaya-raznica-mezhdu-there-is-i-it-is-kak-zadavat/">question words</a>– “how”, “what”, “why”.And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.<h3>SEO Competition Checker Tool</h3>To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. Yes and <a href="https://fighters.ru/en/megafon-otkaz-ot-podpiski-nomer-5051-kak-otklyuchit-platnye-podpiski/">paid checks</a> They are very inexpensive - a few kopecks apiece.The essence <a href="https://fighters.ru/en/moi-kabinet-stoloto-stoloto---lichnyi-kabinet-vhod-v-lichnyi-kabinet-pochemu/">of this service</a> in that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.This query shows competition of “more than 25”. This <a href="https://fighters.ru/en/i-can-not-add-sound-to-the-laptop-how-to-remove-the-maximum-sound-level-limit/">maximum level</a> competition, which shows Mutagen. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.<h2>Step #2 – Write armor-piercing articles</h2>The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.And here I will give you a couple of life hacks that will help you write less and get more traffic.<h3>Should I write it myself or hire a copywriter?</h3>I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.<h3>Should I write long articles or short ones?</h3>One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).I can name at least 5 reasons why you also need to write long articles:<ol><li>Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.</li><li>The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.</li><li>Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.</li><li>By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).</li><li>An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.</li> </ol>Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.<h2>Step #3 - Quickly get to the TOP</h2><h3>Turnkey article optimization</h3>After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:<ol><li>In the H1 header;</li><li>In the SEO title, which is called “title”;</li><li>At the very beginning of the article (preferably in the first sentence);</li><li>In the alt tag and in image captions;</li><li>In the URL of your article;</li><li>In subheading H2;</li><li>In the middle and at the end of the article.</li> </ol>This will be quite enough for Yandex and Google to understand what your article is about and why <a href="https://fighters.ru/en/nahozhdenie-v-internete-sposoby-poiska-informacii-v-seti-poisk-po-klyuchevym/">key query</a> she wants to compete. Now all that remains is to wait to see what verdict the search engines will make.<h3>We speed up the publication of articles in the TOP</h3>It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.For example, here is my article in the TOP 5 7 minutes after publication:To achieve the same result, here's what you need to do:<ul><li>Write and publish articles every day at a certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.</li><li>After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:</li> </ul><img src='https://i2.wp.com/novoseloff.tv/Lotr54d/wp-content/uploads/2018/01/8-pereobhod-stranits-v-yandexe-1024x450.jpg' align="center" width="100%" loading=lazy loading=lazy><ul><li>Place links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google+ and others.</li><li>Send a newsletter to your subscriber base notifying you about <a href="https://fighters.ru/en/a-5-dobavlenie-novoi-stati-v-lichnyi-kabinet-organizacii/">new article</a>(if you don’t have it yet, it’s time to start collecting)</li> </ul>Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousand” site, and then to a “ten-thousand” site. There would be a desire)I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from <a href="https://fighters.ru/en/kak-nabrat-zhivyh-podpischikov-v-instagram-bez-nakrutki-moi/">personal experience</a> in 10 years =)See you later!Yours Dmitry Novoselov I decided to study methods website promotion (SEO) in search engines. For the convenience of my future work, and for the benefit of those in need of such information, I decided to write this report, which will be periodically updated as my level in this area increases. Therefore, critical comments etc. will not be accepted. The article will be periodically improved and supplemented as I have free timeAs in any business, for effective promotion (SEO) you need to understand what you need from this process, and what you need is to rise to the first positions (preferably to the first page) for the keywords you need. Thus we come to understand the first stage of promotion - formation of a semantic core.Semantic core of the site.Behind the tricky word" Semantic core" hides a set of words and phrases that characterize your activity and for which you would like to see yourself on the first page of search engines. Repeatability certainly makes adjustments to your wishes <a href="https://fighters.ru/en/mysql-update-sintaksis-zaprosy-sql-dlya-obnovleniya-dannyh-update-parametry-ili/">of this request</a>(frequency). The higher the request frequency, the higher the competition, so at first it is enough to limit yourself to medium and low-frequency requests. <a href="https://fighters.ru/en/shablony-proektirovaniya-js-shablony-proektirovaniya-v-javascript/">This type</a> queries are less dependent on the intricacies of the rapidly changing search engine ranking algorithm and require lower costs for promotion to the top ten.After the formation of the semantic core, we move on to the second stage - content optimization your site under the semantic core, i.e. a complete revision of your website texts and their revision. It is not difficult to guess that it is reasonable to form a semantic core before creating a site and initially create a site taking into account the specifics of its further promotion. It doesn’t always work out this way, but we must strive for it.There are several stages in compiling a semantic core:<ul><li>Selection of primary keywords. These words generally determine the theme of the site and are set based on the chosen direction of promotion.</li><li>Compilation of an extended semantic core. At this stage, we increase the number of words and phrases in the semantic core by adding similar words. At this stage, several tools will help us (see below), which allow us to select similar words and phrases and show the frequency of their use during searches. When compiling a semantic core, keep in mind that general queries are unlikely to attract <a href="https://fighters.ru/en/skachat-prilozhenie-tvoe-vremya-na-android-tvoe-vremya-celevaya/">target audience</a>. Try to be specific.</li> </ul>When compiling a semantic core, you can use:The procedure for compiling a semantic core:<ul><li>We select a list of requests according to the client’s wishes and supplement it ourselves, taking into account the client’s wishes.</li><li>Expansion of the semantic core using search engine tools that allow you to show similar queries and provide statistics on them.</li><li>We delete requests that are not fully or not at all suitable for the services we provide (irrelevant requests).</li><li>We compile a list of entry points to the site using keywords (starpoints).</li> </ul>Errors when compiling a semantic core:<ul><li>Unnecessary requests</li><li>Incorrect entry points to the site</li><li>Insufficient volume of semantic core</li><li>Excessive volume of the semantic core</li><li>Irrelevant queries</li> </ul>Content optimizationBasic principles of content construction(site content):<ul><li>Try to construct the text of your site so that it is understandable not only to the search engine, but also to ordinary people. Search engines appreciate this too.</li><li>There is no need to try to use all the keywords on one page. Divide them into groups that are similar in topic and try to optimize the page for 2-3 keywords (phrases) that are close in meaning.</li><li>The main keywords of the page must be present in the tags <title>, <description>, also be highlighted in the page title (as close as possible to its beginning) in the tags <h1>or <h2>. In general, header tags must be used wisely according to the principle “From general to specific.”</li><li>Keywords must be used in the text in different combinations. It is advisable to mention words (phrases) in the text at least 2-3 times, and preferably up to 7 times. Of course, you shouldn’t overdo it either. Keywords need to be highlighted with tags a couple of times . It is not at all necessary to do this in all cases of application.</li><li>The search engine gives more weight to the first 1000 characters (I read somewhere, perhaps more, but not indefinitely), so there is no point in writing long opuses. If you don’t fit into a couple of screens, then you definitely need to break the page into parts and place them separately.</li> </ul>Providing link mass.The third stage of promotion is to increase site citation index. At the moment, the TIC is more relevant ( thematic site citation index). TIC - depends on the number of links to your website from external sites, taking into account the TIC of these external sites. When forming a link mass, you need to understand that links from sites with a large citation index are much more effective and useful than from sites with a small TIC. Ideally, it is assumed that the creators of Internet sites will be inspired by the ideas of your resource and will post a link to the pages of your site, but this rarely happens and you have to resort to some tricks. Search engines, of course, do not welcome this “deception of nature” and fight it to the best of their ability, but there is no perfection in the world and on the first pages of Yandex and Google we mostly see artificially advanced sites, which means that we still have a chance :) .So let's consider main ways to increase TIC your website:<ol><li>The first and definitely used method is internal linking of pages. Search engines take into account links from the pages of the indexed site and therefore it’s a sin not to use them. Of course, the weight of these links will not be particularly large, but it will help in our business. When creating links, we take into account that more weight falls on links from the main page, but there should not be too many of them. In principle, there is information that the search engine takes into account up to 50 external links from the main page of the site ( muzzles). Apparently this is the maximum reasonable number of internal links, but it seems reasonable to limit yourself to a smaller number, if possible. When creating links, try to place the link to the page in the body of the text that is similar in topic or at least has words and phrases close to one of the words of yours anchor. Anchor is the text name of the link located between the tags. The anchor must include the keywords of the page to which we go via the link. This will enhance the effect of indexing this page.</li><li>The second way is to exchange links with other sites. It must be remembered that search engines do not like cross references and reduce their weight, so more complex methods of friendly exchange of links are used (ring, star and others). This method is effective, but rarely will you be able to attract site owners with TICs much larger than yours, and there certainly won’t be many of them.</li><li>The third way is buying links. The most effective way is to buy links from the main pages of resources with a high TIC in your topic, but this is usually quite expensive. The budget option would be to buy reference mass on a link exchange (for example</li></ol> Are you new to SEO and don't know where to start? We present to your attention a short guide for beginner SEO optimizers. After reading this article, you will have a clear idea of what you need to do and where to move next. Let me start with the most important Golden Rule, which always works when you are introduced to something for the first time. When reading an article like this, don't distract yourself by thinking about some of the underlying topics. Just try to follow the author's thoughts. Leave questions like “WHY” and “HOW” for later. Hope you're ready! Let's move on... <h2>How to Get Started with the SEO Guide</h2> As described above, the purpose of this guide is to give beginners an understanding of search engine optimization. I spent some time <a href="https://fighters.ru/en/nauchnaya-issledovatelskaya-rabota-po-zashchite-personalnyh-dannyh-nauchnaya/">research work</a> and tried to answer some important questions. I'll start with the first and most important question. <h2>What is search engine optimization (SEO)?</h2> SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. We can say that this is a way of communicating to search engines about the quality of a website in order to attract <a href="https://fighters.ru/en/vpn-services-with-a-lot-of-ip-list-of-free-vpns/">more</a> organic (unpaid) traffic by improving the site’s ranking in search engines. For the most part, it depends on the content, structure, and links of the website. It is in this direction that it needs to be developed. But remember! SEO optimization is aimed at improving interaction with the search engine, but you should never forget about your audience. User experience comes first. Do you already have questions? I hope to answer all your SEO related questions in this article. <h2>Why does my website need SEO?</h2> To answer this question, let's remember what I already wrote about - SEO is necessary to improve website visibility! And that's why: Search engines are the biggest and best source of Internet traffic. You probably already know the main ones: <ul><li>Yandex;</li> <li>Google;</li> <li>Bing;</li> <li>Yahoo.</li> </ul> Some of my friends still use the line <a href="https://fighters.ru/en/prodvizhenie-v-yandeks-kartah-i-google-maps-prodvizhenie-v-yandeks-kartah-i-google/">Google search</a> to enter Facebook. SEO newbies always use Google to search for information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google. Another reason search engines are unique is that they provide <a href="https://fighters.ru/en/socialnyi-trafik-legko-i-mnogo-sekret-bystryi-vbros-trafika-iz/">targeted traffic</a>. People are looking for exactly what we offer. User search queries are the words that are entered into the search bar. These words are critical. If the SEO is not that good, our website will be ignored by search engines. Targeted traffic means improved income. So don't hesitate to invest in if you really want to earn income. And if you don’t have time to do SEO yourself, then the O`Es team can help you with your website <h2>What if I don’t do SEO on my website?</h2> Here you might think something like this: "Dude! Is this exactly the same question as the previous one? You just explained that no SEO means no traffic from search engines!” Yes! You are right... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information. Once your site is launched, search engines crawl it to find out what kind of site it is. Now, when a user searches for something related to your website, search engines will display your website in the search results. Search engines are brilliant engines and are constantly improving to crawl sites more efficiently. However, search engines also have certain limitations. This is why SEO is necessary. SEO optimization helps search engines learn more about a website. Correct SEO optimization will attract thousands of users, but incorrect SEO will result in almost zero traffic. SEO optimization not only makes your website's content accessible to search engines, but also improves your website's ranking by positioning it higher in search results. Therefore, it will be easier to find you. The competition is constantly increasing, and those involved in SEO undoubtedly have a distinct advantage in matters and attracting audiences. I hope the concept of SEO is now clearer. Let's move on to the next question of our guide. <h2>Can I do SEO?</h2> Yes, SEO is difficult, but not too difficult if you keep track of all the changes! The basics of SEO are quite simple, so it's all about how you implement your chosen strategies. The Internet is full of free resources () to learn how to do it correctly. Practice and you will become an expert in your niche!.. If your site is complex and you are not ready to learn and implement strategies, seek professional help. But remember: you must have a very good understanding of the basic concepts of SEO!.. I think that now you can easily answer the question: “” The next section of my guide contains more practical information and lots of tips regarding SEO strategy. <h2>How do Yandex and Google work? Black Hat SEO/White Hat SEO</h2> Before discussing SEO in more detail, I would like to tell you about black hat SEO and white hat SEO. Here's how to describe them briefly: <img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2017/02/SEO-1.png' width="100%" loading=lazy loading=lazy>Rice. 1. Black hat SEO, white hat SEO Remember we are working with <a href="https://fighters.ru/en/about-one-of-the-incorrect-ways-of-search-engine-promotion-and-its-consequences-black-seo-in-a-white-wrapper-how-to-screw-pf-and-not-get-under-sanctions/">white SEO</a>. I won't go into details of the comparison. That's it for the basics. At least for me on this topic. Before we move on to the next point, check out the list of the main sections of SEO: <ul><li>keyword research;</li> <li>site page optimization ();</li> <li>external SEO (external factors).</li> </ul><h2>Keyword Research</h2> Almost all beginner's guides to SEO ignore this point. In my opinion, it is one of the most important. SEO is a game of keywords. Therefore, I decided to dwell on this issue in detail. What is keyword research and why is it important? In the previous part of this guide I already talked about custom <a href="https://fighters.ru/en/instagram-kak-ochistit-istoriyu-poiska-kak-ochistit-istoriyu-poiskovyh/">search queries</a>. The user's exact wording is called keywords. You must know the keywords related to your topic or niche if you want to be successful in the SEO field. Different keywords have different meanings depending on search volume and several other factors. We don't need to go into these aspects further in this guide. Keyword research aims to discover user intent. What exactly are users looking for? These are the keywords. Using the right keywords is a crucial thing for your website's SEO. They give you the opportunity to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines. You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, you can optimize it with the right keywords. If you want to learn more about keyword research, check out the following articles... Let's move on to the next step! <h2>SEO optimization of website pages</h2> SEO for a website page involves everything that is displayed on it and concerns its programming. You need to optimize website pages, posts, etc. for search engines. In a nutshell, it’s optimizing content for search engines! On-page SEO covers many aspects, so let's break it down into parts. <h3>1. Content</h3> Content is the largest part of on-page SEO. You may have heard a famous quote regarding content: “Content is king.” There is no doubt about it. <img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2017/02/2-1.jpg' width="100%" loading=lazy loading=lazy>Rice. 2. Content is king Do you know that Google– this is the largest search engine!? The company's main priority Google is providing its users with the most content <a href="https://fighters.ru/en/sfotkatsya-v-horoshem-kachestve-kak-sfotografirovatsya-na-vebkameru-na/">best quality</a>, relevant information available on the Internet. Company Google also appreciates content of the right length. Write long and informative texts. The content on your website is more than just text. These are videos, photographs, animated slides, infographics, etc. Content – not a king! How you present it is what makes all the difference. Take care of the best user experience and at the same time optimize your site for search engines. Then your content is more likely to be shared by your readers. Focus more on good content: <ol><li>Headings – Create captivating headings that will increase the reader's interest in the article. You only have one chance to produce <a href="https://fighters.ru/en/meizu-m1-metall-meizu-m1-metal-pervyi-vzglyad-odin-iz-luchshih-byudzhetnyh/">good first</a> impression.</li> <li>Keywords – choose keywords that would lead people to your site.</li> <li>Links – Link to quality sites that complement your site. This encourages sites in your niche to contact you.</li> <li>Quality – try to publish unique and high-quality content. This keeps users coming back to your site because they won't be able to find the same content elsewhere.</li> <li>Freshness – Posting content that doesn’t become outdated is a good strategy, but it’s also a good idea to add new content regularly. If you don't have time to add content to your website, consider creating a Q&A section or blog on your site.</li> </ol> <img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2017/02/3.jpg' width="100%" loading=lazy loading=lazy>Rice. 3. Dependence of content positioning in Google on the number of words When creating content, don't forget about keyword research. <h3>2. Site menu</h3> The website menu comes in second place when it comes to website optimization – you also need to take care of it. An example of a bad menu is when the categories are completely irrelevant compared to the theme. I have personally seen several sites that dealt with health issues, but the categories on the site were related to fashion. Don't harm your own SEO like this. This greatly interferes and distracts the user... If the menu is unsuccessful, is it likely that the visitor will never return to the site? – 80%... Take care of the convenience of your website! Google will appreciate it. <h3>3. Website speed</h3> Yes! The site loading speed is <a href="https://fighters.ru/en/kak-vydelit-naimenshee-i-naibolshee-znachenie-v-excel-cvetom-funkcii-v/">great importance</a>! Have you ever heard of wait times? Let me tell you what it is. A user searches for something and your site appears in the search engine results row (SERP). The user then opens your page. Dwell time is the amount of time a user remains on a website after clicking on a link. This is a very important search engine ranking factor. <img src='https://i2.wp.com/o-es.ru/wp-content/uploads/2017/02/4.jpg' width="100%" loading=lazy loading=lazy>Rice. 4. Waiting time on the site Let's look at what happens with an example... Imagine searching for something and then opening a website that appears in the search results. What to do if a website takes too long to load? What would you do? Will you wait? Hardly. Most likely, you will close the tab and follow another link... Here's how latency affects your site. <img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2017/02/5.jpg' width="100%" loading=lazy loading=lazy>Rice. 5. Average site loading time In short, the user needs speed as well as Google. By improving your site speed, you will reduce wait times and therefore improve your ranking in search results. <h3>4. Website design</h3> Website design is another important factor for a good user experience... The theme should be interesting and memorable. I prefer websites with attractive designs and informative content. I can, of course, read content on a poorly designed site, but only when it is the only search result... There are many sites with great content but poor design. Ask yourself a question: will you stay on a site that cannot be viewed properly from a smartphone? Most likely, you will stop visiting this site altogether... I say this from personal experience! Design is not just what a website looks like. It's also how the site works. The site must be responsive and attractive. Well, enough talking about on-page SEO optimization. <h2>Offsite SEO</h2> Off-page SEO is just as important as on-page SEO; it helps make your domain more authoritative in the eyes of search engines. In other words, it is a way to make your website reliable in the eyes of search engines. This will happen when other well-known sites signal to the search engine that your site has the best content on a certain topic. How does this happen?.. We need other well-known resources on the Internet that are related to your niche to link to our site. In technical terms, this is called link building. Naturally, this does not happen automatically. Post content <a href="https://fighters.ru/en/lossless-karmannyi-pleer-benjie-s5-format-lossless-chto-takoe-muzyka-vysokogo/">High Quality</a> on your website and share it with interested people on various online marketing platforms. Eventually, someone will start linking to your resource. The best link building strategy is to create good content. Then you need to tell everyone else about it. But remember: in today's competitive environment, you need to know how to do link building. Use techniques and tips from well-known quality sites. Your hard work in this activity will definitely be rewarded with a good rating. Just know what to do: <ul><li>use <a href="https://fighters.ru/en/what-other-social-networks-are-there-lists-of-social-networks/">social media</a> to promote your content;</li> <li>engage in blogging and guest blogging;</li> <li>propose solutions in discussion forums;</li> <li>share photos and videos;</li> <li>build meaningful business lists.</li> </ul>The next headline may be a little annoying, but trust me, it's important information... <h2>What do links look like and how to get them?</h2> <h3>Tags for links</h3> This is a signal to the search engine. Something like: “Hey! The following information is a link. This is called "anchor text." <ol><li>Link location. This is information for the search engine about the site where the link leads. This site could be a web page, an image, a download, a video, etc. You can save the location of the link.</li> <li>Visible/Anchor Link Text: You may have seen text like this that is blue, bold, or underlined and is clickable. Clicking on it takes you to another web page. These links are called anchor text.</li> <li>Closing link tag: As you can guess from the tag, this is a signal indicating <a href="https://fighters.ru/en/informacionno-poiskovaya-sistema-kleimo-pervoe-znakomstvo-s/">search engine</a> to the end of the link.</li> </ol>You will need the above information when you start building links. On average, the higher the score, the greater the number of domains associated with the web page. Fine! Now we have an idea of some communication parameters. Let's move on. You need to figure out how you can get links.I think I managed to influence your ideas about link building. Now you have a better understanding of what off-page SEO is... <h2>Where to go next?</h2> Now that you've read the SEO guide, you may feel like I've missed a lot <a href="https://fighters.ru/en/samsung-galaxy-young---tehnicheskie-harakteristiki-samsung-galaxy-young--/">important information</a>, especially if you are not a beginner. Yes, I did it deliberately. I could write 50 thousand words on this topic, create a long and <a href="https://fighters.ru/en/sbros-nastroek-routera-asus-podrobnoe-rukovodstvo-parol-asus/">detailed guide</a>. But believe me, this would be irritating for beginners. There are many such guides on the Internet. Why did I decide to add my own? My goal is to give you some understanding of the basic concepts. You can read more about them in other guides. As you continue on your way, try to do the following:Once you've done all these things, keep learning and improving. Study the subparagraphs of my guide - you will find everything new and <a href="https://fighters.ru/en/if-you-create-a-new-apple-id-information-will-be-saved/">new information</a> thanks to SEO experts. Parameters like domain authority, page authority, trust level, citations, backlinks and spam are very important. They can significantly affect your rating. Use Google to study the issue in more detail. <h2>Summing up</h2> I'm sure you've improved your SEO knowledge with this guide. Feel free to ask questions and learn further. I wish you success! 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