Concept of social network traffic

Internet resource traffic refers to the number of users who access the resource from third-party sources in a certain period of time.

Places for users to go can be search engines (Google, Yandex), social networks, blogs, forums, etc. When calculating the total social network traffic All sources of referrals to this resource are considered.

In this article we will look at how to get good traffic using social networks.

Ways to increase traffic with social networks

Methods related to monitoring social networks:

• Follow the shopping topic, comment on publications with a link to your resource.
• Take into account user recommendations and post productive links.
• Considering discussions about your products, post links of information of interest to users.
• Share quality content.
• By reading interesting forums, you can establish contacts with them to post your link.
• Select content for social networks:
• To generate consumer content, place calls to action.
• Under publications, you can place links to popular bloggers with the same topic.
• When creating a content plan, divide it into parts. This will make it easier for you and more interesting for readers.
• You can also post news about the release of publications on social networks.
• Give social network users the opportunity to subscribe to your resource.

Participate in social networks in full:

• Participate in discussions and, if your resource has helpful information on this topic, leave a link to the page.
• No question should be left unanswered.
• Exchange useful information with your readers.
• Since many people access the network from mobile devices, it is necessary to optimize your resource for these purposes.
• Try to maintain accounts on all possible social networks to find more potential clients.

Post ads:

• You can advertise your VKontakte group on Instagram or vice versa.
• You can create a discussion on your topic and advertise your products.
• Post links to relevant resources for later viewing.
• Use LinkedIn to post company information and search for employees.

Assess social media activity:

• Look at which social networks give large quantity traffic.
• To track activity on the resource, you can place social buttons.
• Analyze the effectiveness of your chosen promotion strategy.
• You can place several calls to action and observe user actions.
• View the percentage of document downloads from your resource.

SEO optimization:

• Share various materials with your subscribers.
• Materials on social networking pages need to be optimized for relevant search engine queries.
• In social networks, as well as on the resource, use keywords.
• Use keywords in post titles.
• To promote a resource, link its content to social networks.

You can check the positions of your pages in search engines using the SE Ranking service.

You can increase free traffic on social networks through proper community management. It is necessary to regularly post relevant publications on the blog, you can create forums for communication. A creative invitation to your group will help attract the attention of new users. Don’t forget about regular active readers, encourage them.

You can also use authoritative users to promote your resource: agree to place your links on their resources, conduct interviews with them, get reviews for your products, etc. You can invite famous authors to write articles, or they can simply write an essay on your brand.

Posting a variety of videos also brings good traffic. You can post video responses to current issues readers, place calls to action in videos, use YouTube videos, and also post realistic stories and share them on social networks.

Don't forget about leadership. IN this decision This question will be helped by speaking at various events with presentations of your products. Such a presentation can be posted on your social account or on the Slideshare service. Writing feature articles for recognizable bloggers with attribution and a link to your resource will also help. You can post your biography.

In this article, we examined the concept of traffic, the sources of its occurrence, and presented several options that can make unlimited traffic on social networks. By using them when promoting your resources, you will not lose target audience, but just increase it.

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Course Description:

Traffic from VKontakte

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Traffic from Facebook

In this module you will learn everything you need to quickly launch targeted solvent traffic from FB to your resources. Facebook has a number of features that VK does not have. And that's good news. Because almost none of the competitors use these features to their fullest. And you will. As usual, there is nothing superfluous in the module - only effective simple actions. After completing the module, you will receive step-by-step technology that will allow you to quickly find your target audience, quickly expand it to the desired size, and quickly create effective advertisements to sell your products and services.

Result: fast, cost-effective traffic when you need it.

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Is it worth measuring traffic? And if so, how can you measure the impact of social media on your website traffic? The solution is quite simple - use the Google Analytics tool.

It's very useful if you want to measure impact social media. Using Google Analytics, you can easily track the number of retweets, clicks, and, of course, the very influence of a particular social network.

Before you start working with Google Analytics, we suggest you step by step instructions“How to measure traffic from social networks when Google help Analytics".

Determine traffic from mobile devices.

Yes, the popularity of using mobile devices to browse websites continues to grow. What can you say about your website? What are his indicators? mobile version?

To find out this, you just need to go to the “Standard Reports” section. Select the “Audience” subsection, then “Mobile devices” and “Review”. You will receive the following table:

This table compares total visits and visits from social media.
This information will give you an understanding of how many social media users come from mobile devices.

And if this number is large enough, your content may not be displayed correctly on the screens of users’ mobile devices. Is your infographic too small on screen? Or the Flash video you are using on the site is not displaying on most mobile devices. Perhaps the form fields on the mobile version of your site are too small to fill out? It's worth checking everything down to the smallest detail.

Dmitry Dementiy

Websites with cats, jokes and beautiful girls get traffic almost effortlessly. It is enough to publish these most beautiful cats from time to time so that crowds of people visit the resource daily. And if the owner is savvy, then there is no need to publish anything. The community itself will bring, publish, comment and distribute new content.

Life is harder for owners of niche sites. They have to talk about something complex or boring: blade servers, bricks, the principles of evidence-based medicine. To read publications, users are forced to strain their intellect or drink strong coffee to stay awake. Therefore, potential clients rarely come to the site, spend little time on it and do not repost. Is it possible to solve this problem? How to get traffic correctly if the project operates in a complex niche? More on this later.

What niche can be called difficult?

Yours. From time to time, you probably close your laptop irritably and curse with obscene words the building materials, work clothes, mutual funds, magic cream for all diseases, plastic windows or litter for cat litter boxes that you happen to sell. If you ask your friends, nine out of ten will call their topic difficult. By the way, ten out of ten will envy you out loud and tell you how easy it is to sell this cream for cats.

Subjectively, most entrepreneurs and marketers consider their niche to be difficult. This assessment does not always coincide with reality. To understand whether you are really working with complex topics, you need to use objective signs. Here are the main ones:

• There is very high competition in your niche. For example, MTPL policies are sold by dozens or hundreds of insurance companies. Add to them dozens of large insurance brokers. As icing on the cake, think of solo insurance agents who are actively exploring online sales.

• There are clear heavyweight leaders in your industry. This is one of the features of high competition, worthy of being highlighted as a separate feature. Have you decided to sell smartphones? And the entire top search results were shared by Svyaznoy and Eldorado with Euroset. Do you want to operate on people with varicose veins? The issue was occupied by sellers of a miracle cream that supposedly cures everything in one day without operations, registrations and SMS.

• You are selling a complex product. What does it mean? You have to explain to most consumers the essence and benefits of the product. Examples? As much as you like: endowment life insurance, IT outsourcing, installation of autonomous sewers and septic tanks, conducting trainings for company personnel. Heck, aren't website creation and promotion, SEO and content marketing among complex products? Sellers of such goods and services find it difficult to attract traffic due to a number of reasons, including the lack of active demand, resource-intensive information campaigns and low levels of audience awareness.

Among complex products, it is worth highlighting medical services and goods. This is a unique theme. Uniqueness is determined not so much by the complexity of the product and high competition for traffic, but by the huge responsibility of marketers. Do you know other niches where you can literally kill a person in pursuit of traffic?

• You are selling an expensive product. Here, it’s not even attracting traffic that comes to the fore. Of course, during a crisis people are less likely to be interested in houses in London or holidays on the Cote d'Azur. Therefore, competition for traffic may intensify. But the main problem here is converting visitors into buyers. Potential customers may actively come to the site, but this does not guarantee purchases.
• You are selling a product that, for one reason or another, a significant portion of consumers do not believe in. This could be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, savings pension funds, work in the office of a young promising company without sales or investments, consultations with psychologists, coaches, and personal growth specialists. Are there many people you know who are actively looking on the Internet for information about a consulting psychologist working within the framework of Gestalt therapy and a body-oriented approach?

• You work in a very narrow niche. For example, sharpen straight razors. Because of advertising, everyone chooses “there is no better thing for a man,” so you can’t count on a large flow of visitors. Niche projects are unlikely to waste money on attracting non-targeted traffic. Instead, it's better to focus on increasing your conversion rate and other performance metrics. By the way, many innovative projects can be included in this category. They have to overcome the lack of information and mistrust of the audience, as well as the associated lack of demand.

• You are selling a boring product. Here again, objective signs are needed, since after a couple of years of work, even the owner of a sex shop may consider his product boring. Look at the problem from the customer's point of view. If he considers your product to be ordinary, it will be difficult for you to compete for the attention of visitors. Examples? Matches. More? Toilet paper, egg production, office cleaning, car washing.

Have you found any objective signs that indicate your project can be classified as complex? Then read about ways to attract traffic. By the way, they will be useful even for sites operating in simple niches and selling a clear product.

Method #1: Attract Low Frequency Traffic

Grandmaster Sergei Karyakin will easily beat Nikolai Valuev at chess. But in the ring a chess player is unlikely to last even a minute. What does Karjakin need to do to always beat Valuev? That's right, Sergey should meet Nikolai at the board as often as possible and avoid boxing matches.

This analogy explains why you should use low-frequency queries to drive traffic in complex niches. With the long tail, you solve the problem of competing with industry heavyweights.

This is what we're talking about: large and experienced players are firmly in the search results for high-frequency queries. You can break their hegemony by spending a lot of time and other resources. Or you may not break it. There are no guarantees that serious investments in promotion for the request “buy OSAGO” will allow you to take the place of “RESO” in the search results. But you don't need it.

To be guaranteed to receive traffic, you need to promote the widest possible semantic core. Why does this work? Why have the heavyweights not yet privatized the issuance of long-tail queries? It's very simple: they try, but they can't. There are an infinite number of low-frequency queries. Therefore, long tail guarantees traffic at any level of competition.

How to properly promote a website for low-frequency queries? First rule: forget about keywords. Close KEY Collector and don't terrorize your brain with its younger brother with an indecent name. Instead, spend time doing market research and understanding your audience and their information needs. And start satisfying them.

Create high-quality informative content. Try to delve deeply into the topic and comprehensively respond to users’ information requests. This way, you are sure to use all the most relevant low-frequency queries in the right forms and with the right number of occurrences.

Let's do it again: To ensure you attract low-frequency traffic, you need to focus not on key queries, but on research and meeting the information needs of the audience. Look for confirmation of this thesis in Svetlana Kuznetsova’s articles on LSI (one and two), as well as in Denis Savelyev’s material on the quality of content from the point of view of search engines. For a snack, leave the Searchmetrics study, which confirmed the decline in the role of keywords in determining the relevance of web pages.

Do you want to know how promotion for low-frequency queries works in reality? In 2015, the leader in views on the Texterra blog was a guide to promoting pages on Facebook. In February 2016, this material received more than 13 thousand views.

Management receives search traffic thanks to low-frequency queries like “how Facebook promotion works” or “how to mark a place of work in your own company on Facebook.” For the first request, Yandex.Wordstat displays one impression per month. For the second – absolutely zero. However, despite this, we constantly receive conversions from them.

Now look at the screenshot below and pay attention to the frequency of transitions from search engines for a particular request. Of course, the lion's share of key Google words Analytics does not display. But not only high-frequency drivers are probably hiding behind Not Provided.

Method number 2: advertising

This is an obvious tool for attracting traffic, without which it is difficult to imagine any comprehensive marketing strategy. Before including a new expense item in your business plan, answer two questions: what advertising to use and where to direct paid traffic.

Here is the answer to the first question: you need to use the type of advertising that is best suited for your project. All other things being equal, for new businesses operating in a competitive niche with popular and in-demand products, it is better to pay attention to the “context” and advertising on social networks. It is these tools, when used correctly, that provide high performance at optimal costs, flexible campaign management, and excellent traffic quality.

What to do if you sell not cosmetics and children's toys, but cinder blocks or fittings? Contextual advertising is perfect for you. But instead of social networks, it is better to choose specialized publications. For example, it is better to advertise building materials on websites dedicated to construction and renovation.

What about the second question? There are no universal solutions here, since the specifics of the project must be taken into account. But you can still find patterns. When it comes to contextual advertising Google AdWords or Yandex.Direct, the cost of transition for competitive transactional requests like “buy something with delivery” will be relatively high. You again find yourself in a situation of “chess player versus boxer in the ring.”

To take the standoff to the board, drive paid traffic with information requests. Can it be converted into real trades? It depends on the quality of the resource and content strategy. Here is an example of an application from the website information page:

And here is another request from the same page (the dialogue itself turned out to be long, so we shortened it, but the source of the request is important here):

When it comes to advertising on social networks, direct traffic to project pages or groups. Of course, this recommendation is not suitable for all topics. For example, users will be clearly bored in groups of concrete mixer manufacturers. But if the topic offers at least a small chance of using social impulses, use paid traffic to increase the number of subscribers, advertise specific posts, and disseminate information about promotions.

Method number 3: activity on social networks

This is another universal tool for solving problems on complex topics. With the help of a successful SMM campaign, a small player can bypass large corporation, attract attention to a complex or expensive product, and gain the trust of the audience.

The Rockwell Razor story is a great example of the power of social media. In 2014, two students decided to create a quality product that would save men from having to spend money on expensive replacement cartridges for modern shaving systems. The guys creatively rethought the design of classic razors and offered users modern version razors.

According to one of the founders of the project, Garrett Everard, at the beginning of his entrepreneurial journey he did not understand marketing at all. Garrett and his friend Morgan Nordstrom spent all their free time developing the design and prototype of the razor. When everything was ready, the guys published the project on Kickstarter and went to bed.

Here social networks did their job: the project instantly became viral. The morning after the publication, the startupers raised $18,000, when they only needed $12,000 to start production.

Only at new stages of raising financing did Rockwell Razors begin to actively use SMM tools. Firstly, they differentiated themselves from their competitor - a well-known manufacturer of machines with three and five blades. The guys launched a campaign whose main weapon was financial calculations. According to entrepreneurs, the buyer of a razor could save several hundred dollars in the first year of using it, since replaceable double-sided blades are much cheaper than cartridges. Rockwell Razors also promised all crowd investors free supply of blades for 5 years if the goal of the second round of funding is achieved. The campaign used the hashtag #5YearsFreeBlades.

Are there situations when you shouldn’t promote on social networks? Yes, these are boring products and the B2B segment. But even here there are options. For example, in the burzhunet, B2B sellers recommend using LinkedIn as the main platform for promotion. In RuNet, LinkedIn is often used for job search and recruiting. If you sell in the B2B segment and want to establish contacts with the leaders of partner organizations, use Facebook.

If you are selling something not to companies, but to people, feel free to use Facebook, VKontakte and other popular social networks to attract traffic. How to attract traffic from social platforms? This is a topic, if not for a book, then for several huge guides. The main directions of work can be outlined briefly:

Method #4: Guest Blogging

By publishing on popular industry platforms, you increase your audience reach and gain trust and authority. Remember the main secret of guest posting: you don't want links, but the attention of real users. Therefore, focus on quality and relevance of the content.

What problems might prevent you from publishing guest posts? If you work in a narrow niche, finding suitable thematic platforms is not so easy. The problem can only be solved in one way: publish notes on websites and blogs working in related topics.

The following recommendations will help you plan your guest campaign:

• Publish guest articles on popular platforms. Their topic should be close to yours. The popularity of a resource can be determined by the counters, which are usually located in the basement of the site. If there is no counter, you can get approximate data using a service for checking traffic to other people's sites or the Alexa analytical platform. You can indirectly assess the popularity of a resource and audience involvement by the number of comments and distributions of a publication on social networks.
• You can find popular sites and blogs in your industry using ratings, for example, Liveinternet.ru. You can also use search engines and search communities on social networks. Or borrow ideas from our newsletter "".
• For guest posts, prepare interesting ones. informational articles. They must be useful to the audience. Don’t try to sell away: this will antagonize readers and site owners. Do not publish low-quality content on third-party sites under any circumstances. Not only will you not solve the campaign’s objectives, but you will also spoil the audience’s impression of your project.
• With the help of a guest post, you need to attract the attention of new users and get referrals to your site. This is the main purpose of guest blogging. Don't think about links, think about potential clients reading your post.
• How often should you publish guest posts? The more often the better. This is true if you can publish articles on at least several different platforms. If you publish content too often on one site, its audience will stop switching to your resource.

This pattern was noticed by famous marketer Neil Patel. He published one post per week on popular internet marketing sites. Readers actively went to Patel's website. When a specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of transitions to his site fell sharply.

What results does guest blogging bring? Here are some examples:

• The aforementioned Neil Patel claims that guest posts bring 20,000 visitors a month to his site.
• BufferApp CEO Leo Widrich says guest posts brought his project 100 thousand users in less than a year. Please note, 100 thousand clients, not site visitors. To get this result, Leo wrote 150 articles on external sites.
• And here is the old one, but still current history about a blog that increased traffic by hundreds of percent using guest posting.

Again, please note that you are not guest posting for links. If the host site is willing to openly link you, don't refuse. If the owner wants to close the link with the nofollow attribute, that's okay. If the receiving site does not agree to provide a link at all, it is better to refuse cooperation. Of course, if we are not talking about an image article on Lenta.ru or Vedomosti.

Method #5: Use Communities

We are not talking about groups or pages of your company on social networks, but about neutral communities in which potential clients and even competitors communicate. Simple example: community "Content Marketing" on Facebook.

Don’t abuse your trust: even announcements of the most useful content can bore readers and administrators. Follow simple rule: You need to participate in discussions constantly, and link to your own content only from time to time.

The most important question: where to look for communities? Firstly, they can be created. For example, if you add a forum to your site and make it popular, consider yourself to have won the lottery. Secondly, if you want to work successfully, you must know your industry inside and out. This also applies to communities.

Didn't have time to join the most popular groups in your industry and didn't register on the forums? Get started now. You can find suitable sites using Yandex or searching communities on social networks.

Be sure to use one username and real name on all forums and in all groups where you communicate. This is necessary for the audience to recognize you.

Method #6: Turn New Visitors into Regular Customers

The target visitor who comes to the site for the first time should turn into your regular reader and client. To do this, you must publish useful, quality content and sell a good product at reasonable price. Which tools ensure user return? Here is the list:

• Invite visitors to subscribe to your newsletter and RSS feed.
• Use remarketing.
• Offer to potential clients bonus program.
• Encourage subscriptions to social media pages.
• Install Disqus or a similar commenting system that notifies discussion participants of new comments by email.

Notice how the manufacturer of artisanal cosmetics, Barrister and Mann, literally lassoes the user from the first visit:

• The company uses retargeting. After one visit to the site, a B&M ad appears every time you log into Facebook.

• The company offers users an attractive bonus program. Visitors can receive reward points for completing suggested actions. For example, registering on the site brings 500 points, indicating your date of birth another 500 points, reposting on Facebook gives 50 points, and so on. Reward points can be spent on company products. 100 points are equal to 1 USD.

• The website has a newsletter subscription form. Need I say that the user also receives bonus points for subscribing?

Internet marketers understand the adage “an old friend is better than two new ones.” And specialists working in complex niches can safely change the order of the numbers: “An old friend is better than a hundred new ones.”

Method #7: Create a Free Helpful Resource

This could be a service, a tool, or instructions for which users return to your site over and over again. Simple examples: “Glavred”, spell checking from “Advego”, service for evaluating test results.

A useful resource guarantees you visitors. For example, traffic to the resource Text.ru, on home page which has a service for checking the uniqueness of texts, exceeds 10 thousand people per day. The Advego exchange website, which has spell checking and semantic text analysis services, is also visited by tens of thousands of people a day. Among them there are probably users who became acquainted with the project thanks to useful services.

What service does the audience need? Look for the answer to this question yourself. The main thing is that the resource turns out to be very useful and free.

Method #8: Increase Traffic Efficiency

The space for extensive growth ends sooner or later in any niche. And in a complex environment it may not exist initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: conversion rate, viewing depth and time, user engagement. This can also include financial metrics, such as average order value and number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here's the answer in a nutshell: your website, content, product, and even yourself need to be interesting, relevant, useful, and audience-friendly. To work successfully, you will have to study this topic in depth. The following resources will help you:

The list can be continued by adding at least several dozen materials from the Texterra blog. But even these are not enough to comprehensively cover the topics of increasing conversion, improving behavioral indicators, ensuring usability, and creating high-quality landing pages. So use the suggested links as a guide. With their help, you will find a lot of useful materials both on our website and on other resources.

This method was successfully used by the Mosigra company. With the help of detailed and visual product descriptions, the project’s marketers increased the conversion rate and other behavioral metrics.

Method number 9: become a sticky fish

The small clingfish attaches to sharks and whales to travel long distances. Similar marketing tactics are great for projects working in complex niches. Its essence can be described as follows: if it is very difficult for a project to attract traffic on its own, use popular specialized sites for promotion.

Here are a few examples: freelance exchanges, TripAdvisor, Yandex.Market, a project for selling DIY goods “Fair of Masters”, message boards, online auctions, catalogs. With the help of promoted platforms, you can attract traffic to the website of your own project and at the same time sell the product.

Sticky fish tactics can be used in any industry where there are suitable popular sites. Here are some examples:

• Web agencies often register on freelance exchanges. This helps sell services and at the same time attract traffic to the site.

• Like other representatives of the service industry, the Bison Steakhouse restaurant uses the TripAdvisor platform to attract customers and manage its reputation. Traffic to the corporate website is provided by a link in the company profile.

• Online stores actively use popular catalogs such as “Yandex.Market” and “[email protected]”. This is one of the ways to increase the visibility of a site in competitive niches, where the competition for customers is primarily based on price.

• Participants in the Crafts Fair project sell complex products with low active demand. For example, most people usually buy factory-made, inexpensive children's toys. To attract traffic to the website of a master who makes dolls on his own, he will have to win competition from large online stores and manufacturers. The problem is solved by a profile on Livemaster, since the audience of this project is consciously looking for handmade products.

• Small online stores do not hesitate to sell goods at online auctions. They register under the guise of private individuals. During communication with the client, they redirect traffic to their website.

• Specialized online catalogs are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic platforms. They simultaneously stimulate sales and get traffic to the site.

Method #10: Bet on Video

With smartphones and tablets, you can watch videos anytime, anywhere. And thanks to these devices, you can shoot video anywhere and anytime. Even commercial.

How can video content help you get traffic in difficult niches? It is easier to fight for the first positions in the results of YouTube and other video hosting sites than for the top results in the general search. This is true even for very competitive topics for a simple reason: your competitors publish texts more often than shoot videos. In addition, the video increases the credibility of the seller. The audience sees that they are dealing with real people, and not impersonal nicknames on the site. This further stimulates sales and website traffic.

Pay attention to the example of Shanti-Shanti.rf. The guys make video reviews of each product and publish it on the description page. Customers like it and search engines. Another similar example is the foreign razor store Shave Nation. Its owner created one of the most popular educational YouTube channels. The description of each video contains links to a specific product or selection of products.

Method #11: Distribute your product using the freemium model

According to software company OPSWAT, Avast antivirus software is the second most popular in the world after the standard MS program Windows Defender. According to Avast Software's own data, the company controlled 21% of the global antivirus software market in 2015. In 2014, investment company CVC Capital Partners valued Avast Software at $1 billion.

What is this information for? The $1 billion company is distributing its flagship product completely free. Avast Software makes money by selling premium program features.

What niches does the freemium business model work in? Here are some options: development software, games, various web services, selling services offline. For example, this is the model used by the platform for learning a foreign language, Lingualeo.

Why is the freemium model guaranteed to bring sales and traffic? First, distributing a product for free attracts an audience. Secondly, free use good product creates loyalty. And loyal users always buy. At least out of curiosity or a feeling of gratitude.

Method #12: Create a Great Email Newsletter

This method of driving traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to get subscribers and what to send to them.

Here are two life hacks. First: if your business model allows, send discount coupons in your emails. They should be a pleasant addition to the information. And second: you can publish letters on the site. However, new newsletter releases may appear there with a delay. For example, new emails can be sent on Mondays, and information on the site can be updated on Fridays.

Now to the question of subscribers. When your newsletter is known and valued, your audience will find it. But first you'll have to use everything available methods attracting an audience. Here are the most effective tools:

• Use the subscription form on the website. Experiment with aggressive tools like Hellobar or pop-ups.
• Exchange your subscription for something valuable, such as free content or discounts.
• Include sharing buttons in your email template. If you create truly useful content, your followers will definitely want to publish it on their social media pages.
• If your content strategy allows, give subscribers the opportunity to choose the subject of their emails themselves.
• Include the subscription link in your work email signature.
• Enable newsletter subscription as a default option when registering on the service website.

Do you want to quickly grow your subscriber base? Create highly useful downloadable content and sell it for subscriptions. Your offer must be truly valuable. For example, focus on e-book 100+ Practical Hacks for Internet Marketers. Don't attack new subscribers with commercial offers. Use these tips to turn your email recipients into customers without being hard-pressed. By the way, the success of an Email campaign greatly depends on the capabilities of the mailing service. So choose it carefully.

Method #13: Interview renowned industry experts

Even if your niche is very narrow, complex and boring, it probably employs successful and charismatic specialists. Publish interviews with them. This works for two reasons. First, interviewing leaders makes your blog or website more interesting and useful to your existing audience. Second: the name of a specialist will attract part of his audience to your resource.

Will leading experts agree to give you an interview? In most cases, it depends on your communication skills and diplomacy. For example, on our website there are interviews with Rand Fishkin, Denis Kaplunov, Alexander Alaev, Dmitry Shakhov, Dmitry Sevalnev, Victor Karpenko, Sergei Lyudkevich and other famous specialists. By the way, here's traffic-driving technique No. 13/1: give interviews to everyone who asks for it. This is easy to do at the beginning of your business career.

Method #14: Mention famous experts on social networks

When you publish a post on Facebook or a tweet mentioning a famous specialist, his followers see your post in their feed. To mention someone, write the "@" sign and the username without a space.

Jul 21

Why do beginners forget about traffic from social networks? Mega social traffic - high quality!

Greetings, dear blog visitors. Dmitry Smirnov is in touch with you as always, and in this article I want to give you lyuli for stopping generating social traffic! Many people still cannot understand how social networks can help you in your business, and why social traffic is of the highest quality, and to some extent better. search traffic!

You understand what the point is, namely, that social traffic is really very cool! Social networks are full of live participants who often spend a lot of time on those same networks. Millions of people visit the VKontakte social network, thereby you can receive a huge amount of targeted traffic to your resource.

It’s not for nothing that all networkers use the social network VKontakte to promote some kind of weight loss product or something else. All you need in order to receive high-quality and effective social traffic is to create a VKontakte group, and additionally recruit friends to your list every day!

Having even 700 - 800 friends, you can already receive 30 - 50 visitors from the social network! Now I myself am actively collecting friends on VKontakte! For this, there are various groups where you can simply leave a friendship invitation and friend requests will pour in!

What do I do after publishing a post!

Immediately after the publication of the post, I make an announcement on the social network. And almost immediately I receive traffic from the social network! Additionally, I recommend creating a group. I have a group for mutual PR, but I don’t allow additional time to run groups! But if you are a beginner, then social traffic will be exactly what will help you super! Do not exclude any traffic in promoting your resource! And don't forget to use subscribe. You can easily and quickly become a thousand-year-old, even if half of the traffic is not from search, don’t care, social traffic is also targeted + traffic from subscript can also be very high quality!

At the beginning of my journey, I talked about how, using a simple profit-partner forum, I gained 300 subscribers in 2 days, I just spammed there and that’s it))))) Use social traffic in your promotion too!! Good luck!