The most popular topics on Instagram. Why Instagram hashtags don't work

Whatever one may say, it is hashtags that promote posts in, and if you want maximum amount users have seen your news in their feed or using the search bar, you simply need to be aware of the latest trends.

Let's figure out what hashtags are in Russian and in English language in 2017 - 2018 received the highest rating.


Just adopt them and use them for promotion.

The most popular hashtags of 2017 and 2018

First, let's talk about the most frequently used words and combinations, which are invariably preceded by a hash.

Of course, hashtag #instagram It is unlikely that it will ever give up its primacy to others, but there are others that are no less popular at the moment.

It’s difficult to say unequivocally which tags - in Russian, English or mixed - are more successful, it all depends on the audience for which they are intended, but no one will forbid you to mix these categories.

So, the most popular hashtags, first in Russian:


#instagramnet #girls #Moscow #life #life is beautiful #sky #instagram_porusski #insta #instatag #me #smile #selfie #likes #photo #photography #Russia #Ukraine #love #my love #beauty #super #day #night #nature #friends #friendship #competition #road #sun #you #couple #money

Now let's look at English-language examples of the use of phrases with “lattice”:


As you can see, it is very, very popular, if you need to find a record number of photos that users love, this is a good choice.

Remember, the more general and common the hashtag you use, the less likely it is that your post will be seen by a record number of people. That is, the more accurately a word or phrase is chosen, the sooner you will get more views.

The most popular hashtags in English:

#happy #beautiful #selfie #love #instagood #picoftheday #like4like #me #tbt #cute #follow #followme #instagramanet #instatag #smile #likeforlike #bestoftheday #l4l #friends #fun #fashion #summer #instalike #swag #amazing #tflers

And as an addition to the options for mixed hashtags, try simply copying them and using ready-made combinations, it is only important to remember that you cannot use more than 30 tags at a time.

#instatag #instagram #instagramanet #instatag #me #smile #love #instagood #picoftheday #like4like #instagramanet #me #tbt #cute #follow #followme #love #girls #life #happy #beautiful #selfie #picoftheday selfie #beauty # nature #friends #friendship #likes

Second place in popularity

And now everything is the same, only let’s turn to less common variants of tags.

This doesn't mean that they are not as important or less effective, they are versatile and suitable for reaching a large audience, and accordingly will help you get more subscriptions and likes.

If you prefer hashtags in English, I advise you to take a closer look at the following variations:


#hot #fitness #instamood #f4f #eyes #night #instatag #l4l #followforfollow #girls #all_shots #nature #party #life #instagramanet #bored #funny #instago #nofilter #lol #pretty #repost #my #iphoneonly #tweegram #cool #instafollow #instacool

If Russian tags are preferable for you, refer to these options:


#view #hello #my #best #subscribe #instagramnet #city #look #beautiful #friend #cat #like #follow #we #club #success #happiness #instamams #party #video #instamama #instaphoto #instatag #photography

Well, a mixed selection - English and Russian variations that will make your posts even more interesting and attractive:

#followforfollow #life #subscribe #instagramanet #style #instamood #iphoneonly #hello #my #happiness #instaphoto #instagramanet #nofilter #lol #look #beautiful #friend #l4l #followforfollow

Third place in popularity

And finally, third place, this does not mean that they are less effective than the hashtags from the previous two.

So feel free to take them on board and you won’t go wrong. Let's immediately put together a mixed selection consisting of English and Russian tags.

On Instagram today, one of the most used combinations with the “grid” is:


And the selection itself is from a mixed category, which will help you collect numerous likes:

#no #yes #hard #beauty #pink #shoutout #couple #money #girl #instatag #doubletap #model #sun #you #instatag #followback #instagramers #instagramanet #cool #competition #road #tired #instagramhub #picstitch #dream #power #shopping #instapic #throwbackthursday #igdaily #goodmorning #favorite #holiday #harrystyles #home #loveit #vacation #relaxing #evening #iphonesia #instalove #awesome #morning #good #walking #makeup #photo #day #mood #favorite #favorite #throwback #20likes #colorful

If you need likes

And now about the most necessary thing - how to select hashtags to get mutual likes.

This is a kind of good form on Instagram - if you place these variations in posts, in the future you must definitely adhere to the response - “like for like”.

This could be the following option:


#likesforlikes #likes4likes #likes #likesmutually #likenichokaknerodnaya #likesforfollow #likebackteam #like #likeme #likes #likesreturned #likesforlike #l4l #liker #likesforlikes #likesinstagram #likeswinstagram #liketeam #likeback #like4like #likesforlikes #likesforlike #likes instagram #instalikes #likeall #likeme #put #like #instagramanet #likealways@instagramanet #liked #likesforspam #like #instagramweeks #instagram_porusski #instatag #me

If you need subscribers

Likes are likes, but without the subscribers themselves it is impossible to promote your account.

Therefore, I advise you to mix the previous group of hashtags with those that will attract new people to your Instagram.


#follow #followmi #followme #follow4follow #followback #followher #instagram #instagramnet #followshoutoutlikecomment #followmutually #subscription #followme #followforlike #followmeplease #followplease #followmeplease #followplease #followmeplease #followplease #followmeplease #followplease write mutually #followalways #followshoutoutlikecomment

If you need comments

The same principle of reciprocity works here: you ask to comment on your post, adding the appropriate hashtags, and in response, be sure to post your opinion about the publication.

For example, a hashtag like this would suit you:


The rest are no less effective, use them and get the desired result:

#review #reviews #comment #comment4like #commentsfirst #comment #comments #comment #commentalways #commentbackteam #commentall #commentator #comment #commenting #commenting #commentdone #commentwhendone #commentplease #write #write #write #girls #guys #people #commentplease #commentforlike #commentforfollow

Hashtags by category

Now let’s turn to those hashtags that can be placed in a separate list; each category corresponds to current trends.

A breakdown by topic can be very useful, especially if your account is dedicated to one specific topic.

And we will, of course, look at the most popular categories.

Food

Well, if you have your own, dedicated to preparing various dishes, then you absolutely cannot do without it.


Now let’s look at the tags that are designed to attract attention to the topic:

#foodlove #yum #hungry #eat #food #foodloveyou #foodfood #instafood #instagramanet #instatag #food #foodforthought #foodisfuel #foodblogger #food #foodofthegods #foodshouldbetasty #instafood #foodphotography #foodies #foodlover #want to eat #eat #grub #delicious #yummy #foodisfuel #foodblogger #foodcoma #foodgram #fooddiary #yummy #yummy #yummyfood #yummy #thisyummy #foodlovers #foodart #foodspotting #foodshare

But that's not all, because there are even narrower categories for everything that can be eaten, including various drinks.

So depending on your content, you may find something suitable.


Yes, people of all ages love desserts, but this is not all that can be delicious, but here is a more or less complete list:

#coffeebreak #coffeehouse #coffeetime #sweet #chocolate #cake#stronger drinks #thirst #drink #drink for love #tea lemon #tea #hottea #hot #hot #icecream #dessertporn #dessert #desserts #dessert zone #beerpong #beerme #beerstagram #wine #coffeebed #tea ceremony #tea drinker #coffee takeout #coffee #winetasting #coffeedate #cafelife #caffeine #hot #drink #instadessert #delish #foods #delicious #tasty #coffeefriend #coffee milk #teatime #instatea #sweetsorder #sweetsforjoy #sweetsofjoy #cocktails #bar #beer #glass #glasses #wine #lemonade #water #drink

Society

Why was Instagram invented in principle? That’s right, for communication, and “social issues” are the most interesting here.

For example, categories such as friends, girlfriend, boyfriend, relationships, family, etc. Here is one of the most used tags today:


#love #romance #heart #hearts #girlfriend #girlfriends #childhood friends #girlfriendforever #forever #lovesavestheworld #fam #family #familytime #familyfirst #familyday #loveoflife #loveis #loveher #lovehim #relationship #relationships #amour #friends #friendship #friendsforever #bestfriend #russianwomen #swag #hot #womenarewomen #woman #womancandoanything #girl #girls #girlsgeneration #girlsday #girlsbestfriend #guys #boyfriend #boyfriend #bestfriend #love #family is the main thing in life #family is the main thing #kids #kid #child #getting married #getting married #finding love #romance #instakids #baby #babies #babiesofinstagram #familytogether #family above all #child happy #meaning of life #meaning of my life #my children #my child #adorables #smile #family

As you can see, there is a lot of room for creativity, just start using tags that are appropriate for the situation and find the most effective ones for yourself.

And remember that Instagram has its own algorithm for displaying and promoting posts, for example, if you have less than 1000 subscribers, your new publication will be shown only to a small number of them, such is the subtlety.

The main thing is to take care of the quality of content and, of course, the number of subscribers, but

When hashtags first started making their way from Twitter to television, many thought they would never become fashionable. However, today people (including stars and TV presenters) are happy to use phrases like: “Hashtag I-told-you-so,” “Hashtag Sorry-I-am-not-sorry.” Hashtags have entered speech and become an integral part of platforms such as Twitter and Instagram.

And since Instagram is one of the most popular and engaging social networks, it is very important to understand what its hashtags are and how to use them.

In this guide, you'll learn why these elements of social interaction are important, what an Instagram hashtag campaign is, and what tools are available for hashtag research. The guide contains best practices and examples of small companies using them successfully. It's useful for social media experts, businesses without an Instagram profile, and everyone in between.

Why are hashtags on Instagram so important?

Just like on Twitter, a hashtag on Instagram automatically becomes a link that the user can click to see other public posts tagged with it. Hashtags can be part of or an extension of a conversation, and they can also start a conversation between you and your users, which is extremely valuable: Instagram users are especially open to interacting with small businesses.

People often click on hashtags that interest them or search for posts containing a specific hashtag. Therefore, relevant hashtags in your public posts that meet the interests of users significantly expand your audience reach. Instagram often allows you to connect with potential clients who would otherwise not know about your existence: hashtags are what make this possible.

Except for paid Instagram service Ads, hashtags are the most effective method help target audience find you, which is necessary to get regular, engaged followers on this platform.

Every company benefits from having one or two branded hashtags of its own. Most companies use them in every post and encourage users to share them. These hashtags should be as relevant as possible: good examples for small businesses are #ilove9round and #wheredoyoubarre.


It is worth including the name of the company in your brand hashtag: then it is unlikely to be stolen from you, and people will know how to use it. Do extensive research before deciding on a hashtag, and be wary of typos, mistakes, and ambiguity. In the next section, you'll learn about hashtag research tools.

What is a hashtag campaign on Instagram?

These campaigns are used not only to increase brand visibility and awareness, but also to drive engagement and conversion. In number good examples includes hashtags created to generate user-generated content, non-profit hashtags, hashtags for events and branded competitions.

An advertising campaign on Instagram can attract a lot of attention and bring significant profits. Typically, although not always, such a campaign is not built on the main brand hashtag. Campaign hashtags can serve as calls to action, such as #wearyellowforseth.


To launch a campaign like this, think about what you want to achieve with it and focus on that. Post several posts containing a description and, if necessary, an explanation of why the campaign is important and what you want to achieve. Include a CTA in every post in the form of a hashtag or plain text so that users know what action they need to take.


Tools for learning hashtags on Instagram

For those who are about to launch a hashtag campaign or want to find popular hashtags that expand their reach, there are great tools that can greatly speed up the process. Hashtags are no less important than keywords on websites or blog posts: if you don't use them correctly, you won't connect with your target audience, and to use them correctly, you need to do research.

Off-the-shelf tools can help with different aspects of research: some, like Hashtagify, are good for creating hashtags, while others, like keyhole, let you determine search volume for certain hashtags.

15 Great Hashtags to Increase Visibility

Trending topics come and go, and there are pros and cons to using certain hashtags, but a few are always good to add to improve your results. Sometimes very general options instantly increase engagement and audience reach. Examples of such hashtags:

  • #love
  • #instagood
  • #tbt (Throwback Thursday)
  • #wcw (Woman crush Wednesday)
  • #mcm (Man crush Monday)
  • #photooftheday / #picoftheday
  • #instalike
  • #food (who doesn’t like food?) / #instafood / #foodporn
  • #family
  • #nofilter
  • #blackandwhite
  • #motivation

#love is the most popular hashtag on Instagram: it contains more than 988,000,000 posts.


The visibility of these hashtags is high, but the competition for attention and engagement is also significant. Don't overuse them: add only one or two of them to each post and focus on hashtags that are most relevant to your target audience. Your posts should not give the impression that they were written by a spambot for the sake of likes.

Best practices for working with hashtags on Instagram

Do you want brilliant results? Here are some best practices for this.

  • Use a lot of hashtags. On Twitter this is not possible due to post length restrictions, and on Facebook you simply cannot do this, but posts on Instagram with many hashtags increase engagement: many studies show a relationship between its level and the number of hashtags. Don't limit yourself to just one - use at least 11 if possible, but be sure to put your most important hashtag first.
  • Use local/geographic hashtags. This is especially important for regional businesses and those trying to attract visitors to an event. Using hashtags like #moscow or #obninsk will allow your posts to get noticed by interested locals, and your profile will direct them directly to the store. You can also tag your location in some posts, which is a useful perk.
  • Change hashtags. One of the biggest mistakes is to constantly use the same hashtags without any variety. While your branded hashtag should be present throughout, other tags should be varied to expand your audience.
  • Use your branded hashtag in every post. This increases engagement and user content with your hashtag.
  • Support trendy topics, whenever possible: trending content will be seen by many people. But always do your research on such topics before using relevant hashtags to make sure they don't have controversial connotations (this happens more often than you think).

Examples of small companies successfully using hashtags on Instagram

Most articles on marketing strategies highlight cases of large brands, but they are not the only ones achieving good results on Instagram. Here are some case studies of small and medium-sized companies achieving success using hashtags.

Hawker's makes great food and their hashtags are just as good. All branded hashtags are listed on their profile where they are visible so people remember them better and use them more often.


Hawker’s also choose suitable hashtags for their posts: it’s always a mixture that includes:

brand mention
popular trends, for example #noms and #streetfood
funny hashtags like wishyouwerebeer


In some posts, the company uses #SolveHunger to draw attention to the fact that it is engaged in charity. This great way increase engagement and improve your company's reputation.

Johan Persson is a talented landscape photographer who uses Instagram to promote his work. And it has great hashtags.


Each post contains many hashtags. This is especially good because the photos are self-explanatory. Hashtags usually include:

  • the most common ones, for example #instalove, #picoftheday and #instagood
  • geographical (help local companies find the right audience)
  • more specific hashtags such as #vsco and @tromso


The combination of very specific and very general hashtags allows this photographer to significantly expand his audience while at the same time reaching interested customers who are ready to make a purchase.

Joanna Bayert sells ceramics and uses Instagram to promote them and find new customers. Her project has many engaged subscribers.


All regional businesses should use geotags in the same way as Joanna. Many posts are tagged with hashtags like #schmidtartists and #millcitymarket to communicate her location—and where to buy her creations—to locals. This helps people interested in Instagram posts know what events she appears at and find her there. After all, there's no need for fancy sales tools if you can sell without them.


Promotion on Instagram: why does a business need visual marketing?

Instead of a conclusion

Instagram is an important platform that can help any brand thrive: it has great sales potential and drives engagement. Proper use of hashtags allows you to attract many subscribers and sell them your product or service - that’s why it’s so important to choose the appropriate options.

Fortunately, guided best practices and examples from other companies and using valuable research tools, you can find or create the right hashtags to grow your audience.

Proper use of hashtags is perhaps the only (albeit quite time-consuming) way to recruit real subscribers. It is thanks to these marks that users find interesting publications by different topics. And in order for your photos to be seen by thousands of people from all over the world, it is best to use the most popular hashtags on Instagram.

For convenience, we have divided the entire list into thematic categories. What type are the most popular hashtags on Instagram? The list is presented below.

Promo: subscriptions, likes, comments

On Instagram, the exchange “follow for follow”, “like for like”, etc. is very popular. That is why the top always contains tags like:

  • #follow, #follow4follow (#f2f);
  • #like4like (#l4l);
  • #comment4comment (#c4c);
  • #100likes;
  • #mutual likes;
  • #like;
  • #like mutually;
  • #subscribe;
  • #comments;
  • #write.

Of course, especially active subscribers You can’t get it this way, because these people will go to your account only for the sake of mutual subscriptions. On the other hand, your account will gradually become more and more popular.

Universal

Some tags can be published under absolutely any pictures. They have a neutral color, so hundreds of thousands of photos with similar captions appear on the Internet every hour:

  • #instagram (#instagram);
  • #top(#top);
  • #life(#life);
  • #hot (#super);
  • #cool (#cool);
  • #photo(#photo);
  • #hello (#hello);
  • #beauty (#beauty).

Perhaps these are the most popular hashtags on Instagram. Moreover, users who click on them are no longer just counting on an exchange of likes, but are looking for something beautiful and interesting.

Mood

Any photograph, one way or another, carries a certain emotional charge. Share your mood and just watch how the number of likes and subscribers increases every minute:

  • #happy (#happiness);
  • #smile (#smile);
  • #goodmood, #feelgood (#goodmood);
  • #funny (#funny, #fun);
  • #joy (#joy);
  • #love(#love);
  • #sad (#sad);
  • #alone (#loneliness);
  • #mood (#mood);
  • #hate (#hate).


As you understand, there are hundreds of options. The main thing is to choose those words that most accurately convey the atmosphere of a particular post.

Cities and countries

It may not be in terms of the number of posts, but simply indicating where you are now can generate hundreds of likes. Especially if we are talking about some famous place or large metropolis.

  • #russia (#Russia);
  • #moscow (#moscow);
  • #kremlin (#kremlin);
  • #france (#France);
  • #rome (#rome);
  • #travel (#travel).


In addition, it is worth adding marks on the map - in this case, all users who are nearby can also see you.

Family

  • #kids (#children);
  • #child(#child);
  • #family(#family);
  • #home(#home);
  • #wedding (#wedding);
  • #brother, #sister (#brother, #sister).


Often such tags are supplemented with words like “happiness”, “forever”, etc. They are quite popular, since many people want to see how others live.

Holiday and New Year hashtags on Instagram

Almost before every holiday, a real boom begins on Instagram - users publish thousands of photos and videos with thematic captions:

  • #christmas (#Christmas);
  • #happynewyear (#happyyear);
  • #halloween (#halloween);
  • #valentineday (#valentine's day).


Separately, it is worth noting New Year's hashtags on Instagram. To get the maximum number of views, it is recommended to add a specific year to them (for example, #newyear2017 or #Christmas tree2018). Hashtags like #hello2017 (#hello2017) and #goodbye2016 (#goodbye2016) are also often used.

General tags like #party and #holiday are also quite popular. And of course, the eternal #happybirthday.

Love

Very popular hashtags on Instagram. The list of signatures related to love and relationships would take up more than one page. Here are just a few of them:

  • #love(#love);
  • #couple (#couple);
  • #girlfriend, #boyfriend (#girl, #boyfriend);
  • #together (#together);
  • #lovehim, #loveher (#lovehim, #loveee);
  • #romance (#romance);
  • #kiss (#kiss);
  • #hugs (#hugs).

Good morning

Have you ever woken up in such a wonderful mood that you want to shout about it to the whole world? If yes, then that's great. After all, the most popular hashtags on Instagram (more precisely, one of them) are warm wishes to subscribers:

  • #goodmorning (#goodmorning);
  • #wakeup (#waking up);
  • #haveaniceday (#have a good year);
  • #goodnight (#goodnight), etc.


Such captions can be combined with mood tags or tell subscribers about what you are doing - for example, take a photo of a delicious #breakfast.

Weather

English and Russian hashtags on Instagram related to the world around us, and in particular to the weather outside the window, are also always relevant:

  • #sunny (#sunny);
  • #rain (#rain);
  • #snow (#snow);
  • #cold (#cold).

This category also includes all tags related to the seasons (#winter, #spring), as well as the time of day (#morning, #night, #sunset, etc.). Just look outside and you will find at least a dozen ideas for captions for new publications.

Today, Instagram confidently occupies a leading position among similar platforms. Every day it wins a new audience, so understand the principles of operation of this social network important for those who use it to promote content. The main tools in this are, of course, hashtags. Active hyperlinks that mark the contents of a post help the user quickly find what they are looking for. The more hashtags attached to a post, the more often it will appear in the feed.

A hashtag is a set of words, in English or Russian, following the “#” symbol. With its help, users mark what is relevant to the topic of the post: place, mood, emotion. Among other things, this could be the name of a place, a brand of clothing, or cosmetics.

The most popular hashtags on Instagram were and remain those that touch on emotions and topics that do not lose relevance. The top most “visible” tags for the entire existence of the site look something like this:

  • #love
  • #bestoftheday
  • #instalike
  • #food
  • #followme
  • #selfie
  • #happy
  • #friends

Choice correct set hashtags guarantee that the post will appear in the user selection for a long time and attract attention.

A tag can attract a potential buyer to a company’s page and become a reason to start a conversation. Hashtags help to exchange information, quickly sort it, and select only the most important and best.

The most popular hashtags on Instagram 2017.

Every year brings with it new hot topics, to which Instagram responds instantly with hundreds of new tags. But the vast majority of hashtags stay with users for many years. For example, tag #instagram in any language will always remain the most popular.

In 2017, the most frequently posted posts on Instagram are with the following tags:

  • #iphoneonly #like #colorful #swag
  • #tweegram #20likes #TFLers
  • #igers #instadaily #style #friends
  • #art #TagsForLikes #hot
  • #instahub #instagramers #family
  • #instalove #all_shots #girls
  • #water #niallhoran #blue
  • #photo #pretty #life #beach
  • #instacool #instagood #follow
  • #igaddict #bored #yum #follow4follow
  • #webstagram #jj_forum #bestoftheday
  • #music #baby #my

The most popular hashtags on Instagram 2017 in Russian.

In the Russian-language segment of Instagram, mixed hashtags are often used to tag posts. Using Russian and English words at the same time helps to expand the search.

The most popular hashtags on Instagram in Russian today are:

  • #subscribe #instagramnet #cat
  • #like #hi #my
  • #best #beauty #photo
  • #life is beautiful #me #instag
  • #super #friends #Russia
  • #love #life #Ukraine
  • #moscow #sky #happiness
  • #instaphoto #follow #city
  • #smile #girl #night
  • #bow #instachildren #beautiful
  • #club #relaxing #shopping
  • #instag #mood #tough
  • #favorite #lunch #money #cool #holiday

You need to use hashtags correctly, and in order to always stay on topic, monitor the popularity of the tags and change them according to today's fashion.

View popular hashtags of 2017, find the most significant of them and put together your own selection? What are we looking for when typing hashtags for Instagram 2017 into the search bar? A simple list of the most popular ones, or maybe you want to put together a thematic selection for your Instagram account!

We try to take into account all questions that involve searching for this request. Therefore, the material contains links to other materials and recommendations for searching for thematic tags specifically in your area. All this is free, since you can collect all the tags you are interested in yourself.

top 10 by number of publications - #love (1,050,475,142) #instagood (570,096,948) #photooftheday (405,048,790) #beautiful (377,039,658) #tbt (365,209,989) #fashion (364,060,247) #happy (360,627,18 4) #cute (358,162,473) #followme (331,029,503) # me (317,719,753)

Top 30#follow (316,650,849) #like4like (315,582,806) #picoftheday (304,795,380) #selfie (297,480,082) #instadaily (264,144,460) #summer (263,641,240) #friends (263,420,123) #girl (2 48,654,002) #art (243,861,233) #fun (243,313,347) #repost (239,850,368) #smile (228,779,079) #nature (219,924,543) #instalike (217,190,345) #food (215,149,405) #style (213,493,680) #tagsforlikes (210,603,084) #family (206,3 30,879) #likeforlike (204,498,163) #igers (202,580,792) #fitness (187,561,326) #nofilter (186,461,183) #follow4follow (185,986,462) #instamood (182,631,139) #amazing (178,617,307) #life (176,845,939) #travel (171,060,834) #beau ty (163,956,823) #vscocam (160,051,725) #sun (150,113,770)

Top 60?

Top 60#bestoftheday (149,056,396) #music (141,737,937) #followforfollow (140,591,029) #beach (140,036,542) #photo (135,877,732) #instagram (135,336,357) #sky (135,132,172) #vs co (131,160,187) #dog (130,293,528) #l4l (129,015,277) #sunset (128,398,946) #f4f (126,107,273) #swag (122,846,736) #pretty (122,840,186) #ootd (121,418,284) #makeup (119,718,050) #hair (119,563,135) #foodporn (1 19,053,069) #cat (111,558,052) #party (107,847,214) #girls (106,740,736) #cool (106,260,573) #baby (104,362,237) #lol (104,302,461) #tflers (102,123,099) #photography (98,997,946)
#model (98,751,539) #motivation (98,031,771) #night (97,322,058) #funny (96,503,597) #instapic (96,106,369) #healthy (94,634,067) #gym (94,216,973) #yummy (91,349,972) #hot (90,006,276)
#christmas (87,520,570) #black (87,485,788) #design (86,819,274) #pink (86,503,660) #blue (84,952,693) #work (84,766,060) #flowers (84,021,272) #instacool (82,303,277) #in stafood (82,102,765) #iphoneonly (82,099,409) #fit (81,263,977) #blackandwhite (79,564,208) #workout (79,125,987) #wedding (79,106,420) #followback (78,086,683) #lifestyle (77,342,321) #instafollow (77,051,565) #handmade (76,964,6 44) #webstagram (76,302,420) #home (76,093,750) #nyc (75,378,831) #drawing (75,317,787) #instalove (75,073,818) #sweet (74,958,472) #winter (74,570,205)

Did you want to see statistics of the most popular hashtags on Instagram in English? She is in front of you.

Top tags in Russian

What tags do you think are top? Which ones have the most publications? Perhaps, but if they are popular, it means that the feed for this hashtag is updated every second. Accordingly, promoting your account using popular tags is simply unrealistic.

It’s another matter if you take and select thematic hashtags for your specific areas. For example, you have a profile with personal works, handicrafts, and you need tags that you think will help you with.

This means that to collect your checklist from tags, use the search inside the application or the web version of Instagram. Let's look at how to do this in the web version of Instagram, since it is more convenient to copy and group hashtags for further use. We will not collect a checklist for you, you do it yourself. We show you how to do this. Enter in the search bar, query with special character lattice, #handicrafts, we see the number of publications with this tag and the list that contains the word handicrafts. This could be handicrafts in Moscow, handicrafts with your own hands, and so on.

Now, you forget about needlework and type into the search the query that interests you. Collect the most, as it is now fashionable to say, relevant hashtags for your content. Relevant hashtags are tags with hash marks, words that convey the meaning of your content - for photos, videos, carousels. That's all, do everything consciously, effectively and proportionately acceptable!


Is it necessary to write English hashtags on Instagram?

I'm embarrassed to ask why? Ask yourself why you need them? Are you going to sell something abroad? Put English hashtag on your account just doesn’t make sense. You are in Russia. But you probably need likes, right? Then work to get them from your audience who will actually enjoy your content.