Instagram provides narrow statistics with a scant set of indicators - it is definitely not enough for a meaningful analysis of business activity. Colleagues from Webmart Group have collected 10 third-party web services that allow you to track all the necessary metrics and even more.
No. 1. Picalytics
A popular service with deep analytics of an Instagram account. With it, you can analyze one or more business profiles, and as a result, obtain detailed and accurate data on user activity.
The tool helps track about 35 indicators. Let's highlight the main ones:
number of lost and acquired subscribers;
the share of bots in the total number of followers;
reach of followers;
interests of subscribers;
geography, language, gender and audience privacy settings.
The service also tracks user engagement indicators:
number of likes and comments on posts;
engagement indicators for hashtags;
top posts of the account;
follower activity by date and time.
At the output, Picalytics compiles the data into a PDF file. The test period lasts three days. The cost of the service for one account is $5.
No. 2. Minter.io
Another powerful tool for tracking statistics, in which it is convenient to analyze several accounts at once.
Under the hood:
subscriber growth dynamics;
distribution of followers by country, city and gender;
reach of subscribers based on the number of their subscriptions;
engagement based on the number of likes and comments;
effectiveness of hashtags;
best profile posts;
the relationship between likes and post posting time.
A monthly Minter.io subscription will cost $20 if the number of account users is no more than five thousand. Trial period - 14 days.
No. 3. Iconosquare
This site is suitable for both beginner marketers and marketing agencies. Allows you to analyze and manage your account: publish photos, respond to user comments and much more.
changing the number of account subscribers;
followers location;
audience structure by gender and interests;
subscriber activity chart;
top business profile photos based on user reactions;
the relationship between hashtags and engagement.
Iconosquare tracks information that will simplify the content planning process and help you choose the right time to post. Monthly costs range from $9 to $49, depending on the number of features. For 14 days all options are free.
No. 4. Picaton
High-quality service for collecting analytics and statistics from Russian developers. An interesting feature: it allows you to follow and respond to comments via Telegram.
There is also plenty of data for profile analysis. How does it work:
analyzes followers by gender, country and city;
determines the reach of the audience and topics of subscribers;
reflects the optimal time for publications;
analyzes tags and highlights the most effective ones;
shows open and private profiles;
reflects how filters and photo formats affect engagement.
The service itself divides data into two categories: static and analytical. They are also paid separately. If you have less than a thousand subscribers, all functions are free, if more - from $6 (with statistics and analytics together). The first three days are a free test drive.
#5. Smartmetrics.co
This platform positions itself as a professional analytics service that tracks more than 30 metrics. A detailed review is in a three-minute video:
business profile development data;
information about subscribers: gender and geographical distribution;
follower engagement indicators;
graph of user activity depending on time;
data on the most effective hashtags;
number of user interactions for each post.
This service can also be used for free if the number of business account followers is less than 1000 people. However, with the free plan you cannot analyze your competitors. Paid plans start at $9 and end at $750.
No. 6. Appaction
Tracks key Instagram account metrics and sends summaries by email.
First, you need to log in to the site using your Instagram profile. The next step is to configure email and time zone to receive static data for a certain period.
change in the number of subscribers;
activity of account followers;
engagement rate;
number of profile posts.
The subscription costs about $5 per month, the trial period lasts 14 days.
No. 7. FlyStat
The platform collects statistics 24/7 and allows you to track changes with hourly accuracy.
FlyStat shows:
dynamics of account unsubscribes and subscriptions;
total number of likes and comments received;
optimal time for posting;
level of engagement of profile followers.
The monthly subscription amount depends on the number of followers you intend to analyze.
No. 8. "Goodlike"
Another combine that allows you to plan content, manage your account and analyze your profile.
Collects and analyzes the following indicators:
number of subscriptions and unsubscribes;
follower growth dynamics;
popular publications based on posts and comments;
distribution of comments on posts by day and time.
In addition, the system helps to find bots. There are two ways to remove them: manually or automatically.
The free test drive lasts three days. Then a monthly subscription for an account with 1500 subscribers and access to all tools will cost ~$60.
No. 9. Ink361
The Ink361 website also makes it easy to manage your business account. In addition to statistics, on the site you can respond to user comments and search for target audience using hashtags.
Collects statistics:
Unlimited use of the application costs $3.5 per month. You can also evaluate the system - five analytics downloads are free.
Bottom line
Some solutions have an impressive set of features but are more expensive, while others have modest capabilities. Nobody is perfect. But in each case, you can try out the service during the free period, and only then choose the system in which you will be most comfortable. Good luck!
Editorial opinion may not reflect the views of the author. If you have anything to add, we will be glad to see your comments. If you want to write an article with your point of view, read on Cossa.
(or maybe not your own, but a client or company), then congratulations - you have a lot of work ahead of you!
Activities, analytics, communication, likes and subscriptions - all this takes time. And if you manage several accounts at once, you need even more time!
However, not everything is so sad. There are a lot of services that can make the life of an active Instagrammer easier. And although Instagram does not allow the use of any third-party services and applications, everyone still uses them. Because it really is easier. The main thing in this matter: do not become impudent, be careful and do not act too quickly.
Iconosquare.com
This is a service that gives you access to the statistics of your Instagram account. You just need to log in and go to the “Analytics” tab, where all the secrets of the Instagram universe will be revealed to you.
Here you can see who followed you, who unfollowed you, who gives you the most likes, which photo received the most comments, and even determine the time when yours are most active.
Based on this data, it becomes much easier to plan both the content itself (take photos and texts that gain maximum activity) and the time of its publication.
Instbackup
A service that allows you to save your subscriptions. Sometimes troubles happen - the account is banned. In this case, all photos and all accounts that you managed to subscribe to are lost. Among them may be your competitors, clients with whom you have worked for a long time, and potential clients.
Of course, you can restore everything manually, find all the necessary profiles again and subscribe to them again. If you were subscribed to 5 people, remembering them will not be difficult. If it's 500, it will be more difficult.
By backing up your subscriptions, you save yourself a list of accounts you subscribe to, and, in case Well, it will be much easier to find and subscribe to them again.
Repost
Instagram still doesn't have a built-in repost feature. And reposting is necessary if, for example, you are organizing a competition. Not all users know how to repost on Instagram, so you will have to explain this to participants from time to time. And to explain, you need to understand how it's done. So, one of the ways to repost is to download an application for Instagram, which is called Repost.
Another benefit of reposting is that it makes it easier to publish reviews. Reviews on Instagram, as in any online store, work to gain trust. When you see that someone has left a review of your product or posted a photo of you wearing your dress or jewelry, it’s a good idea to repost it on your business page. This is easy and simple to do using the application.
By the way, not so long ago the application was updated and a wave of panic swept across Instagram: “Texts are no longer reposted! Now only photographs! In fact, the texts are also reposted. It’s just that before they immediately appeared under your reposted photo, but now a window appears with a notification that the text has been copied to the clipboard and, if you need it, just paste it. Of course, everyone immediately closes the window and doesn’t even realize that the text remains on the clipboard. And he is there.
SMMplanner
This is a delayed posting service. It allows you to create “for the future” posts that will automatically be published on your Instagram at a specified time.
Regularity is important when managing Instagram. If you are very busy and publish posts every day, and even at the same time, you can’t do it, then delayed posting solves your problem.
In SMMplanner you are given 100 free posts every month: 50 posts just like that, another 25 for joining the VKontakte group and another 25 for signing up on Facebook. And so on every month. 100 posts for one account is about 3 posts a day, which is quite enough.
By creating a content plan in the service, you can add photos from your computer, specify tags, publication time, and even the time to delete the post, if necessary. Periodically, you will receive notifications by email that the number of your posts has been replenished. You will also receive a notification by email if something went wrong and the post was not published.
Bootup.me
This is a service for automating work with Instagram. That is, this is the service that will like photos for you.
Likes and subscriptions are still effective ways to attract attention on Instagram. You can search for your audience and like photos using tags, you can go to your competitor’s subscribers and comb through all the profiles, looking for suitable ones. You can do this manually, or you can use special software. With the help of software, of course, it’s faster.
You give the program parameters (for example, a tag, geotag or your competitor’s account), it finds users who fit these parameters, logs into their accounts and does what you tell it to do. For example, she can like (as many as you specify in the settings), subscribe, leave comments or unsubscribe.
Of course, for it to work effectively, the program must be configured correctly. Surely some cafes from Vladivostok or Saratov have subscribed to you more than once, although you have never traveled beyond the Moscow Ring Road. So it was not administrators who signed up, but programs like these, only incorrectly configured.
In addition, before engaging in mass following and, in general, any active attraction of traffic, you need to put your account in order: make it interesting, beautiful, and useful. If people whose attention you attracted by liking or subscribing go to your profile, and there they are mortally bored and the photos are ugly, then the conversion from your mass following will be completely sad.
All automation services have approximately the same functionality. The difference between them is in the interface, price and technical support. As for the price: the promotional code INSTADARK gives a discount on the purchase of the bootup.me service.
BONUS!
We analyzed all the currently available solutions for posting on Instagram and chose for ourselves OnlyPult — best tool for Instagram marketing automation:
- You can test it for free for a week
Planning and auto-posting on Instagram (delayed posting)
Multi-accounting (maintaining several accounts simultaneously)
Analytics
Finally
Hopefully your Insta life will be a little easier now. Of course, these are not all the services that exist. There are dozens of photo processing applications alone, and more updates are coming out! But we'll talk about them some other time.On this moment Instagram is one of the biggest social networks.
7 services for tracking the effectiveness of promoting your own or someone else’s profile on Instagram:
1. Picalytics
The deep analytics service for Instagram accounts will show you all the ins and outs of your account or a competitor’s page.
Analytics includes 36 different functions:
- gender of subscribers,
- number of bots,
- activity,
- best time to post,
- audience geography,
- trends,
- account interests,
- who unsubscribed.
The service is constantly updated, so it is possible that the functionality will become even more extensive over time.
2.Iconosquare
Previously, this site was called Statigr.am. Login to it only through your Instagram profile.
From statistics, data is available only for your profile through which you log in.
It would take a long time to list everything that the service can do. I'll highlight the main points.
You can compare and analyze several accounts simultaneously in graphical form:
- activity per week, in %,
- activity by hour, in%,
- comparison by “Likes”, “Comments”, “ER” (subscriber engagement indicator),
- ability to export data to Excel.
The service also helps to analyze the most popular posts on Instagram and sort them by:
- “likes”, “comments”, “ER”,
- by type of publication (photo, video, text),
- show the ER score of each record.
You can add your favorite entries to “Favorites” and sort them by tags. With the subsequent possibility of sending to auto-posting NOVAPRESS or TIME2POST.
Instagram account statistics
After logging into the service, select social. Instagram network, log in through your profile. And you can start downloading the necessary accounts. The interface is intuitive and convenient.
After loading several accounts, you can choose which ones you will work with now (arrow below right):
Or you can select everything and study which publications were the most discussed and “viral” (that is, received the most likes). You can analyze them and use them as an example to increase the activity of your accounts. I don't recommend copying it completely.
Important update. Summarizing text. The “Text Abstracting” and “Search” buttons have appeared above the content type filters. What are they for? Using this function, you can find out which topics work best in the community.
By clicking on the “Referring” button, the texts of all downloaded publications will be analyzed, and the most frequently used words and hashtags will be displayed to you (photo above). After clicking on any word or hashtag, all posts where this word (hashtag) does not exist will be filtered, and the service will recalculate the amounts of likes, reposts and ER (degree of engagement) for all filtered posts.
Amounts and ER will also be recalculated when any of the filters by content type is enabled: photos, videos, links, etc.
The “Search” button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.
In general, there is a huge field for action.
Instagram account statistics in charts
For accuracy, upload posts in accounts for the same period. For example, in these accounts I uploaded publications for 30 days. Based on these data, the average activity is taken by day of the week and time of day.
Comparison of accounts by “likes” and comments. Everything is very clear in dynamics.
5.StatShot
StatShot is a new web service that tracks the activity and popularity of your Instagram account.
To start using StatShot, log in with your Instagram account to the web service website (there may be several of them). It's being configured there Email, time and frequency of receiving statistical summaries and other options.
At the designated time, the service sends account statistics by email: subscribers, potential reach, follower engagement, likes, comments, profiles you follow, and the number of photos and videos published on Instagram. All this together gives full information about the popularity of your profile.
If you have less than 5,000 subscribers, then StatShot is completely free. In other cases, the service has tariff plans. Prices range from five to $50 per month.
The service will be useful as ordinary users Instagram and SMM specialists who manage accounts for companies or brands. The service is constantly updated. For example, recently it became possible to track the frequency of use of a specific hashtag.
6. Livedune
LiveDune is a service that has been providing statistics on blogger ratings on social networks since September 2015. You can see the rating of bloggers on Twitter, LiveJournal, VKontakte, Instagram living in Russia, Kazakhstan, Ukraine, the Republic of Belarus and other CIS countries.
Features and capabilities of the system
Information about the overall rating,
targeting by countries and cities,
thematic targeting: sports, travel, video blogs, singers and so on,
full statistics update every 72 hours,
tracking likes, comments, subscribers.
How the service works
The service provides data on the activity of social network users, more precisely on those who are called opinion leaders. More than 8,000,000 accounts on Instagram, millions of bloggers from other social networks. Using a statistics tool, you can track the growth of your audience and the activity of a specific blogger or even an entire group (community). There is sorting by rating: TOPs, by country, region and city, by profession or interest (topic).
7. Minter.io
Instagram account analytics. Eat detailed statistics. Can be downloaded as a presentation or pdf.
Price: from $20 per month; There is a free trial period of 14 days and up to 500k followers for analysis.
The service has 2 small sections: Analytics(Analytics) and Control(Management).
Let's start with 2nd.
Control.
It has 3 tabs:
— Ribbon(Feed)
— Search(Explore)
— My account(My account)
Ribbon.
You can be active in the same way as with mobile device. Like, comment.
You can also immediately open the post you are interested in in Instagram mode or its web version.
My account.
You have access to all the same actions as in Instagram app.
You look at your posts, your followers, those you follow.
What I liked most - ability to delete comments.
It will be relevant for those who fight spam. It is more convenient to do cleaning from a PC.
Analytics.
Analytics has 3 tabs:
— Audience(Audience)
— Interaction(Engagement)
— Optimization(Optimization)
Audience.
In my opinion, one of the most interesting and useful tabs in the minter.io service
The data provided in the screenshots from the account instagram.com/correct_material