Today, perhaps every third user social network VK tried to create my own community or group at least once. However, if earlier people sought to create a group only for the sake of uniting common interests, now a personal public page can become a source of good, almost passive income. Some have already managed to take advantage of this, while others are just planning to launch their own business.
It would seem nothing complicated. Create a group, invite friends and acquaintances to it, regularly post new information, and make a profit from advertising. Whereas in practice, everything turns out completely differently than many businessmen plan. Moreover, the most common problem is not the recruitment of subscribers or promotion, but the choice of the initial topic. Popular niches of communities of interest on VK have long been crowded, and by creating another clone of an already existing successful group, you are unlikely to succeed.
So how do you get out? What kind of group can you create that, on the one hand, will be unique, and on the other hand, interesting for subscribers?
Uniqueness is the key to success
I have already repeatedly talked about my unsuccessful achievements regarding the development of VK groups. This is despite the fact that the topic of my community was unique. Nowadays, in the search spaces of the social network, you can meet groups of absolutely any direction, from the stories of mad cucumbers to the next daredevil’s trip to the million. It makes no sense to create a copy, because if you have a good original, people are unlikely to come to you. Creating something new is another question, even a problem. With creativity, even the most experienced craftsmen cannot create something unique.
I'll tell you how I did it. In each niche of VK there are additional so-called sub-niches, where the common interests of people are already scattered across other industries. In other words, if a person, for example, is interested in watching films and TV series and is a member of a large community of the same genre, then he can also be a member of groups with quotes, specific genre trends, and so on. So why not combine the best of everything into one to create a more convenient, larger community?
Competitor assessment
People are becoming more and more lazy now. The same YouTube is an example of this. Why read something if now you can just watch and listen to the person reading? Then why switch between groups and get lost in your news feed when you can literally get everything you want in one place? It turns out that we have on our hands an analogue of a hypermarket, where you can find everything you need without additional trips to other stores.
Now choose your favorite niche, conduct a short review of existing VK communities on similar topics and draw the appropriate conclusions. How can you become unique in in this case? Creating sections based on interests that could unite members of other communities, and preferably in a timely manner, could be an excellent solution to this problem.
You select the main interests of subscribers of other communities and implement appropriate sections on a specific topic to make it more convenient for the user to search for a new post if he misses it, and you get the result. The rest depends on your ideas and creativity.
Why is it even needed?
Exactly, why? Sooner or later you will have a question like:
- Why do I have so few members in my community?
- Why is there no activity?
- Could there be a mistake in the promotion?
- Still, the choice of topic is to blame?
If such “symptoms” appear, a person immediately begins to reconsider current strategies and change what, in principle, does not need to be changed at all. Again, don't do this. Everything comes with time and there is no need to change the chosen strategy at the first doubt, because this is how you can lose all your uniqueness, leading appearance your community to a standard template VK group, of which there are now hundreds.
If you are not satisfied with something, do not rush to draw conclusions and you will figure it out over time. This is not a matter of one month, so good luck!
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Today we will touch upon very interesting topic. Let's talk about what kind of community to create on a social network. After all, the social network VK today is not just a platform for finding old acquaintances, friends and relatives. It is also a web platform for new acquaintances. To communicate with unknown people whose interests are close to yours. To find such people, each of us joined a hundred or two groups and communities. In addition to the fact that they allow you to simply communicate, gain experience from others, and generally have fun, communities on social networks will also help you earn some money. But this is only if the group or public is truly original, interesting, visited and includes numerous users.
And so, you decided to create your own public page or group. You immediately ask yourself: what kind of community can you create on VKontakte? What topic? As I already said, the topic should be interesting to many and at the same time original. Unfortunately, today almost all niches are occupied. But let's talk about everything in order.
Public or group?
Before deciding which community to create on VKontakte on a topic, you must decide what it will be - a group or public. Each of this type of community has its own disadvantages and advantages. You can read in more detail about the differences between a public and a group in our previous one. On my own behalf, I will say that the good thing about the group is that you can invite your friends to it. The advantage of the public is that their list is beautifully located in the corresponding column for each VKontakte user. Thus, your public page will be more often seen by other social network participants.Subjects
Now, regarding the topic. First, understand a simple truth: it will be very difficult for you to maintain a community on a social network if its topic is not specifically interesting to you. For example, I don't like football. How can I create a community, promote it and generally talk about this sport if I can’t stand it? No way. This is all clear. Secondly, your community must be competitive. For everything to be exactly like this, choose a topic that is not very developed on the social network. For example, cars. There are many communities dedicated to cars. Choose something less popular. You can, for example, create a community that is dedicated to a specific car brand. It will include owners of this particular brand of car from all over the world, so to speak. However, before creating, be sure to make sure that there is no such VKontakte community. And if there is, then make sure that it is running/abandoned, etc. Only then is there a chance that your group or public will “outdo”, in terms of the number of users, a community previously created by someone else.However, if your goal is not to receive money with the help of the community, then you shouldn’t think about which community to make a VK. Do you like aquarium fish? Don’t look at your competitors, just create a public page or group that will be dedicated to this. Do you like beautiful music about love? Why not create a community in which you will post one romantic song on the wall, say, every day? I hope that you understand what kind of community you can create on VKontakte in one case or another, and that our advice was not in vain.
I have long been inundated with questions about making money on VKontakte. To be precise, by making money in contact using a group or public page.
I think that this topic is known to many, because it is heavily promoted, and, unfortunately, not in a good way. The fact is that most people who teach how to make money on VKontakte say that it is very simple, just create a public page and, literally after a certain amount of time, you will receive an income of 30-60 thousand rubles per month. And this is only at the first stage, and over time there will be a tenfold increase in profits. In fact, most of what they say about making money on public pages is not entirely true, or better yet, an embellished truth.
Why do so many people care about this? Of course, everyone likes easy money, everyone likes to earn good money, everyone needs money for some of their needs, but not everyone wants to work hard for this. There is an opinion that making money on pabriks is a complete “freebie”, that is, you created a public page, promoted it a little and that’s it, you already have money. No, that's not true. In my course, which will also be in video format, I will reveal the whole truth. In it I will touch on such exciting topics as creating a public page, promotion, promotion, proper design, content. I’ll tell you how to minimize the cost of a subscriber, how to create effective posts, what tools to use, what the consequences of poor-quality promotion are and much more.
Today I will tell you about the first question that all novice public administrators on the VKontakte social network face:
What topic should I create a group (public) on VKontakte?
On this moment exists three main themes, which are the most popular on the VKontakte social network and about 80 percent of all successful public pages are created on them. The main secret of choosing these topics is that they are relatively easy to promote and easy to monetize.
You probably already guessed, the most popular and most frenzied topic is humor. Our people love to have fun, laugh, love good mood and positive. In principle, this is quite good. It is very easy to get promoted in this topic, that is, the subscriber price will be minimal, from 30 to 50 kopecks. But the fact is that such topics are very difficult to monetize, because most of the audience for this topic are mainly people school age. This audience is practically not solvent. Here you need to take the quality of your subscribers. I recommend that you think about monetizing this public with 300,000 subscribers; less will not be entirely advisable.
The second topic is business, money, success and everything connected with it. Great topic for a blog. But the cost of a subscriber doubles. You will have to increase the budget for promoting such a public several times, but, nevertheless, the result will be several times greater. This topic is easy to monetize, because it mainly attracts a solvent audience, businessmen, enterprising young people, people with an active lifestyle. Monetization starts from 50,000 participants, initially, of course, these are not very large amounts, but with further promotion a few zeros will be added to your income.
And the third one is women's themes. This theme is very effective. I know people who have made crazy amounts of money on these topics. The whole secret is that the female audience on VKontakte is more willing to subscribe to public pages than the male audience. Maybe the whole reason is in psychology and slightly different thinking. This topic is easy to promote and easy to monetize. However, women are such a specific audience that requires a certain skill that, in most cases, only a girl can understand. Monetization starts from 50,000 subscribers.
Summarizing all of the above, I will name the three most popular topics:
1. Humor
2. Business, success and money
3. Women's theme
The topic in which to create a public page and work is up to you to choose. If you feel that humor is closer to you, then create a public page about humor and fun. If you are interested in the topic of success, personal development, business, then choose a topic in this direction. And if you are a girl, then create a women’s public, since you have more chances to succeed in this topic than men. And remember, when promoting a public site, not only financial investments are important, but also the attitude towards it. It is important that you work with soul and full dedication, then things will go easily and quickly!
In the following articles, I will tell you about proper promotion, how and where to buy advertising, how much it should cost, how best to monetize the public, how to design the public, where to get content so that visitors like it, and other important topics.